SaaStr 099: How To Hire & Assess The Best Demand Gen Candidates & Where To Put Focus In The Demand Gen Process with Luke Retterath, Head of Demand Generation @ Duo Security

The Official SaaStr Podcast: SaaS | Founders | Investors · Feb 24, 2017 · 28m

Luke Retterath is the Director of Demand Generation @ Duo Security, the most loved company in security. They have the backing of some of the best investors in the business including Benchmark, Redpoint, Google Ventures and True Venture just to name a few. As for Luke, his role is to develop, execute, and manage demand generation programs assessing the effectiveness of all marketing programs as well as defining goals, metrics and ROI’s for the differing programs.

In Today’s Episode You Will Learn:

How did Luke make his way into the world of SaaS and come to found unicorn startup, Namely?

What…