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The Small Gains of AI: How Commerce Actually Changes | Gregor Kiddie, Rithum

What if the real impact of AI on commerce is not one enormous breakthrough, but 1% here and 2% there? Vinny O’Brien speaks with Gregor Kiddie, Senior Engineering Manager at Rithum, about marginal gains, returns intelligence, enterprise trust, familiar workflows and product data readiness for agentic commerce. The Ostrich Report is sponsored by Rithum.

The skinny

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