John MacDonald: Wealth tax would be a waste of time
It’s often said that marketing plays on people’s fears.
You know what I’m talking about - things like those ads on TV that talk about the house being full of bacteria we can’t see and if we really want to be good parents and keep our family safe we should be spraying this or spraying that on every surface every five minutes.
Create the fear and present the solution. All in 30 seconds.
Elections are the same. Politicians love to get us all worried about something. Even better if they can get us worried about a whole lot of things.
Think back to the last election when some voters were…
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