Latest / The Experimentation Edge
Building a Culture of Experimentation in Sports Analytics with New York Red Bulls
Summary
Vamsi Krishna Kunapuli, Director of Analytics at New York Red Bulls, leads a small team that supports marketing, ticket sales and partnerships for one of the original MLS clubs and its 25,000 seat stadium. He shares how an experiment across five to six seasons changed the club's North Star from average ticket price to gross margin.
Host Ashley Stirrup and Vamsi also discuss why a losing test is not a failure, why segments can never be static, where good test ideas come from, and how identity resolution will open the door to machine learning and personalized fan experiences. For…
The skinny
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