Latest / Arroe Collins Like It's Live / The Digital Land Of Opportunity With Janette Burke Host Of Janette's TV Podcast And More

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The Digital Land Of Opportunity With Janette Burke Host Of Janette's TV Podcast And More · Arroe Collins Like It's Live

• 0:00
  Speaker 1: Want something cool to check out? It's called Arrow.net. A-R-R-O-E.net.
• 0:04
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• 0:08
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• 0:11
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• 0:15
  Speaker 1: Can you name either before we get to the final jingle? Ooh,
• 0:19
  Speaker 1: there's the challenge. A little engaging there, huh? It's called
• 0:23
  Speaker 1: Music's Lost History, only on Arrow.net. A-R-R-O-E.net. Enjoy your exploration.
• 0:30
  Speaker 1: Hello and good afternoon, everybody.
• 0:32
  Speaker 2: Hello, this is Jeanette.
• 0:34
  Speaker 1: Hi, how are you, Jeanette?
• 0:35
  Speaker 2: I'm good, thank you. How are you?
• 0:37
  Speaker 1: Absolutely fantastic and very excited to share a conversation with
• 0:39
  Speaker 1: you because you get it. You understand where we're growing
• 0:42
  Speaker 1: as journalists, as broadcasters, as storytellers. And there are a
• 0:46
  Speaker 1: boatload of radio people out there that are going, I
• 0:48
  Speaker 1: don't know. I don't know what to do. I say,
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  Speaker 1: get a hold of Jeanette. She'll show you what to do.
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  Speaker 2: Thank you.
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  Speaker 1: It just amazes me how you're able to do what
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  Speaker 1: it is that you're bringing forward because you really have
• 1:01
  Speaker 1: mastered the art of storytelling. Where does that come from?
• 1:04
  Speaker 1: Are you a reader? Is it a teacher that showed
• 1:06
  Speaker 1: you how to do this? Who really opened up this
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  Speaker 1: door for you?
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  Speaker 2: I would say that I learned it myself. I'm self-taught,
• 1:16
  Speaker 2: but I was extremely inspired by like Barbara Walters, for example.
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  Speaker 2: I used to watch her all the time on The View.
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  Speaker 2: And also Oprah was a big inspiration for me because
• 1:28
  Speaker 2: she was really the first woman other than Barbara Walters
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  Speaker 2: that I saw that actually, you know, went from a
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  Speaker 2: journalist to be building her own media empire. And that was, like,
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  Speaker 2: amazing for me to see that, to know that that
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  Speaker 2: was a possibility. And I think those were my two main,
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  Speaker 2: you know, icons that I wanted to be like. And then,
• 1:53
  Speaker 2: you know, I kind of, I fell into this. It
• 1:56
  Speaker 2: wasn't like, it's a bit of a story there, Arrow,
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  Speaker 2: in that, you know, I actually started out going to
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  Speaker 2: be a lawyer. That didn't work out. I didn't like it.
• 2:10
  Speaker 2: And then I sort of pivoted after I had a
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  Speaker 2: couple of university degrees behind me. I started with a
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  Speaker 2: public and media relations marketing firm that was a boutique firm.
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  Speaker 2: And I started very young. I was in university at
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  Speaker 2: the time. I was about 21 or 22 years old.
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  Speaker 2: And I started and I did that for a long time.
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  Speaker 2: I had like a boutique PR firm in the After
• 2:35
  Speaker 2: a while, I just started to not like aspects of
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  Speaker 2: the job. I felt something was missing and I didn't
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  Speaker 2: know exactly what it was. I couldn't put my finger
• 2:48
  Speaker 2: on it, but I was scratching and searching for what
• 2:50
  Speaker 2: was missing. And so essentially what happened was after several
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  Speaker 2: years of doing it, I realized that I really wanted
• 3:00
  Speaker 2: to be not doing the pitching for the clients. I
• 3:03
  Speaker 2: didn't want to do that anymore. Right. And, um, I
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  Speaker 2: took an understudy assistant in to do that part for me,
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  Speaker 2: but she would follow my lead. So I would tell her, okay,
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  Speaker 2: this press release, this is the hook and angle we
• 3:16
  Speaker 2: have to go for. Here's the media we should be
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  Speaker 2: approaching to get the client in, you know, whatever we
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  Speaker 2: could in any combination, print, radio, TV, internet, whatever. Okay. Um,
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  Speaker 2: and she would do that part. And then that kind
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  Speaker 2: of freed up some time and space for me to
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  Speaker 2: really focus on what I felt that would, that I
• 3:36
  Speaker 2: excelled at. And I had more joy from, which was, um,
• 3:40
  Speaker 2: you know, I basically went on a media and speaking
• 3:43
  Speaker 2: tour and, um, you know, I spoke everywhere and I,
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  Speaker 2: I had a course at the learning annex at the
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  Speaker 2: time I had a, um, a column in a publication
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  Speaker 2: in the Toronto area called the York region business times,
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  Speaker 2: which it no longer exists, but at the time it
• 4:01
  Speaker 2: was quite large. And I had 800 to a thousand
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  Speaker 2: words every single month front or back cover, which is
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  Speaker 2: like major real estate space, you know, like that's a lot.
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  Speaker 2: So I did that for four years and I was
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  Speaker 2: writing also for three other publications and I did a
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  Speaker 2: book and, And I was out, you know, doing media
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  Speaker 2: appearances as well in the PR space. But this is
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  Speaker 2: where the pivot came. So one day I went in
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  Speaker 2: to do a show as a guest. And when I left,
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  Speaker 2: they offered me my own permanent segment. There you go.
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  Speaker 1: That's it. That's it. They saw it. They saw it.
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  Speaker 1: They saw the same exact thing I did. The very
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  Speaker 1: second that I saw it, I went, oh, my God.
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  Speaker 1: Here we go. This is not somebody who's trying to
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  Speaker 1: do it. This is somebody who is doing it.
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  Speaker 2: Yeah, thank you. So they offered me the segment, and
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  Speaker 2: I didn't jump at it at first. I thought, oh,
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  Speaker 2: I can't do this. I'm busy. Because I also retained
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  Speaker 2: one other part of my PR business, which was the
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  Speaker 2: ongoing part. So the other girl working... But I'm the
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  Speaker 2: one who prepared the clients to go to any press interview,
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  Speaker 2: even like if it was going to be a written
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  Speaker 2: piece so that they knew how to focus on their
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  Speaker 2: talking points or sound bites and their message. And they
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  Speaker 2: wouldn't go down the rabbit hole. I also made sure
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  Speaker 2: they walked or talk, meaning they look apart. So I
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  Speaker 2: did a lot of that in the on camera media training.
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  Speaker 2: But anyway, I took this segment. It was called the
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  Speaker 2: magnetic marketing moment. A little different than where I am.
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  Speaker 2: That was sort of the stepping stone, if you will,
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  Speaker 2: that got into the media side of things. And so
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  Speaker 2: I did that for a long time, and then that
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  Speaker 2: show actually left the network. And when they left, the
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  Speaker 2: flagship show, which was a daily lifestyle show, came to
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  Speaker 2: me and said, you know, we want you as a
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  Speaker 2: co-host for the daily show. And I laughed in their face.
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  Speaker 2: I said, I'm not ready for that. Oh, yes, yes,
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  Speaker 2: you are. So sure enough, they convinced me, and I
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  Speaker 2: kept it for a few years. And then... show who
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  Speaker 2: was on that network, he left and started a competing
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  Speaker 2: network and asked me to come and do a show there.
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  Speaker 2: So hence, I wound up again with a lot of
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  Speaker 2: coaching and encouragement. I jumped the network and I started
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  Speaker 2: what was then called I'm Every Woman TV. And I
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  Speaker 2: did it for two years. And then I jumped again
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  Speaker 2: to another network and made it Jeanette's I'm Every Woman
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  Speaker 2: TV because I needed to in order to legally be
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  Speaker 2: able to keep the name and then after all those
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  Speaker 2: networks and all that time and discovering that I really
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  Speaker 2: loved being in front of the camera more than behind
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  Speaker 2: the camera and that I really wanted to be like
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  Speaker 2: a media person more than a PR person although it's
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  Speaker 2: a symbiotic relationship and a lot of it's similar training
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  Speaker 2: and you know they work in an alliance so I
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  Speaker 2: did and after three networks and a lot of I
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  Speaker 2: don't know if I can say it on your show.
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  Speaker 2: You know, a lot of a lot of I couldn't
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  Speaker 2: take it anymore. I couldn't do anything for myself. You know,
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  Speaker 2: everything had to be for them. And, you know, I
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  Speaker 2: only had one. I had 700 people following me on
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  Speaker 2: Facebook and that was it. And I decided I don't
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  Speaker 2: know why. I just decided I was very young. Maybe
• 7:27
  Speaker 2: I was a little bit stupid at the time. Maybe
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  Speaker 2: I didn't think it all through. And I also think
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  Speaker 2: I had a lot of gumption and a lot of
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  Speaker 2: passion and purpose and desire to do it. And I
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  Speaker 2: just decided, okay, I'm leaving. I'm going to become an
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  Speaker 2: independent media source. And I'm going to start my own
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  Speaker 2: production house and produce my own show. And no more.
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  Speaker 2: I'm not taking any more crap anywhere.
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  Speaker 3: And I had it.
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  Speaker 2: I was like, I'm sick of the BS. I'm sick
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  Speaker 2: of the male bravado, all that sexism. And I was
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  Speaker 2: especially sick of the fact that I was the one
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  Speaker 2: getting us into major events like the Toronto International Film Festival. Yep, yep.
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  Speaker 2: And they were like, I'm like, I need a camera, guys.
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  Speaker 2: We're going to the Toronto International Film Festival. I got
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  Speaker 2: us into this party and I'm going to be filming
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  Speaker 2: like a red carpet outside of the party and interviewing
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  Speaker 2: with plebs. And they were being like, well, you know,
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  Speaker 2: I'm not going. I have band practice that night. I'm like,
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  Speaker 2: are you kidding me? Anyway, long story short, they made
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  Speaker 2: me pay for my own camera. camera to go down
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  Speaker 2: there initially. Right. So there's only so much a girl's
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  Speaker 2: going to take, you know, before they say like, screw this. Right.
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  Speaker 2: So I did, I started my own, I bit the bullet.
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  Speaker 2: I start my own. It took me a few months
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  Speaker 2: to pull my own crew together. And I did that.
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  Speaker 2: And then, you know, get the branding down, get the
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  Speaker 2: show renamed, whatever, and figure out how I was going
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  Speaker 2: to get, like, more social media, more YouTube channel and
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  Speaker 2: all that going. And then I got my first sort
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  Speaker 2: of break, if you will, as a media person. I
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  Speaker 2: went in the wee hours of the morning, 6 o'clock
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  Speaker 2: in the morning, I went to what is called, some
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  Speaker 2: people call it Spadina, some people call it Spadina. It's
• 9:14
  Speaker 2: a museum here in Toronto. And at the time, they
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  Speaker 2: had the Downton Abbey Down Collection. Really? And yeah, from
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  Speaker 2: the show Downton Abbey. And I was a big Downton fan.
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  Speaker 2: So I'm like, yeah, we're doing that. So I got
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  Speaker 2: us in. I had to go six o'clock in the
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  Speaker 2: morning before they were open to the public and get
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  Speaker 2: all this done and get interviews with the curator and
• 9:35
  Speaker 2: all that sort of thing, get the filming done. And
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  Speaker 2: I did it. And then I just needed an intro
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  Speaker 2: and outro. So I met with my videographer and we decided, okay,
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  Speaker 2: we're going to do an intro and outro. We'll put
• 9:47
  Speaker 2: it all together. And he actually took his party room.
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  Speaker 2: Like this is how inventive you have to be in
• 9:53
  Speaker 2: this business. He took his party room at the condo
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  Speaker 2: that he lives in. He set it up for me
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  Speaker 2: like a high T and I dressed like a 1930s
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  Speaker 2: style with a hat and everything. And we did it
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  Speaker 2: like a high T and we did the intro and outro.
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  Speaker 2: And then we took the other footage and put it together.
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  Speaker 2: And that was the very first episode of, I believe
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  Speaker 2: it was still called Jeanette's I'm Every Woman TV at
• 10:15
  Speaker 2: that time. So, and then it just snowballed. I just
• 10:18
  Speaker 2: kept getting more and more. And basically, you know, what
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  Speaker 2: started with like a following of 700 people is now going, literally,
• 10:27
  Speaker 2: we have already into season 16 launched last week. We
• 10:32
  Speaker 2: went from 700 people on Facebook to now a... 2
• 10:39
  Speaker 2: million of Savvy Women over 40, which we can break down.
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  Speaker 2: We can break down. We have the numbers. We can
• 10:46
  Speaker 2: break it down by state, province, city. You know, like everything,
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  Speaker 2: even local numbers, we can get it down to. And basically,
• 10:57
  Speaker 2: you know, this is how it started. And then I
• 11:02
  Speaker 2: kept growing. I kept adding more and more social media platforms.
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  Speaker 2: And then I had to meet the monetize a little
• 11:11
  Speaker 2: bit of time it didn't happen right away and I
• 11:14
  Speaker 2: also had to figure out okay how am I going
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  Speaker 2: to monetize all this because I no longer had a
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  Speaker 2: network behind me that was paying me and or absorbing
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  Speaker 2: all the costs you know I decided at a very
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  Speaker 2: young age I'm going to do all this myself and
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  Speaker 2: to be honest you did not know exactly what I
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  Speaker 2: had signed up for when I decided okay Now I'm
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  Speaker 2: the producer, I'm the banker, I'm the bank roller. I
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  Speaker 2: got everything on the plate now. And the budget was
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  Speaker 2: thin and I just didn't have the money. I did investigate,
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  Speaker 2: but I did not have the money to go and
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  Speaker 2: buy airtime, which was initially, that's what I wanted to do.
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  Speaker 2: I thought that I had to be on a network
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  Speaker 2: to succeed. And I was looking to buy airtime packages online.
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  Speaker 2: Anywhere I could, you know, and at any, like even
• 12:04
  Speaker 2: in the middle of the night, because I thought that
• 12:06
  Speaker 2: would be cheaper. But actually in doing the homework, it
• 12:09
  Speaker 2: was so expensive, all of it. And I didn't have
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  Speaker 2: the budget. Because, you know, as I said, I was
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  Speaker 2: on the hook, light line and sinker for every single expense.
• 12:19
  Speaker 2: So I just thought, and how is it going to happen?
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  Speaker 2: So guess what? The internet was growing like mad. And
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  Speaker 2: I was one of the first people to embrace it
• 12:29
  Speaker 2: because actually was just coming up, like Netflix was just
• 12:34
  Speaker 2: coming up. And everybody thought I was absolutely nuts. Nobody
• 12:39
  Speaker 2: thought I could do it. And I basically just said, okay,
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  Speaker 2: I'm going to do, I'm going to use the internet.
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  Speaker 2: The internet's going to be my network. And why did
• 12:49
  Speaker 2: I say that? Because at the time, Facebook and then
• 12:53
  Speaker 2: LinkedIn and at the time Twitter, which is now X,
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  Speaker 2: were taking over and were able to achieve something. in
• 13:01
  Speaker 2: just a short period of time with traditional broadcasting like NBC, ABC,
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  Speaker 2: CBS combined didn't have the same reach in over 50
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  Speaker 2: years of broadcasting. So I'm like, you know what? It's
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  Speaker 2: a free medium. It's got huge reach. We're going to
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  Speaker 2: embrace the internet. We're going to be a revolutionary person
• 13:20
  Speaker 2: and we're going to do it that way. And that's
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  Speaker 2: how I did it. And I just kept growing and growing,
• 13:25
  Speaker 2: adding more social media platforms, adding, you know, more groups, expand, expand, expand, and,
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  Speaker 2: you know, YouTube and Vimeo and this and that. And
• 13:36
  Speaker 2: then I figured out how, how was I going to
• 13:38
  Speaker 2: monetize all this? So, I'm not going to lie to you,
• 13:41
  Speaker 2: it hasn't been easy, and I have morphed several times
• 13:45
  Speaker 2: and rebranded a couple times as well. Of course. But
• 13:48
  Speaker 2: I initially started making money through packages. I sold packages.
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  Speaker 2: In those years, we're going back a few years, that
• 13:58
  Speaker 2: was the method, right? Now I don't know that would fly,
• 14:01
  Speaker 2: but at the time it was, shall we say... fashionable
• 14:07
  Speaker 2: to have a package. So it wasn't that I was
• 14:10
  Speaker 2: charging people to be interviewed because, you know, that's what
• 14:13
  Speaker 2: people thought. It was so much more than that. Obviously
• 14:17
  Speaker 2: an interview was part of it, but I didn't, um,
• 14:20
  Speaker 2: charge exclusively for an interview in that I didn't, um,
• 14:24
  Speaker 2: you know, I didn't want to discredit my professionalism or,
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  Speaker 2: you know, have a PR person say I wasn't being
• 14:30
  Speaker 2: an integrity as a journalist because I was charging for
• 14:33
  Speaker 2: an interview. It We were doing so much more than
• 14:39
  Speaker 2: the interview. We had a whole promotional package with a
• 14:42
  Speaker 2: big push out, you know, social media push out. I
• 14:45
  Speaker 2: was training them for the camera first, getting their message down,
• 14:48
  Speaker 2: doing all kinds of extra work on that side. And,
• 14:52
  Speaker 2: you know, the interview was just like a sliver of
• 14:54
  Speaker 2: that entire package. It was actually a lot of work,
• 14:57
  Speaker 2: that package. And it required team to execute. So everybody
• 15:00
  Speaker 2: had to be paid. Yep. And we had to charge
• 15:04
  Speaker 2: for that, obviously. And also what I was creating wasn't
• 15:07
  Speaker 2: like just a typical interview where, you know, typically on
• 15:10
  Speaker 2: a network or whatever, you're in and you're out, three
• 15:12
  Speaker 2: to five minutes, that's it. You're today's news and you're
• 15:15
  Speaker 2: forgotten the next day. But what I was creating was
• 15:17
  Speaker 2: longevity and long-term exposure because I was making you news
• 15:22
  Speaker 2: for more than a day because I had the ability
• 15:24
  Speaker 2: to do that because I could keep it going for longer, right? Yeah.
• 15:28
  Speaker 2: So that means more bang for the buck. So that's
• 15:30
  Speaker 2: why I did the packages. And then I moved in
• 15:33
  Speaker 2: when I grew to enough of an audience. You know,
• 15:37
  Speaker 2: you've got to be on the cusp of what's working
• 15:39
  Speaker 2: for today to be able to profit. And I'm certainly
• 15:43
  Speaker 2: open to a lot of possibilities. But now, actually, I
• 15:48
  Speaker 2: have to tell you also, Arrow, that.
• 15:52
  Speaker 2: You know, life changed for me in the last three years.
• 15:55
  Speaker 2: And with those changes came a change in priorities as well, right?
• 16:00
  Speaker 2: Because my time is so limited. So that, you know,
• 16:05
  Speaker 2: I am a full-time caregiver to my mom, who's rather elderly.
• 16:10
  Speaker 2: Three things happened all at the same time. And, you know,
• 16:13
  Speaker 2: it came crashing down and it incitated me. So I
• 16:20
  Speaker 2: am an advocate for savvy women over four years. My
• 16:24
  Speaker 2: three words are resilience, reinvention, and just like reimagination. You know,
• 16:32
  Speaker 2: like going after what you want and being open to
• 16:38
  Speaker 2: the next chapter and how you're going to build it. And,
• 16:42
  Speaker 2: you know, what you really want, what you don't want,
• 16:45
  Speaker 2: what you're going to let go of, what you're going
• 16:47
  Speaker 2: to keep. Now, in my case, because three significant events
• 16:51
  Speaker 2: happened all at the same time, I was forced to reevaluate.
• 16:57
  Speaker 2: And I also altered my business model. And I altered
• 17:00
  Speaker 2: my priorities. So that, well, I... I don't have as
• 17:08
  Speaker 2: much gumption to have the staff that I once did,
• 17:11
  Speaker 2: which was 12 people at once. I don't have the
• 17:14
  Speaker 2: gumption as much to create the media empire that I
• 17:17
  Speaker 2: was trying to build and work the 60-day week that
• 17:22
  Speaker 2: I was doing going out to an event. I was
• 17:28
  Speaker 2: filming all the time, networking, you know, whatever. Doing whatever
• 17:32
  Speaker 2: it took to build up a successful business What I
• 17:37
  Speaker 2: would have called a mediapreneur instead of an entrepreneur. Mm-hmm.
• 17:42
  Speaker 2: It wasn't, you know, you got to work these things.
• 17:44
  Speaker 2: It doesn't just fall in your lap, right? You have
• 17:46
  Speaker 2: to have strategy. You have to build. You have to
• 17:49
  Speaker 2: have marketing. You have to have team. You have to
• 17:51
  Speaker 2: be prepared to grow. And, you know, previously I also
• 17:55
  Speaker 2: invested heavily in filming in studio and having my videographers
• 18:00
  Speaker 2: there to basically do everything that I needed them to
• 18:03
  Speaker 2: do on the tech side. Well, then came COVID and
• 18:06
  Speaker 2: I no longer had that. And I was sitting here thinking, okay, God,
• 18:12
  Speaker 2: how am I going to continue before the three things
• 18:15
  Speaker 2: happened three years ago? I had to figure out how
• 18:19
  Speaker 2: to embrace filming on my own virtually. And I had
• 18:22
  Speaker 2: to learn how to set it all up. And, you know,
• 18:26
  Speaker 2: I didn't know what I was doing in the beginning
• 18:28
  Speaker 2: at all. I had no clue how to do any
• 18:31
  Speaker 2: of the technical stuff. I had no clue how to
• 18:34
  Speaker 2: set the camera up, how to put the light, nothing.
• 18:37
  Speaker 2: And it was awful. I'll be the first to tell you.
• 18:39
  Speaker 2: It was a disaster. The first few episodes, it's like, oh,
• 18:44
  Speaker 2: my God. But you know what? They worked with me.
• 18:48
  Speaker 2: They coached me through it, even on the phone because
• 18:51
  Speaker 2: we weren't dabbling and all that. But I got through
• 18:54
  Speaker 2: it and I got better, you know, and thank God.
• 18:56
  Speaker 1: Coming up next, there's more with Jeanette Burke. We're going
• 18:59
  Speaker 1: to be diving into going virtual. What a change it was. Hey,
• 19:07
  Speaker 1: thanks for coming back to my conversation with Jeanette Burke.
• 19:09
  Speaker 1: The question is, how did you endure that big change
• 19:14
  Speaker 1: into virtual video?
• 19:16
  Speaker 2: In the last three years, I really have had to
• 19:19
  Speaker 2: embrace more virtual filming than I would have done previously.
• 19:28
  Speaker 2: You know, I became disabled. I had a freak accident
• 19:32
  Speaker 2: to my right foot. Oh, no. Yeah, so that I
• 19:36
  Speaker 2: need to use a cane. And initially it was a
• 19:38
  Speaker 2: walker and I was wearing this huge orthopedic boot for
• 19:43
  Speaker 2: a long time. So I actually have, I thought it
• 19:47
  Speaker 2: was going to heal and be perfect in just a
• 19:49
  Speaker 2: few days. a short period of time, but it didn't
• 19:52
  Speaker 2: happen that way. Um, it was an injury to my
• 19:55
  Speaker 2: right foot, a freak accident. And, um, I'm a diabetic
• 20:00
  Speaker 2: and unfortunately things just didn't heal the way it should have.
• 20:03
  Speaker 2: That's right. That's It's residual problems and I'm left with
• 20:07
  Speaker 2: a permanent damage so that I wasn't able to drive
• 20:14
  Speaker 2: very much anymore.
• 20:15
  Speaker 1: It's so funny that you say permanent damage. And yet
• 20:17
  Speaker 1: I know that there's probably millions of people that are
• 20:20
  Speaker 1: listening that are going to go. She's one of us.
• 20:23
  Speaker 1: She knows the language. She knows the experience. I want
• 20:25
  Speaker 1: to go to her. She's got an answer. I mean,
• 20:28
  Speaker 1: I look at things like that as being you are
• 20:30
  Speaker 1: now the leader of this giant party now that people
• 20:34
  Speaker 1: are needing answers. They just don't have the courage and
• 20:36
  Speaker 1: the confidence and the leadership skills that you do.
• 20:40
  Speaker 2: Well, I would like to be the beacon for that too. Okay.
• 20:44
  Speaker 2: Because I, I tell you the truth when I tell
• 20:46
  Speaker 2: you that when something like this happens, I am mobile,
• 20:50
  Speaker 2: but I have mobility and standing and long-term walking issues. Um,
• 20:55
  Speaker 2: and they're, they're constant, right? I'm constantly dealing with it, uh,
• 21:00
  Speaker 2: whether it's through pain management and needles and, and pills,
• 21:05
  Speaker 2: which I don't I think are the answer because a
• 21:07
  Speaker 2: lot of that's band-aids and it doesn't really work to,
• 21:11
  Speaker 2: you know, having to totally go into different type of footwear,
• 21:16
  Speaker 2: which I don't want to sound selfish or whatever or spoiled,
• 21:21
  Speaker 2: but as a fashionista. not being able to wear the
• 21:27
  Speaker 2: outfits and the shoes and the boots that I used
• 21:30
  Speaker 2: to wear and seeing them in my closet was actually
• 21:33
  Speaker 2: very disheartening. It took a lot of getting used to and, and,
• 21:37
  Speaker 2: and adjusting to a different style was, was really very
• 21:41
  Speaker 2: difficult to get to, to, for me. And so was
• 21:45
  Speaker 2: the thriving, you know, cause I was like arrow. I don't,
• 21:48
  Speaker 2: I kid you not when I tell you I'm a
• 21:50
  Speaker 2: free spirit, you know, and, and I, my freedom, I'd like, I,
• 21:57
  Speaker 2: I loved being able to get in my car and just,
• 22:01
  Speaker 2: you know, fly away. And I had a couple of convertibles.
• 22:04
  Speaker 2: I was like, I could go anywhere at any time.
• 22:07
  Speaker 2: Nothing stopped me. I was fearless. And I loved it.
• 22:13
  Speaker 2: I loved going out all the time. I loved the
• 22:14
  Speaker 2: schmoozing and the cruising. I loved it. but it had a,
• 22:19
  Speaker 2: I had to peel back on it because I can't
• 22:21
  Speaker 2: go out every night of the week. And now I
• 22:23
  Speaker 2: have to plan extra to go out. Um, it's not
• 22:27
  Speaker 2: as easy for me as it was, right. I have
• 22:29
  Speaker 2: to look at like, how am I going to get home?
• 22:31
  Speaker 2: How am I going to get there? Um, who's going
• 22:33
  Speaker 2: to watch my mother? How's she going to be fed?
• 22:35
  Speaker 2: All these different factors have to weigh in on whether
• 22:39
  Speaker 2: I can go to an event or not, you know? And, um, and,
• 22:43
  Speaker 2: and so, um, I don't accept as many red carpets
• 22:47
  Speaker 2: as I did. I do still go to some, but
• 22:50
  Speaker 2: not as many. And I embraced virtual filming, which I
• 22:55
  Speaker 2: never thought I would. I was a studio girl. I'm like,
• 22:58
  Speaker 2: virtual filming? No, no, no, no. That's not the same.
• 23:01
  Speaker 2: And it isn't exactly the same. I'm not going to lie. But,
• 23:05
  Speaker 2: you know, you do what you got to do, right?
• 23:07
  Speaker 2: When life hands you lemons, you got to make lemonade.
• 23:10
  Speaker 2: That's right. It was like either I embrace these things
• 23:14
  Speaker 2: or I give up and I'm not giving up because
• 23:17
  Speaker 2: I love what I do so much that if I
• 23:19
  Speaker 2: would have to give it all up, and not be
• 23:22
  Speaker 2: able to do it, just kill me. Because, like, I
• 23:27
  Speaker 2: can't live like that. I cannot live without doing what
• 23:30
  Speaker 2: I love. I cannot live without interviewing and all that.
• 23:34
  Speaker 2: If you take it all away from me, just kill me.
• 23:36
  Speaker 2: Just shoot me. That's what I mean. I mean that sincerely,
• 23:39
  Speaker 2: that that's how miserable it makes me, not being able
• 23:43
  Speaker 2: to do what I love. And then, you know, you
• 23:46
  Speaker 2: got to get invented, too, because now here I am
• 23:49
  Speaker 2: in a whole new space with the limited time and
• 23:52
  Speaker 2: I can't do what I was doing previously. I have
• 23:54
  Speaker 2: to change the business model completely changed. And I have
• 23:59
  Speaker 2: to be more selective about what I say. Yes, I'm
• 24:02
  Speaker 2: going to and not. And, you know, I mentioned there
• 24:07
  Speaker 2: were three factors. So my mother was one, the caregiving.
• 24:10
  Speaker 2: The incident to my foot, the freak accident, that was two.
• 24:15
  Speaker 2: Then there came number three. So after I became with
• 24:19
  Speaker 2: this injury and I needed support around that to be
• 24:25
  Speaker 2: able to, like, do things, certain things, like for extensive
• 24:30
  Speaker 2: red carpets, which require a lot of standing and walking. Yes,
• 24:33
  Speaker 2: it does.
• 24:33
  Speaker 1: Yes, it does.
• 24:35
  Speaker 2: I could still do it with a little bit of accommodation, right?
• 24:39
  Speaker 2: And it's not a big deal accommodation. It's like maybe
• 24:43
  Speaker 2: I could have a seat and then just sit down
• 24:46
  Speaker 2: until what we call the talent or the stars or
• 24:48
  Speaker 2: whatever arrive, and then I could stand, right? Or I
• 24:52
  Speaker 2: can get different shoes. There are different ways, but the
• 24:55
  Speaker 2: people that accredit you for the events that I did
• 24:59
  Speaker 2: for 10 years straight and then some– They were turning
• 25:04
  Speaker 2: me away now, right? They're saying no to me and
• 25:07
  Speaker 2: not accrediting me. And that was a huge... Blow? Yeah,
• 25:13
  Speaker 2: that's a good word, blow. To it too, because I
• 25:17
  Speaker 2: only knew how to do it that way, right? Because
• 25:19
  Speaker 2: I had been doing it that way for so long,
• 25:21
  Speaker 2: and I was 90% or more entertainment celebrity. Three years ago,
• 25:28
  Speaker 2: that's a lot of what, mostly what you saw on
• 25:30
  Speaker 2: my YouTube channel. But now it's a little different. I
• 25:33
  Speaker 2: still do some celebrity and entertainment. I've also pivoted into lifestyle, right?
• 25:39
  Speaker 2: So I'm doing... More lifestyle too. I have, you know,
• 25:43
  Speaker 2: I have spinoff segments from Jeanette's TV podcast. So this
• 25:47
  Speaker 2: is what we do now. We do a Jeanette's TV
• 25:49
  Speaker 2: podcast main episode. Not very much entertainment celebrity oriented. And
• 25:54
  Speaker 2: then we do three spinoff segments, which are on their
• 25:58
  Speaker 2: own designated list on the YouTube channel. And they're all like,
• 26:02
  Speaker 2: and one of them is called Jeanette's Tips and Sips.
• 26:05
  Speaker 2: And this is my conversation with my 15.2 million, Savvy
• 26:11
  Speaker 2: women over 40 besties all over the world. We have
• 26:13
  Speaker 2: this conversation is all about lifestyle hacks, lifestyle tips, must
• 26:17
  Speaker 2: have products and so on and so forth. We're talking
• 26:20
  Speaker 2: everything from from fashion to finance. And this is actually
• 26:24
  Speaker 2: very rewarding because. This is giving women insight into how
• 26:29
  Speaker 2: they can live their best life. That's right. And so
• 26:32
  Speaker 2: I love that segment. Then I got another segment. Another
• 26:35
  Speaker 2: segment's called Jeanette's Take On. This is my answer to
• 26:39
  Speaker 2: hot topics. And in there, this is the only one
• 26:43
  Speaker 2: I script. And it's a commentary on pop culture, politics,
• 26:49
  Speaker 2: even celebrity stuff. But it's my perspective on it. And
• 26:52
  Speaker 2: people like to hear what I have to say. So
• 26:54
  Speaker 2: that's what that segment's about. Then we have another segment
• 26:58
  Speaker 2: that was actually... born out of the fact that I
• 27:02
  Speaker 2: went back to caregiving. So, Errol, I used to be
• 27:05
  Speaker 2: quite a entertainer. I was a hostess with the mostest.
• 27:10
  Speaker 2: And all through my university days and into my, you know,
• 27:13
  Speaker 2: early 20s, 30s, I would always... entertain and cook and everything.
• 27:19
  Speaker 2: And then I gave it up for about 20 years
• 27:21
  Speaker 2: while I was building up my business. Well, now it's back. Why?
• 27:25
  Speaker 2: Because I have to cook for my mom, right? So
• 27:28
  Speaker 2: I decided, well, if I'm going to cook anyway, let's
• 27:31
  Speaker 2: get it on film. So I created something. I created
• 27:36
  Speaker 2: Cooking with Jeanette Arrow, and it's not a typical cooking segment.
• 27:40
  Speaker 2: It's an invitation into my kitchen to come and cook
• 27:43
  Speaker 2: with me, and this is really important because, you see, Overcooking,
• 27:50
  Speaker 2: because it's something that is first and foremost an emotional release,
• 27:54
  Speaker 2: but it's also a gathering spot because, you know, women
• 27:58
  Speaker 2: traditionally gather in the kitchen. They talk. They share recipes
• 28:03
  Speaker 2: from one generation to the next. Grandmother, mother, daughter, sister, aunt, whatever.
• 28:08
  Speaker 2: So this is my way of bringing people together. in
• 28:13
  Speaker 2: a kitchen and it's my way of sharing cultures. Myself,
• 28:19
  Speaker 2: I have to cook in a kosher kitchen because I'm
• 28:21
  Speaker 2: at my mom's and I'm Jewish and she's kosher and
• 28:25
  Speaker 2: so even though it is a kosher kitchen, I respect
• 28:28
  Speaker 2: so many other cultures and want to invite them into
• 28:32
  Speaker 2: it that I even make like Indian food, Italian food,
• 28:36
  Speaker 2: Greek food, French food, all kosher And, you know, I
• 28:42
  Speaker 2: do what I have to to make it kosher. And
• 28:44
  Speaker 2: so I'm also sharing my culture. So, you know, Eastern
• 28:48
  Speaker 2: European food, Jewish food and everything. And I'm sharing other
• 28:50
  Speaker 2: people's culture. And this is a way of unifying us
• 28:53
  Speaker 2: and sharing stories and culture. And that to me is
• 28:56
  Speaker 2: really important that we all respect and understand each other.
• 29:00
  Speaker 2: And that's like, that to me is really important. Jeanette
• 29:03
  Speaker 2: behind the scenes. And that one came about because people
• 29:07
  Speaker 2: were saying to me, how the hell do you do this?
• 29:10
  Speaker 2: How do you balance caregiving with being in media with,
• 29:16
  Speaker 2: with your own personal needs for healthcare and time out
• 29:21
  Speaker 2: and life and all that. which have gained all kind of.
• 29:29
  Speaker 1: In that.
• 29:29
  Speaker 2: I still have outings, but not as many. I tell
• 29:36
  Speaker 2: you I was a social butterfly. I totally mean that. And,
• 29:42
  Speaker 2: you know, I'm a schmoozer and a cruiser by nature.
• 29:44
  Speaker 2: I love people. I love talking to people, hearing their stories.
• 29:48
  Speaker 2: I love hearing about what makes them tick. So I
• 29:53
  Speaker 2: do also love getting dressed up and going out tonight
• 29:56
  Speaker 2: to experience nice places or cultural things like museums, theater,
• 30:00
  Speaker 2: that sort of thing. All kinds of different activities. But
• 30:05
  Speaker 2: it's altered because my time is more limited and I
• 30:08
  Speaker 2: also have to fit the work in. you know, I
• 30:13
  Speaker 2: have to fit the work in around the caregiving. And
• 30:15
  Speaker 2: sometimes I'm working on the weekend because as you know,
• 30:17
  Speaker 2: some of these events that I'm still attending are on
• 30:20
  Speaker 2: the weekend. So, you know, there's only so much time
• 30:23
  Speaker 2: to go around. So I would have to say that
• 30:25
  Speaker 2: the social life has taken a bit of a hit,
• 30:28
  Speaker 2: but it's still there. And I, like I said, I
• 30:32
  Speaker 2: can't run out every night of the week like I
• 30:34
  Speaker 2: used to, but I still have some desire to do
• 30:39
  Speaker 2: some of it.
• 30:40
  Speaker 1: You should be marketing, you should be marketing a t-shirt,
• 30:43
  Speaker 1: a poster, something where you can, I mean this, I mean,
• 30:46
  Speaker 1: and it should say slowing down is not an option.
• 30:49
  Speaker 1: I mean that, because I mean, my God, hearing your
• 30:51
  Speaker 1: story and it's like, I'm motivated. It's like, Oh my God,
• 30:54
  Speaker 1: let's go do this. And it's like, why are you
• 30:56
  Speaker 1: doing it? Cause Jeanette's doing it. That's what we're doing
• 30:58
  Speaker 1: because she's given me the energy and the belief that
• 31:00
  Speaker 1: we can do this.
• 31:04
  Speaker 2: Yeah. Well, I have some T-shirts already and sweatshirts. They're
• 31:10
  Speaker 2: like Jeanette's TV podcast, T-shirts and sweatshirts with the tagline
• 31:13
  Speaker 2: or an inspirational saying made by me and a previous
• 31:16
  Speaker 2: guest in a previous episode. They can order on. We
• 31:18
  Speaker 2: have Patreon as well. That's great. No gift is too
• 31:22
  Speaker 2: big or too small. And then we have– those are
• 31:26
  Speaker 2: the segments, but we have something else that kind of
• 31:28
  Speaker 2: ties it all together, and this is an easy way
• 31:30
  Speaker 2: for people to get it. So every month I put
• 31:34
  Speaker 2: out an e-publication called Savvy by Jeanette's TV podcast. And
• 31:39
  Speaker 2: basically you can register for it for free on my
• 31:44
  Speaker 2: website at www.jeanetteburke.com. And basically it's like the one stop,
• 31:50
  Speaker 2: you know, where you can see all the segments that
• 31:53
  Speaker 2: we put out for the month. Yep. and the Jeanette's
• 31:56
  Speaker 2: TV podcast main episode. You can also see our giveaways.
• 32:00
  Speaker 2: You can see where I've been on different podcasts or
• 32:05
  Speaker 2: whatever events I have been out to. You can also
• 32:08
  Speaker 2: see how to work with me. And this is really
• 32:12
  Speaker 2: important too because right now, my main way of making money,
• 32:17
  Speaker 2: because I mentioned to you that I have made some changes,
• 32:20
  Speaker 2: is Jeanette for Hire. And Jeanette for Hire is... Exactly
• 32:26
  Speaker 2: the way it sounds. I'm available for interviewing and, you know,
• 32:31
  Speaker 2: studios can hire me, networks can hire me, other YouTube channels,
• 32:35
  Speaker 2: other streaming platforms, corporations that want to interview me. I
• 32:41
  Speaker 2: do interviewing. I do red carpet event hosting, even virtually. Um,
• 32:47
  Speaker 2: I do, uh, MC speaking all part and parcel of
• 32:51
  Speaker 2: the same thing and some brand, uh, spokesperson stuff. So like,
• 32:56
  Speaker 2: you know, for my Jeanette's tips and sips, if you've
• 32:58
  Speaker 2: got a product that you want in on that and
• 33:00
  Speaker 2: you want me to be your spokesperson, we have an
• 33:03
  Speaker 2: offer for that. That goes under that. That's beautiful. That's beautiful.
• 33:06
  Speaker 2: And you know, that's, that's what I'm looking for. Basically,
• 33:09
  Speaker 2: mostly that's what I'm doing. Um, and, uh, I was
• 33:14
  Speaker 2: going to mention that, um, You know, I said we
• 33:18
  Speaker 2: launched season 16 last week.
• 33:20
  Speaker 1: Yeah, yeah, yeah.
• 33:22
  Speaker 2: And we've got some great stuff coming up for episodes
• 33:25
  Speaker 2: this season and segments. We've got some great stuff. So
• 33:31
  Speaker 2: I mentioned previously that in Canada, the opportunities of me
• 33:35
  Speaker 2: doing the red carpets for celebrity things, some of those
• 33:38
  Speaker 2: events have, you know, shut the doors on me. And
• 33:44
  Speaker 2: it's been disheartening. But you know what? I figured another way.
• 33:50
  Speaker 2: And God willing, whatever is meant to be will be the,
• 33:54
  Speaker 2: you know, if they want me back or whatever, I can,
• 33:57
  Speaker 2: I'll entertain the thought. But I'm also moving forward. And
• 34:03
  Speaker 2: in so doing, I have made myself available. Much more
• 34:07
  Speaker 2: available to out-of-Canada events. Well, first of all, there's only
• 34:11
  Speaker 2: a handful of high-end A-list celebrity events in Canada to
• 34:15
  Speaker 2: begin with. So I've been doing a lot more American
• 34:18
  Speaker 2: stuff and some foreign events like in Britain and France
• 34:23
  Speaker 2: and other countries.
• 34:23
  Speaker 1: That's so cool. That's so cool.
• 34:27
  Speaker 2: On September 14th, for the first time ever, Errol... I
• 34:32
  Speaker 2: was media accredited virtually, virtual media center accredited for the Emmys. Oh, yeah.
• 34:43
  Speaker 2: So I did it. And that's my season 16 opener
• 34:47
  Speaker 2: is that from the Emmy. Wow. And now I get it.
• 34:50
  Speaker 2: Just last week, got an email from the Oscars saying
• 34:54
  Speaker 2: our virtual media accreditation is soon open. Don't forget to
• 34:57
  Speaker 2: put your name in for media accreditation for virtual. So
• 35:00
  Speaker 2: that's kind of amazing for me, and I really am
• 35:04
  Speaker 2: grateful for those opportunities. Again, it's virtual, but if... Time
• 35:11
  Speaker 2: and space open up and travel becomes easier and, you know,
• 35:15
  Speaker 2: I don't have as many worries for my mom, but
• 35:17
  Speaker 2: right now I do. I have to make sure there's
• 35:19
  Speaker 2: always somebody here for her and that sort of thing.
• 35:23
  Speaker 2: I would definitely consider going... to do it live, like
• 35:28
  Speaker 2: flying down to LA or whatever. I do need to
• 35:32
  Speaker 2: make sure that everything else is in place, but also,
• 35:35
  Speaker 2: you know, the cost of travel for myself and my
• 35:40
  Speaker 2: videographer is extremely high, right? It's the plane tickets, it's
• 35:46
  Speaker 2: the hotel for a week, it's the food, you know,
• 35:48
  Speaker 2: three times a day for a week, and the exchange
• 35:50
  Speaker 2: rate from Canadian to American dollars. Oh, yeah. Oh, yeah.
• 35:55
  Speaker 2: So it's very difficult to always be able to do that.
• 35:59
  Speaker 2: Sponsorship does help. So if there's anyone listening that's willing
• 36:02
  Speaker 2: to sponsor, that's great. We can do more of it,
• 36:05
  Speaker 2: but otherwise we have to do more virtual. But like
• 36:08
  Speaker 2: I said, it's not about focusing on the negative. It's
• 36:12
  Speaker 2: a positive, actually. It's like you take what you can,
• 36:17
  Speaker 2: you do what you can, you make... opportunities come that
• 36:21
  Speaker 2: maybe you know you didn't think of before but now
• 36:24
  Speaker 2: this is the reality so you do what you have
• 36:27
  Speaker 2: to do and you find what you have to find that's.
• 36:29
  Speaker 1: Where i'm at I find this to be so inspiring.
• 36:33
  Speaker 1: And the reason why, I don't know if you know
• 36:35
  Speaker 1: what's going down here in the States, but there's a
• 36:36
  Speaker 1: lot of broadcasters that are getting booted out of their
• 36:38
  Speaker 1: chairs and they don't know what to do. And I
• 36:41
  Speaker 1: just sit here listening to your story going, oh my God,
• 36:44
  Speaker 1: she totally got back up on her feet again, brushed
• 36:47
  Speaker 1: off her knees, kept moving forward. No matter what mountain
• 36:50
  Speaker 1: was standing in front of her, she went through that
• 36:52
  Speaker 1: mountain and she looks back going, nah, you ain't going
• 36:54
  Speaker 1: to stop me. You And that's what I love about
• 36:58
  Speaker 1: you is that you're giving people hope in this industry
• 37:01
  Speaker 1: as well as other businesses where they're cutting back as
• 37:03
  Speaker 1: much here in the States as well. Even if you've
• 37:05
  Speaker 1: got a banking job, if you sit there and you
• 37:07
  Speaker 1: listen to your story, Jeanette, there is something for everybody,
• 37:10
  Speaker 1: every step that they take. And you're proving that true
• 37:13
  Speaker 1: to everybody.
• 37:14
  Speaker 2: Well said. To me, I do want to be a
• 37:19
  Speaker 2: role model. And I especially want to for savvy women
• 37:24
  Speaker 2: over 40 who have I'll go through this and they
• 37:27
  Speaker 2: wake up one day and they say, look, then everything
• 37:30
  Speaker 2: to everyone. You know, I need to discover me now.
• 37:38
  Speaker 1: I love that. Are you a daily writer at all?
• 37:42
  Speaker 1: Are you journaling? Are you defragging? Are you doing anything
• 37:44
  Speaker 1: like that to break things down? Because you're definitely a planner.
• 37:46
  Speaker 1: I can hear that in your emotions.
• 37:48
  Speaker 2: I'm a planner for sure. I'm definitely a planner. I
• 37:52
  Speaker 2: don't journal every day. I keep a document, though, a
• 37:56
  Speaker 2: big Word document file that I use sort of partly
• 38:01
  Speaker 2: as a planner and partly as though this is what's
• 38:03
  Speaker 2: getting done today, and then I look to see what's
• 38:06
  Speaker 2: going to be a month out, right? I organize all
• 38:11
  Speaker 2: my footage. I figure what needs to be edited now
• 38:14
  Speaker 2: and what doesn't, what order we're going to release it in,
• 38:17
  Speaker 2: what else I want. I have a list of events
• 38:20
  Speaker 2: that I want to... film or in or people i
• 38:23
  Speaker 2: want to interview and i have a list of that
• 38:26
  Speaker 2: and we have like a document for media media request
• 38:30
  Speaker 2: to and some of its media accreditation so we do
• 38:34
  Speaker 2: that and we have team meetings i have my team
• 38:36
  Speaker 2: meeting every tuesday night from seven to ten and um Um,
• 38:42
  Speaker 2: I also have a social media person that I only
• 38:46
  Speaker 2: retained actually two full timers and the rest is two roving, um,
• 38:52
  Speaker 2: on demand, uh, videographer editors. I used to have a
• 38:57
  Speaker 2: staff of 12. I don't have that anymore. Um, so,
• 39:01
  Speaker 2: you know, we do it, our, the three of us, basically, uh,
• 39:04
  Speaker 2: my social media person and I, and, and my main
• 39:08
  Speaker 2: right-hand assistant, we plan everything and, and write down to
• 39:12
  Speaker 2: my website, like what's coming next. Um, And right now,
• 39:17
  Speaker 2: I'm very focused on the Jeanette for Hire offer. I'm
• 39:22
  Speaker 2: also very focused on getting my next edition of Savvy
• 39:26
  Speaker 2: by Jeanette's TV podcast out, which I want it out
• 39:30
  Speaker 2: actually by Monday. So I'm really focused on getting that done.
• 39:35
  Speaker 2: And we are fixing up a bit of my website still,
• 39:37
  Speaker 2: so I want to get the last little bit of
• 39:39
  Speaker 2: that done too. And then, you know, as they say, Arrow,
• 39:43
  Speaker 2: I'm open for business. I'm looking for MC speaking opportunities.
• 39:47
  Speaker 2: I'm looking for interviewing and red carpet hosting. I'm definitely
• 39:51
  Speaker 2: looking for more opportunities to do in the United States.
• 39:54
  Speaker 2: I love working in the United States. I feel very
• 39:58
  Speaker 2: bad that there's a, you know, a bit of a.
• 40:04
  Speaker 1: A disagreement, a disagreement.
• 40:06
  Speaker 2: Yeah, I'm trying to find a delicate word between Canada
• 40:10
  Speaker 2: and the U.S. right now because I see us as,
• 40:14
  Speaker 2: you know, allies. We've always been so close and I
• 40:17
  Speaker 2: really want it to come to an end, you know.
• 40:20
  Speaker 2: I've also, I spent a lot of time when I
• 40:23
  Speaker 2: was growing up in the States, particularly Florida, and I
• 40:28
  Speaker 2: always felt like... It was my home. A piece of
• 40:32
  Speaker 2: me belonged there. Like, I really feel a major affiliation
• 40:36
  Speaker 2: for America and American because I think that... It's who
• 40:44
  Speaker 2: I am. I'm a go-getter. I'm a doer. And I
• 40:49
  Speaker 2: am a pioneer and a revolutionist. And I see things
• 40:56
  Speaker 2: that maybe other people don't see. I grabbed the brass
• 40:59
  Speaker 2: ring maybe before. I was doing this and embracing the
• 41:03
  Speaker 2: Internet before it was even popular to do so. And
• 41:07
  Speaker 2: people would fault me for that in Canada and call me, oh,
• 41:11
  Speaker 2: you're Korean. They don't know my vision. They don't see
• 41:16
  Speaker 2: my vision and they don't see my passion and maybe
• 41:18
  Speaker 2: don't respect or appreciate it as much. And Americans do.
• 41:22
  Speaker 2: And I've always really been very fond. thankful for that
• 41:26
  Speaker 2: that they would see that in me and in Canada
• 41:29
  Speaker 2: I find that again what you were saying yes there's
• 41:34
  Speaker 2: definitely less opportunities for broadcasters and journalists than there was
• 41:38
  Speaker 2: previously things are closing up amalgamating you know just the
• 41:43
  Speaker 2: opportunities are dying up a little and there's definitely a
• 41:47
  Speaker 2: lot more people hitting the airwaves with their own podcast
• 41:51
  Speaker 2: definitely but you know I'm being honest when I say
• 41:57
  Speaker 2: that this is not for the faint of heart. This
• 42:02
  Speaker 2: is a commitment. This is something that you have to
• 42:06
  Speaker 2: be very dedicated to. It's not like you can just
• 42:09
  Speaker 2: do one episode and then, hey, I'll wait three weeks
• 42:11
  Speaker 2: or a month to do the next one, right? This
• 42:13
  Speaker 2: is something that you have to be on top of
• 42:16
  Speaker 2: and doing regularly in order to build an audience and
• 42:21
  Speaker 2: to make any money at it, right? It's not like...
• 42:25
  Speaker 2: it's not like a joke or anything. It's serious work.
• 42:28
  Speaker 2: And if you're not committed and you're not dedicated, don't
• 42:32
  Speaker 2: start a podcast. That's my advice because, you know, it's,
• 42:36
  Speaker 2: it's not, once you start, you really have to be
• 42:43
  Speaker 2: on top of it and committed and, uh, planned ahead,
• 42:47
  Speaker 2: you know, like it, it's, it's, and, and you also
• 42:51
  Speaker 2: have to understand there's a lot of podcasts out there.
• 42:55
  Speaker 2: what's going to make your podcast different. That is a
• 42:58
  Speaker 2: very important thing to understand because, um, you know, you
• 43:03
  Speaker 2: have to bring something to the table. You have to
• 43:05
  Speaker 2: be a little bit different. You have to bring something
• 43:07
  Speaker 2: of yourself to the table. So I would say if
• 43:09
  Speaker 2: you're looking to start a podcast, do some research first,
• 43:14
  Speaker 2: go and see what else is out there in the,
• 43:19
  Speaker 2: in the theme or the, um, topic that you think
• 43:23
  Speaker 2: you want to be a podcaster in. And I would
• 43:29
  Speaker 2: also say, okay, where is your niche? What are you
• 43:32
  Speaker 2: bringing in a little different, right? Like I focus on
• 43:35
  Speaker 2: Savvy Woman Over 40, resilience, you know, regrowth, rebirth, uh, reinvention,
• 43:46
  Speaker 2: you know, all of that, right. That's my mantra. And
• 43:49
  Speaker 2: that's who I focus on. And that's a, you know,
• 43:51
  Speaker 2: a unique, uh, niche. And, and you gotta, you gotta,
• 43:57
  Speaker 2: you gotta do something like that. If you're going to
• 43:59
  Speaker 2: do it, that's what I say. It's like, and don't
• 44:02
  Speaker 2: assume that everybody and their uncle is going to be
• 44:04
  Speaker 2: interested in what you're putting out there. You have to
• 44:06
  Speaker 2: find your, you have to find your peeps. You have
• 44:09
  Speaker 2: to find your tribe. Um, that's just going to be
• 44:12
  Speaker 2: interested and you may have to have a little wiggle room,
• 44:14
  Speaker 2: a little trial and error. And, uh, I would also
• 44:18
  Speaker 2: say that, don't give up your day job because the
• 44:24
  Speaker 2: monetization doesn't come instantly. Even on YouTube, right? You have
• 44:28
  Speaker 2: to meet certain criteria. You have to have a certain
• 44:30
  Speaker 2: amount of watch hours. You have to have a certain
• 44:32
  Speaker 2: amount of phone to even begin the monetization process, which
• 44:35
  Speaker 2: takes time. I think it took me almost two years
• 44:38
  Speaker 2: to get there. So, you know, you have to, you
• 44:41
  Speaker 2: have to be realistic. That's what I'm trying to say.
• 44:43
  Speaker 2: And that I'm not saying don't do it.
• 44:47
  Speaker 3: Great.
• 44:47
  Speaker 2: I think this is a phenomenal example. um, career and, um, and, and, uh,
• 44:56
  Speaker 2: area of life to be in, but know what you're
• 44:59
  Speaker 2: signing up for and don't do it just because your
• 45:03
  Speaker 2: ego is telling you to do it.
• 45:04
  Speaker 1: That's right.
• 45:05
  Speaker 2: There's got to be more to it than that. And
• 45:07
  Speaker 2: you definitely need some strategy and some marketing behind it. Absolutely.
• 45:11
  Speaker 1: You've got to come back to this show anytime in
• 45:13
  Speaker 1: the future. And we got to make this maybe a
• 45:15
  Speaker 1: once every three month thing, because I want to do
• 45:17
  Speaker 1: updates with you. I want to help inspire other women
• 45:19
  Speaker 1: to follow you and to bring you a lot closer
• 45:22
  Speaker 1: to their hearts and their paths.
• 45:26
  Speaker 2: Wow, that is so nice of you to offer me that.
• 45:29
  Speaker 2: I'm delighted. I would love to do that. Excellent.
• 45:34
  Speaker 1: Well, yeah, and once again, what is your web address?
• 45:36
  Speaker 1: Because I love the idea of Jeanette for Hire. I
• 45:38
  Speaker 1: love that. That's very inspiring.
• 45:40
  Speaker 2: Thank you.
• 45:42
  Speaker 3: It's www.jeanette, which is spelled, as it is in American spelling, J-A-N-E-T-T-E, Burke.
• 45:53
  Speaker 2: B-U-R-K-E. So that's www.JanetteBurke.com. Yeah, you have to spell it right.
• 46:03
  Speaker 2: So J, I'm just saying again, J-A-N-E-T-T-E. And the last
• 46:09
  Speaker 2: name is Burke, B-U-R-K-E.com is the website. It's all branded
• 46:14
  Speaker 2: under my name. It's like everything Jeanette, right? Jeanette's TV,
• 46:18
  Speaker 2: Jeanette's Jeanette's TV Podcast. We put it together. It used
• 46:22
  Speaker 2: to be separate, but we just put it together. So
• 46:24
  Speaker 2: it's Jeanette's TV Podcast. It's actually, though, a TV show
• 46:27
  Speaker 2: on the internet, all different platforms, Facebook, LinkedIn, Twitter, Pinterest, Vimeo, YouTube,
• 46:32
  Speaker 2: and the list goes on. And the podcast actually airs
• 46:36
  Speaker 2: on 13 different platforms, iHeartRadio, Apple, Buzzsprout, BuzzFeed, that list
• 46:42
  Speaker 2: goes on too. But we put it together, Jeanette's TV Podcast,
• 46:46
  Speaker 2: to make it easier for the name. And we have
• 46:49
  Speaker 2: the Savvy by Jeanette TV podcast is our e-publication available
• 46:53
  Speaker 2: for free on my website. Just go there and sign
• 46:55
  Speaker 2: up and we'll come right in your inbox. And yeah,
• 47:01
  Speaker 2: so those are the, you know, the three divisions, basically.
• 47:04
  Speaker 1: I love it. Well, you have yourself a brilliant day.
• 47:07
  Speaker 1: Love your mom for us. Let's all give her a
• 47:09
  Speaker 1: big hug at the same time. And I'll see you
• 47:12
  Speaker 1: in a few months. We're going to do this again.
• 47:13
  Speaker 1: I promise you.
• 47:15
  Speaker 2: Oh, thank you so much, and it's been such a pleasure,
• 47:18
  Speaker 2: and thank you so much for giving me this platform.
• 47:20
  Speaker 2: You're amazing, and I can't wait.
• 47:22
  Speaker 1: Well, you be brilliant today, okay, Jeanette?
• 47:25
  Speaker 2: Okay, thank you.