Latest / Digital Marketing Today
AI Search, Social Commerce & the New Rules of Digital Marketing
Digital Marketing Today returns with a sharp look at the latest digital marketing news, techniques, and innovations transforming how brands drive visibility, engagement, and conversions. In this episode, we explore how sport, creator culture, and social commerce are rapidly converging. Featuring campaigns from brands such as Samsung, Xiaomi, Motorola, and Cabify, we unpack how athlete partnerships are evolving far beyond traditional sponsorships into full-funnel digital marketing ecosystems. From YouTube, Meta, and Google ads to apps, EDM strategies, and first-party data capture, this segment…
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