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Find Your Brand's Voice and Boost Profits: Lessons From Entrepreneur And Marketer Candice DeRiso (#377)
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“You're not in competition with anyone so don’t worry about what anyone else is doing.” - Candice DeRiso
In this episode, Candice DeRiso shares her journey from a classically trained singer to a business entrepreneur utilizing Zoho CRM systems for optimized business strategies.
03:16 Candice DeRiso's Journey from Music to Entrepreneurship
06:11 The Importance of Data-Driven Marketing
09:29 Building a Brand and Leadership
25:32 Crafting Your CRM Strategy
25:42 Defining Sales Processes
27:20 Challenges in User Adoption
28:49 The Role of AI in CRM
32:45 Choosing the Right CRM…
The skinny
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