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Why Brands Are Investing in Silent Logos and Sonic Tags
Lucas and Luna explore the rise of audio branding beyond jingles, focusing on how companies like Mastercard, Netflix, and Intel use short sonic logos and audio mnemonics to create brand recognition in the ear. They break down the psychology of sound, the cost of creating a sonic brand, and why audio is the next frontier for brand recall in a world of voice assistants and podcasts.
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