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Why marketers have an orchestration problem rather than a content problem - Interview with Eric Stine of Sitecore
Today’s episode of the Punk CX podcast features a chat I had with Eric Stine, the Chief Executive Officer of Sitecore, a global leader in AI-powered digital experience software. We talk about a range of things, including why the website still matters, but it’s not where discovery starts; why marketers don’t have a content problem, but rather they have an orchestration problem; how marketers can reach their customers in this AI-infused world; and also whether AI is going to kill SaaS or software.
This interview follows on from my recent interview – Eliminating the Coordination Tax – Interview…
The skinny
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