The Political Imperative for THC Beverages
CannaBev Summit 2026 opened with a conversation the entire industry needed to hear. With a November ban deadline looming, speakers emphasized that compromise and alignment on low-dose products are essential for survival. Panelists from Total Wine & More, Wine & Spirits Wholesalers of America, and Southern Crown Partners outlined a strategic plan centered on education, the alcohol regulatory three-tier system, and demonstrating to Congress that the industry is serious about regulation.
The full recording covers the panel discussion, the strategic plan, and a rapid-fire Q&A where the panelists…
The skinny
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