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Reaching Scale in Thought Leadership | Bill Sherman | 432
When most hear the word scale they'll think of a kitchen or bathroom scale - a tool for measuring.
When it comes to thought leadership, what does "reaching scale" mean? How can you measure it, and how can you achieve it?
In this special episode, I'm are going to invite a few unusual guests: frameworks and models.
These models define scale, measure methods of distributing content, and find ways to assess impact.
When attempting to measure and reach scale, thought leaders often look to social media metrics such as followers, engagement, and likes. But, what's the value of a "like" toward…
The skinny
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