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Latest / Top Ranked | Podcast Business & Marketing Strategies for Women Entrepreneurs

19 // Why Your Podcast Content is Costing You Clients (And What to Do About It)

If you’re trying to grow your business online with a podcast but your episodes aren’t turning into clients, this conversation might sting a little — in the best way. Because the real reason your podcast content is costing you clients has nothing to do with your talent, your mic quality, or how often you publish. It has everything to do with who you’re creating content for.

Most podcasters unintentionally build their shows around the wrong audience. They create episodes for people who are piecing strategies together, Googling random tactics, and still living in DIY mode. That content feels…

The skinny

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