Latest / The Dept. w/ Omar El-Takrori / How To Make $100K+ Selling Your Knowledge in 2026 | The Dept. #124

Transcript

How To Make $100K+ Selling Your Knowledge in 2026 | The Dept. #124 · The Dept. w/ Omar El-Takrori

0:00
[SPEAKER_02]: The easiest money you could make is getting paid for something you already know and if you have been doing what you've been doing for a long time or maybe people always ask you can I pick your brain?
0:10
[SPEAKER_02]: I'm going to be showing you a business model that you can literally put into your business that would allow you to make at minimum $100,000 extra if not maybe in my case multiple seven figures and so welcome to the department.
0:24
[SPEAKER_02]: My name is Omar
0:29
[SPEAKER_02]: aka art.mp4.
0:30
[SPEAKER_01]: Let's go, we back.
0:32
[SPEAKER_02]: He's back.
0:34
[SPEAKER_02]: And by him being back, we back.
0:36
[SPEAKER_02]: So if you're new to this podcast or channel, art is the person behind the scenes, doing all the content, if you like what you see, like what you hear.
0:48
[SPEAKER_02]: He's brilliant.
0:49
[SPEAKER_02]: I call him the shredder of the business and we can go into that in a different conversation.
0:56
[SPEAKER_02]: But what that being said, I know you're frustrated because you help people a lot all the time, whether it's for free or maybe you feel like you're under charging.
1:05
[SPEAKER_02]: So I'm going to share with you how to structure your online business in a way that gives you the time freedom and the money freedom that you dreamed of.
1:15
[SPEAKER_02]: Does that sound good?
1:16
[SPEAKER_02]: Sounds amazing.
1:17
[SPEAKER_02]: And you've been a part of the process of some context, you know, we make a few million dollars a year.
1:22
[SPEAKER_02]: We have a small team, very high-profit business model, that I found most experts can just genuinely implement.
1:31
[SPEAKER_02]: But the thing in the way many times is the belief around how it needs to be done.
1:38
[SPEAKER_02]: And whether that's thinking you need a fancy website, you need to post every day and do this and do that.
1:44
[SPEAKER_02]: This is going to be potentially the easiest way you've ever heard it, which in my hope and heart this will be the reason why you do it or do it differently.
1:55
[SPEAKER_01]: Let's break it down.
1:56
[SPEAKER_02]: So before I get into details and tell you what to sell, how to sell it and where people find you, let's break down the three pillars of a bulletproof online business built by a personal brand.
2:10
[SPEAKER_02]: Here are the three pillars.
2:11
[SPEAKER_02]: I'm just gonna same straight up for my type A's.
2:14
[SPEAKER_02]: Number one, you need to unlock infinite content.
2:18
[SPEAKER_02]: Unlock infinite content.
2:21
[SPEAKER_02]: If you struggle showing up consistently, you have not unlocked infinite content and I'm gonna break down how you can do that.
2:30
[SPEAKER_02]: Secondly, you're going to usher people.
2:32
[SPEAKER_02]: You're gonna usher people into an intimate conversion event.
2:37
[SPEAKER_02]: Unlock infinite content, usher into an intimate conversion event, and then the last thing is you're going to uncover your irresistible core offer.
2:47
[SPEAKER_02]: Content, event, offer.
2:51
[SPEAKER_02]: What is that spell?
2:53
[SPEAKER_02]: CEO.
2:55
[SPEAKER_02]: So this is how you're gonna become an online CEO.
2:57
[SPEAKER_02]: It's pretty fire, hey, hey.
3:00
[SPEAKER_02]: So the biggest thing you probably struggle with, honestly, probably isn't content.
3:06
[SPEAKER_02]: it's your offer.
3:07
[SPEAKER_02]: It's not knowing what you're going to sell people and the reason why you don't know what you're going to sell people is because you're probably working on something that you think people are going to buy well you don't know if they're going to buy that you just think they're going to buy that it's all most people get stuck at the offer in their business and the reason why people aren't buying your offer is because you've created something or you're working on something that people don't have a reference point for
3:37
[SPEAKER_02]: If you're in business or you're creative or you're an expert, there's a high likelihood that you are a perfectionist.
3:47
[SPEAKER_02]: And there's nothing wrong with that.
3:48
[SPEAKER_02]: I think having an attention to detail and being in a perfectionist are two different things.
3:55
[SPEAKER_02]: Attention to detail.
3:56
[SPEAKER_02]: I believe this person knows the value or the finish line of good enough.
4:03
[SPEAKER_02]: There is a good enough, even if you have an attention to detail.
4:05
[SPEAKER_01]: You would say that's excellent.
4:07
[SPEAKER_02]: Yeah, attention to detail communicates excellence.
4:09
[SPEAKER_02]: Yes.
4:12
[SPEAKER_02]: Perfectionism is a invisible standard that you are projecting on people you're trying to sell to.
4:23
[SPEAKER_02]: An invisible standard that you're projecting on people you are trying to sell to.
4:29
[SPEAKER_01]: It might have been Alex Ramosi, he said, perfectionism is just procrastination in disguise.
4:36
[SPEAKER_02]: Perfectionism.
4:37
[SPEAKER_01]: Which is a procrastination?
4:39
[SPEAKER_02]: Yeah.
4:40
[SPEAKER_02]: I mean, perfectionism is a, yeah, it's an excuse to put off.
4:45
[SPEAKER_02]: Yeah.
4:45
[SPEAKER_02]: I don't want to release this yet because it's not ready.
4:49
[SPEAKER_02]: And so this is why I wanted to start with unlocking or uncovering your irisistable core offer
4:59
[SPEAKER_02]: Dude, the people you're selling to wouldn't know what polished is, even if it was polished.
5:05
[SPEAKER_02]: Right.
5:06
[SPEAKER_02]: Yeah.
5:06
[SPEAKER_02]: Let's think about this for a second.
5:08
[SPEAKER_02]: You thought of something based on your experience and now you want to package it and sell it to people.
5:14
[SPEAKER_02]: But you think there's a standard of polishness that it must be at in order for you to release it.
5:23
[SPEAKER_02]: Now, this is where the lines get crossed because people think it has to do with colors website, platform, and this is why if you hear or show it, if people say join my school group, you know, buy my course, take my eat week cohort, like stop, stop it, here's the reality.
5:48
[SPEAKER_02]: If you are somebody who feels like the thing you're selling needs to come with something tangible, I would say you've believed something along the way that is not true.
6:02
[SPEAKER_02]: you don't have to sell something so tangible.
6:06
[SPEAKER_02]: Like you don't have to sell a login portal.
6:08
[SPEAKER_02]: You don't have to sell all your selling is a payoff.
6:14
[SPEAKER_02]: All your selling is an end result.
6:18
[SPEAKER_02]: And so,
6:19
[SPEAKER_01]: What do you think that starts the feeling in people that when they sell something, it needs to come with something, or something tangible?
6:27
[SPEAKER_02]: Yeah, I mean, in the natural and we buy things, we think when we buy an article of clothing that we're getting the piece of clothing that we bought, when like in reality, you're getting what the brand made you feel that the clothing is going to give you.
6:40
[SPEAKER_01]: Sure.
6:41
[SPEAKER_02]: Or the idea of wearing the thing,
6:43
[SPEAKER_02]: is going to give you like that's what you're buying in the online space.
6:47
[SPEAKER_02]: You have to realize that we sell words, we sell, we sell words.
6:53
[SPEAKER_02]: Would you like for this to happen in your life and in your business?
6:56
[SPEAKER_02]: Would you like for this to, would you like to save your marriage?
6:59
[SPEAKER_02]: What's the answer to the question you're asking?
7:01
[SPEAKER_02]: If the answer is yes, that's the offer.
7:03
[SPEAKER_02]: The offer is to save your marriage in eight weeks, save your marriage in six months, say whatever it is, like somebody asked on the coach call today, Sonya, she said, what would you say, what is your definition of offer and where did, and maybe that's something that I needed to define early on?
7:23
[SPEAKER_02]: What is an offer in offer?
7:27
[SPEAKER_02]: is simply words, exchanged for payment, or an offer is words, exchanged.
7:40
[SPEAKER_02]: Because my thing is that you can have an offer that doesn't just mean money.
7:45
[SPEAKER_02]: Like an offer is an invitation.
7:49
[SPEAKER_02]: An offer is an invitation that can lead to a transaction.
7:53
[SPEAKER_02]: Sure.
7:57
[SPEAKER_02]: for for something other times it's it's money for a journey and all if you understand where your business lies you probably will understand this more and they say that all business falls under health, wealth, or relationships.
8:18
[SPEAKER_02]: All business falls under health, wealth, and relationships.
8:22
[SPEAKER_02]: You're either selling a better version of you, either selling people a better experience in relationships, or you're selling people a better experience with money, making money online or whatever.
8:37
[SPEAKER_02]: So with that being said, one of the biggest breakthroughs I've ever had in business,
8:45
[SPEAKER_02]: that continually happens is doing less.
8:50
[SPEAKER_02]: because it was my fault for adding more.
8:55
[SPEAKER_01]: Yeah, doing less in your offers or what you do.
8:58
[SPEAKER_01]: Or if you get people.
8:59
[SPEAKER_02]: So I'm going to share a story that maybe I don't need to share, but I shared it on the coast call, so I'm going to share it with you guys.
9:06
[SPEAKER_02]: Shout out to the Department of Fam if you are listening or watching.
9:08
[SPEAKER_02]: You can DM me on Instagram and would love to start a conversation.
9:11
[SPEAKER_02]: And this podcast is brought to you by the content to cash challenge, which is a five day live coaching experience with myself.
9:18
[SPEAKER_02]: done on Zoom.
9:19
[SPEAKER_02]: And if you want to learn how you can take your content and make more money, then I would encourage you to do so.
9:24
[SPEAKER_02]: Scan the QR code.
9:26
[SPEAKER_02]: All right.
9:27
[SPEAKER_02]: Here's a story.
9:28
[SPEAKER_02]: So there's somebody I've had in the podcast and it's a dear friend of mine.
9:31
[SPEAKER_02]: Her name is Eileen Wilder.
9:33
[SPEAKER_02]: I think we have two conversations with her or three, two.
9:36
[SPEAKER_02]: So, two, I think I did one with think media once, but something that I love about Eileen is when I watch her operate in business.
9:43
[SPEAKER_02]: She makes multiple million dollars a year.
9:46
[SPEAKER_02]: She just operates it so simple.
9:48
[SPEAKER_02]: And I think there's a gift on her life for her to not complicate business.
9:55
[SPEAKER_02]: And there was a time I want to say in 2023, where school dot com became pretty big.
10:04
[SPEAKER_02]: Yeah.
10:05
[SPEAKER_02]: It was like, oh, man, this is the place to be.
10:08
[SPEAKER_02]: This is the place to build.
10:09
[SPEAKER_02]: And then Alex Hermosie was doing this thing called school games.
10:13
[SPEAKER_02]: And if you won, he brought Fleeu in the Vegas and he did all this stuff.
10:16
[SPEAKER_02]: So the way you won is how much people were paying as how much money you were making every month.
10:22
[SPEAKER_02]: This is a type of money model in business that's called a monthly reoccurring revenue model in business.
10:29
[SPEAKER_02]: Meaning, once somebody gives you their credit card, you then now in perpetuity can take money from them.
10:35
[SPEAKER_02]: If we subscription based businesses, Costco, Amazon, that MRR, MRR, monthly reoccurring revenue,
10:45
[SPEAKER_02]: So in the space of online coaching and consulting, what happened is a lot of people who sold high ticket ended up like either dissolving it or planning on dissolving their high ticket because they're like, oh, man, well, people are going to join low ticket communities now and get the same information.
11:01
[SPEAKER_02]: Oh, yes, yes.
11:02
[SPEAKER_02]: It was a whole thing.
11:03
[SPEAKER_02]: I remember getting phone calls from people.
11:05
[SPEAKER_01]: It was actually a common theme amongst a lot of the department episodes because it was just a
11:10
[SPEAKER_02]: Yeah, I mean, and I had people calling me and be like, yeah, dude, I'm killing this program because I'm going to just do, and because in their mind, and this is like, business is a game I believe in their mind, they believed by having people pay them less money and have more people paying that you'll, that people will be more happy.
11:30
[SPEAKER_02]: with you doing less, but you'll be making more.
11:33
[SPEAKER_02]: Which is just like a, it's like not the best business premise.
11:36
[SPEAKER_02]: Like not to come from it.
11:37
[SPEAKER_02]: Like I'm going into business to make as much money as I can, to make as, you know, to be as least involved as possible in the success of people paying me money.
11:49
[SPEAKER_02]: And that people remember to cancel anyway because it's solo.
11:54
[SPEAKER_02]: Like it's like, yeah.
11:55
[SPEAKER_02]: It's like we're to like start a business with that premise.
11:58
[SPEAKER_02]: Well, here at the end of the day, so I'm telling the story about Eileen.
12:02
[SPEAKER_02]: So Eileen, I'm like, hey, Eileen, do you have a monthly reoccurring?
12:05
[SPEAKER_02]: You know, like, do you have an MMR or MMR model or offer?
12:11
[SPEAKER_02]: And she said, yeah, it's called speaking school.
12:14
[SPEAKER_02]: And then I was like,
12:16
[SPEAKER_02]: For sure, what is it?
12:18
[SPEAKER_02]: Like she's like, oh, we just talk about how to make money speaking.
12:22
[SPEAKER_02]: Great, where do you host it?
12:24
[SPEAKER_02]: So she was like, what do you mean where do I host it?
12:26
[SPEAKER_02]: It's like, where do people log in?
12:28
[SPEAKER_02]: Yeah, where do, where is the community live?
12:31
[SPEAKER_02]: She's like,
12:32
[SPEAKER_02]: There's a community live, we were talking about it.
12:35
[SPEAKER_02]: I was like, do you use school or could job me?
12:39
[SPEAKER_02]: Or like some other course, take teachable, click funnels, I was like, oh, she's like, oh, we just zoom.
12:45
[SPEAKER_02]: I was like, what do you mean, I mean, what do you mean?
12:50
[SPEAKER_02]: She's like, we, we do the calls on zoom.
12:53
[SPEAKER_02]: I was like, yeah, but like, where do people like connect?
12:57
[SPEAKER_02]: She's like, on zoom, like, where do you like teach a gun zoom?
13:02
[SPEAKER_02]: How do people know how to get to the zoom?
13:05
[SPEAKER_02]: She's like, we text them.
13:06
[SPEAKER_02]: Hey, the call is about to happen.
13:09
[SPEAKER_02]: And I said, so you don't host this community.
13:14
[SPEAKER_02]: You have a monthly reoccurring offer and you don't have a school.
13:21
[SPEAKER_02]: You don't have a conjabi.
13:22
[SPEAKER_02]: You don't have a click
13:27
[SPEAKER_02]: She's like, yeah.
13:28
[SPEAKER_02]: And then I looked at actually, here's this funny cherry on top.
13:31
[SPEAKER_02]: I looked at our bank statements.
13:34
[SPEAKER_02]: And I've been paying Eileen $100 a month for like five or six months.
13:40
[SPEAKER_02]: And I was a part of the school.
13:41
[SPEAKER_02]: And I was getting the text messages.
13:43
[SPEAKER_02]: I just didn't know what it was.
13:45
[SPEAKER_02]: I ended up buying it when I started buying...
13:48
[SPEAKER_01]: It was an order bump.
13:49
[SPEAKER_02]: It was an order bump or a upsell thing that she had.
13:53
[SPEAKER_02]: Why do I tell this story?
13:57
[SPEAKER_02]: she was making thousands of dollars texting people isoonlink.
14:03
[SPEAKER_02]: So I'm gonna say what your offer is and I'm telling you this is what your offer is from your point of view.
14:12
[SPEAKER_02]: This is not what your offer is from your client's point of view.
14:15
[SPEAKER_02]: This is the power of understanding offer creation.
14:18
[SPEAKER_02]: But understanding offer creation is knowing where you have leverage in the offer for the transformation
14:27
[SPEAKER_02]: or the acceleration that a person's getting, the pay off that a person's getting.
14:32
[SPEAKER_02]: So from your point, here is what you're going to sell before it's ready.
14:37
[SPEAKER_02]: If you get in front of people, virtually or in person, and you wanna put something together to sell.
14:45
[SPEAKER_02]: All you need to put together is a payment page or a payment link.
14:50
[SPEAKER_02]: And you're going to sell someone the outcome, the or the payoff of something.
15:00
[SPEAKER_02]: And the here here here it is.
15:03
[SPEAKER_02]: The calls are the curriculum.
15:07
[SPEAKER_02]: The calls are the curriculum.
15:11
[SPEAKER_02]: So if you're going to sell something, instead of people picking your brain,
15:18
[SPEAKER_02]: They're picking your brain because they want an outcome.
15:21
[SPEAKER_02]: Identify whatever that outcome is.
15:23
[SPEAKER_02]: Hey, I'll help you with that outcome.
15:25
[SPEAKER_02]: Let's start next week.
15:27
[SPEAKER_02]: What day works for you?
15:28
[SPEAKER_02]: Amazing.
15:29
[SPEAKER_02]: Here's the link.
15:30
[SPEAKER_02]: You don't need a website.
15:33
[SPEAKER_02]: You don't need nothing.
15:34
[SPEAKER_02]: The calls are the curriculum.
15:35
[SPEAKER_02]: Now here's what's cool.
15:37
[SPEAKER_02]: If you do this before you're ready, it's going to make you ready.
15:41
[SPEAKER_02]: If you do this before you're ready, it's going to give you more insight to sell it and deliver it even better the second time around, the third time around.
15:51
[SPEAKER_02]: Because the dialogue between helping the individual actually get the result, the data,
16:02
[SPEAKER_02]: is in the dialogue.
16:03
[SPEAKER_02]: It's so, if someone, you do, you made 1,500 bucks.
16:08
[SPEAKER_01]: Yeah, yeah.
16:09
[SPEAKER_02]: Somebody reached out to you.
16:10
[SPEAKER_02]: Yep.
16:11
[SPEAKER_02]: In the DMs, it's say, hey, I'm art, hey, I'm art.
16:14
[SPEAKER_02]: I said, oh, I meant to hit up, oh, I'm just kidding.
16:17
[SPEAKER_02]: Hey, art, can you help me with editing?
16:20
[SPEAKER_01]: Yeah.
16:21
[SPEAKER_02]: Did you have a tutorials recorded?
16:24
[SPEAKER_01]: No.
16:25
[SPEAKER_02]: Ready to go, okay.
16:26
[SPEAKER_01]: I had nothing.
16:27
[SPEAKER_02]: You had nothing.
16:28
[SPEAKER_01]: Nothing.
16:29
[SPEAKER_02]: And then, how'd you get him to pay you?
16:31
[SPEAKER_02]: I sent him a payment link.
16:33
[SPEAKER_01]: I said, give me your email where I can send an invoice and he sent the email.
16:37
[SPEAKER_02]: Are they, and then he paid?
16:38
[SPEAKER_02]: Yes.
16:39
[SPEAKER_02]: And then what did you do?
16:40
[SPEAKER_02]: I hopped on Zoom with him.
16:42
[SPEAKER_02]: And then what did that do for him?
16:44
[SPEAKER_01]: It literally changed his business.
16:46
[SPEAKER_01]: Just business.
16:48
[SPEAKER_02]: Hey department fan, pausing the podcast to talk about this life-changing sponsorship.
16:53
[SPEAKER_02]: It's me.
16:54
[SPEAKER_02]: I'm sponsoring the podcast and the sponsor of this podcast is the content to cash challenge, which is a five-day live coaching experience.
17:02
[SPEAKER_02]: I put on for creators, entrepreneurs, coaches, consultants, and service providers.
17:07
[SPEAKER_02]: If you feel like you're stuck in business or maybe there's more to business and to revenue, I'm telling you that you don't have an offer problem, you don't have an industry problem, and you probably don't even have a sales problem.
17:18
[SPEAKER_02]: What you have isn't a awareness problem.
17:20
[SPEAKER_02]: And this is why I have the content to cast challenge because I believe transformation happens on a two-way street.
17:26
[SPEAKER_02]: And how do you know if you're the right person for the content to cast challenge or you're in the right season?
17:31
[SPEAKER_02]: You're listening to this podcast.
17:32
[SPEAKER_02]: This is for you, this is your moment.
17:35
[SPEAKER_02]: So to take the challenge or jump on the wait list, scan the QR code on the screen or check out the link down in the description below.
17:41
[SPEAKER_02]: Let's get back into the conversation.
17:43
[SPEAKER_02]: And me and obviously we have so many stories of people in the program.
17:46
[SPEAKER_01]: Yeah.
17:47
[SPEAKER_02]: Just being like, oh my gosh, like, I gave them a $7,000 offer and they said yes.
17:51
[SPEAKER_02]: I don't have any, like,
17:53
[SPEAKER_02]: you do have everything, you have your experiences.
17:56
[SPEAKER_02]: And here is something that's so powerful when it comes to the calls, the calls, the calls, the calls.
18:03
[SPEAKER_02]: You're a selling calls, that's from your point of view, but they're getting an outcome.
18:07
[SPEAKER_02]: So you need to tell them like, would you like that outcome?
18:10
[SPEAKER_02]: Cool, for that to work together, it's this much.
18:13
[SPEAKER_02]: Here's the investment.
18:15
[SPEAKER_02]: What you need to realize,
18:18
[SPEAKER_02]: I don't know.
18:18
[SPEAKER_02]: I wanted to do a podcast on this concept alone, but I'll just like sneak a sneak tip it here.
18:25
[SPEAKER_01]: Yeah.
18:25
[SPEAKER_01]: We can always hit another one.
18:27
[SPEAKER_02]: Yeah.
18:27
[SPEAKER_02]: We can always hit another one.
18:28
[SPEAKER_02]: Okay.
18:29
[SPEAKER_02]: So what you need to know is that there is something you sell that has nothing to do with what you sell.
18:42
[SPEAKER_02]: So when we sell people our offers
18:49
[SPEAKER_02]: regardless of what the actual offer is, they are buying one or all four of these things.
18:58
[SPEAKER_01]: So that's okay.
19:00
[SPEAKER_01]: Say that again for his one more time.
19:01
[SPEAKER_02]: Okay, I'm going to say one.
19:03
[SPEAKER_02]: Here is what selling does for people that has nothing to do with what you're selling.
19:10
[SPEAKER_02]: So the concept of selling something, like the idea of sales, the concept, here is what selling does for people without that has nothing to do with what you sell.
19:22
[SPEAKER_02]: Number one, is it exercises their ability to buy?
19:30
[SPEAKER_02]: The exercise of buying.
19:35
[SPEAKER_02]: We all do it.
19:36
[SPEAKER_02]: Have you ever been bored and then gone to the mall?
19:40
[SPEAKER_02]: Is the mall apologetic for existing for you to just go there and spend money you didn't plan on spending?
19:46
[SPEAKER_01]: Heck no.
19:47
[SPEAKER_02]: They gave you the opportunity to exercise your ability to buy stuff, to enjoy the fruits of your labor, to whatever it may be, it has less to do with what you actually bought, and I know we travel a lot, and like every time we travel our ends up spending a couple hundred bucks, because we go to a mall, every time I'm with you, every time you're with me.
20:10
[SPEAKER_02]: And so, but this is why, if you're in sales, being a great buyer is important.
20:15
[SPEAKER_02]: because this is why I'm able to even able to talk like this.
20:18
[SPEAKER_01]: I'm actually pretty proud of because, yeah, I mean, that's such a powerful thing when you get a whole of it is just becoming a better buyer.
20:24
[SPEAKER_01]: Like, it changes so much.
20:25
[SPEAKER_02]: Yeah, because then you're like, you're met with a decision.
20:28
[SPEAKER_01]: Yeah.
20:28
[SPEAKER_02]: And are you someone who, like, over things that they decision, who has to sleep on decisions, who, or you somebody who makes quick decisions and something I love about
20:37
[SPEAKER_02]: CEO of acquisition he talks about being yes hinged.
20:40
[SPEAKER_02]: If you're someone who's driven and you have a purpose and you have something to accomplish, you need to be yes hinged.
20:46
[SPEAKER_02]: Nothing's a scam.
20:47
[SPEAKER_02]: You're not everything's a scam and if something presented to you makes sense.
20:52
[SPEAKER_02]: Don't overthink it.
20:53
[SPEAKER_02]: Don't dwell on it.
20:54
[SPEAKER_02]: Your your thought life is more valuable than what you're thinking about some could argue that More than then becoming a better buyer.
21:02
[SPEAKER_01]: It's also and like a way to exercise just taking action because I mean when you decide you decide Yeah, it's such an important thing
21:11
[SPEAKER_02]: And anytime you use the same word to define the word, you're super, you sound super, some aren't you know, I'm just kidding, but no, I exercise and yeah, every time we go travel and we go to like a store and then our ends is spending a couple hundred bucks and he's like, dude, but, but then you would say, like, no, I mean, I kind of was looking for pants like this.
21:29
[SPEAKER_02]: I was kind of looking for a shirt like this anyway, but looking for a bike like this, but all I am saying is,
21:35
[SPEAKER_02]: We're talking about selling your offer that sometimes just telling somebody your offer is giving them the opportunity to exercise their right to buy.
21:45
[SPEAKER_02]: or ability to buy.
21:47
[SPEAKER_02]: That's why it's so important to just put it out there.
21:49
[SPEAKER_02]: And if they say no, it's just not yet.
21:52
[SPEAKER_02]: Or if it's no, it's not this.
21:54
[SPEAKER_02]: Do you have something else?
21:56
[SPEAKER_02]: Like, I mean, when I do these challenges, it really makes people want to work together.
22:04
[SPEAKER_02]: Like, it just does.
22:06
[SPEAKER_02]: It's just like my gosh.
22:08
[SPEAKER_02]: how can I get more of this?
22:10
[SPEAKER_02]: And that's really what the premise of what I'm talking about is selling more of something that people already know they want.
22:19
[SPEAKER_02]: So okay, the next thing it does, what does here's what selling does for people that has nothing to do with what you're selling, it puts them in a state of care.
22:29
[SPEAKER_02]: It gives them the opportunity to care more about the information.
22:34
[SPEAKER_01]: So if the, yes, yes, sure.
22:36
[SPEAKER_02]: So so the person you help, oh, all right, okay.
22:41
[SPEAKER_02]: So the person you helped for $1,500.
22:45
[SPEAKER_02]: Answer this question and sign up your question.
22:47
[SPEAKER_02]: Could he have found that information on YouTube?
22:49
[SPEAKER_01]: 100%.
22:49
[SPEAKER_02]: Okay, did he show up to the calls though?
22:51
[SPEAKER_01]: Yes.
22:52
[SPEAKER_02]: Why do you think he showed up to the calls?
22:53
[SPEAKER_01]: Because he paid.
22:54
[SPEAKER_02]: Okay.
22:54
[SPEAKER_02]: So I was like,
22:57
[SPEAKER_02]: We're talking about, we're talking about this has nothing to do with the offer itself.
23:00
[SPEAKER_02]: This had nothing to do with you helping him with editing.
23:02
[SPEAKER_02]: This had everything to do with giving him the app.
23:06
[SPEAKER_02]: He was looking up, I have this money.
23:09
[SPEAKER_02]: Yeah.
23:10
[SPEAKER_02]: Hey, Art, can you take this money?
23:13
[SPEAKER_02]: Yes, I'll send it in voice.
23:15
[SPEAKER_02]: Cool, I'll see you on the call.
23:17
[SPEAKER_02]: So this has nothing to do.
23:20
[SPEAKER_02]: And now I don't want you to get a sense that like you can be a crappy, because you could be a crappy individual and understand what I'm saying.
23:25
[SPEAKER_01]: Right.
23:26
[SPEAKER_02]: But that's not who I'm advocating for.
23:28
[SPEAKER_02]: I want people who are great.
23:31
[SPEAKER_02]: integrity, high character, high caliber human beings that deserve to help people at a mass level and make a lot of money doing it.
23:40
[SPEAKER_02]: So that's what this is for.
23:43
[SPEAKER_02]: And I'm telling you that there are bad people in the world that understand what I'm talking about and they will actually leverage people and that's not what I'm saying.
23:52
[SPEAKER_02]: Okay.
24:02
[SPEAKER_02]: Like when people invest in themselves, their experience of life changes, why?
24:15
[SPEAKER_02]: Because you are doing something that very few people do, very few people are willing to invest in themselves.
24:26
[SPEAKER_02]: And so if you give somebody the opportunity to invest in themselves through something you sell, you are allowing them to experience life at a different level.
24:40
[SPEAKER_02]: I know your brain's turning.
24:41
[SPEAKER_01]: It is.
24:42
[SPEAKER_02]: Okay.
24:44
[SPEAKER_02]: So for me, for us, when people join our coaching program, they get access to a workshop.
24:50
[SPEAKER_01]: Yep.
24:52
[SPEAKER_02]: They get access to be a part of a call every week that the conversation of the call is at a level that is not going to be at a level of conversation you're probably going to have with your circle of friends or your family.
25:11
[SPEAKER_02]: So just by coming to Las Vegas, getting in a room, seeing how it's done, being a part of a conversation that is about forwarding your life.
25:21
[SPEAKER_02]: Like, you are experiencing life at a better life.
25:24
[SPEAKER_02]: Like, your life experiences.
25:26
[SPEAKER_02]: Okay.
25:27
[SPEAKER_02]: Has nothing, and I'm saying, remove the workshop.
25:31
[SPEAKER_01]: Okay, okay, because what I was about to say is like, yeah, that's like our context, but,
25:35
[SPEAKER_02]: No, remove the workshop when you sell somebody and offer that that is intended to be better.
25:43
[SPEAKER_02]: Like, and I think it's so funny because it's so plain.
25:46
[SPEAKER_02]: I'm using plain terms, but it still hits a wall.
25:49
[SPEAKER_01]: Yeah.
25:51
[SPEAKER_02]: Your offer is better than not taking your offer.
25:56
[SPEAKER_02]: So when when you give an offer, there's two decisions to make, not take it or take it.
26:02
[SPEAKER_02]: Now, the question is, is your life better if you take it or is your life better if you don't take it?
26:07
[SPEAKER_02]: Okay, what is it?
26:09
[SPEAKER_01]: Yeah, I mean, it's better if they take it.
26:11
[SPEAKER_02]: Because it's in pursuit of better.
26:12
[SPEAKER_01]: Yes.
26:14
[SPEAKER_01]: So, okay, because it's certain that click.
26:16
[SPEAKER_01]: Yeah, because like what was happening in my brain is like, okay, how does somebody make sure it's better?
26:21
[SPEAKER_01]: That, like, that happens.
26:23
[SPEAKER_02]: Well, it doesn't even matter.
26:24
[SPEAKER_02]: Because at the time of transaction, the person investing in themselves
26:34
[SPEAKER_02]: because they're investing in themselves, right?
26:36
[SPEAKER_02]: You don't get that, it's, I mean, like we could, we could, I don't like always using this example, but let's just, let's just make it as clear as college.
26:46
[SPEAKER_02]: You can go to the college, you can go to college or you can go get a job, right?
26:52
[SPEAKER_02]: But the lifestyle of going to college dorm, fraternity, sorority, sports, like college is selling a better four years
27:04
[SPEAKER_01]: right.
27:05
[SPEAKER_02]: It doesn't matter what college you go to.
27:07
[SPEAKER_02]: It's just the opportunity to give somebody a better life experience.
27:12
[SPEAKER_02]: Does that make sense?
27:12
[SPEAKER_02]: Oh yeah, yeah.
27:14
[SPEAKER_02]: Honestly, I was I was presented a $375,000 offer from someone.
27:19
[SPEAKER_02]: And the reality is is what do I get for $375?
27:29
[SPEAKER_02]: Well, the first thing, the base on what I'm talking about right now, which is stuff that people don't talk about, and if this is bursting your brain, just stick with me, I know I sound crazy, but I'm telling you this is true, and that's why I have so many examples, but investing in myself at a $400,000 level.
27:52
[SPEAKER_02]: would allow me to experience a level of life that only comes by investing in myself at that level.
27:59
[SPEAKER_02]: Regardless of who it's with.
28:01
[SPEAKER_01]: 100.
28:01
[SPEAKER_02]: So my friend, our friend, Macy.
28:04
[SPEAKER_02]: She has an experience in life because she paid one person a million dollars for a year of coaching.
28:15
[SPEAKER_02]: The level of life experience that she got to, now here's what Brokey people and I want you to be careful with.
28:20
[SPEAKER_02]: This is your way of thinking, then you're a Brokey and by Brokey I mean like in your mind.
28:25
[SPEAKER_02]: You're like a million dollars.
28:27
[SPEAKER_02]: What she get?
28:28
[SPEAKER_02]: Whoa.
28:28
[SPEAKER_02]: Whoa.
28:30
[SPEAKER_02]: it's not it isn't that it's that that's my point exactly it was the opportunity to experience life at a level of what it would be like if you invested in a million dollars of better and even on a practical level the ability to say.
28:45
[SPEAKER_01]: Yeah, I've invested a million dollars into myself.
28:47
[SPEAKER_02]: And by you being able to say that, would you say you're living a different life?
28:50
[SPEAKER_01]: 100.
28:51
[SPEAKER_02]: OK, that's thank you for your sharing.
28:53
[SPEAKER_01]: But OK, I'm glad you brought that up about the 400K like offer.
28:57
[SPEAKER_01]: So my question to you would be like, why didn't you take that offer?
29:01
[SPEAKER_02]: I mean, honestly, if it was a better version of life, because I'm currently in a mastermind.
29:08
[SPEAKER_02]: At this season in life, time, I value time at a level because of the kids and this, what this offer entailed was a lot of time away from family.
29:21
[SPEAKER_02]: And I'd rather scale the business invest.
29:24
[SPEAKER_02]: I'd rather invest $400,000 in team and by Yadaya in this season of life.
29:30
[SPEAKER_02]: Well, yeah, that's why.
29:32
[SPEAKER_02]: So we got, we're talking about an offer, we're still talking about offers.
29:36
[SPEAKER_02]: I still got to get to the other two.
29:38
[SPEAKER_02]: Okay, we'll get to it.
29:39
[SPEAKER_02]: Or, or part two, part three, yeah.
29:42
[SPEAKER_02]: Maybe, it lets them exercise the ability to buy.
29:44
[SPEAKER_02]: Yeah, I wouldn't mind if depending on how long we're going.
29:48
[SPEAKER_02]: So this is what selling does for people that has nothing to do with what you sell.
29:53
[SPEAKER_02]: So you got to know like, because there's selling is beautiful.
29:58
[SPEAKER_02]: when it's done well when it's done right but when you understand this you realize like oh wow it's actually in my best interest to sell because it's a mutual selling is serving it's mutually beneficial and it I mean selling is already happening for people in so many other ways yeah so let's make exercise their ability to buy it puts them in a care state
30:18
[SPEAKER_02]: Chances are, is you know what you need to do, but you just don't care about what you know you need to do.
30:24
[SPEAKER_02]: You pay somebody that knows what to do, and then you end up caring about what they tell you you need to do.
30:29
[SPEAKER_02]: And it's like a little fire under your head.
30:30
[SPEAKER_02]: Yeah, that's all, you know.
30:32
[SPEAKER_02]: Better life experience, just saying, I can literally say, I have invested more than $350,000 in my own personal development.
30:42
[SPEAKER_02]: What a sentence.
30:44
[SPEAKER_02]: Now that sentence allows me to experience life at a home of their level.
30:48
[SPEAKER_02]: because of all it entails.
30:50
[SPEAKER_02]: So, and then the last one is, it transforms the person after the investment.
30:58
[SPEAKER_02]: So, it transforms people.
31:01
[SPEAKER_02]: Meaning they go from a dabblur, like they go from someone who's been thinking about it to someone who's about it.
31:09
[SPEAKER_02]: And so, they say the transformation is in the transaction and that's what that means.
31:16
[SPEAKER_02]: You become somebody different when you buy something or invest in yourself that's above more than what you're usually used to.
31:25
[SPEAKER_02]: Or some people get into the flow of like, no, I always, in a program, I'm always learning from, I always have a coach.
31:31
[SPEAKER_02]: If there's something in my life, whether it's money, whether it's my marriage, whether it's my parenting, what it like, if you can identify a place you would like to excel in in life hire a coach, it's not that like rocket science.
31:43
[SPEAKER_02]: But I just wanted to share that because I think when again, back to the offer conversation, people believe their offers are about the thing you made it eight week cohort, six month modules, every weekly call, like, no, these are just elements that better service,
32:15
[SPEAKER_02]: $25,000, two-day workshop offers.
32:17
[SPEAKER_02]: I know people that sell one year long coaching program offers for $25,000.
32:21
[SPEAKER_02]: But the interpretation for what your offer is, like what you used to deliver your offer,
32:30
[SPEAKER_02]: it should come from a servant's heart in efforts to get a person, a breakthrough, or transformation, as fast as possible, all things considered.
32:40
[SPEAKER_01]: Yeah, because I was going to ask how somebody like decides that for themselves, because
32:45
[SPEAKER_01]: I mean, for you, you came to the place that it was a year, my offer, the interpretation of it is a year and for some, yeah, it's a two-day workshop and it's like so drastically different.
32:57
[SPEAKER_02]: So drastically.
32:57
[SPEAKER_01]: And some are the same price too, like some it's, you know, the same price for a year, then it is for a two-day workshop and that's, that and itself is also like, what the heck will then, should I just do the two-day then, because I'm done sooner, so how do you,
33:10
[SPEAKER_02]: how you distinguish what you do with your offer kind of goes back to what I just mentioned is test it.
33:15
[SPEAKER_02]: I mean, you've seen me, I tried 90 day programs.
33:17
[SPEAKER_02]: I tried 30 days, 30 days, of 60 day stuff.
33:20
[SPEAKER_02]: I have the five day content to cash challenge.
33:22
[SPEAKER_02]: Like, there's nothing wrong with testing offers.
33:26
[SPEAKER_02]: Like, and what's cool is once you create an offer, I learned this from my, my rent.
33:30
[SPEAKER_02]: Once you create an offer, you have it forever.
33:35
[SPEAKER_02]: And if you create an offer,
33:40
[SPEAKER_02]: make offers from your basement.
33:44
[SPEAKER_02]: Like it's important to not work.
33:46
[SPEAKER_02]: Like anytime somebody announces their coaching program or their coach, like I am going, I'm so excited to announce my coaching.
33:53
[SPEAKER_02]: It's like you missed it.
33:55
[SPEAKER_02]: I'm working on an offer, you missed it.
33:59
[SPEAKER_02]: Hey, I spoke to this group, but I didn't sell them because I didn't think it was ready, you missed it, you missed it, you missed it, you missed it, you missed it.
34:11
[SPEAKER_02]: your your offer is your word in exchange for something they desire.
34:17
[SPEAKER_02]: And then how, how you go about doing that, you test it.
34:23
[SPEAKER_02]: Now, now you should never come from a place of like, how much can I get for the lease amount of time?
34:28
[SPEAKER_02]: I mean, because if you don't fulfill, do you think you're going to stay in business?
34:33
[SPEAKER_02]: Right.
34:34
[SPEAKER_02]: Now, the question is, well, how you fulfill on a two-day program?
34:38
[SPEAKER_02]: How do you fulfill on a workshop offer by telling people the outcome of that workshop?
34:46
[SPEAKER_02]: By the end of this workshop, you will be able to.
34:51
[SPEAKER_02]: There you go.
34:52
[SPEAKER_02]: You got what you pay for.
34:53
[SPEAKER_02]: Sure.
34:53
[SPEAKER_00]: You know, so.
35:19
[SPEAKER_01]: it's funny because you had a couple of friends that were so like no what what is it though and like it just was hard to wrap their mind around but it is clear like the more you talk about this like it's kind of like duh like oh okay yeah I think people be I mean it's just like the life has led us to believe that
35:43
[SPEAKER_02]: when we sell something, people need to get something.
35:48
[SPEAKER_02]: Yeah, but that's why I shared those four things because they're getting what they're paying for.
35:54
[SPEAKER_02]: Like, if they're sold on the thing, they're getting what they're paying for.
36:00
[SPEAKER_02]: Well, what about a scam artist?
36:02
[SPEAKER_02]: Well, guess what?
36:04
[SPEAKER_02]: I love this because like, I remember asking Dan Martella a year ago, you know, he paid somebody $20,000.
36:14
[SPEAKER_02]: And, and then I was like so you invested in yourself $20,000 and it didn't pan out and he's like you did pan out because I learned more about myself I learned I was gullible snap so I got the I got what I needed out of that transaction yeah is I learned more about myself.
36:34
[SPEAKER_02]: and that, you know, like victim mentalities will always want this is why charging cheap prices, you're going to, you'll never win.
36:44
[SPEAKER_02]: So by the way, if you're listening or watching this podcast and you're going to take what we're sharing, I want you to charge at least $3,000.
36:54
[SPEAKER_01]: We're home, wait, wait, wait, what makes you say that?
36:58
[SPEAKER_01]: For charging cheap, like you went to this is why charging cheap.
37:01
[SPEAKER_02]: that came from Dan not being a cheapo, so what I'm saying is because Dan is a higher level thinker, he can he can pull a lesson out of any decision, but typically and this is why it's important to invest in yourself, typically if you're charging load ticket,
37:28
[SPEAKER_02]: people people just want everything.
37:32
[SPEAKER_02]: It's never enough.
37:33
[SPEAKER_02]: Like you'd be surprised.
37:34
[SPEAKER_02]: I mean, you know, you're surprised.
37:36
[SPEAKER_02]: The content to cash challenge is one of the highest value experiences we put on.
37:41
[SPEAKER_01]: It's ridiculous.
37:42
[SPEAKER_02]: It's ridiculous.
37:43
[SPEAKER_02]: It's absolutely ridiculous.
37:44
[SPEAKER_01]: And we're not just like, no, it's actually wild.
37:47
[SPEAKER_02]: The value for it's it's it's unlike anything I've ever seen in any industry.
37:52
[SPEAKER_02]: And I'm not just saying that.
37:54
[SPEAKER_02]: If I showed some of the screenshots of the paragraphs of people we get that said that they went through the challenge and they didn't get what they wanted and the paragraph paragraph.
38:04
[SPEAKER_02]: It's like, bro, you're
38:07
[SPEAKER_02]: I bless, I pray that it clicks one day, but this is never gonna serve you.
38:13
[SPEAKER_02]: This way of thinking.
38:14
[SPEAKER_02]: So anyway, that's where that came from.
38:15
[SPEAKER_02]: Okay, so that is that clear enough?
38:18
[SPEAKER_02]: The calls are the curriculum, guys.
38:19
[SPEAKER_02]: You guys have an offer, congratulations.
38:21
[SPEAKER_02]: It's $3,000, you're gonna meet on Zoom and you're gonna help people through the thing.
38:27
[SPEAKER_02]: The calls are the curriculum.
38:28
[SPEAKER_02]: Congratulations, you have your core offer.
38:30
[SPEAKER_02]: Now, oftentimes,
38:32
[SPEAKER_02]: We're going backwards to just a real quick review.
38:34
[SPEAKER_02]: You have to unlock infinite content.
38:36
[SPEAKER_02]: If you want to make money online, unlock infinite content, I'll share into an intimate conversion event that we'll talk briefly about.
38:45
[SPEAKER_02]: And then you uncover your irresistible core offer, which is what we just talked about.
38:48
[SPEAKER_02]: OK.
38:51
[SPEAKER_02]: The reason I call it uncover your irresistible core offer is because where you share your offer sometimes is more important than the offer itself.
39:04
[SPEAKER_02]: If someone comes to you and you have a dialogue and they want to work with you, maybe you go to the golf course or you're playing an 18, this has happened before.
39:13
[SPEAKER_02]: Playing 18 holes, some guys, what do you do?
39:15
[SPEAKER_02]: Some guys are like, what do you do?
39:15
[SPEAKER_02]: I was like, I help people build their personal brand specifically CEOs and small business owners, build their personal brands so that they can make more money in their businesses.
39:24
[SPEAKER_02]: He's like, done, how much are you?
39:27
[SPEAKER_02]: He's like, I want my YouTube channel to grow, you know?
39:36
[SPEAKER_02]: the environment the offer was given created the opportunity for that offered it take place.
39:41
[SPEAKER_02]: So so this is why you working on your offer.
39:47
[SPEAKER_02]: I'll tell you what you need to work on, but this is why you working on your offer makes no sense because if you're not working on the environment or the event that the offer is given in, then it's pointless.
39:59
[SPEAKER_02]: It's pointless and you can have a really good
40:02
[SPEAKER_02]: But if it's sold to the wrong person in the wrong state of mind, under the wrong feeling, then they might not want to buy it.
40:11
[SPEAKER_02]: So, so this is why number two, you want to assure people into an intimate conversion event.
40:18
[SPEAKER_02]: Now, I don't want to go too deep into it.
40:20
[SPEAKER_02]: There's so many conversations about master classes, web classes, webinars, I had Russell Brunson
40:31
[SPEAKER_02]: Jason Fladlin.
40:36
[SPEAKER_01]: Simon.
40:36
[SPEAKER_01]: Yeah.
40:37
[SPEAKER_02]: Okay.
40:38
[SPEAKER_02]: There's just a ton.
40:39
[SPEAKER_02]: Okay.
40:39
[SPEAKER_02]: So here's what I'll say.
40:41
[SPEAKER_02]: An intimate conversion event.
40:45
[SPEAKER_02]: In my definition is a repeatable event that you can do in your business that lets people know about your services.
40:55
[SPEAKER_02]: uh, people call it sometimes a webinar, a master class, I like master class.
41:00
[SPEAKER_02]: Webinar, master class, introductory event is what Daniel Presley calls it.
41:08
[SPEAKER_02]: there's also an assessment or a discovery call.
41:12
[SPEAKER_02]: So there's really three options I want you to consider.
41:17
[SPEAKER_02]: And we could talk through each one.
41:19
[SPEAKER_02]: Is it toasty?
41:19
[SPEAKER_02]: You want to turn on AC?
41:20
[SPEAKER_02]: No.
41:21
[SPEAKER_02]: Okay.
41:21
[SPEAKER_02]: Why does this sound?
41:22
[SPEAKER_01]: Yeah.
41:23
[SPEAKER_02]: Okay.
41:23
[SPEAKER_02]: The commitment to excellence.
41:24
[SPEAKER_02]: No, but I'm appreciated, bro.
41:28
[SPEAKER_02]: It's getting a little toasty, which means we need to keep this moving.
41:32
[SPEAKER_02]: So the three things you're going to
41:36
[SPEAKER_02]: you're going to either decide on having an assessment or you're going to do like a discovery call.
41:43
[SPEAKER_02]: This is called an intimate conversion event.
41:46
[SPEAKER_02]: So people are watching your brand online, people are watching you show up online, social media, YouTube and all these things, but then they get you in a room and you get to control the dialogue, the dynamic and what they think about.
42:00
[SPEAKER_02]: I love this way of thinking about a masterclass.
42:04
[SPEAKER_02]: If you're going to formulate a masterclass or a signature presentation, what you need to do is you simply need to share with people some of the reasons why they're stuck.
42:15
[SPEAKER_02]: In other words, you need to break limiting beliefs as to why they're not moving forward for the idea of your masterclass.
42:25
[SPEAKER_02]: The idea of your masterclass might be grow your business.
42:27
[SPEAKER_02]: It might be by a home.
42:29
[SPEAKER_02]: It might be getting insurance.
42:31
[SPEAKER_02]: It might be
42:33
[SPEAKER_02]: save your marriage.
42:34
[SPEAKER_02]: Like it might be make more money.
42:37
[SPEAKER_02]: Like it doesn't matter necessarily what it is, but if people are in a pursuit of better or growth, which is why we'll always have business will always exist because people want better.
42:48
[SPEAKER_02]: By the way, that's actually really, that is a very strong take on something very simple.
42:54
[SPEAKER_02]: Business will always exist because people will always want
43:02
[SPEAKER_02]: You can do this once a month, once a week.
43:06
[SPEAKER_02]: And by doing this, what it does is it creates in people the feeling for them to wanna take this thing they were casual about and take it more serious.
43:19
[SPEAKER_02]: And so we have a master class.
43:20
[SPEAKER_02]: I've done the same presentation for now two years.
43:24
[SPEAKER_02]: I tweak it, but I don't change it because it works.
43:28
[SPEAKER_02]: Usher.
43:31
[SPEAKER_02]: Chris Brown just started their tour at the time of shooting this podcast.
43:35
[SPEAKER_02]: I did not know that.
43:36
[SPEAKER_02]: You're welcome.
43:37
[SPEAKER_02]: That's why that's why we do these conversations.
43:40
[SPEAKER_02]: But they will take the same show to a different city for an entire year and make a couple hundred million dollars.
43:52
[SPEAKER_02]: They won't change the set.
43:54
[SPEAKER_02]: it's the same kind of concept.
43:56
[SPEAKER_02]: You want to create a performance presentation that you don't change, that the people who take it change and by the end of it, they will
44:07
[SPEAKER_02]: they want to work with you.
44:08
[SPEAKER_02]: And then that you sell the next step.
44:10
[SPEAKER_02]: The second thing you can do is an assessment.
44:12
[SPEAKER_02]: I get this from Daniel Priestley.
44:13
[SPEAKER_02]: He's been on the podcast a couple of times.
44:15
[SPEAKER_02]: Here's what he says.
44:16
[SPEAKER_02]: He says, don't sell what you do.
44:19
[SPEAKER_02]: Sell the assessment for what it is you do.
44:21
[SPEAKER_02]: So if you think about people you work with, and if they need to be at a certain level of readiness, having an assessment, or you could even,
44:31
[SPEAKER_02]: disguised it as an application.
44:33
[SPEAKER_02]: So before you work with somebody, you can be like, hey, fill this out, and then we'll see where we can work.
44:37
[SPEAKER_02]: So what's cool about having an assessment is that by the end of filling it out, it tells people their deficiency and guess what your offer is.
44:44
[SPEAKER_02]: It's to help them with their deficiency.
44:46
[SPEAKER_02]: So if you have a consulting business or you want to do coaching, this is great also.
44:50
[SPEAKER_02]: And then the last thing was a discovery call or a clarity call, right?
44:55
[SPEAKER_02]: That's what I said.
44:55
[SPEAKER_02]: Yeah, which I think it's just very underrated to get people on a call.
45:00
[SPEAKER_02]: Obviously, when you do a discovery call or a clarity call,
45:06
[SPEAKER_02]: You need to know from your point of view, this is a sales call.
45:09
[SPEAKER_02]: This is a conversion event.
45:11
[SPEAKER_02]: And it might not convert somebody to work with you 100%.
45:14
[SPEAKER_02]: But it might get them from 0% to 60%.
45:16
[SPEAKER_01]: Yeah, it just moves them down the line.
45:19
[SPEAKER_02]: Moves them down the line.
45:20
[SPEAKER_02]: They become a warm lead.
45:21
[SPEAKER_02]: And then they keep following you.
45:23
[SPEAKER_02]: And then when you win, they're ready.
45:24
[SPEAKER_02]: They say yes.
45:25
[SPEAKER_02]: I think what's powerful is I think most people before you even get into a master class or work on an introductory event or a webinar, it would be helpful to do a handful of one-on-ones because people will tell you what their biggest hang-up is.
45:41
[SPEAKER_02]: If you tell people
45:42
[SPEAKER_02]: And you send out emails and all that stuff and whatever you put it out there on your social media and you say, Hey, if you're struggling with this, a top on a call would love to help you if that's genuinely the call to action and you fill up a calendar and you just dial on you just talk with people why why do you why do you feel like you're having a hard time with that man.
46:01
[SPEAKER_02]: I just I just feel like we might not want to live in Las Vegas forever.
46:07
[SPEAKER_02]: boom, there's, there's something, is that true?
46:10
[SPEAKER_02]: Like, is not wanting to live somewhere forever or reasonably somebody should buy?
46:14
[SPEAKER_01]: So like, yeah, I mean, it's all the marketing language that you would need.
46:17
[SPEAKER_01]: The marketing language, the selling of the common theme with all, you know, all three of these is you're essentially either revealing people's problems to them or you're agreeing with them.
46:28
[SPEAKER_01]: So like, you're offered becomes a solution and it's a no-brainer.
46:32
[SPEAKER_01]: Like, why would
46:33
[SPEAKER_02]: right.
46:35
[SPEAKER_02]: Um, so I want you to pick one of those three and just make that your link in bio.
46:40
[SPEAKER_01]: What would you say is the best one?
46:43
[SPEAKER_02]: In my opinion, I believe the best one is a master class because once it's dialed,
46:51
[SPEAKER_02]: It's like it really is like clockwork.
46:53
[SPEAKER_02]: It's, you get the fulfillment from serving people, but you also get to sell people one to many, which is what, you know, which I love.
47:04
[SPEAKER_02]: I realize that not everyone's gonna have a business that is one to many, but it's one of the best ways to sell a group of people into the next step and intimate conversion events.
47:16
[SPEAKER_02]: Like I mean, you know, there is more, by the way,
47:20
[SPEAKER_02]: I mean, like, the challenge is an intimate conversion event, but when I, I really think I can go down the line, but the reality is like, we're getting a pool put it into our house.
47:34
[SPEAKER_02]: The guy who's coming to our house to give us a quote, that's an intimate conversion event.
47:39
[SPEAKER_02]: because it went from us seeing the content to him coming to our home and giving us an assessment for what it's gonna look like and what it's gonna cost and then the conversation starts.
47:48
[SPEAKER_02]: And then here we are signing the deadline to spend $100,000 on a pool.
47:51
[SPEAKER_02]: And so,
47:55
[SPEAKER_02]: Yeah, I mean, it depends on what business you have, but specifically I wanted, this is more a conversation geared toward coach consultants experts.
48:06
[SPEAKER_02]: So anything I'm missing on the intimate conversion events, you know, I think the podcasts that I've released in the past, like the teaching grow rich and stop over teaching, or I forgot what that one is, or how to become a millionaire, just teach.
48:18
[SPEAKER_01]: Yeah.
48:19
[SPEAKER_02]: Do those are doing really well and I imagine if you're new and you're watching, glad you're here.
48:25
[SPEAKER_02]: That's what I'm talking about is like when you do these intimate conversion events, the goal is not to overwhelm.
48:32
[SPEAKER_02]: The goal is to get people to the place of feeling like taking the next step.
48:37
[SPEAKER_02]: That's simply the goal with this stuff.
48:38
[SPEAKER_02]: When you get on a clarity call, if people are saying yes to a call with you and they say no.
48:47
[SPEAKER_02]: Sometimes it means not yet.
48:49
[SPEAKER_02]: Sometimes it also means you talk too much.
48:52
[SPEAKER_02]: Sometimes it means you talked about the pieces or the process as opposed to keeping it about what they wanted.
49:00
[SPEAKER_02]: Keep it about what they want.
49:02
[SPEAKER_02]: Yeah.
49:03
[SPEAKER_01]: That's like the,
49:04
[SPEAKER_01]: Great part about These options is that it's different levels of access that kind of suit your need.
49:11
[SPEAKER_01]: So like for you Being 90 minutes on a live call on zoom that being you know the masterclass is your way of like doing that But the assessment is a no contact kind of way to do it and then
49:25
[SPEAKER_01]: You know, a discovery calls only 15 minutes, 30 minutes.
49:27
[SPEAKER_01]: It's, you know, less time.
49:29
[SPEAKER_02]: But you can also offer an assessment or application that leads to a discovery call.
49:33
[SPEAKER_02]: And now your discovery call has like parameters.
49:35
[SPEAKER_02]: Yeah.
49:36
[SPEAKER_02]: You know, it's like, okay.
49:36
[SPEAKER_02]: So we saw that you came in at, you know, you're working out.
49:39
[SPEAKER_02]: You're becoming a triathlete.
49:40
[SPEAKER_02]: Looks like you're terrible at swimming.
49:43
[SPEAKER_02]: And yeah, we can help you with that.
49:46
[SPEAKER_02]: I say that because arts are triathlete.
49:49
[SPEAKER_02]: Turn up.
49:49
[SPEAKER_02]: How does it feel to like that you are a triathlete?
49:55
[SPEAKER_01]: I don't know if I give myself that title yet.
49:59
[SPEAKER_01]: I think I did a triathlon, that's what I think.
50:01
[SPEAKER_02]: OK, that's fair.
50:04
[SPEAKER_02]: So the last thing I want you to know is everything I talked about will become so much easier if you unlock infinite content.
50:16
[SPEAKER_02]: Now, unlocking infinite content is your ability to show up consistently online and talk about how you help people and how you can help them without them paying you.
50:29
[SPEAKER_02]: And it's in bits and pieces.
50:31
[SPEAKER_02]: It's not all at once.
50:33
[SPEAKER_02]: If you could be contained in an all at once thing, you're a one-trick pony.
50:39
[SPEAKER_02]: you're not a one-trick pony, you are a human being who has experiences, who has relationships, who has failures, who has successes, and your ability to help people with your expertise, if you want to win, and if you want to make a lot of money, you can actually help people before they even give you money.
50:56
[SPEAKER_02]: And I love this premise because there is a, there are two takes out there for online entrepreneurs in the social media online content space, and that is
51:09
[SPEAKER_02]: create content that closes people before you even felt like create content so that you don't need a sales team create content because your messaging is already converting them while they watch your content.
51:21
[SPEAKER_02]: It's like such a narrow-minded way of thinking and I don't think humans are that narrow.
51:26
[SPEAKER_02]: Like, I don't think they're not one-dimensional.
51:30
[SPEAKER_02]: Humans are multi-dimensional, so to project that, oh, if I make this, if I teach in this way and I hold back this information, then they're going to DM me and it's like, you're not going to reach anybody.
51:44
[SPEAKER_02]: Now, the question is, do you want to maximize the potential viewership for the name of impact
51:55
[SPEAKER_02]: Do you want to get more views on your content so that you can create more impact in your industry?
52:02
[SPEAKER_02]: Now, if the answer to that question is yes, you need to be able to create content in a way that doesn't feel like you're always selling.
52:10
[SPEAKER_02]: You need to create content in a way where they genuinely feel like they could have paid for this.
52:16
[SPEAKER_02]: You need to create content in a way that I don't, like,
52:21
[SPEAKER_02]: that honestly I'm what we're talking about today is what I talked about on our coach call with my inner circle.
52:27
[SPEAKER_02]: So like you're getting it.
52:31
[SPEAKER_01]: Yeah.
52:31
[SPEAKER_02]: Now the question is like well then why would people want to buy it from you?
52:35
[SPEAKER_02]: It's because of that is why people want to buy for me.
52:39
[SPEAKER_02]: So
52:40
[SPEAKER_02]: you can operate whichever way you want, you can go from a place of like, keeping information and teaching something very strategically in a way and holding something back and thinking that there's that information inherently is valuable, now it's not.
52:56
[SPEAKER_02]: Or you could think of the power of context and that the context, the information is received and determines the value.
53:04
[SPEAKER_02]: So really all I'm selling is different contexts.
53:08
[SPEAKER_02]: I'm selling you into context to learn about this idea, building your personal brand.
53:14
[SPEAKER_02]: And then I'm coaching you on how you can create this in the context.
53:18
[SPEAKER_02]: I've made podcasts about this.
53:19
[SPEAKER_02]: You can go on the internet and find this information.
53:21
[SPEAKER_02]: You can go on AI and maybe I can give you the information.
53:24
[SPEAKER_02]: But then when you're in my coaching program, if you're in my mastermind, the context to information is delivered.
53:30
[SPEAKER_02]: It has a way deeper sense of value for the information that's being presented.
53:37
[SPEAKER_02]: And so like, I mean, I'll just be straight up all the, all the experts I even have on this podcast, they all pretty much sell, they all have like pretty high ticket offers, but like there's Alicia little AI queen teach something deeper than she teaches that she taught on our podcast with her people, it's like, no, she know, she's just able to maybe answer your specific question.
54:02
[SPEAKER_02]: but you probably answered that question on a piece of content a long time ago or on a conversation.
54:06
[SPEAKER_01]: Yeah, I mean, what comes to mind is it's a level of consolidation that you could provide, which is really helpful, you know, for people when it comes to consuming your content.
54:18
[SPEAKER_02]: Yeah.
54:19
[SPEAKER_02]: But.
54:22
[SPEAKER_02]: you won't unlock infinite content if you feel like you're gatekeeping.
54:26
[SPEAKER_02]: And you need to feel shackle free.
54:30
[SPEAKER_02]: You need to be, you need to care less about what people think or perceive about you.
54:35
[SPEAKER_02]: There's so much people that I know that you're you're so concerned.
54:39
[SPEAKER_02]: If I make this kind of content, then people will see me as this, and therefore they won't want to work with me, and like, no.
54:48
[SPEAKER_02]: Trust me when I say, if you put out content that genuinely is helpful and valuable, there's always going to be a group of people that just want to pay you to do it, or just want to pay you for your brain, or just want to pay you to help them to bring you in.
55:10
[SPEAKER_02]: I actually think it comes from a deep place that you, you do think that there, as I mentioned, if you feel like you have to get keep certain information, it means you think that there is secrecy hidden behind paywalls.
55:28
[SPEAKER_02]: Now, I would argue that if you think this way,
55:36
[SPEAKER_02]: or you have an invest in yourself.
55:38
[SPEAKER_02]: And so you're trying to charge people or you're maybe you're attempting to and you're succeeding in some capacity, but it'll limit your reach.
55:49
[SPEAKER_02]: But like there's nothing.
55:52
[SPEAKER_02]: Now, you can have your little system in place, but let's think about the Dave Ramsey.
55:57
[SPEAKER_02]: Like, let's think about Dave Ramsey.
55:59
[SPEAKER_02]: I think he makes like $300 million a year.
56:02
[SPEAKER_02]: So let's talk about that level of income.
56:06
[SPEAKER_02]: everyone knows the framework at the free level.
56:11
[SPEAKER_02]: Save $1,000 emergency fund.
56:13
[SPEAKER_01]: Right.
56:14
[SPEAKER_02]: Just three to six months of living emergency fund after the thousand start saving 10% of everything you make.
56:24
[SPEAKER_02]: Get insurance policy, pay off your debt.
56:28
[SPEAKER_02]: I mean, like, I don't even know it, because I feel like lived in wisdom for so long.
56:33
[SPEAKER_02]: But live below your means and all that's okay, whatever.
56:35
[SPEAKER_02]: But it's out there.
56:36
[SPEAKER_02]: You can Google it.
56:37
[SPEAKER_02]: Now, why would somebody want to pay a financial peace coach?
56:41
[SPEAKER_02]: It's right there.
56:42
[SPEAKER_02]: Right.
56:45
[SPEAKER_02]: Is there gate, are they gatekeeping?
56:47
[SPEAKER_02]: No, he's very clear.
56:48
[SPEAKER_02]: He's like, I got it from the scriptures.
56:51
[SPEAKER_02]: So there's no gatekeeping.
56:52
[SPEAKER_02]: It's just, so then what are they selling?
56:55
[SPEAKER_01]: the they're selling the context the context yeah because I mean somebody could think like well okay if you're just teaching the same information then why would I buy for you buy from you and you know is that kind of like not a cool thing to do for the people who have page you like
57:15
[SPEAKER_01]: you're just teaching them the same thing.
57:16
[SPEAKER_01]: And no, it's because the context is what makes that stuff valuable.
57:22
[SPEAKER_01]: And yeah, you can control that.
57:24
[SPEAKER_02]: I know.
57:25
[SPEAKER_02]: I'm not gonna lie.
57:25
[SPEAKER_02]: I want to actually try to not mention Alex Ramozi in future podcasts, because I feel like it's too easy.
57:31
[SPEAKER_02]: He is just a good example in this regard.
57:33
[SPEAKER_02]: Yeah.
57:34
[SPEAKER_02]: But I know like we know somebody who paid to be in a $36,000 group of Alex.
57:41
[SPEAKER_02]: Now here's what's crazy.
57:44
[SPEAKER_02]: He shares the same stuff in this group.
57:47
[SPEAKER_02]: And what determines the value of what he's sharing that you have to have made seven figures in your business to even, and they actually vet you.
57:57
[SPEAKER_02]: So like now that the community listening to the information is strategic.
58:09
[SPEAKER_02]: And so although the information is there's nothing new
58:14
[SPEAKER_02]: the people that are consuming it, and the community that has been cultivated, both with the draw to Alex, and there are accomplishments in business.
58:24
[SPEAKER_02]: It creates a dynamic that is just magic, it literally magical, and I'm speaking from experience, because I create contexts for people like magic.
58:32
[SPEAKER_02]: I'm also in Russell Bronson's Mastermind, and there is like this element of magic when you're in the room with people who are
58:41
[SPEAKER_02]: like mind it all achieving or trying to achieve certain barriers in their business and and getting those unlocks and breakthroughs and that's where this is and the like we'll end it with this thought okay if you are someone who feel if you are someone if you're someone who believes you need so much to be successful you missed it
59:10
[SPEAKER_02]: successful people believe they just need one thing at any given time they that it's just one unlock and so you're on the search for the unlock you need in your business to to go to the next level.
59:27
[SPEAKER_02]: When I pay a lot of money to be in certain rooms I don't pay a lot of money to get a lot.
59:34
[SPEAKER_02]: I pay a lot of money to get a little.
59:38
[SPEAKER_02]: I don't need a lot.
59:39
[SPEAKER_02]: I need less.
59:40
[SPEAKER_02]: Yeah.
59:41
[SPEAKER_02]: So tell me the little I need to do to maximize opportunity.
59:50
[SPEAKER_02]: So I'm actually, I'm just saying how wealthy people think, I'm actually paying to get less.
59:58
[SPEAKER_02]: For less of a fire hose, for less, I just, I want it.
1:00:03
[SPEAKER_02]: I need the one nugget, I need the one idea.
1:00:05
[SPEAKER_02]: And this is where the power of one,
1:00:08
[SPEAKER_02]: This is why investing in yourself is the craziest life hack in the world, because if you think this way, you will always get more than one.
1:00:15
[SPEAKER_01]: Yeah.
1:00:15
[SPEAKER_01]: And this goes back to the question I had earlier of what does this have to do with cheap, or like a cheaper price.
1:00:24
[SPEAKER_01]: And it's, you know, because of that, it's because high level people, they have that value system of, I don't need one thing, I don't need maybe a year.
1:00:35
[SPEAKER_01]: All I need is two days.
1:00:36
[SPEAKER_01]: So if you have a two day thing, yes, take my money.
1:00:40
[SPEAKER_02]: Are there people who don't,
1:00:43
[SPEAKER_02]: invest in coaching or consulting because the offers time frame is too long 100% people who don't do it because it was too short.
1:00:51
[SPEAKER_01]: Would you say earlier you said earlier at lunch?
1:00:53
[SPEAKER_01]: What?
1:00:54
[SPEAKER_01]: Rich people, compressed time, broke people, expanded.
1:00:58
[SPEAKER_01]: Yes.
1:00:59
[SPEAKER_01]: So good.
1:01:01
[SPEAKER_02]: Yes.
1:01:02
[SPEAKER_02]: Yes.
1:01:04
[SPEAKER_02]: So, congratulations.
1:01:07
[SPEAKER_02]: You have a 3K offer now.
1:01:10
[SPEAKER_02]: You know how you're gonna sell it.
1:01:12
[SPEAKER_02]: And oh, I didn't go through how you're gonna show up infinitely online.
1:01:15
[SPEAKER_02]: Okay, I'm gonna break it down really quickly and then we're gonna end this.
1:01:19
[SPEAKER_02]: How long have you been going for?
1:01:21
[SPEAKER_01]: In our three.
1:01:22
[SPEAKER_02]: No way.
1:01:22
[SPEAKER_02]: Okay, here we go.
1:01:25
[SPEAKER_02]: This is how you're going to be showing up consistently online with, in my opinion, minimal effort.
1:01:32
[SPEAKER_02]: Now I understand, I've been creating content for so long almost, I think, 20 years.
1:01:36
[SPEAKER_02]: But you can do this, okay?
1:01:39
[SPEAKER_02]: This is the content to cash calendar that will allow you to show up consistently and create the awareness to your expertise.
1:01:49
[SPEAKER_02]: This is the practical tactical, this is the practical tactical y'all you stayed to the end and you're going to get it.
1:01:54
[SPEAKER_02]: So this is the content to cash calendar.
1:01:56
[SPEAKER_02]: You're going to commit to uploading one long form video a week to YouTube.
1:02:01
[SPEAKER_02]: what is long form.
1:02:03
[SPEAKER_02]: Long form, in my opinion, is anything above 15 minutes.
1:02:08
[SPEAKER_02]: If you can talk about one thing at a time for anywhere between 15 to an hour, 15 minutes to an hour, the longer the better.
1:02:17
[SPEAKER_02]: It's just so you know on this platform, YouTube.
1:02:21
[SPEAKER_02]: The, the,
1:02:24
[SPEAKER_02]: The least competitive time frame of a video is our very long videos.
1:02:31
[SPEAKER_02]: So that's been my strategy.
1:02:33
[SPEAKER_02]: I'd rather just upload less, and so I only upload once a week, and it's not even perfect all the time, but we upload once a week of very long piece of video.
1:02:40
[SPEAKER_02]: Then we take that video.
1:02:43
[SPEAKER_02]: and we cut it up and we distribute those clips on other platforms.
1:02:49
[SPEAKER_02]: So you're gonna take your long form, clip it up and you can use tools like opus clips but or not use a person, whatever.
1:02:56
[SPEAKER_02]: And you're gonna post these, you're gonna post this.
1:02:59
[SPEAKER_02]: Now, this is for the first time I'm ever saying this.
1:03:02
[SPEAKER_02]: You haven't even heard me say this.
1:03:04
[SPEAKER_02]: Because of where the nature is when it comes to social media, specifically like Instagram and TikTok.
1:03:11
[SPEAKER_02]: You can use these clips, or you should use these clips as scripts.
1:03:18
[SPEAKER_02]: Use these clips as scripts to shoot the clip in a different format.
1:03:23
[SPEAKER_02]: So, at one point, I would tell people, cut your long form into short form and post a short form.
1:03:29
[SPEAKER_02]: You should still do that.
1:03:31
[SPEAKER_02]: But with where social media is now, that's becoming less of a proven strategy,
1:03:41
[SPEAKER_02]: that if you just took a really valuable clip from your long form and you just did it selfie style on in your car on your phone, it may perform better.
1:03:48
[SPEAKER_02]: But here's the idea.
1:03:50
[SPEAKER_02]: You didn't have to come up with it.
1:03:51
[SPEAKER_02]: You said it in the long form.
1:03:53
[SPEAKER_02]: So another format of doing this is just turning it into a carousel.
1:03:57
[SPEAKER_02]: So instead of posting the clip from the YouTube video, use AI to create a carousel and then post the carousel, swipe and put a cool song on of it.
1:04:06
[SPEAKER_02]: So like, you want to show up on the feed on Instagram and when I say on the feed, I mean like, when people are scrolling, five to seven times minimum a week.
1:04:17
[SPEAKER_02]: So we're going one long, four more week, five to seven times feed posts, this is carousels, this is reposted clips, this is you talking to your phone, selfie style.
1:04:28
[SPEAKER_02]: The last thing I need you to do, and this is how you're gonna unlock an infinite content, is to show up two to three times a day on stories, on Instagram stories.
1:04:39
[SPEAKER_02]: Show what you're doing.
1:04:40
[SPEAKER_02]: Talk about what you're planning on, planning on doing.
1:04:44
[SPEAKER_02]: Talk about something you just did.
1:04:46
[SPEAKER_02]: If you just hopped off a call, say I just hopped off a call.
1:04:49
[SPEAKER_02]: Like your hook is your life on stories.
1:04:53
[SPEAKER_02]: I hopped off our coach call today, I got on stories,
1:04:59
[SPEAKER_02]: Here's a thought that just came from this call.
1:05:02
[SPEAKER_02]: After three and a half hours, like I just talked about what would just happen.
1:05:07
[SPEAKER_02]: Art was posting behind the scenes.
1:05:09
[SPEAKER_02]: So you can show what's happening in real time.
1:05:12
[SPEAKER_02]: You could talk about what just happened or you could talk about what's about to happen.
1:05:16
[SPEAKER_02]: The idea is that you show up three to five times a day on stories, just so people know you exist and share it as sides of your life that people can connect on.
1:05:25
[SPEAKER_02]: But that's how you unlock infinite content.
1:05:28
[SPEAKER_02]: And here's, I want to highlight Erica Lamar who's been in our programs for over two years.
1:05:37
[SPEAKER_02]: She's a real estate professional agent here in Las Vegas.
1:05:40
[SPEAKER_02]: And she will see her life experience through the lens of her business.
1:05:47
[SPEAKER_02]: And
1:05:48
[SPEAKER_02]: She'll go to a wedding, I saw her.
1:05:50
[SPEAKER_02]: She went to a wedding and then she was like people don't know.
1:05:54
[SPEAKER_02]: You know, POV, you're a Vegas local and go to weddings like this.
1:05:59
[SPEAKER_02]: Yeah, which is what?
1:06:00
[SPEAKER_02]: Like she's leveraging a life thing for a content opportunity.
1:06:05
[SPEAKER_02]: And you can do this with anything, coffee shops, like, I mean, if you start seeing the world this way, you will unlock infinite content because everything will show itself as a lesson, as an illustration, as a metaphor, or similarly to what it is you do.
1:06:23
[SPEAKER_02]: And so I
1:06:25
[SPEAKER_02]: I believe if you do that for a year, you'll never have to worry about money for the rest of your life.
1:06:30
[SPEAKER_02]: I actually do believe that.
1:06:31
[SPEAKER_02]: It's okay though.
1:06:32
[SPEAKER_02]: You don't have to believe that.
1:06:33
[SPEAKER_02]: I believe it because it's true for me, you know, like, and it's true for people that I know haven't even done it perfectly.
1:06:39
[SPEAKER_02]: Their life has completely changed.
1:06:41
[SPEAKER_02]: And so when your content changes your life changes, change the quality of your content, and you'll change the quality of your life.
1:06:51
[SPEAKER_02]: There you go, friends.
1:06:52
[SPEAKER_02]: Thank you.
1:06:53
[SPEAKER_02]: Appreciate you.
1:06:54
[SPEAKER_02]: Thanks for being on art, Missja.
1:06:55
[SPEAKER_02]: Glad to have you back in dialogue.
1:06:57
[SPEAKER_02]: That was, that was meaty.
1:06:59
[SPEAKER_01]: Yeah, for sure.
1:07:01
[SPEAKER_02]: Let's go.
1:07:01
[SPEAKER_02]: If you're still listening or watching, hit me up on Instagram.
1:07:05
[SPEAKER_02]: We'd love to connect on there.
1:07:06
[SPEAKER_02]: Just say, yo Omar, listen to the whole thing.
1:07:10
[SPEAKER_02]: I'll say what's up.
1:07:11
[SPEAKER_02]: And the words would be connected.
1:07:12
[SPEAKER_02]: And then subscribe if you're not subscribed.
1:07:15
[SPEAKER_02]: And we'll see you in the next episode.
1:07:17
[SPEAKER_02]: Let's go.
1:07:17
[SPEAKER_02]: You.