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Latest / The Experimentation Edge

Realtor.com on using your AI as a junior data scientist

Summary

What do you do when your biggest experiment win turns out to be a loss? Whitney Perez, Director of Product Management at Realtor.com, joins host Ashley Stirrup to share the checkout bundling test that posted a 300% attach rate and still lost revenue, the 30/30/30 rule she uses to set expectations for a new experimentation team, and how AI is turning an English major into an aspirational data scientist. This episode is for product managers, engineers, and data scientists building experimentation programs from the ground up.

Chapters

00:00 Cold open and welcome

01:10 From growth hacker…

The skinny

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