Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 14: e-Commerce Unpacked: 2024’s Top Lessons & 2025 Strategies

Transcript

14: e-Commerce Unpacked: 2024’s Top Lessons & 2025 Strategies · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  This
• 0:00
  is
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:02
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:04
  podcast
• 0:04
  educating
• 0:05
  US
• 0:05
  based
• 0:05
  brands,
• 0:06
  marketplaces
• 0:07
  and
• 0:07
  e
• 0:07
  tailors
• 0:08
  on
• 0:08
  international
• 0:09
  shipping.
• 0:09
  Topics
• 0:09
  and
• 0:10
  how
• 0:10
  they
• 0:10
  can
• 0:10
  expand
• 0:11
  their.
• 0:11
  Global
• 0:11
  e
• 0:12
  commerce
• 0:12
  footprint.
• 0:13
  This
• 0:13
  is
• 0:13
  Sharvon
• 0:14
  Hales,
• 0:14
  co
• 0:14
  producer
• 0:14
  of
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  Outside
• 0:15
  the
• 0:15
  Box
• 0:15
  with
• 0:16
  Asendia
• 0:16
  USA,
• 0:17
  bringing
• 0:17
  you
• 0:17
  a
• 0:17
  rewind
• 0:18
  episode
• 0:18
  with
• 0:19
  highlights
• 0:19
  from
• 0:19
  some
• 0:19
  of
• 0:20
  our
• 0:20
  2024
• 0:20
  guest
• 0:21
  interviews.
• 0:22
  We
• 0:22
  kicked
• 0:22
  off
• 0:22
  our
• 0:22
  podcast
• 0:23
  with
• 0:23
  a
• 0:23
  discussion
• 0:24
  on
• 0:24
  the
• 0:24
  nuances
• 0:24
  of
• 0:24
  e
• 0:25
  commerce
• 0:25
  shipping
• 0:25
  to
• 0:25
  Canada,
• 0:26
  how
• 0:26
  highlighting
• 0:27
  the
• 0:27
  challenges
• 0:27
  and
• 0:28
  best
• 0:28
  practices
• 0:28
  for
• 0:29
  US
• 0:29
  retailers.
• 0:30
  Dave
• 0:30
  Mays,
• 0:31
  CEO
• 0:31
  of
• 0:32
  Broad
• 0:32
  Reach
• 0:32
  an
• 0:33
  Asendia
• 0:33
  company
• 0:34
  shared
• 0:34
  his
• 0:34
  extensive
• 0:35
  knowledge
• 0:35
  on
• 0:35
  the
• 0:35
  importance
• 0:36
  of
• 0:36
  understanding
• 0:37
  the
• 0:37
  Canadian
• 0:38
  market.
• 0:38
  Dave,
• 0:39
  I
• 0:39
  have
• 0:39
  a
• 0:40
  question
• 0:40
  for
• 0:40
  you.
• 0:40
  So
• 0:41
  one
• 0:41
  of
• 0:41
  the
• 0:41
  big
• 0:41
  themes
• 0:42
  that
• 0:42
  I've
• 0:43
  been
• 0:43
  discussing
• 0:43
  with
• 0:44
  customers
• 0:45
  on
• 0:45
  a
• 0:45
  customer
• 0:45
  facing
• 0:46
  meaning
• 0:46
  talking
• 0:46
  with
• 0:46
  the
• 0:47
  online
• 0:47
  retailers
• 0:47
  as
• 0:48
  subscription
• 0:48
  boxes
• 0:48
  is
• 0:49
  the
• 0:49
  focus
• 0:50
  of
• 0:50
  the
• 0:50
  customer
• 0:51
  experience.
• 0:52
  I
• 0:52
  do
• 0:52
  want
• 0:53
  to
• 0:53
  talk
• 0:53
  a
• 0:53
  little
• 0:53
  bit
• 0:54
  specifically
• 0:54
  about
• 0:54
  what
• 0:54
  you've
• 0:55
  created,
• 0:55
  you
• 0:55
  and
• 0:55
  your
• 0:55
  team
• 0:56
  have
• 0:56
  created
• 0:56
  with
• 0:56
  the
• 0:56
  broadreach
• 0:57
  network
• 0:58
  and
• 0:58
  how
• 0:58
  you
• 0:58
  guys
• 0:59
  are
• 1:00
  able
• 1:00
  to
• 1:00
  improve
• 1:01
  the
• 1:01
  customer
• 1:01
  experience
• 1:01
  over
• 1:02
  let's
• 1:02
  say
• 1:02
  something
• 1:02
  like
• 1:03
  a,
• 1:03
  an
• 1:03
  integrated
• 1:04
  courier
• 1:04
  like
• 1:04
  the
• 1:04
  FedEx
• 1:05
  or
• 1:05
  UPS
• 1:05
  or
• 1:06
  even
• 1:06
  you
• 1:07
  mentioned
• 1:07
  Purelator.
• 1:08
  Could
• 1:08
  you
• 1:08
  talk
• 1:08
  to
• 1:08
  that
• 1:08
  for
• 1:08
  a
• 1:09
  couple
• 1:09
  of
• 1:09
  minutes?
• 1:10
  Yeah,
• 1:10
  it's
• 1:10
  a
• 1:11
  little
• 1:11
  bit
• 1:11
  of
• 1:11
  a,
• 1:11
  of
• 1:12
  a
• 1:12
  careful
• 1:13
  description.
• 1:14
  And
• 1:14
  the
• 1:14
  reason
• 1:14
  I
• 1:14
  say
• 1:14
  that
• 1:15
  first
• 1:15
  off
• 1:15
  there's
• 1:15
  no,
• 1:16
  there's
• 1:16
  no
• 1:16
  formulas
• 1:17
  in
• 1:17
  shipping,
• 1:18
  there's
• 1:18
  nothing
• 1:18
  that's
• 1:18
  proprietary,
• 1:19
  there's
• 1:19
  nothing
• 1:20
  that
• 1:20
  we're
• 1:21
  doing
• 1:21
  that
• 1:21
  is
• 1:22
  an
• 1:22
  invention
• 1:22
  of
• 1:23
  some
• 1:23
  cutting
• 1:24
  edge
• 1:24
  service
• 1:25
  that
• 1:25
  no
• 1:25
  one's
• 1:25
  going
• 1:25
  to
• 1:25
  be
• 1:25
  able
• 1:25
  to
• 1:26
  replicate.
• 1:26
  But
• 1:26
  there
• 1:26
  are
• 1:26
  some
• 1:27
  best
• 1:27
  practices
• 1:27
  and
• 1:28
  some
• 1:28
  things
• 1:28
  that
• 1:28
  we
• 1:28
  do
• 1:28
  with
• 1:29
  our
• 1:29
  transport
• 1:29
  network.
• 1:30
  There
• 1:30
  are
• 1:30
  some
• 1:30
  ways
• 1:30
  that
• 1:30
  we
• 1:31
  clear
• 1:31
  customs,
• 1:31
  all
• 1:32
  forward
• 1:32
  thinking
• 1:33
  and
• 1:33
  compliant.
• 1:33
  There's
• 1:34
  bond
• 1:34
  utilization,
• 1:34
  there's
• 1:35
  all
• 1:35
  sorts
• 1:35
  of
• 1:36
  cross
• 1:36
  docket
• 1:36
  partner
• 1:37
  network
• 1:37
  connecting
• 1:38
  that
• 1:38
  we
• 1:38
  do
• 1:39
  to
• 1:39
  achieve
• 1:39
  the
• 1:39
  outcome
• 1:40
  that
• 1:40
  we
• 1:40
  have.
• 1:41
  And
• 1:41
  we
• 1:41
  want
• 1:41
  to
• 1:42
  continue
• 1:42
  to
• 1:42
  describe
• 1:43
  that.
• 1:43
  We
• 1:43
  want
• 1:43
  to
• 1:43
  continue
• 1:44
  to
• 1:44
  have
• 1:44
  merchants
• 1:45
  trust
• 1:45
  us
• 1:45
  and
• 1:45
  we
• 1:45
  want
• 1:45
  to
• 1:46
  continue
• 1:46
  to
• 1:46
  beat
• 1:47
  the
• 1:47
  competition
• 1:47
  in
• 1:47
  terms
• 1:48
  of
• 1:48
  service
• 1:48
  quality.
• 1:49
  At
• 1:49
  the
• 1:49
  end
• 1:49
  of
• 1:49
  the
• 1:49
  day
• 1:50
  we
• 1:50
  have
• 1:50
  the
• 1:51
  fewest
• 1:51
  number
• 1:51
  of
• 1:51
  touches,
• 1:52
  the
• 1:52
  fewest
• 1:53
  miles
• 1:53
  or
• 1:54
  kilometers
• 1:55
  travel
• 1:56
  and
• 1:56
  the
• 1:57
  lowest
• 1:58
  cost,
• 1:58
  most
• 1:59
  efficient
• 1:59
  network
• 2:00
  after
• 2:00
  two
• 2:00
  years
• 2:01
  for
• 2:01
  us
• 2:01
  to
• 2:01
  Canada
• 2:02
  straight
• 2:02
  away.
• 2:02
  Now
• 2:03
  some
• 2:03
  of
• 2:03
  that
• 2:03
  is
• 2:03
  related
• 2:04
  to
• 2:04
  our
• 2:04
  size.
• 2:05
  We
• 2:05
  don't
• 2:05
  have
• 2:06
  trains,
• 2:06
  planes
• 2:06
  and
• 2:07
  automobiles
• 2:07
  that
• 2:07
  are
• 2:07
  running
• 2:08
  all
• 2:08
  over
• 2:08
  the
• 2:09
  North
• 2:09
  American
• 2:09
  network
• 2:09
  like
• 2:10
  some
• 2:10
  of
• 2:10
  the
• 2:10
  large
• 2:10
  integrated
• 2:11
  couriers.
• 2:11
  We
• 2:11
  were
• 2:12
  very
• 2:12
  surgical,
• 2:12
  we
• 2:13
  were
• 2:13
  very
• 2:13
  precise
• 2:13
  in
• 2:14
  how
• 2:14
  we
• 2:14
  set
• 2:14
  up
• 2:14
  the
• 2:14
  network
• 2:15
  and
• 2:15
  we
• 2:15
  did
• 2:15
  it
• 2:15
  based
• 2:16
  on
• 2:16
  a
• 2:16
  post
• 2:16
  Covid
• 2:17
  era
• 2:17
  which
• 2:17
  is
• 2:19
  we'll
• 2:19
  just
• 2:19
  say
• 2:20
  things
• 2:20
  were
• 2:20
  getting
• 2:20
  a
• 2:20
  little
• 2:21
  bit
• 2:21
  frothy
• 2:21
  there
• 2:22
  in
• 2:21
  21,
• 2:23
  22.
• 2:24
  So
• 2:25
  a
• 2:25
  very
• 2:25
  fresh
• 2:26
  approach.
• 2:26
  We
• 2:26
  really
• 2:27
  focused
• 2:27
  on
• 2:27
  middle
• 2:27
  mile,
• 2:28
  we
• 2:28
  focused
• 2:29
  on
• 2:29
  middle
• 2:29
  mile
• 2:29
  speed.
• 2:30
  We
• 2:30
  focused
• 2:31
  on
• 2:31
  getting
• 2:31
  to
• 2:31
  all
• 2:31
  the
• 2:32
  major
• 2:32
  cities
• 2:32
  in
• 2:32
  Canada,
• 2:33
  whether
• 2:33
  it's
• 2:33
  ground
• 2:34
  or
• 2:34
  air.
• 2:34
  We
• 2:34
  have
• 2:34
  a
• 2:35
  fantastic
• 2:35
  partnership
• 2:35
  with
• 2:36
  Air
• 2:36
  Canada
• 2:36
  that
• 2:36
  reaches
• 2:37
  anywhere
• 2:37
  between
• 2:38
  eight
• 2:38
  and
• 2:38
  12
• 2:38
  major
• 2:39
  cities
• 2:39
  in
• 2:39
  Canada
• 2:39
  for
• 2:39
  an
• 2:39
  expedited
• 2:40
  product
• 2:40
  that's
• 2:41
  very
• 2:41
  successful.
• 2:42
  We're
• 2:42
  working
• 2:43
  with
• 2:43
  these
• 2:43
  alternate
• 2:43
  delivery
• 2:44
  providers
• 2:44
  moving
• 2:45
  times
• 2:45
  around
• 2:45
  to
• 2:46
  have
• 2:46
  preferential
• 2:47
  service
• 2:47
  picking
• 2:48
  up
• 2:48
  one,
• 2:48
  two
• 2:48
  days
• 2:49
  depending
• 2:49
  on
• 2:49
  the
• 2:49
  province,
• 2:49
  depending
• 2:50
  on
• 2:50
  the
• 2:50
  U.S.
• 2:50
  origin
• 2:51
  shipping
• 2:51
  point.
• 2:52
  Again,
• 2:52
  all
• 2:52
  end
• 2:53
  to
• 2:53
  end
• 2:53
  in
• 2:53
  terms
• 2:53
  of
• 2:54
  not
• 2:54
  only
• 2:54
  custody
• 2:55
  but
• 2:55
  also
• 2:55
  visibility
• 2:56
  and
• 2:56
  transparency
• 2:57
  to
• 2:57
  those
• 2:57
  packages.
• 2:58
  The
• 2:58
  customs
• 2:59
  clearance
• 2:59
  process.
• 3:00
  Probably
• 3:01
  don't
• 3:01
  want
• 3:01
  to
• 3:01
  go
• 3:01
  into
• 3:01
  too
• 3:01
  much
• 3:01
  detail
• 3:02
  on
• 3:02
  this
• 3:02
  because
• 3:02
  you
• 3:03
  will
• 3:03
  definitely
• 3:03
  bore
• 3:03
  the
• 3:03
  listeners.
• 3:04
  But
• 3:04
  we
• 3:05
  have
• 3:05
  automated
• 3:06
  it
• 3:06
  entirely.
• 3:07
  We
• 3:07
  have
• 3:07
  bonded
• 3:07
  trucks
• 3:08
  and
• 3:08
  bonded
• 3:08
  facilities.
• 3:09
  We
• 3:09
  do
• 3:09
  an
• 3:09
  electronic
• 3:10
  release
• 3:10
  and
• 3:10
  anytime
• 3:11
  there's
• 3:11
  an
• 3:11
  inspection,
• 3:12
  we
• 3:12
  rifle
• 3:13
  through
• 3:13
  what
• 3:13
  we
• 3:13
  call,
• 3:14
  I
• 3:14
  guess
• 3:14
  containers
• 3:15
  that
• 3:15
  are,
• 3:16
  that
• 3:16
  are
• 3:16
  marked
• 3:16
  with
• 3:16
  those
• 3:17
  parcels.
• 3:17
  We
• 3:17
  pull
• 3:18
  the
• 3:18
  whole,
• 3:18
  the
• 3:18
  held
• 3:18
  parcels
• 3:19
  and
• 3:19
  everything
• 3:19
  else
• 3:19
  flows
• 3:20
  through.
• 3:20
  So
• 3:20
  even
• 3:20
  if
• 3:20
  there
• 3:20
  are
• 3:21
  inspections
• 3:21
  or,
• 3:22
  or
• 3:22
  holds
• 3:22
  or
• 3:22
  delays,
• 3:23
  it
• 3:23
  only
• 3:23
  would
• 3:24
  affect
• 3:24
  these
• 3:24
  small
• 3:25
  parcels
• 3:25
  that
• 3:25
  would
• 3:26
  be
• 3:26
  targeted.
• 3:26
  So
• 3:26
  we've
• 3:27
  built
• 3:27
  operation
• 3:28
  technology
• 3:29
  and
• 3:29
  a
• 3:29
  system
• 3:30
  to
• 3:30
  we
• 3:31
  think
• 3:31
  compete
• 3:31
  with
• 3:31
  even
• 3:32
  the
• 3:32
  express
• 3:32
  carriers.
• 3:33
  I
• 3:33
  mean
• 3:33
  some
• 3:33
  of
• 3:33
  the
• 3:33
  markets
• 3:34
  out
• 3:34
  of
• 3:34
  the
• 3:34
  US
• 3:34
  that
• 3:34
  we're
• 3:35
  getting
• 3:35
  service
• 3:35
  into
• 3:36
  Greater
• 3:36
  Toronto
• 3:36
  and
• 3:36
  or
• 3:37
  eastern
• 3:37
  Canada
• 3:38
  out
• 3:38
  of
• 3:38
  the
• 3:38
  Northeast
• 3:39
  in
• 3:39
  the
• 3:39
  US
• 3:40
  are
• 3:40
  faster
• 3:41
  than
• 3:41
  you
• 3:41
  could
• 3:41
  get
• 3:41
  if
• 3:41
  you
• 3:42
  actually
• 3:42
  flew
• 3:42
  it
• 3:42
  on
• 3:42
  a
• 3:42
  plane
• 3:42
  that
• 3:42
  went
• 3:43
  through
• 3:43
  Memphis
• 3:43
  or
• 3:43
  Louisville
• 3:44
  and
• 3:44
  had
• 3:44
  a
• 3:44
  delivery
• 3:45
  by
• 3:45
  a
• 3:46
  purple
• 3:46
  tail
• 3:47
  or
• 3:47
  a
• 3:47
  brown
• 3:48
  van.
• 3:48
  In
• 3:48
  Episode
• 3:49
  five,
• 3:49
  we
• 3:49
  delved
• 3:50
  into
• 3:50
  the
• 3:50
  intricacies
• 3:51
  of
• 3:51
  navigating
• 3:52
  the
• 3:52
  global
• 3:53
  e
• 3:53
  commerce
• 3:53
  landscape,
• 3:54
  particularly
• 3:55
  as
• 3:55
  it
• 3:55
  pertains
• 3:56
  to
• 3:56
  subscription
• 3:57
  based
• 3:57
  businesses.
• 3:58
  Our
• 3:58
  guest,
• 3:58
  John
• 3:59
  Haji,
• 3:59
  who
• 4:00
  is
• 4:00
  the
• 4:00
  co
• 4:00
  founder
• 4:01
  and
• 4:01
  head
• 4:01
  of
• 4:01
  partnerships
• 4:02
  at
• 4:02
  Subsummit
• 4:03
  and
• 4:03
  a
• 4:03
  recognized
• 4:04
  authority
• 4:04
  in
• 4:04
  the
• 4:04
  subscription
• 4:05
  industry,
• 4:06
  used
• 4:06
  his
• 4:06
  extensive
• 4:07
  background
• 4:08
  to
• 4:08
  highlight
• 4:08
  the
• 4:08
  importance
• 4:09
  of
• 4:09
  strategic
• 4:10
  planning
• 4:10
  and
• 4:11
  execution
• 4:12
  when
• 4:12
  expanding
• 4:12
  a
• 4:13
  subscription
• 4:13
  business
• 4:14
  across
• 4:14
  borders.
• 4:15
  I
• 4:15
  want
• 4:15
  to
• 4:15
  start
• 4:15
  with
• 4:16
  this
• 4:16
  number
• 4:16
  here
• 4:16
  that
• 4:17
  we
• 4:17
  discovered
• 4:18
  today
• 4:18
  that
• 4:18
  the
• 4:18
  subscription
• 4:19
  box
• 4:19
  market
• 4:19
  ending
• 4:20
  2023
• 4:21
  is
• 4:21
  an
• 4:21
  approximate
• 4:22
  $33
• 4:23
  billion
• 4:23
  market.
• 4:25
  I
• 4:25
  mean,
• 4:26
  I
• 4:27
  remember
• 4:27
  the
• 4:27
  first
• 4:27
  sub
• 4:28
  summit.
• 4:29
  I
• 4:29
  mean
• 4:29
  it's
• 4:30
  insane.
• 4:30
  So
• 4:30
  tell
• 4:30
  us
• 4:31
  a
• 4:31
  little
• 4:31
  bit
• 4:31
  about
• 4:31
  that.
• 4:32
  What
• 4:32
  growth
• 4:32
  areas
• 4:32
  do
• 4:33
  you
• 4:33
  see
• 4:34
  in
• 4:34
  the
• 4:35
  subscription?
• 4:35
  The
• 4:36
  physical
• 4:36
  box
• 4:37
  space.
• 4:37
  I
• 4:37
  don't
• 4:37
  really
• 4:37
  want
• 4:37
  to
• 4:37
  spend
• 4:38
  any
• 4:38
  time
• 4:38
  today
• 4:38
  on
• 4:38
  digital,
• 4:39
  if
• 4:39
  that's
• 4:39
  okay.
• 4:40
  Talk
• 4:40
  more
• 4:40
  about
• 4:40
  the
• 4:40
  box
• 4:41
  market
• 4:41
  in
• 4:42
  particular.
• 4:43
  Yeah,
• 4:44
  I
• 4:44
  mean
• 4:44
  look,
• 4:45
  it
• 4:45
  almost
• 4:46
  seems
• 4:46
  like
• 4:46
  there's
• 4:46
  a
• 4:46
  subscription
• 4:47
  box
• 4:47
  out
• 4:47
  there
• 4:48
  for
• 4:48
  everything.
• 4:48
  Sponges,
• 4:49
  toilet
• 4:49
  paper,
• 4:50
  men's
• 4:51
  fashion
• 4:51
  access.
• 4:52
  The
• 4:53
  food
• 4:53
  and
• 4:53
  beverage
• 4:53
  space
• 4:54
  seems
• 4:54
  to
• 4:54
  be
• 4:54
  a
• 4:54
  space
• 4:55
  that
• 4:55
  is
• 4:55
  growing
• 4:55
  exponentially
• 4:56
  year
• 4:56
  over
• 4:56
  year,
• 4:57
  I
• 4:57
  think
• 4:57
  what
• 4:57
  you'll
• 4:58
  find
• 4:58
  in
• 4:58
  the
• 4:58
  subscription
• 4:58
  box
• 4:59
  space
• 4:59
  is
• 5:00
  anybody
• 5:00
  that's
• 5:00
  incorporating
• 5:01
  some
• 5:01
  sort
• 5:01
  of
• 5:02
  product
• 5:02
  that
• 5:02
  is
• 5:03
  replenishable
• 5:04
  and
• 5:04
  depletable
• 5:05
  is
• 5:05
  seeing
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:05
  success.
• 5:06
  And,
• 5:06
  you
• 5:07
  know,
• 5:07
  E
• 5:08
  commerce
• 5:08
  and
• 5:08
  consumer
• 5:09
  brands
• 5:09
  that
• 5:10
  have
• 5:10
  a
• 5:10
  product
• 5:10
  that
• 5:10
  is
• 5:11
  consumable
• 5:11
  and
• 5:11
  depletable
• 5:12
  and
• 5:12
  replenishable
• 5:13
  are
• 5:13
  looking
• 5:13
  for
• 5:13
  ways
• 5:14
  to
• 5:14
  pivot
• 5:14
  into
• 5:15
  the
• 5:15
  subscription
• 5:16
  model.
• 5:16
  And
• 5:17
  so
• 5:17
  that's
• 5:17
  where
• 5:17
  you're
• 5:17
  seeing
• 5:17
  a
• 5:18
  lot
• 5:18
  of
• 5:18
  growth.
• 5:18
  I
• 5:18
  mean,
• 5:19
  yeah,
• 5:19
  you
• 5:19
  know,
• 5:19
  it.
• 5:20
  Sub
• 5:20
  Summit,
• 5:21
  first
• 5:21
  year,
• 5:21
  200
• 5:22
  people
• 5:22
  this
• 5:22
  year
• 5:23
  on
• 5:23
  pace
• 5:23
  for
• 5:24
  2,000
• 5:24
  people.
• 5:24
  So
• 5:25
  we've
• 5:25
  been
• 5:25
  seeing
• 5:25
  growth
• 5:26
  across
• 5:26
  the
• 5:26
  subscription
• 5:27
  industry
• 5:27
  as
• 5:27
  a
• 5:27
  whole.
• 5:28
  Yeah.
• 5:29
  And
• 5:29
  that.
• 5:29
  And
• 5:30
  congrats
• 5:30
  to
• 5:30
  you
• 5:31
  and
• 5:31
  Chris
• 5:31
  and
• 5:31
  the
• 5:31
  team
• 5:31
  on
• 5:32
  the
• 5:32
  success
• 5:32
  that
• 5:32
  you
• 5:32
  guys
• 5:32
  have
• 5:33
  had
• 5:33
  as
• 5:33
  well.
• 5:34
  You
• 5:34
  know,
• 5:34
  and
• 5:34
  I
• 5:35
  look
• 5:35
  to
• 5:35
  myself
• 5:36
  and
• 5:36
  between
• 5:36
  myself
• 5:36
  and
• 5:37
  my
• 5:37
  wife,
• 5:37
  you
• 5:37
  know,
• 5:37
  the
• 5:37
  number
• 5:37
  of
• 5:38
  subscriptions
• 5:38
  that
• 5:38
  we
• 5:38
  have,
• 5:39
  and
• 5:40
  I
• 5:40
  mean,
• 5:40
  every
• 5:41
  house
• 5:41
  is
• 5:41
  filled
• 5:41
  with
• 5:41
  something
• 5:42
  at
• 5:42
  this
• 5:42
  point.
• 5:42
  JW
• 5:43
  is
• 5:43
  just
• 5:43
  talking
• 5:43
  about
• 5:43
  his
• 5:44
  wife.
• 5:44
  Just
• 5:44
  got
• 5:45
  something
• 5:45
  the
• 5:46
  other
• 5:46
  day.
• 5:46
  I
• 5:46
  forget
• 5:46
  already
• 5:46
  what
• 5:47
  the
• 5:47
  name
• 5:47
  is,
• 5:47
  but
• 5:47
  it,
• 5:47
  you
• 5:47
  know,
• 5:48
  we
• 5:48
  don't
• 5:48
  need
• 5:48
  to
• 5:48
  throw
• 5:48
  out
• 5:48
  any
• 5:49
  names
• 5:49
  here
• 5:49
  on
• 5:49
  this.
• 5:49
  But
• 5:50
  more
• 5:50
  importantly,
• 5:51
  importantly,
• 5:51
  it's
• 5:51
  just
• 5:51
  to
• 5:51
  talk
• 5:52
  about,
• 5:52
  you
• 5:52
  know,
• 5:52
  people
• 5:53
  look
• 5:53
  at.
• 5:53
  Oh,
• 5:54
  I
• 5:54
  think
• 5:54
  oftentimes
• 5:55
  that
• 5:55
  I'll
• 5:55
  talk
• 5:55
  to
• 5:56
  people
• 5:56
  that
• 5:56
  are
• 5:56
  outside
• 5:56
  the
• 5:56
  industry
• 5:57
  and
• 5:57
  they'll
• 5:57
  say
• 5:57
  something
• 5:58
  like,
• 5:58
  is
• 5:58
  this,
• 5:58
  you
• 5:58
  know,
• 5:59
  oh,
• 5:59
  are
• 5:59
  this.
• 5:59
  Is
• 6:00
  it
• 6:00
  a
• 6:00
  fad?
• 6:01
  You
• 6:01
  know,
• 6:01
  the
• 6:01
  subscription
• 6:02
  bot.
• 6:02
  I'm
• 6:02
  sure
• 6:02
  you've
• 6:02
  heard
• 6:03
  that
• 6:03
  it
• 6:03
  is
• 6:03
  certainly
• 6:04
  not.
• 6:04
  No,
• 6:05
  it's
• 6:05
  certainly
• 6:05
  not.
• 6:05
  I
• 6:06
  mean,
• 6:06
  like,
• 6:06
  there
• 6:06
  was.
• 6:07
  There's
• 6:07
  always
• 6:07
  a
• 6:07
  time
• 6:07
  within
• 6:08
  every
• 6:08
  industry
• 6:08
  where
• 6:09
  the
• 6:09
  question
• 6:09
  is
• 6:09
  like,
• 6:09
  is
• 6:10
  this
• 6:10
  bubble
• 6:10
  gonna
• 6:10
  burst?
• 6:11
  We're
• 6:11
  not
• 6:12
  seeing
• 6:12
  that.
• 6:12
  Right.
• 6:13
  It's
• 6:13
  not
• 6:13
  a
• 6:13
  fad.
• 6:14
  It's
• 6:15
  only
• 6:15
  growing
• 6:15
  exponentially.
• 6:16
  I
• 6:16
  mean,
• 6:16
  the
• 6:17
  Trends,
• 6:18
  you're
• 6:18
  saying
• 6:18
  33
• 6:19
  billion
• 6:19
  in
• 6:19
  the
• 6:19
  subscription
• 6:20
  box
• 6:20
  space,
• 6:20
  but
• 6:20
  the
• 6:20
  subscription
• 6:21
  industry
• 6:21
  as
• 6:21
  a
• 6:21
  whole
• 6:22
  is
• 6:22
  gonna
• 6:22
  hit
• 6:22
  2
• 6:22
  trillion
• 6:22
  do
• 6:22
  dollars
• 6:23
  in
• 6:23
  the
• 6:23
  next
• 6:23
  few
• 6:23
  years.
• 6:23
  So
• 6:24
  it's
• 6:24
  not
• 6:24
  a
• 6:25
  fad.
• 6:25
  I
• 6:25
  think
• 6:25
  we're
• 6:25
  seeing
• 6:26
  more
• 6:26
  and
• 6:26
  more
• 6:26
  again.
• 6:27
  It's,
• 6:28
  it's,
• 6:28
  it's
• 6:28
  nice
• 6:28
  to
• 6:29
  see.
• 6:29
  But
• 6:29
  you
• 6:29
  even
• 6:29
  see
• 6:29
  some
• 6:29
  of
• 6:30
  these
• 6:30
  enterprise
• 6:30
  and
• 6:30
  legacy
• 6:31
  brands
• 6:32
  figuring
• 6:32
  out
• 6:32
  ways
• 6:32
  to
• 6:33
  kind
• 6:33
  of
• 6:33
  pivot
• 6:33
  into
• 6:33
  the
• 6:33
  subscription
• 6:34
  model.
• 6:34
  Because
• 6:35
  who
• 6:35
  doesn't
• 6:35
  love
• 6:35
  recurring
• 6:36
  revenue?
• 6:37
  In
• 6:37
  episode
• 6:37
  six
• 6:38
  of
• 6:38
  Outside
• 6:38
  the
• 6:38
  Box
• 6:39
  with
• 6:39
  Asendia
• 6:39
  US,wediscussedacrucialtopic
• 6:42
  ofinternationalreturns,specificallyfocusingontheAscendia
• 6:46
  the
• 6:46
  Asendia
• 6:47
  e-PAQ
• 6:47
  Returns
• 6:48
  product
• 6:48
  with
• 6:49
  insights
• 6:49
  from
• 6:50
  industry
• 6:50
  experts
• 6:51
  Helen
• 6:51
  Scurfield,
• 6:52
  CEO
• 6:52
  of
• 6:52
  Asendia
• 6:53
  Global
• 6:53
  Returns,
• 6:54
  and
• 6:54
  Aria
• 6:55
  Loney,
• 6:55
  our
• 6:56
  e-PAQ
• 6:56
  Returns
• 6:57
  Manager
• 6:57
  at
• 6:58
  Asendia
• 6:58
  USA.
• 6:59
  can
• 6:59
  improvecustomerexperiencebysimplifyingreturns.
• 7:02
  What
• 7:03
  is
• 7:03
  your
• 7:03
  definition
• 7:04
  of
• 7:04
  easy
• 7:04
  returns?
• 7:05
  What
• 7:06
  does
• 7:06
  that
• 7:06
  exactly
• 7:07
  mean
• 7:07
  for
• 7:07
  a
• 7:08
  shopper?
• 7:10
  Okay,
• 7:10
  I
• 7:10
  think
• 7:11
  for
• 7:11
  me
• 7:11
  it's
• 7:11
  really
• 7:12
  about
• 7:12
  making
• 7:13
  it
• 7:13
  as
• 7:13
  simple
• 7:14
  as
• 7:14
  almost
• 7:14
  returning
• 7:15
  it
• 7:15
  to
• 7:15
  a
• 7:15
  store
• 7:16
  or
• 7:17
  that
• 7:17
  domestic
• 7:18
  experience.
• 7:19
  There's
• 7:19
  a
• 7:20
  view
• 7:20
  that
• 7:20
  international
• 7:21
  returns
• 7:22
  is
• 7:22
  not
• 7:23
  simple.
• 7:23
  You
• 7:23
  know,
• 7:23
  you've
• 7:23
  got
• 7:24
  customs
• 7:24
  in
• 7:24
  the
• 7:24
  way,
• 7:25
  items
• 7:26
  have
• 7:26
  got
• 7:26
  to
• 7:26
  travel
• 7:26
  a
• 7:27
  long
• 7:27
  way.
• 7:27
  It's
• 7:28
  then
• 7:28
  it's
• 7:28
  expensive,
• 7:29
  but
• 7:30
  really
• 7:30
  from
• 7:30
  a
• 7:30
  retailer
• 7:31
  perspective,
• 7:32
  it's
• 7:32
  selling
• 7:33
  to
• 7:33
  a
• 7:33
  consumer
• 7:33
  and
• 7:34
  then
• 7:34
  for
• 7:34
  that
• 7:34
  consumer
• 7:35
  just
• 7:35
  to
• 7:35
  be
• 7:35
  able
• 7:36
  to
• 7:36
  send
• 7:36
  it
• 7:36
  back,
• 7:37
  to
• 7:37
  be
• 7:37
  able
• 7:37
  to
• 7:37
  get
• 7:37
  their
• 7:38
  refund
• 7:38
  quickly,
• 7:39
  to
• 7:39
  be
• 7:39
  able
• 7:39
  to
• 7:39
  see
• 7:40
  that
• 7:40
  their
• 7:40
  item
• 7:40
  is
• 7:41
  making
• 7:41
  it
• 7:41
  back
• 7:41
  to
• 7:41
  the
• 7:41
  retailer
• 7:42
  because
• 7:42
  they
• 7:42
  just
• 7:42
  want
• 7:42
  the
• 7:42
  money
• 7:43
  back
• 7:43
  and
• 7:44
  then
• 7:44
  potentially
• 7:45
  shop
• 7:45
  again
• 7:45
  or
• 7:46
  whatever.
• 7:47
  So
• 7:47
  the
• 7:47
  more
• 7:47
  barriers
• 7:48
  you
• 7:48
  put
• 7:48
  up
• 7:48
  because
• 7:49
  maybe
• 7:49
  they've
• 7:49
  got
• 7:49
  to
• 7:49
  fill
• 7:49
  in
• 7:50
  paperwork
• 7:50
  or
• 7:51
  mail
• 7:52
  it
• 7:52
  back,
• 7:52
  go
• 7:53
  to
• 7:53
  the
• 7:53
  post
• 7:53
  office
• 7:53
  and
• 7:54
  stick
• 7:54
  it
• 7:54
  in
• 7:54
  the
• 7:54
  mail
• 7:54
  and
• 7:55
  pay
• 7:55
  for
• 7:55
  it
• 7:55
  themselves,
• 7:55
  it
• 7:56
  starts
• 7:56
  to
• 7:56
  deter
• 7:56
  people.
• 7:57
  And
• 7:57
  it's
• 7:58
  really
• 7:58
  about
• 7:58
  making
• 7:58
  that
• 7:58
  experience
• 7:59
  just
• 7:59
  as
• 7:59
  easy
• 8:00
  as
• 8:00
  possible
• 8:00
  so
• 8:01
  that
• 8:01
  you
• 8:01
  can,
• 8:01
  you
• 8:02
  buy,
• 8:02
  you
• 8:02
  try
• 8:03
  on,
• 8:03
  doesn't
• 8:03
  fit,
• 8:04
  don't
• 8:04
  like
• 8:04
  it,
• 8:05
  and
• 8:05
  back
• 8:05
  it
• 8:05
  goes
• 8:06
  really
• 8:06
  as
• 8:06
  simple
• 8:07
  as
• 8:07
  taking
• 8:07
  it
• 8:07
  back
• 8:07
  to
• 8:07
  the
• 8:08
  store.
• 8:08
  So
• 8:08
  how
• 8:08
  do
• 8:09
  we
• 8:09
  position
• 8:09
  it
• 8:09
  in
• 8:10
  terms
• 8:10
  of
• 8:11
  positioning
• 8:11
  towards
• 8:12
  mid
• 8:13
  market
• 8:13
  level
• 8:13
  clients
• 8:14
  in
• 8:14
  terms
• 8:14
  of
• 8:14
  more
• 8:14
  of
• 8:14
  their
• 8:14
  profile
• 8:15
  and
• 8:16
  also
• 8:16
  enterprise
• 8:17
  level
• 8:17
  customers
• 8:17
  as
• 8:18
  well?
• 8:18
  You
• 8:18
  know,
• 8:18
  if
• 8:18
  you
• 8:18
  guys
• 8:19
  could
• 8:19
  speak
• 8:19
  on
• 8:19
  that
• 8:19
  for
• 8:19
  a
• 8:19
  minute,
• 8:20
  that
• 8:20
  would
• 8:20
  be
• 8:20
  I
• 8:20
  think
• 8:20
  very
• 8:20
  important.
• 8:22
  I
• 8:22
  don't
• 8:22
  mind
• 8:22
  taking
• 8:23
  this
• 8:23
  on,
• 8:23
  Helen,
• 8:24
  if
• 8:24
  you
• 8:24
  want
• 8:24
  or.
• 8:25
  Yeah,
• 8:25
  go
• 8:25
  ahead.
• 8:27
  No,
• 8:27
  yeah,
• 8:28
  you
• 8:28
  know,
• 8:28
  I
• 8:28
  think,
• 8:28
  I
• 8:28
  think
• 8:28
  that
• 8:29
  is
• 8:29
  a
• 8:29
  very
• 8:29
  big
• 8:29
  pain
• 8:30
  point,
• 8:30
  Nick,
• 8:30
  specifically.
• 8:31
  You
• 8:31
  know,
• 8:31
  I
• 8:31
  think
• 8:31
  a
• 8:32
  lot
• 8:32
  of
• 8:32
  smaller
• 8:32
  retailers
• 8:33
  don't
• 8:33
  want
• 8:33
  to
• 8:33
  deal
• 8:33
  with
• 8:34
  it
• 8:34
  just
• 8:34
  because
• 8:34
  of
• 8:35
  the
• 8:35
  fact
• 8:35
  that
• 8:35
  it's
• 8:36
  a,
• 8:36
  you
• 8:36
  know,
• 8:36
  they
• 8:36
  may
• 8:36
  not
• 8:37
  have
• 8:37
  enough
• 8:37
  volume
• 8:37
  or,
• 8:38
  you
• 8:38
  know,
• 8:39
  there's
• 8:39
  not
• 8:39
  a
• 8:39
  lot,
• 8:39
  a
• 8:39
  lot
• 8:40
  of,
• 8:40
  you
• 8:40
  know,
• 8:40
  a
• 8:40
  lot
• 8:40
  of
• 8:40
  the
• 8:41
  solutions
• 8:41
  are
• 8:41
  kind
• 8:41
  of
• 8:42
  like
• 8:42
  plug
• 8:42
  and
• 8:42
  play
• 8:43
  essentially,
• 8:43
  which
• 8:44
  may
• 8:44
  not
• 8:44
  be
• 8:44
  fit
• 8:44
  their
• 8:45
  needs.
• 8:45
  But
• 8:45
  you
• 8:45
  know,
• 8:46
  I
• 8:46
  think
• 8:46
  the
• 8:46
  way
• 8:46
  that
• 8:46
  we
• 8:47
  can
• 8:47
  combat
• 8:47
  that
• 8:48
  is
• 8:48
  to
• 8:49
  have
• 8:49
  more
• 8:49
  of
• 8:50
  a
• 8:50
  discovery
• 8:51
  process
• 8:51
  for
• 8:51
  each
• 8:51
  retailer
• 8:52
  and
• 8:53
  we
• 8:53
  kind
• 8:54
  of
• 8:54
  go
• 8:54
  to
• 8:54
  the
• 8:54
  retailer
• 8:55
  and
• 8:55
  we
• 8:55
  understand
• 8:56
  their
• 8:57
  needs
• 8:57
  and
• 8:57
  what
• 8:57
  they
• 8:58
  do
• 8:58
  today
• 8:58
  for
• 8:58
  return
• 8:59
  if
• 8:59
  they
• 8:59
  do
• 8:59
  any
• 8:59
  returns
• 9:01
  before
• 9:01
  we
• 9:01
  come
• 9:01
  to
• 9:02
  them
• 9:02
  with
• 9:02
  what
• 9:02
  we
• 9:02
  offer
• 9:03
  fully.
• 9:03
  So
• 9:04
  to
• 9:04
  understand
• 9:04
  the
• 9:05
  end
• 9:05
  to
• 9:05
  end
• 9:05
  process,
• 9:06
  see
• 9:06
  what
• 9:06
  their
• 9:06
  pain
• 9:07
  points
• 9:07
  are,
• 9:07
  see
• 9:07
  what
• 9:08
  they
• 9:08
  would
• 9:08
  like
• 9:08
  to
• 9:08
  improve
• 9:08
  on
• 9:09
  and
• 9:09
  then
• 9:10
  we
• 9:10
  can
• 9:10
  take
• 9:10
  that
• 9:11
  information
• 9:11
  internally,
• 9:13
  look
• 9:13
  against
• 9:13
  what
• 9:13
  our
• 9:14
  end
• 9:14
  to
• 9:14
  end
• 9:14
  solution
• 9:14
  offers
• 9:15
  and
• 9:15
  what
• 9:15
  capabilities
• 9:16
  we
• 9:16
  have
• 9:17
  and
• 9:17
  that
• 9:17
  can
• 9:17
  give
• 9:18
  us
• 9:19
  the
• 9:19
  confidence
• 9:19
  to
• 9:20
  go
• 9:20
  back
• 9:20
  to
• 9:21
  the
• 9:21
  retailer
• 9:21
  and
• 9:22
  offer
• 9:22
  them
• 9:22
  a
• 9:23
  viable
• 9:23
  return
• 9:24
  solution
• 9:24
  that
• 9:24
  works
• 9:24
  for
• 9:24
  Them.
• 9:25
  And
• 9:25
  going
• 9:25
  back
• 9:26
  to
• 9:26
  my
• 9:26
  point,
• 9:26
  with
• 9:26
  the
• 9:26
  destruction
• 9:27
  and
• 9:27
  donation
• 9:28
  opportunities
• 9:29
  that
• 9:29
  we
• 9:29
  do
• 9:29
  have
• 9:30
  in
• 9:30
  country
• 9:30
  without
• 9:30
  clearing
• 9:31
  the
• 9:31
  other
• 9:32
  customs
• 9:32
  headache
• 9:33
  that
• 9:33
  a
• 9:33
  lot
• 9:33
  of
• 9:33
  retailers
• 9:33
  don't
• 9:34
  want
• 9:34
  to
• 9:34
  deal
• 9:34
  with,
• 9:35
  we
• 9:36
  can
• 9:36
  lower
• 9:36
  some
• 9:37
  aspects
• 9:37
  of
• 9:37
  cost
• 9:37
  there
• 9:37
  and
• 9:38
  that
• 9:38
  could
• 9:38
  probably
• 9:38
  be
• 9:39
  very
• 9:39
  beneficial
• 9:40
  for
• 9:40
  those
• 9:40
  smaller
• 9:41
  accounts,
• 9:42
  smaller
• 9:42
  clients.
• 9:43
  In
• 9:43
  episode
• 9:44
  10
• 9:44
  with
• 9:44
  our
• 9:44
  special
• 9:45
  guest
• 9:45
  and
• 9:45
  now
• 9:46
  co
• 9:46
  host
• 9:46
  Jason
• 9:46
  Rowland,
• 9:47
  who
• 9:47
  is
• 9:48
  Asendia's
• 9:48
  risk
• 9:49
  and
• 9:49
  compliance
• 9:49
  officer
• 9:50
  in
• 9:50
  North
• 9:50
  America,
• 9:51
  we
• 9:51
  talked
• 9:52
  about
• 9:52
  how
• 9:52
  HS
• 9:53
  codes
• 9:53
  are
• 9:53
  vital
• 9:53
  for
• 9:54
  online
• 9:54
  brands
• 9:55
  looking
• 9:55
  to
• 9:55
  expand
• 9:56
  their
• 9:56
  global
• 9:56
  e
• 9:56
  commerce
• 9:57
  footprint
• 9:57
  as
• 9:58
  these
• 9:58
  codes
• 9:58
  ensure
• 9:59
  that
• 9:59
  shipments
• 9:59
  are
• 10:00
  properly
• 10:00
  categorized,
• 10:01
  taxed
• 10:02
  and
• 10:02
  compliant
• 10:02
  with
• 10:03
  import
• 10:03
  regulations.
• 10:04
  One
• 10:05
  thing
• 10:05
  that's
• 10:05
  very
• 10:05
  vitally
• 10:06
  important
• 10:06
  though
• 10:07
  is
• 10:07
  understanding
• 10:08
  the
• 10:08
  importance
• 10:08
  of
• 10:08
  HS
• 10:09
  codes.
• 10:09
  So
• 10:10
  Jason,
• 10:10
  can
• 10:10
  you
• 10:10
  talk
• 10:10
  to
• 10:10
  us
• 10:11
  a
• 10:11
  little
• 10:11
  bit
• 10:11
  about
• 10:11
  what
• 10:12
  they
• 10:12
  mean,
• 10:12
  what
• 10:12
  they
• 10:13
  represent,
• 10:13
  what
• 10:13
  the
• 10:14
  actual
• 10:14
  digits
• 10:15
  mean
• 10:15
  to
• 10:16
  different
• 10:16
  countries,
• 10:16
  different
• 10:17
  things.
• 10:17
  Yeah,
• 10:17
  all
• 10:18
  things.
• 10:19
  Obviously,
• 10:19
  when
• 10:19
  you're
• 10:20
  moving
• 10:20
  things
• 10:21
  internationally,
• 10:21
  there's
• 10:22
  ways
• 10:22
  that
• 10:23
  countries
• 10:23
  do
• 10:23
  import
• 10:24
  and
• 10:24
  export
• 10:24
  regulation.
• 10:25
  Okay.
• 10:25
  And
• 10:25
  one
• 10:26
  of
• 10:26
  the
• 10:26
  things
• 10:26
  that
• 10:26
  they
• 10:26
  have
• 10:26
  to
• 10:27
  do
• 10:27
  is
• 10:27
  make
• 10:27
  sure
• 10:27
  that
• 10:27
  the
• 10:27
  item
• 10:28
  that
• 10:28
  you're
• 10:28
  sending
• 10:30
  is
• 10:30
  properly
• 10:31
  coded,
• 10:31
  is
• 10:31
  properly
• 10:32
  taxed,
• 10:32
  is
• 10:32
  properly
• 10:33
  dutied,
• 10:34
  is
• 10:34
  safe
• 10:35
  to
• 10:35
  be
• 10:35
  transported
• 10:36
  on
• 10:36
  a
• 10:36
  plane,
• 10:36
  safe
• 10:37
  to
• 10:37
  be
• 10:37
  transported
• 10:38
  via
• 10:38
  ocean
• 10:38
  or
• 10:39
  however
• 10:39
  the
• 10:39
  route
• 10:40
  is
• 10:40
  that
• 10:40
  you're
• 10:40
  looking
• 10:40
  to
• 10:40
  move
• 10:41
  it.
• 10:41
  They
• 10:41
  need
• 10:41
  to
• 10:42
  make
• 10:42
  sure
• 10:42
  that
• 10:42
  the
• 10:42
  item
• 10:43
  that
• 10:43
  they're
• 10:43
  moving
• 10:44
  on
• 10:44
  your
• 10:44
  behalf
• 10:44
  is
• 10:45
  known.
• 10:46
  Okay.
• 10:47
  So
• 10:47
  one
• 10:47
  of
• 10:47
  the
• 10:47
  ways
• 10:47
  that
• 10:47
  they
• 10:48
  do
• 10:48
  that
• 10:48
  is
• 10:48
  they
• 10:48
  have
• 10:48
  this
• 10:48
  system
• 10:49
  called
• 10:49
  the
• 10:49
  HS
• 10:50
  code
• 10:50
  system.
• 10:50
  It's
• 10:50
  a
• 10:51
  harmonized
• 10:51
  tariff
• 10:52
  system
• 10:52
  globally,
• 10:53
  right?
• 10:53
  Yeah.
• 10:54
  And
• 10:54
  the
• 10:54
  first
• 10:55
  six
• 10:55
  digits
• 10:55
  of
• 10:55
  that
• 10:56
  code
• 10:56
  are
• 10:56
  an
• 10:56
  HS
• 10:57
  code.
• 10:57
  And
• 10:57
  that
• 10:57
  code
• 10:58
  is
• 10:58
  going
• 10:58
  to
• 10:58
  tell
• 10:59
  the
• 10:59
  inbound
• 11:00
  customs
• 11:01
  authority
• 11:01
  exactly
• 11:02
  what
• 11:02
  this
• 11:02
  item
• 11:03
  is
• 11:03
  that
• 11:03
  you're
• 11:03
  sending.
• 11:04
  Is
• 11:04
  it
• 11:05
  clothing?
• 11:07
  Is
• 11:07
  it
• 11:07
  a
• 11:07
  mahogany
• 11:08
  table?
• 11:08
  Is
• 11:09
  it
• 11:09
  a
• 11:09
  fridge?
• 11:10
  Whatever
• 11:10
  the
• 11:10
  item
• 11:11
  is,
• 11:11
  is
• 11:11
  going
• 11:11
  to
• 11:11
  have
• 11:11
  a
• 11:11
  code
• 11:12
  associated
• 11:12
  with
• 11:12
  it
• 11:13
  not
• 11:14
  too
• 11:14
  far
• 11:14
  removed
• 11:14
  from
• 11:15
  like
• 11:15
  a
• 11:15
  SKU
• 11:15
  or
• 11:16
  a
• 11:16
  barcode
• 11:17
  that
• 11:17
  you
• 11:17
  would
• 11:17
  imagine
• 11:18
  would
• 11:18
  be
• 11:18
  necessary
• 11:19
  to
• 11:19
  do
• 11:19
  that
• 11:19
  kind
• 11:19
  of
• 11:20
  a
• 11:20
  transaction.
• 11:20
  It's
• 11:20
  an
• 11:21
  individually
• 11:22
  specific
• 11:22
  number
• 11:22
  for
• 11:23
  each
• 11:23
  type
• 11:23
  of
• 11:23
  item
• 11:24
  that
• 11:24
  they
• 11:24
  know.
• 11:25
  This
• 11:25
  is
• 11:25
  what
• 11:25
  we
• 11:26
  should
• 11:26
  expect
• 11:26
  to
• 11:26
  see
• 11:26
  in
• 11:27
  this
• 11:27
  box
• 11:27
  if
• 11:27
  we
• 11:27
  were
• 11:28
  to
• 11:28
  open
• 11:28
  it
• 11:28
  up.
• 11:28
  It's
• 11:28
  an
• 11:29
  interesting
• 11:29
  perspective.
• 11:29
  Yes.
• 11:30
  Because
• 11:30
  those
• 11:30
  first
• 11:31
  six
• 11:31
  digits
• 11:31
  are
• 11:31
  going
• 11:31
  to
• 11:31
  be
• 11:32
  the
• 11:32
  item.
• 11:33
  Right.
• 11:33
  That's
• 11:33
  going
• 11:33
  to
• 11:33
  be
• 11:34
  generic,
• 11:35
  universal,
• 11:35
  to
• 11:36
  standardize
• 11:36
  every
• 11:37
  country.
• 11:37
  They
• 11:38
  all
• 11:38
  use
• 11:38
  the
• 11:38
  same
• 11:38
  six
• 11:39
  digits
• 11:40
  after
• 11:40
  that.
• 11:41
  Right.
• 11:41
  You
• 11:41
  can
• 11:42
  get
• 11:42
  more
• 11:42
  specific.
• 11:43
  Okay.
• 11:43
  And
• 11:43
  then
• 11:43
  those
• 11:44
  are
• 11:44
  where
• 11:44
  we
• 11:44
  get
• 11:44
  into
• 11:45
  the
• 11:46
  up
• 11:46
  to
• 11:46
  eight
• 11:46
  digits
• 11:47
  or
• 11:47
  up
• 11:47
  to
• 11:47
  10
• 11:47
  digits.
• 11:48
  And
• 11:48
  those
• 11:48
  are
• 11:49
  for
• 11:49
  more
• 11:50
  country
• 11:50
  specific
• 11:50
  items
• 11:51
  where
• 11:51
  countries
• 11:52
  will
• 11:52
  have
• 11:52
  different
• 11:52
  interpretations
• 11:53
  of
• 11:54
  the
• 11:54
  types
• 11:54
  of
• 11:54
  items
• 11:55
  that
• 11:55
  they
• 11:55
  will
• 11:55
  and
• 11:55
  won't
• 11:56
  accept.
• 11:56
  Right.
• 11:57
  So
• 11:57
  Some
• 11:57
  countries.
• 11:57
  I
• 11:58
  can
• 11:58
  send
• 11:59
  dog
• 11:59
  food
• 11:59
  from
• 12:00
  the
• 12:00
  United
• 12:00
  States
• 12:00
  into
• 12:01
  some
• 12:01
  countries
• 12:01
  and
• 12:01
  I
• 12:01
  can't
• 12:02
  send
• 12:02
  it
• 12:02
  to
• 12:02
  other
• 12:02
  countries.
• 12:03
  Like
• 12:03
  Canada.
• 12:03
  Like
• 12:04
  Canada
• 12:04
  specifically,
• 12:04
  yes.
• 12:05
  Store.
• 12:06
  So
• 12:06
  if
• 12:08
  those
• 12:08
  6
• 12:08
  and
• 12:09
  8
• 12:09
  digit
• 12:09
  extensions
• 12:10
  of
• 12:10
  an
• 12:10
  HS
• 12:11
  code
• 12:11
  are
• 12:11
  country
• 12:11
  specific
• 12:12
  and
• 12:12
  really
• 12:12
  let
• 12:13
  them
• 12:13
  get
• 12:14
  granular
• 12:14
  on.
• 12:15
  On.
• 12:15
  Yes.
• 12:16
  This
• 12:16
  is
• 12:16
  a
• 12:16
  cotton
• 12:17
  T
• 12:17
  shirt,
• 12:18
  but
• 12:18
  it's
• 12:18
  a
• 12:19
  50%
• 12:20
  synthetic
• 12:21
  blend
• 12:21
  as
• 12:21
  opposed
• 12:22
  to
• 12:22
  just
• 12:22
  a
• 12:23
  straight
• 12:23
  cotton
• 12:23
  T
• 12:23
  shirt.
• 12:23
  Sure.
• 12:24
  Or
• 12:24
  it's
• 12:24
  made
• 12:25
  from
• 12:26
  other
• 12:26
  agricultural
• 12:27
  byproducts
• 12:27
  like
• 12:27
  silk
• 12:28
  or,
• 12:29
  you
• 12:30
  know,
• 12:30
  something
• 12:30
  that
• 12:31
  is
• 12:31
  either
• 12:31
  chemically
• 12:32
  made
• 12:32
  or
• 12:32
  something
• 12:32
  that
• 12:32
  is
• 12:33
  naturally
• 12:33
  occurring
• 12:33
  like
• 12:33
  fur
• 12:34
  or
• 12:34
  silk
• 12:34
  or
• 12:34
  something
• 12:35
  like
• 12:35
  that.
• 12:35
  So
• 12:35
  it
• 12:35
  allows
• 12:36
  you
• 12:36
  to
• 12:36
  get
• 12:36
  really
• 12:36
  granular
• 12:37
  on
• 12:38
  what
• 12:38
  your
• 12:39
  item
• 12:39
  is
• 12:39
  so
• 12:39
  that
• 12:40
  it
• 12:40
  can
• 12:40
  be
• 12:40
  taxed
• 12:40
  properly,
• 12:41
  so
• 12:41
  that
• 12:41
  it
• 12:41
  can
• 12:41
  be
• 12:42
  imported
• 12:43
  properly.
• 12:44
  And
• 12:44
  then
• 12:45
  everyone
• 12:45
  knows
• 12:45
  exactly
• 12:46
  what
• 12:46
  they're
• 12:46
  expecting.
• 12:47
  Because
• 12:47
  there's
• 12:48
  obviously
• 12:50
  different
• 12:50
  thoughts
• 12:50
  on,
• 12:51
  on
• 12:51
  agriculture.
• 12:52
  Right.
• 12:52
  If
• 12:52
  it's
• 12:52
  an
• 12:53
  animal
• 12:53
  byproduct
• 12:53
  or
• 12:54
  something
• 12:54
  like
• 12:54
  that,
• 12:55
  they
• 12:55
  don't
• 12:55
  want
• 12:55
  it
• 12:55
  or
• 12:56
  they,
• 12:56
  they
• 12:56
  do
• 12:56
  want
• 12:57
  it
• 12:57
  or
• 12:57
  they
• 12:57
  want
• 12:57
  to
• 12:57
  charge
• 12:58
  more
• 12:58
  for
• 12:58
  it
• 12:58
  or
• 12:58
  that
• 12:58
  kind
• 12:58
  of
• 12:59
  thing.
• 12:59
  I
• 12:59
  mean,
• 12:59
  what's
• 12:59
  the
• 12:59
  latest
• 13:00
  on
• 13:00
  the
• 13:00
  fur
• 13:00
  trade?
• 13:03
  Yeah,
• 13:04
  you
• 13:04
  wouldn't
• 13:04
  think
• 13:04
  that
• 13:04
  it
• 13:04
  would
• 13:04
  be
• 13:05
  one
• 13:05
  of
• 13:05
  those
• 13:05
  things
• 13:05
  that
• 13:05
  would
• 13:05
  still
• 13:06
  be
• 13:06
  around
• 13:06
  or
• 13:06
  would
• 13:06
  still
• 13:07
  be
• 13:07
  necessary,
• 13:08
  but
• 13:08
  yeah,
• 13:08
  it's,
• 13:08
  it's.
• 13:09
  You
• 13:09
  can't,
• 13:09
  there's
• 13:10
  some
• 13:10
  countries
• 13:10
  where
• 13:10
  you
• 13:11
  can't
• 13:11
  just
• 13:11
  pick
• 13:11
  up
• 13:11
  and
• 13:11
  send
• 13:12
  them
• 13:12
  a
• 13:12
  fur
• 13:12
  coat.
• 13:13
  We
• 13:13
  wrapped
• 13:13
  up
• 13:13
  2024
• 13:14
  with
• 13:14
  the
• 13:14
  global
• 13:15
  CEO
• 13:15
  of
• 13:15
  Asendia,
• 13:16
  Simon
• 13:16
  Batt,
• 13:17
  who
• 13:17
  shared
• 13:17
  valuable
• 13:18
  insights
• 13:18
  on
• 13:18
  how
• 13:19
  e
• 13:19
  commerce
• 13:19
  retailers
• 13:20
  can
• 13:20
  expand
• 13:21
  their
• 13:21
  reach
• 13:21
  into
• 13:21
  international
• 13:22
  markets,
• 13:23
  highlighting
• 13:23
  significant
• 13:24
  opportunities
• 13:25
  for
• 13:25
  US
• 13:25
  retailers
• 13:26
  in
• 13:26
  markets
• 13:26
  like
• 13:27
  Canada,
• 13:27
  the
• 13:27
  UK
• 13:28
  and
• 13:28
  Australia,
• 13:29
  as
• 13:30
  well
• 13:30
  as
• 13:30
  the
• 13:30
  emerging
• 13:31
  potential
• 13:31
  in
• 13:31
  regions
• 13:32
  such
• 13:32
  as
• 13:32
  the
• 13:32
  Middle
• 13:33
  east
• 13:33
  and
• 13:33
  Southeast
• 13:34
  Asia.
• 13:34
  You
• 13:35
  know,
• 13:35
  there's
• 13:35
  a
• 13:35
  huge
• 13:35
  audience
• 13:36
  and
• 13:36
  especially
• 13:37
  if
• 13:37
  you're
• 13:37
  in
• 13:37
  the
• 13:37
  fashion
• 13:38
  space,
• 13:38
  skin
• 13:38
  care,
• 13:39
  cosmetics,
• 13:40
  you
• 13:40
  know,
• 13:41
  any
• 13:41
  of
• 13:41
  those
• 13:41
  really,
• 13:41
  those
• 13:42
  direct
• 13:42
  consumer
• 13:42
  goods,
• 13:43
  there's
• 13:43
  a
• 13:43
  huge
• 13:43
  opportunity
• 13:44
  to
• 13:44
  grow
• 13:45
  and
• 13:45
  expand.
• 13:47
  So
• 13:47
  any,
• 13:47
  any
• 13:47
  thoughts
• 13:48
  on
• 13:48
  that?
• 13:49
  Yeah,
• 13:50
  lots.
• 13:51
  I
• 13:51
  mean,
• 13:51
  one
• 13:51
  of
• 13:51
  the
• 13:52
  things
• 13:52
  you
• 13:52
  said
• 13:52
  which
• 13:53
  makes
• 13:53
  a
• 13:53
  lot
• 13:53
  of
• 13:54
  sense
• 13:54
  and
• 13:54
  especially
• 13:54
  just,
• 13:55
  just
• 13:55
  thinking
• 13:55
  about
• 13:55
  from
• 13:56
  a
• 13:56
  US
• 13:57
  perspective,
• 13:57
  of
• 13:57
  course,
• 13:58
  is
• 13:58
  that
• 13:59
  the
• 13:59
  US
• 13:59
  as
• 13:59
  a
• 14:00
  destination
• 14:00
  market
• 14:01
  is
• 14:01
  one
• 14:02
  of
• 14:02
  the
• 14:02
  top
• 14:02
  destination
• 14:03
  markets.
• 14:03
  If
• 14:03
  I
• 14:03
  talk
• 14:04
  to
• 14:04
  my
• 14:04
  team
• 14:05
  members
• 14:06
  in
• 14:06
  uk,
• 14:06
  in
• 14:07
  Europe,
• 14:07
  in
• 14:07
  Asia
• 14:08
  Pacific,
• 14:09
  what
• 14:09
  they're
• 14:09
  all
• 14:09
  talking
• 14:09
  about
• 14:10
  is
• 14:10
  how
• 14:10
  can
• 14:10
  they
• 14:11
  link
• 14:11
  their
• 14:12
  retailers
• 14:13
  and
• 14:13
  their
• 14:13
  customers
• 14:14
  with
• 14:14
  shoppers
• 14:15
  in
• 14:15
  the
• 14:15
  US
• 14:16
  to
• 14:16
  a
• 14:16
  certain
• 14:16
  perspective,
• 14:17
  putting
• 14:17
  on
• 14:17
  a
• 14:18
  kind
• 14:18
  of
• 14:18
  a
• 14:18
  frame
• 14:18
  of
• 14:18
  a
• 14:19
  US
• 14:19
  E
• 14:19
  commerce
• 14:19
  retailer
• 14:20
  point
• 14:20
  of
• 14:20
  view,
• 14:21
  you're
• 14:21
  going
• 14:22
  to
• 14:22
  face,
• 14:22
  whether
• 14:23
  you
• 14:23
  like
• 14:23
  it
• 14:23
  or
• 14:23
  not,
• 14:23
  in
• 14:24
  a
• 14:24
  nice
• 14:24
  way,
• 14:24
  you're
• 14:24
  going
• 14:24
  to
• 14:24
  face
• 14:25
  increasing
• 14:25
  competition
• 14:26
  from
• 14:26
  retailers
• 14:27
  selling
• 14:27
  to
• 14:28
  US
• 14:28
  shoppers.
• 14:29
  So
• 14:29
  that
• 14:29
  global
• 14:30
  game,
• 14:30
  whether,
• 14:30
  whether
• 14:30
  it's
• 14:31
  local,
• 14:31
  whether
• 14:32
  it's
• 14:32
  regional,
• 14:32
  whether
• 14:32
  it's
• 14:33
  intercontinental,
• 14:34
  that's
• 14:34
  the
• 14:35
  way
• 14:35
  people
• 14:35
  are
• 14:35
  going
• 14:35
  if
• 14:36
  they're
• 14:36
  looking
• 14:36
  for
• 14:36
  growth
• 14:37
  when
• 14:37
  economic
• 14:38
  times
• 14:38
  globally
• 14:39
  are
• 14:39
  a
• 14:39
  bit
• 14:40
  tough
• 14:41
  by
• 14:41
  definition.
• 14:42
  My
• 14:43
  conviction
• 14:43
  is
• 14:43
  that
• 14:43
  the
• 14:43
  retailers
• 14:44
  who
• 14:44
  are
• 14:44
  looking
• 14:44
  to
• 14:44
  grow
• 14:45
  are
• 14:45
  going
• 14:45
  to
• 14:45
  look
• 14:45
  to
• 14:45
  new
• 14:45
  markets
• 14:46
  and
• 14:47
  the
• 14:47
  US
• 14:47
  is
• 14:47
  a
• 14:47
  new
• 14:48
  market.
• 14:48
  For
• 14:48
  some
• 14:49
  non
• 14:49
  US
• 14:49
  retailers,
• 14:50
  the
• 14:50
  opposite
• 14:51
  applies.
• 14:51
  If
• 14:51
  you're
• 14:52
  in
• 14:52
  the
• 14:52
  US
• 14:53
  looking
• 14:53
  for
• 14:53
  growth,
• 14:53
  then
• 14:54
  starting
• 14:54
  to
• 14:54
  look
• 14:54
  at
• 14:54
  new
• 14:55
  markets
• 14:55
  is,
• 14:56
  is
• 14:56
  super
• 14:56
  important.
• 14:57
  And
• 14:57
  of
• 14:57
  course
• 14:58
  you've
• 14:58
  got
• 14:58
  some,
• 14:59
  you've
• 14:59
  mentioned
• 14:59
  some
• 15:00
  good
• 15:00
  ones,
• 15:00
  Nick.
• 15:00
  You
• 15:00
  know,
• 15:00
  you've
• 15:00
  got
• 15:01
  Canada
• 15:01
  and
• 15:01
  Mexico,
• 15:02
  let's
• 15:02
  say,
• 15:03
  on
• 15:03
  your
• 15:03
  very,
• 15:03
  very
• 15:04
  big
• 15:04
  doorstep
• 15:04
  obviously,
• 15:05
  but
• 15:05
  on
• 15:05
  your
• 15:05
  doorsteps
• 15:05
  you've
• 15:06
  got
• 15:06
  significant
• 15:06
  flows
• 15:07
  to
• 15:08
  the,
• 15:08
  to
• 15:08
  the
• 15:08
  uk,
• 15:09
  to
• 15:09
  Australia,
• 15:10
  to
• 15:10
  New
• 15:10
  Zealand.
• 15:11
  You've
• 15:12
  then
• 15:12
  got
• 15:12
  the
• 15:12
  European
• 15:12
  Union
• 15:13
  where
• 15:13
  you
• 15:13
  can
• 15:13
  sort
• 15:13
  of
• 15:14
  enter
• 15:14
  as
• 15:14
  a
• 15:14
  kind
• 15:15
  of
• 15:15
  have
• 15:15
  it
• 15:15
  as
• 15:15
  a
• 15:15
  package
• 15:15
  deal,
• 15:16
  if
• 15:16
  you
• 15:16
  will.
• 15:16
  So
• 15:17
  it
• 15:18
  seems
• 15:18
  to
• 15:18
  me
• 15:18
  that
• 15:18
  for
• 15:19
  retailers
• 15:19
  and
• 15:20
  marketplaces
• 15:20
  that
• 15:21
  are
• 15:21
  looking
• 15:21
  to
• 15:21
  grow,
• 15:22
  certainly
• 15:22
  as
• 15:22
  we
• 15:23
  move
• 15:23
  from
• 15:23
  24
• 15:23
  into
• 15:24
  2025,
• 15:25
  it's
• 15:25
  going
• 15:25
  to
• 15:25
  be
• 15:25
  a
• 15:26
  key
• 15:26
  part
• 15:26
  of
• 15:27
  many
• 15:27
  ret
• 15:28
  as
• 15:29
  strategies.
• 15:29
  And
• 15:30
  of
• 15:30
  course
• 15:31
  there's
• 15:31
  some
• 15:31
  things
• 15:31
  here
• 15:31
  as
• 15:31
  well
• 15:32
  just
• 15:32
  to
• 15:32
  comment
• 15:32
  on
• 15:32
  around
• 15:33
  yes,
• 15:34
  it's
• 15:34
  obviously
• 15:34
  about
• 15:35
  accessing
• 15:36
  customers,
• 15:37
  but
• 15:37
  there's
• 15:37
  just
• 15:37
  a,
• 15:37
  I
• 15:38
  guess
• 15:38
  a
• 15:38
  word
• 15:38
  of
• 15:38
  advice
• 15:38
  as
• 15:39
  well
• 15:39
  on
• 15:39
  technology
• 15:39
  because
• 15:41
  when
• 15:41
  you're
• 15:41
  starting
• 15:41
  to
• 15:42
  access
• 15:42
  different
• 15:43
  markets,
• 15:43
  of
• 15:43
  course
• 15:44
  you
• 15:44
  need
• 15:44
  to
• 15:44
  start
• 15:45
  thinking
• 15:45
  about
• 15:46
  language,
• 15:47
  payment
• 15:48
  methodologies,
• 15:49
  do
• 15:49
  you
• 15:49
  need
• 15:49
  cash
• 15:49
  on
• 15:50
  delivery?
• 15:50
  How
• 15:50
  do
• 15:50
  you
• 15:50
  manage
• 15:51
  foreign
• 15:51
  exchange
• 15:52
  conversions?
• 15:52
  How
• 15:53
  do
• 15:53
  you
• 15:53
  ensure
• 15:53
  you
• 15:53
  can
• 15:54
  incorporate
• 15:55
  duty
• 15:55
  and
• 15:55
  tax
• 15:55
  calculation
• 15:56
  into
• 15:56
  your
• 15:57
  checkout
• 15:57
  pages?
• 15:58
  And
• 15:58
  those
• 15:58
  are
• 15:59
  some
• 15:59
  of
• 15:59
  the
• 15:59
  things
• 15:59
  that
• 16:00
  you
• 16:00
  know
• 16:00
  as
• 16:00
  you
• 16:00
  go
• 16:00
  through
• 16:01
  that
• 16:01
  journey.
• 16:02
  It
• 16:02
  can
• 16:02
  get
• 16:03
  quite
• 16:03
  complicated
• 16:03
  with
• 16:04
  some
• 16:04
  markets,
• 16:04
  ID
• 16:04
  collection,
• 16:05
  for
• 16:05
  example.
• 16:06
  But
• 16:07
  there
• 16:07
  are
• 16:07
  people
• 16:07
  out
• 16:07
  there
• 16:07
  that
• 16:07
  can
• 16:08
  help.
• 16:08
  We're
• 16:08
  one
• 16:08
  of
• 16:08
  them.
• 16:09
  But
• 16:09
  having
• 16:09
  companies
• 16:10
  that
• 16:10
  can
• 16:10
  help
• 16:10
  you
• 16:11
  help
• 16:11
  you
• 16:11
  navigate
• 16:12
  that
• 16:12
  complexity
• 16:13
  to
• 16:13
  source
• 16:13
  new
• 16:13
  customers
• 16:14
  and
• 16:14
  new
• 16:14
  markets
• 16:14
  I
• 16:15
  think
• 16:15
  is
• 16:15
  super
• 16:16
  critical.
• 16:17
  Share
• 16:17
  subscribe
• 16:18
  and
• 16:18
  download
• 16:18
  our
• 16:19
  podcast
• 16:19
  to.
• 16:20
  Learn
• 16:20
  more
• 16:20
  about
• 16:20
  today's
• 16:21
  topic
• 16:21
  or
• 16:22
  for
• 16:22
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• 16:22
  free
• 16:22
  consultation,
• 16:23
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• 16:24
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• 16:28
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• 16:28
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• 16:29
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• 16:32
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• 16:33
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