Latest / Talking Michigan Transportation / Report: Seat belt use slides slightly in Michigan but fewer drivers using hand-held devices
Transcript
- 0:07Jeff Cranson: Hello, welcome to the Talking Michigan Transportation Podcast.
- 0:10Jeff Cranson: I'm Jeff Cranson.
- 0:11Jeff Cranson: Today I'm speaking with Tim Gates, who is a professor at Michigan State University.
- 0:19Jeff Cranson: He and his team have studied a number of things related to highway safety human behavior, the things that we do that cause crashes, and a recent report is out looking at seatbelt use and also touches on handheld device use in vehicles and it's a bit of a mixed bag.
- 0:41Jeff Cranson: Seatbelt use declined a little again, but it's pretty marginal and we're actually seeing a slightly decrease in the use of handheld devices since that law went into effect, and he has some theories about why that is and talks in depth about the report and what it shows.
- 1:00Jeff Cranson: So I hope you enjoy the conversation.
- 1:02Jeff Cranson: Tim Gates, thank you again for taking time.
- 1:04Jeff Cranson: You've done the podcast before and I always appreciate your insights.
- 1:07Jeff Cranson: You've spent a lot of time and led teams and collaborated with teams on some really important studies and reports related to safety and driver behavior and lots of things that matter to all of us, since most of us drive and most of us are on the roads.
- 1:23Jeff Cranson: I know a lot of the media reports on this.
- 1:26Jeff Cranson: Most recent study, focused on seatbelts, seemed kind of alarming, but overall, in broader context, it sounds like you see some seeds of hope in this.
- 1:38Timothy Gates: Yeah, that's right, Jeff, and thanks so much for having me on the podcast today.
- 1:41Timothy Gates: Yeah, so, obviously, the number that got reported from Michigan this year for safety belt use for front occupants was 92% 92.0%, which is down from 92.4 a year ago and then in 2022, it was 92.9%.
- 2:00Timothy Gates: So, we're almost a full percentage point down over the last two years, and, you know, in comparison to last year, it's down.
- 2:09Timothy Gates: We call it marginally down, it's not, it's certainly within a margin of error, but our long-term trends we are seeing.
- 2:16Timothy Gates: If we look at, let's say, post-pandemic to pre-pandemic, there's a definite downtick in safety belt use in Michigan for front occupants compared to pre-pandemic levels, and Michigan's not alone in that.
- 2:30Timothy Gates: The nationwide data is showing the same thing that there's a slight post-pandemic and it hasn't rebounded at all, but a post-pandemic decrease in safety belt use.
- 2:41Timothy Gates: I do want to kind of mention, like you hinted at, there actually are some bright spots that we found with this year's survey and specifically, if you recall, back July 1 of 2023, that's when the new handheld device or hands-free device use law went into effect for the drivers, which basically states that if you're using a mobile device in your vehicle it has to be hands-free, and that was again went into effect July 1 of 2023.
- 3:10Timothy Gates: And so when we compared last year's safety belt survey, which includes that survey of driver mobile device use we compared last June so June of 23, just before the law went into effect to June of 24, 11 months after the law went into effect we saw about a 1.2% decline in handheld use by drivers.
- 3:35Timothy Gates: And so last year we saw 6.7% of drivers were using mobile device handheld, either holding it to their ear or texting.
- 3:43Timothy Gates: This year that was 5.5%.
- 3:46Timothy Gates: So again, 1.2 percentage point decrease and that's significant.
- 3:51Timothy Gates: So that is good news.
- 3:53Timothy Gates: So we actually, for the first time since we've been doing these surveys of handheld device use by drivers, we're actually seeing a decrease in use, and so that's a positive and so that would suggest.
- 4:06Jeff Cranson: Do you feel like that fits with what you see anecdotally?
- 4:09Jeff Cranson: I'm thrilled about that number, and it tells me that the education efforts are having an effect and working.
- 4:16Jeff Cranson: But I still feel like I see maybe not as much on the freeways but on local streets.
- 4:22Jeff Cranson: I still see a lot of people holding a phone in their hand.
- 4:24Timothy Gates: Well, I'd like to think that the freeways, but on local streets I still see a lot of people holding a phone in their hand.
- 4:28Timothy Gates: Well, I'd like to think that the survey numbers, considering how many drivers we actually observe, that these numbers are real, right.
- 4:32Timothy Gates: So, but you know, can you actually notice a difference in 1.2 percentage points in drivers from last year to this year?
- 4:45Timothy Gates: You know who's to say.
- 4:46Timothy Gates: I probably wouldn't be able to to make that determination myself, but when, when, when we're talking about, you know, 15 to 20,000 driver observations, um, that's quite a bit right, that's, that's a fairly large number, you know, and if we've got tens of thousands of actually hundreds and hundreds of thousands of trips that are being made where that 1.2% more drivers, 1.2 percentage point more drivers, have their eyes on the road, focus forward and on the road instead of on their phone, then that could actually, we would expect at some point that that's actually going to start showing up in crash data.
- 5:20Timothy Gates: Fewer rear, you know, et cetera, et cetera, and I'm not going to speak of, you know, of specific crashes that have happened lately, but there have been a lot of crashes in the news lately where there's been either proven distraction or some, you know, possible or probable distractions that have contributed to crashes, and so anything that we can do to help reverse the trend of distracted driving crashes is positive, in my opinion.
- 5:53Jeff Cranson: No, I agree that percentage sounds small, but when you think in terms of the numbers that you're talking about and what that percentage means to that vast number, it's significant.
- 6:02Jeff Cranson: But most significant is trending in the right direction.
- 6:05Jeff Cranson: It's trending in the right direction.
- 6:06Timothy Gates: Right, and hopefully we'll see long-term trend too.
- 6:09Timothy Gates: I'd love it if next year we saw a little bit more of an improvement or at least not rebounding back up.
- 6:16Timothy Gates: I'd love to see that downward trend.
- 6:18Timothy Gates: And again I'd like to see hopefully the safety belt use rate stabilizes or even starts to tick back upward a bit.
- 6:24Timothy Gates: You know I wouldn't be get your hopes up to have a a massive increase in safety belt use rate again, because we're sampling from the same site same day of week, you know, same time of year each year.
- 6:35Timothy Gates: Um, so you really don't expect to see the needle move too much.
- 6:40Timothy Gates: But I would like to see things stabilize and then maybe start to creep back up a little bit again so that we're back up into the upper 92s, 93s, 94s at some point, because again, pre-pandemic, we were hanging around 94, and now we're down hanging around the 92.
- 6:56Timothy Gates: So there's a definite decline.
- 7:00Jeff Cranson: I have some personal theories on why these things changed during the pandemic and I think just a sense of the same thing that made people rebel against masks made them just rebel against other rules, including speed limits and seatbelts.
- 7:15Timothy Gates: Well, and like I said though, jeff too, we do have a different.
- 7:17Timothy Gates: We've taken a lot of white-collar jobs out of the commuter pool.
- 7:22Timothy Gates: You know there's a lot more working from home.
- 7:24Timothy Gates: Now we all understand that a lot more working from home than those jobs are not necessarily ever going back to working in the office or, you know, in person, and so it's a different.
- 7:35Timothy Gates: So not only are you taking those people out of the driving mix, at least during commute times, but you're also reducing the congestion.
- 7:44Timothy Gates: You're reducing the number of vehicles on the road, so that speeds would have a tendency to trickle upwards a little bit, because there's more, you know, there's less congestion, less vehicle-to-vehicle interaction, so speeds would have a tendency to go up.
- 7:57Timothy Gates: So these are all things that are kind of interlinked.
- 7:58Timothy Gates: It's not only just the drivers, but it's also the fact that you have fewer vehicles on the road, so the tendency to be able to speed at a higher rate travel at a higher rate of speed is higher?
- 8:09Jeff Cranson: Yeah, absolutely, and I think that I'd be interested to know if you were able to cross check your demographics for phone use with seatbelt use, and is it the same young males in pickup trucks that are also using their phones at a higher rate?
- 8:26Timothy Gates: Well, let me real quickly jump to that part of the report.
- 8:29Timothy Gates: There are some similarities and I don't want to misspeak here, so I want to pull up that particular section.
- 8:35Timothy Gates: Macomb and Wayne counties if we look, just isolate those counties.
- 8:40Timothy Gates: They have handheld devices.
- 8:42Timothy Gates: They have much lower safety belt use rate and much higher mobile device use rate, particularly younger.
- 8:48Timothy Gates: No surprise that younger drivers are more likely to be using their device handheld.
- 8:52Timothy Gates: I don't, however, think we see as much related to what we see with low safety belt uses young males in pickup trucks.
- 9:00Timothy Gates: It's definitely young, young folks across the board.
- 9:06Timothy Gates: So age is the biggest determinant of mobile device use by drivers and I don't think that comes as a surprise to anyone.
- 9:12Jeff Cranson: No, definitely not you know if we want to talk numbers we can.
- 9:16Jeff Cranson: Yeah, delve into the numbers a little bit Sure.
- 9:18Timothy Gates: Yeah.
- 9:18Timothy Gates: So if we look at the handheld device use now, yeah, so handheld device if we look incidents of handheld device use total a little over 1,000 out of the 20,000, 20-plus thousand driver observations that we had.
- 9:34Timothy Gates: So, yeah, obviously about 5%.
- 9:36Timothy Gates: If you look at the rate for those over the age of 60, only 1.4% of persons over the age of 60 were using their handheld use of the mobile device, contrast that with persons in the 16 to 29 age group, so the under 30 age group 9.2% of those drivers were observed using a device in handheld mode.
- 10:00Timothy Gates: So, again, either texting or talking with handheld.
- 10:03Timothy Gates: Now, somewhere in between is that age group from 30 to 59 years old, and that was 4.4% of drivers.
- 10:11Timothy Gates: So there's a clear age-related trend there.
- 10:15Jeff Cranson: So do you think?
- 10:15Jeff Cranson: I mean?
- 10:16Jeff Cranson: You know messaging and public service announcements aren't your area of expertise, but you've looked at this long enough to see the trends.
- 10:24Jeff Cranson: Do you think there's an effective way to message to young males in pickup trucks?
- 10:31Timothy Gates: I've got to be honest.
- 10:31Timothy Gates: I think enforcement is probably the most effective way of getting to people, basically getting people to change their behavior.
- 10:43Timothy Gates: We know there's a number of different methods to try to get people to change their behavior marketing, advertising, education but enforcement, in my opinion, even though it probably would be a bit more costly, if there was some targeted enforcement campaigns that were going on, similar to like the click it or ticket, I think those would have the biggest.
- 11:01Timothy Gates: Just, you know, the threat of the ticket would probably have the biggest impact.
- 11:05Timothy Gates: But I think it does appear that word is getting out.
- 11:08Timothy Gates: If you know again, if you're designing an advertising campaign, I would say, yeah, target it at younger people.
- 11:13Timothy Gates: Speak their language, you know, show younger people in the advertisements.
- 11:16Timothy Gates: So you know, put it on TikTok, whatever, because that's where we can really make the gains.
- 11:22Timothy Gates: If we can drive, it's not the older people, it's not people over 60, it's people under 30.
- 11:26Timothy Gates: And if we can get the people under 30 to put the phones down and use in hands-free mode only which, incidentally, we actually do also track hands-free mode.
- 11:36Jeff Cranson: But now, since the laws has been in place, we're actually doing our longitudinal trends, are looking only at handheld mode, since hands-free is legal I wonder what age you really do start to hit on that, even before a teenager is driving age, if you start figuring out effective ways to tell them ahead of time.
- 11:58Timothy Gates: And I think it's on the parents to exhibit the behavior themselves, right, yeah, so the kids learn it right, and having a child who has just recently gone through driver's training, it's interesting.
- 12:10Timothy Gates: I should probably ask her if her driver's training classes and her materials she got during driver's training did focus on the new law the hands-free law, sure, but she might be able to tell me that.
- 12:25Timothy Gates: So I know that when she drives she's very cognizant of not touching her phone, and even keeping her eyes off her phone if she's got it on a little holder off to the side to not be distracted by that.
- 12:38Jeff Cranson: Stay with us.
- 12:38Jeff Cranson: We'll have more on the other side of this important message.
- 12:44Safety Message: In Michigan.
- 12:44Safety Message: Safety comes first on the roads.
- 12:45Safety Message: To combat distracted driving, Michigan passed the hands-free law.
- 12:49Timothy Gates: The law makes holding or manually using a cell phone or other mobile electronic device while operating a vehicle a primary offense.
- 12:56Timothy Gates: This means an officer can stop and ticket you for violating the law.
- 13:01Safety Message: This can include, but not limited to, sending or receiving a call, sending, receiving or reading a text or email, accessing, reading or posting to social media sites or entering locations into the phone GPS.
- 13:15Jeff Cranson: With this law in place, drivers are encouraged to stay focused, keeping their hands on the wheel and their attention on the road.
- 13:21Jeff Cranson: Drive smart, drive safe, drive hands-free.
- 13:25Jeff Cranson: Michigan's hands-free law Drive safe Drive hands-free, michigan's hands-free law, making the road safer for everyone.
- 13:34Jeff Cranson: So I wonder, when my daughter was in high school and before she went off to Michigan State a few years back, I asked her to talk to her friends about this topic and what messages resonate with them, and she recorded some videos that I actually used at a presentation of my counterparts from around the country and almost to a one.
- 13:51Jeff Cranson: They said you know, a sign on the road or a TV ad that tells me I shouldn't text and drive is not going to really change my behavior, you know, just telling me that I need to know something more tangible about the effects.
- 14:06Jeff Cranson: And that fits with what the Governor's Highway Safety Association and some other national experts have told me that they've found the things that resonate most with teens is fear of disfigurement, that they fear that more than dying, because that just seems so abstract.
- 14:23Timothy Gates: And it also fits with I think you've seen ads that focus on drunk driving and the demographic I've seen some pretty gruesome ones that circulate on social media that are obviously staged but they're pretty gruesome and yeah, those I think would have quite an effect comparatively Well the studies show that what has the most effect on the demographic most likely young males again is how much it costs if you get busted for drunk driving.
- 14:50Jeff Cranson: Yes, as opposed to you know the the fear of injury or death for you or somewhere else.
- 14:55Jeff Cranson: So I mean that's natural, right, we were all invincible at a certain age.
- 14:59Jeff Cranson: We thought we were, and you know that's.
- 15:01Jeff Cranson: That's understandable.
- 15:02Jeff Cranson: But, yeah, the messaging is a challenge.
- 15:05Jeff Cranson: So, yeah, I'll be curious to hear what you find when you talk to your daughter about it and what she hears from her friends, because maybe in the last 10 years you know this is broken through and that would be a great thing.
- 15:15Timothy Gates: Yeah, but but you know, bottom line is is you've got to customize the.
- 15:19Timothy Gates: If it's an advertising campaign or educational campaign, it has to be customized towards that demographic and so, you know, speaking their language, understanding what pulls the lever for them, is really important.
- 15:30Timothy Gates: So, and like I said, we know that it's not the persons over the age of 60 that have the problems with the handheld devices.
- 15:37Timothy Gates: Sure, they still.
- 15:38Timothy Gates: You know 1.4%, but that you know it's for the younger group.
- 15:43Timothy Gates: They're using their handheld devices at greater more than a 4%, or four times the rate of those persons over the age of 60.
- 15:53Jeff Cranson: But it sounds like a main takeaway for you is that, while this number for seatbelt usage seems to have gone in the wrong direction, it's really, it's marginal.
- 16:04Jeff Cranson: It's you know, to use the term that everyone's familiar with now because people are following political polling so closely it really is within the margin of error.
- 16:12Jeff Cranson: Yeah.
- 16:13Timothy Gates: Well, yeah, within a one-year period.
- 16:14Timothy Gates: Yep, it's definitely within one margin of error.
- 16:16Timothy Gates: It's definitely within a margin of error.
- 16:21Timothy Gates: It's not statistically significant change from the prior year, but there is cause for concern if we look at pre-pandemic versus post-pandemic, and again, we're seeing this downward trend there.
- 16:35Timothy Gates: If we look at pre-pandemic versus post-pandemic, we are definitely seeing a significant downward trend.
- 16:42Timothy Gates: And so, knowing that we're not going back to pre-pandemic, what can we do?
- 16:46Timothy Gates: So, again, how can we market or how can we target our advertising campaigns towards improving safety belt use rates?
- 16:56Timothy Gates: So, basically, the biggest bang for the buck, what can we do to target the areas, the demographics, et cetera, where we would stand to gain the most, et cetera, that, um, where we would stand to gain the most?
- 17:07Timothy Gates: And again, those are going to.
- 17:09Timothy Gates: We do have some demographics and some areas that are in the low 80% for safety belt use rate.
- 17:15Timothy Gates: No-transcript.
- 17:20Timothy Gates: You know it's not necessarily in the suburbs, it's really, you know, kind of more in our urban core and in our very rural areas.
- 17:29Timothy Gates: It's really a dichotomy if you think about it.
- 17:31Timothy Gates: The dense urban areas and the very rural areas tend to show the lowest safety belt use rate.
- 17:37Jeff Cranson: Do you have anything?
- 17:38Jeff Cranson: I know it wasn't a part of this specific report, but we know that speeds increased during the pandemic for all the reasons that you mentioned, mostly because there were just fewer cars on the road and the less congestion there is, the faster people go and that's come down some.
- 17:53Jeff Cranson: But I get the feeling again, anecdotally, that we're not back to pre-pandemic speeds on the freeways anyway.
- 18:00Jeff Cranson: So is that your feeling too?
- 18:03Timothy Gates: Yeah, we're not back to pre-pandemic speeds.
- 18:04Timothy Gates: I don't know if we ever will be either, but we're.
- 18:06Timothy Gates: Yeah, speeds are still higher than they were pre-pandemic.
- 18:09Timothy Gates: Um, uh, how much higher, I you know, I can't say, but I know that you know, for the most part, if we were to generalize things statewide, that highway speeds are higher, uh, post-pandemic than pre-pand pandemic.
- 18:20Timothy Gates: Volumes are still a little bit lower.
- 18:22Timothy Gates: I don't think we've rebounded 2019 volumes yet either.
- 18:25Timothy Gates: We've certainly rebounded from like 2020 to 2021 levels, but not all the way back up to 2019 levels.
- 18:33Jeff Cranson: What do you think?
- 18:33Jeff Cranson: I mean your background and you've been at this, you know, and gone to higher education and got advanced degrees and obviously you have a real passion for this.
- 18:44Jeff Cranson: Do you find it frustrating to dig into this the way you do and not see great gains, or do you take satisfaction with the incremental changes that you see?
- 18:55Timothy Gates: Well, a little bit of both.
- 18:57Timothy Gates: I mean, we know that it's very difficult.
- 19:00Timothy Gates: There are only a few things that really move the needle in a large sense, and enforcement is one of those things.
- 19:07Timothy Gates: But enforcement is expensive and it has to be regular.
- 19:09Timothy Gates: I mean, there always has to be that threat.
- 19:11Timothy Gates: As soon as the threat's gone, then the behavior returns to normal.
- 19:16Timothy Gates: But enforcement is one area I'm not surprised.
- 19:20Timothy Gates: None of us are really surprised by or get too concerned about changes, year-to-year changes.
- 19:28Timothy Gates: When we look at long-term changes, there's a little bit more cause for concern.
- 19:31Timothy Gates: But I also do think again, when we have a new law and there's penalties associated with that law and that law is being enforced, like the hands-free law, and we do see relatively large improvements you said 1.2 percentage point is a significant improvement.
- 19:50Timothy Gates: That is I.
- 19:52Timothy Gates: You know I I'd like to say, yeah, that the law is that we'll see long term, but I'd say that that's a pretty effective um law, at least within that first year.
- 20:00Timothy Gates: It'll be interesting to see how that, how those numbers, hold each year thereafter.
- 20:05Jeff Cranson: Yeah, and the state police have done some, some stings and targeted enforcement on that and they, they, they put the word out ahead of time, just like they do, you know, with drunk driving stings.
- 20:16Jeff Cranson: You know it's not like they're.
- 20:17Jeff Cranson: They're trying to be secretive about it.
- 20:18Jeff Cranson: They, for the most part I don't think any police agency really is all about generating revenue and passing out citations.
- 20:25Jeff Cranson: If they can change the behavior, that's a win, right.
- 20:28Timothy Gates: Right.
- 20:28Timothy Gates: So, whatever needs to get done, whatever is effective in terms of changing behavior, is what we should focus on, and, of course, some are more expensive and human resource intensive than others.
- 20:39Timothy Gates: Enforcement is very expensive and resource intensive, but advertising and marketing campaigns if there's effective strategies there, then that's where you want to focus your efforts.
- 20:51Jeff Cranson: Yeah, well, yeah, and you compare those prices to the costs of injuries and property damage and death, then it doesn't come close.
- 21:00Timothy Gates: And Jeff, I'm assuming.
- 21:01Timothy Gates: So one area that I am extremely encouraged and was happy to see is that the Senate passed the package of bills that included the use of speed safety cameras in work zones, so automated camera enforcement in highway work zones which had passed the House maybe a couple of years ago and had just been sitting in the Senate, but I saw that as of early November.
- 21:23Timothy Gates: I think it might have been November 7 that that got sitting in the Senate, but I saw that as of early November.
- 21:25Timothy Gates: I think it might have been November 7 that that got passed through the Senate.
- 21:29Jeff Cranson: It got passed through the Senate and the House concurred last week, so it's enrolled now and waiting for the Governor to sign it.
- 21:35Jeff Cranson: Waiting for the Governor's signature.
- 21:36Jeff Cranson: Yeah, and so there again is a strategy.
- 21:39Timothy Gates: I'm really excited about that because it reduces the need for human enforcement right, so we can do things with automated tools.
- 21:46Timothy Gates: It keeps our officers safe.
- 21:47Timothy Gates: They're not out there in the work zone.
- 21:48Timothy Gates: But if it can have again, if it can have that same level of effectiveness and that, you know, does remain to be seen does it have the same level of effectiveness as having a human officer enforcement enforcement?
- 21:59Timothy Gates: You know that'll be really interesting and I'm excited to see where that goes.
- 22:04Timothy Gates: I'm hopeful that it gets signed, but I'm excited to see where that goes.
- 22:10Jeff Cranson: Well, it had a lot of support from labor as well.
- 22:12Jeff Cranson: As you know, MITA, the Infrastructure Transportation Association in Michigan.
- 22:16Jeff Cranson: So, yeah, I'm excited about it too.
- 22:18Jeff Cranson: I think that it's-- I mean, we know that half the states have this and it's made a definite, a significant change in all those states.
- 22:27Jeff Cranson: And just knowing that those are out there, you know, again, it doesn't have to be about citations and generating revenue.
- 22:33Jeff Cranson: The hope is that people know there's a camera on you when you're going through those work zones.
- 22:37Jeff Cranson: You're going to slow down, yep.
- 22:39Timothy Gates: It's the threat.
- 22:40Timothy Gates: It's the threat of a fine.
- 22:42Timothy Gates: Yeah, absolutely.
- 22:45Jeff Cranson: Well, thanks, Tim, for talking about this.
- 22:47Jeff Cranson: As always, I appreciate it.
- 22:49Jeff Cranson: I really do appreciate the work you do and the passion that you bring to it, and that Michigan State University puts a premium on it and lets you and your colleagues do the work you do.
- 23:00Timothy Gates: Sure.
- 23:00Timothy Gates: You're welcome, Jeff.
- 23:01Timothy Gates: I appreciate it.
- 23:02Timothy Gates: Thank you for the invitation.
- 23:05Jeff Cranson: I'd like to thank you once more for tuning in to Talking Michigan Transportation.
- 23:08Jeff Cranson: You can find show notes and more on Apple Podcasts or Buzzsprout.
- 23:12Jeff Cranson: I also want to acknowledge the talented people who help make this a reality each week, starting with Randy Debler, who skillfully edits the audio, Jesse Ball, who proofs the content, Courtney Bates, who posts the podcast to various platforms, and Jacke Salinas, who transcribes the audio to make it accessible to all.