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Zillow Pro: 'If You're Already Married, We Stop Offering You Dates'
Zillow Pro is changing how agents manage relationships and most agents don't realize what it means yet.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Zillow COO Jun Choo to break down Zillow Pro, My Agent Connection, and how Zillow is rethinking the agent-consumer relationship.
The big idea?
"If you're already married, we stop offering you dates."
Instead of constantly reselling leads, Zillow is building a system that reinforces the relationship agents already have with their clients; ensuring agents stay connected throughout the entire home search…
The skinny
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