Latest / Omni Talk Retail / Amazon’s “Shop Direct” Lets You Buy Anywhere Without Leaving | Fast Five Shorts

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Amazon’s “Shop Direct” Lets You Buy Anywhere Without Leaving | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  expanded
• 0:01
  its
• 0:01
  Shop
• 0:02
  Direct
• 0:02
  feature
• 0:03
  to
• 0:03
  accept
• 0:03
  third
• 0:04
  party
• 0:04
  product
• 0:04
  feeds,
• 0:05
  making
• 0:05
  it
• 0:05
  dramatically
• 0:06
  easier
• 0:06
  for
• 0:06
  brands
• 0:07
  to
• 0:07
  appear
• 0:07
  in
• 0:08
  Amazon
• 0:08
  search
• 0:08
  results
• 0:09
  and
• 0:09
  its
• 0:09
  Rufus
• 0:10
  AI
• 0:10
  shopping
• 0:10
  assistant,
• 0:11
  even
• 0:12
  though
• 0:12
  they
• 0:12
  don't
• 0:12
  sell
• 0:13
  a
• 0:13
  single
• 0:13
  product
• 0:13
  on
• 0:14
  Amazon's
• 0:14
  own
• 0:15
  Marketplace.
• 0:16
  According
• 0:16
  to
• 0:16
  ChainStorage,
• 0:17
  and
• 0:17
  as
• 0:17
  many
• 0:17
  of
• 0:18
  you
• 0:18
  loyal
• 0:18
  listeners
• 0:19
  likely
• 0:19
  remember,
• 0:20
  ShopDirect
• 0:20
  originally
• 0:21
  launched
• 0:21
  as
• 0:21
  a
• 0:22
  beta
• 0:22
  in
• 0:22
  February
• 0:23
  2025,
• 0:23
  allowing
• 0:24
  Amazon
• 0:24
  to
• 0:24
  surface
• 0:25
  products
• 0:25
  from
• 0:25
  outside
• 0:26
  its
• 0:26
  marketplace
• 0:26
  in
• 0:27
  search
• 0:27
  results
• 0:27
  and
• 0:28
  and
• 0:28
  to
• 0:28
  link
• 0:28
  customers
• 0:29
  to
• 0:29
  the
• 0:29
  brand's
• 0:29
  website
• 0:29
  to
• 0:30
  complete
• 0:30
  the
• 0:30
  purchase.
• 0:31
  It
• 0:31
  now
• 0:31
  includes
• 0:32
  over
• 0:32
  100
• 0:32
  million
• 0:33
  products
• 0:33
  from
• 0:33
  more
• 0:34
  than
• 0:34
  400,000
• 0:35
  merchants.
• 0:36
  With
• 0:36
  this
• 0:36
  announcement,
• 0:37
  Amazon
• 0:38
  is
• 0:38
  now
• 0:38
  enabling
• 0:38
  third
• 0:39
  party
• 0:39
  feed
• 0:39
  providers
• 0:40
  to
• 0:40
  automatically
• 0:41
  sync
• 0:41
  a
• 0:41
  merchant's
• 0:42
  catalog,
• 0:42
  pricing
• 0:42
  and
• 0:43
  inventory
• 0:44
  in
• 0:44
  real
• 0:44
  time
• 0:45
  with
• 0:45
  ShopDirect.
• 0:46
  Customers
• 0:47
  viewing
• 0:47
  ShopDirect
• 0:47
  products
• 0:48
  have
• 0:48
  two
• 0:48
  options.
• 0:49
  They
• 0:49
  can
• 0:50
  tap
• 0:50
  Shop
• 0:50
  Direct
• 0:51
  to
• 0:51
  be
• 0:51
  sent
• 0:51
  to
• 0:52
  the
• 0:52
  merchant's
• 0:52
  website
• 0:52
  or
• 0:53
  tap
• 0:53
  Buy
• 0:54
  for
• 0:54
  me
• 0:54
  to
• 0:54
  have
• 0:55
  Amazon's
• 0:55
  agentic
• 0:56
  AI
• 0:56
  complete
• 0:56
  the
• 0:57
  purchase
• 0:57
  on
• 0:57
  their
• 0:57
  behalf
• 0:58
  and
• 0:58
  using
• 0:58
  their
• 0:59
  stored
• 0:59
  Amazon
• 1:00
  address
• 1:00
  and
• 1:00
  credit
• 1:01
  card.
• 1:01
  Amazon
• 1:02
  stated
• 1:02
  vision
• 1:03
  around
• 1:03
  this
• 1:03
  initiative
• 1:04
  could
• 1:04
  not
• 1:04
  be
• 1:05
  more
• 1:05
  frank
• 1:05
  and
• 1:05
  not
• 1:06
  be
• 1:06
  more
• 1:06
  clear.
• 1:06
  Carter,
• 1:07
  quote,
• 1:07
  whenever
• 1:08
  a
• 1:08
  customer
• 1:09
  asks
• 1:09
  for
• 1:09
  a
• 1:09
  specific
• 1:10
  brand
• 1:10
  or
• 1:10
  product
• 1:10
  on
• 1:11
  Amazon,
• 1:11
  we
• 1:11
  can
• 1:11
  help
• 1:12
  them
• 1:12
  find
• 1:12
  it
• 1:12
  and
• 1:12
  buy
• 1:13
  it,
• 1:13
  even
• 1:13
  if
• 1:13
  that
• 1:14
  product
• 1:14
  is
• 1:14
  only
• 1:14
  available
• 1:15
  in
• 1:15
  another
• 1:15
  store.
• 1:16
  End
• 1:16
  quote.
• 1:17
  All
• 1:17
  right,
• 1:17
  Carter,
• 1:18
  I'm
• 1:18
  gonna
• 1:18
  start
• 1:18
  you
• 1:19
  off
• 1:19
  well
• 1:19
  on
• 1:19
  this
• 1:19
  one
• 1:21
  because
• 1:22
  you
• 1:22
  without
• 1:23
  a
• 1:23
  doubt
• 1:23
  are
• 1:23
  the
• 1:23
  man.
• 1:24
  You
• 1:24
  are
• 1:24
  my
• 1:24
  go
• 1:24
  to
• 1:25
  for
• 1:25
  all
• 1:25
  quote,
• 1:25
  unquote
• 1:26
  future
• 1:26
  of
• 1:26
  e
• 1:26
  commerce
• 1:27
  questions.
• 1:27
  So
• 1:27
  here
• 1:28
  it
• 1:28
  is.
• 1:28
  How
• 1:28
  smart
• 1:29
  is
• 1:30
  this
• 1:30
  move
• 1:30
  from
• 1:30
  Amazon
• 1:31
  to
• 1:31
  accept
• 1:31
  third
• 1:31
  party
• 1:32
  feeds
• 1:32
  into
• 1:32
  its
• 1:32
  Shop
• 1:33
  Direct
• 1:33
  functionality?
• 1:34
  And
• 1:34
  would
• 1:34
  you
• 1:34
  advise
• 1:35
  brands
• 1:35
  and
• 1:35
  retailers
• 1:36
  to
• 1:36
  feed
• 1:37
  the
• 1:37
  Amazon
• 1:37
  beast?
• 1:40
  Smart
• 1:40
  versus
• 1:40
  cruel,
• 1:41
  right?
• 1:41
  Like
• 1:42
  I
• 1:42
  think
• 1:42
  the
• 1:42
  reality
• 1:43
  here,
• 1:43
  and
• 1:44
  the
• 1:44
  story
• 1:44
  goes
• 1:44
  into
• 1:44
  depth
• 1:45
  around
• 1:45
  some
• 1:45
  retailers
• 1:46
  haven't
• 1:46
  even
• 1:46
  opted
• 1:47
  in
• 1:47
  and
• 1:47
  start
• 1:47
  showing
• 1:47
  up
• 1:48
  on,
• 1:48
  on
• 1:49
  Amazon,
• 1:49
  right?
• 1:50
  From
• 1:50
  an
• 1:50
  Amazon
• 1:51
  perspective,
• 1:52
  it's
• 1:52
  brilliant.
• 1:53
  Why
• 1:53
  don't
• 1:53
  you
• 1:53
  use
• 1:54
  the
• 1:54
  might
• 1:54
  that
• 1:55
  you
• 1:55
  have,
• 1:55
  right?
• 1:56
  You
• 1:56
  know,
• 1:56
  even
• 1:56
  when,
• 1:57
  when
• 1:57
  we
• 1:57
  were
• 1:57
  talking,
• 1:57
  I'm
• 1:57
  gonna
• 1:58
  say
• 1:58
  a
• 1:58
  hundred
• 1:58
  years
• 1:58
  ago
• 1:58
  or
• 1:58
  whatever
• 1:59
  you
• 1:59
  still
• 2:00
  looked
• 2:00
  at
• 2:00
  the
• 2:00
  first
• 2:00
  click
• 2:01
  for
• 2:01
  shopping
• 2:01
  is
• 2:01
  over
• 2:02
  50%
• 2:02
  on
• 2:02
  Amazon.
• 2:03
  And
• 2:03
  I
• 2:03
  know
• 2:03
  for
• 2:04
  me
• 2:04
  from
• 2:04
  a
• 2:04
  personal
• 2:04
  perspective,
• 2:05
  Amazon's
• 2:06
  where
• 2:06
  I
• 2:06
  go
• 2:06
  for
• 2:06
  everything.
• 2:07
  And
• 2:07
  if
• 2:07
  I
• 2:08
  don't
• 2:08
  have
• 2:08
  to
• 2:08
  go
• 2:09
  scrape
• 2:09
  a
• 2:09
  bunch
• 2:09
  of
• 2:10
  random
• 2:10
  websites
• 2:10
  or
• 2:11
  search
• 2:11
  around
• 2:11
  for
• 2:11
  a
• 2:11
  random
• 2:12
  D2C
• 2:12
  store
• 2:12
  and
• 2:12
  I
• 2:12
  can
• 2:13
  have
• 2:13
  Amazon
• 2:13
  just
• 2:13
  do
• 2:14
  it
• 2:14
  all
• 2:14
  with
• 2:14
  my
• 2:14
  safe
• 2:14
  card,
• 2:15
  like
• 2:15
  it
• 2:15
  sounds
• 2:16
  great
• 2:16
  for
• 2:16
  Amazon
• 2:17
  and
• 2:17
  the
• 2:17
  consumer.
• 2:18
  Now
• 2:19
  the
• 2:19
  question
• 2:19
  is,
• 2:19
  and
• 2:20
  you
• 2:20
  think
• 2:21
  about
• 2:21
  smaller
• 2:21
  brands
• 2:22
  that
• 2:22
  don't
• 2:23
  have
• 2:23
  a
• 2:23
  presence
• 2:23
  on
• 2:23
  Amazon,
• 2:24
  right?
• 2:25
  There's,
• 2:25
  you
• 2:25
  know,
• 2:25
  the
• 2:25
  argument
• 2:26
  would
• 2:26
  be,
• 2:26
  hey,
• 2:26
  you're
• 2:26
  already
• 2:27
  spending
• 2:27
  a
• 2:27
  ton
• 2:27
  of
• 2:27
  Money
• 2:27
  on
• 2:28
  meta
• 2:28
  ads.
• 2:28
  You're
• 2:28
  already,
• 2:29
  you
• 2:29
  know,
• 2:29
  spending
• 2:29
  a
• 2:29
  ton
• 2:29
  of
• 2:29
  money
• 2:29
  on
• 2:30
  Google
• 2:30
  search.
• 2:30
  Why
• 2:31
  don't
• 2:31
  you
• 2:31
  just
• 2:31
  jump
• 2:31
  into
• 2:31
  Amazon
• 2:32
  where
• 2:32
  the
• 2:32
  customer
• 2:33
  actually
• 2:33
  is?
• 2:34
  Okay,
• 2:35
  cool.
• 2:35
  But
• 2:36
  what
• 2:36
  are
• 2:36
  you
• 2:36
  giving
• 2:36
  up,
• 2:37
  right?
• 2:37
  What's
• 2:37
  the
• 2:37
  data
• 2:38
  that
• 2:38
  you're
• 2:38
  giving
• 2:38
  up?
• 2:39
  And
• 2:39
  Lord
• 2:40
  knows
• 2:40
  that
• 2:41
  this
• 2:41
  is
• 2:41
  a
• 2:42
  play
• 2:42
  for
• 2:43
  data
• 2:43
  and
• 2:44
  for
• 2:44
  ad
• 2:44
  dollars
• 2:45
  for
• 2:45
  Amazon.
• 2:45
  Right.
• 2:46
  You
• 2:46
  know,
• 2:46
  why
• 2:47
  not
• 2:47
  just
• 2:47
  take
• 2:47
  the
• 2:47
  entire
• 2:48
  retail
• 2:49
  marketing
• 2:49
  world
• 2:49
  and
• 2:49
  just
• 2:49
  put
• 2:50
  under
• 2:50
  your
• 2:50
  umbrella
• 2:51
  when
• 2:51
  you,
• 2:52
  if
• 2:52
  you
• 2:52
  can.
• 2:52
  Right?
• 2:53
  And
• 2:53
  I
• 2:53
  just
• 2:53
  think
• 2:53
  that
• 2:54
  this
• 2:54
  is
• 2:54
  Amazon
• 2:55
  just
• 2:55
  shifting
• 2:56
  its
• 2:56
  weight
• 2:56
  around,
• 2:56
  finding
• 2:57
  ways
• 2:57
  to
• 2:58
  not
• 2:58
  cannibalize,
• 2:58
  but
• 2:59
  actually
• 3:00
  consume
• 3:01
  the
• 3:01
  rest
• 3:01
  of
• 3:02
  the
• 3:02
  market,
• 3:02
  though
• 3:02
  still
• 3:03
  small.
• 3:04
  Yeah,
• 3:04
  Cutter,
• 3:05
  help
• 3:05
  me
• 3:05
  understand
• 3:05
  this
• 3:05
  too,
• 3:06
  because,
• 3:06
  like,
• 3:06
  why,
• 3:06
  why
• 3:07
  if
• 3:07
  I'm
• 3:07
  a
• 3:07
  brand,
• 3:07
  would
• 3:08
  I
• 3:08
  elect
• 3:08
  to
• 3:08
  do
• 3:09
  this?
• 3:09
  Why
• 3:09
  would
• 3:09
  I
• 3:09
  elect
• 3:10
  to
• 3:10
  do
• 3:10
  this?
• 3:10
  Like,
• 3:11
  why
• 3:11
  wouldn't
• 3:11
  I
• 3:11
  just
• 3:11
  go
• 3:11
  and
• 3:12
  directly
• 3:12
  sell
• 3:13
  on
• 3:13
  Amazon
• 3:14
  to
• 3:14
  begin
• 3:14
  with
• 3:14
  if
• 3:14
  I'm
• 3:15
  going
• 3:15
  to
• 3:15
  allow
• 3:15
  this
• 3:15
  to
• 3:16
  happen
• 3:16
  through
• 3:16
  this
• 3:16
  new,
• 3:17
  this
• 3:17
  new
• 3:17
  feed
• 3:18
  setup?
• 3:19
  I
• 3:19
  think
• 3:19
  the,
• 3:20
  like,
• 3:20
  the
• 3:20
  reality
• 3:20
  is
• 3:21
  you
• 3:21
  look
• 3:21
  at
• 3:21
  a
• 3:21
  lot
• 3:21
  of
• 3:21
  these,
• 3:21
  like
• 3:22
  D2C
• 3:22
  brands
• 3:23
  and
• 3:23
  they're
• 3:23
  very
• 3:23
  particular
• 3:24
  about
• 3:24
  their
• 3:24
  web
• 3:25
  experience.
• 3:25
  You
• 3:25
  know,
• 3:25
  they
• 3:26
  have
• 3:26
  their
• 3:26
  brand,
• 3:26
  they
• 3:27
  have
• 3:27
  all
• 3:27
  this
• 3:27
  stuff.
• 3:27
  And
• 3:28
  so
• 3:28
  I
• 3:28
  think
• 3:28
  they're
• 3:29
  a
• 3:29
  little
• 3:29
  particular
• 3:29
  and
• 3:30
  often
• 3:30
  they
• 3:30
  don't
• 3:30
  want
• 3:30
  to
• 3:30
  be
• 3:31
  on
• 3:31
  Amazon.
• 3:31
  It
• 3:31
  degrades
• 3:32
  that
• 3:32
  brand
• 3:32
  story.
• 3:32
  It
• 3:33
  degrades
• 3:33
  some
• 3:33
  of
• 3:33
  those
• 3:33
  types
• 3:34
  of
• 3:34
  things.
• 3:34
  I
• 3:35
  think
• 3:35
  it's
• 3:35
  kind
• 3:35
  of
• 3:35
  like
• 3:36
  they
• 3:36
  want
• 3:36
  to
• 3:36
  have
• 3:36
  their
• 3:36
  cake
• 3:36
  and
• 3:37
  eat
• 3:37
  it
• 3:37
  too
• 3:37
  kind
• 3:37
  of
• 3:37
  thing.
• 3:38
  Yeah,
• 3:38
  I
• 3:38
  think.
• 3:39
  Well,
• 3:39
  I
• 3:39
  think
• 3:39
  the
• 3:39
  other
• 3:39
  thing
• 3:40
  too
• 3:40
  is,
• 3:40
  is
• 3:40
  that,
• 3:40
  you
• 3:41
  know,
• 3:41
  there's
• 3:42
  a
• 3:42
  lot
• 3:42
  of
• 3:42
  Amazon
• 3:42
  experts
• 3:43
  here,
• 3:43
  but
• 3:43
  the
• 3:43
  three
• 3:43
  piece
• 3:44
  setup
• 3:44
  is
• 3:44
  still
• 3:45
  really
• 3:45
  complicated
• 3:46
  in
• 3:46
  my
• 3:46
  opinion.
• 3:46
  Right.
• 3:47
  Yeah.
• 3:47
  And
• 3:48
  that's
• 3:48
  me
• 3:48
  who'
• 3:49
  being
• 3:49
  in
• 3:49
  the
• 3:49
  Amazon
• 3:50
  world.
• 3:50
  1Pm
• 3:50
  3p.
• 3:51
  I
• 3:51
  mean,
• 3:51
  try
• 3:52
  to
• 3:52
  set
• 3:52
  up
• 3:52
  a
• 3:52
  brand
• 3:52
  on
• 3:52
  3p
• 3:53
  and
• 3:53
  it's
• 3:53
  like
• 3:53
  brand
• 3:54
  registry.
• 3:54
  Like
• 3:55
  what?
• 3:55
  Like,
• 3:55
  like
• 3:56
  how
• 3:56
  much
• 3:56
  cut
• 3:56
  are
• 3:56
  you
• 3:56
  taking?
• 3:57
  You
• 3:57
  have
• 3:57
  all
• 3:58
  this
• 3:58
  stuff,
• 3:58
  right?
• 3:59
  Yeah.
• 4:00
  And
• 4:00
  so
• 4:00
  I
• 4:01
  still
• 4:01
  think
• 4:01
  that's
• 4:01
  a
• 4:02
  pretty
• 4:02
  big
• 4:02
  barrier.
• 4:03
  Now.
• 4:03
  Those
• 4:03
  who
• 4:03
  have
• 4:04
  become
• 4:04
  experts
• 4:04
  in
• 4:05
  it
• 4:05
  and
• 4:05
  can
• 4:05
  navigate
• 4:05
  that
• 4:06
  obviously
• 4:06
  is
• 4:06
  a
• 4:06
  huge
• 4:06
  multiplier
• 4:07
  for
• 4:07
  you
• 4:07
  if
• 4:08
  you
• 4:08
  can
• 4:08
  actually
• 4:08
  set
• 4:08
  it
• 4:08
  up
• 4:08
  correctly
• 4:09
  and
• 4:09
  actually
• 4:09
  start
• 4:09
  to,
• 4:10
  you
• 4:10
  know,
• 4:10
  keep
• 4:11
  your
• 4:11
  margins
• 4:11
  even
• 4:11
  when
• 4:12
  Amazon
• 4:12
  takes
• 4:12
  its
• 4:12
  cut.
• 4:13
  But
• 4:13
  I
• 4:13
  do
• 4:14
  think
• 4:14
  that
• 4:14
  it
• 4:14
  is.
• 4:14
  There's
• 4:15
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  brands
• 4:15
  out
• 4:16
  there
• 4:16
  that
• 4:16
  just
• 4:16
  don't
• 4:16
  even
• 4:16
  want
• 4:16
  to
• 4:17
  touch
• 4:17
  it.
• 4:18
  Yeah,
• 4:19
  I
• 4:19
  think
• 4:19
  that's
• 4:19
  fundamentally
• 4:20
  what's
• 4:20
  here.
• 4:20
  Because
• 4:20
  the
• 4:20
  other
• 4:21
  interesting
• 4:21
  wrinkle
• 4:21
  of
• 4:21
  this
• 4:22
  story,
• 4:23
  if
• 4:23
  you
• 4:23
  look
• 4:23
  back
• 4:23
  at
• 4:24
  the
• 4:24
  history
• 4:24
  of
• 4:24
  it,
• 4:24
  like
• 4:25
  suddenly
• 4:25
  this
• 4:25
  has
• 4:26
  gone
• 4:26
  from
• 4:26
  buy
• 4:26
  for
• 4:27
  me
• 4:27
  to
• 4:27
  shop
• 4:28
  direct.
• 4:29
  And
• 4:29
  I
• 4:29
  think
• 4:29
  that's
• 4:30
  a
• 4:30
  marketing
• 4:30
  positioning.
• 4:31
  Right,
• 4:31
  Carter,
• 4:31
  like
• 4:32
  of
• 4:32
  what
• 4:32
  you're
• 4:33
  saying
• 4:33
  to
• 4:33
  the
• 4:33
  brands
• 4:33
  that
• 4:34
  they
• 4:34
  want
• 4:34
  to
• 4:34
  be
• 4:34
  able
• 4:34
  to,
• 4:35
  you
• 4:35
  know,
• 4:36
  sell
• 4:36
  with
• 4:36
  their
• 4:37
  permission,
• 4:37
  so
• 4:37
  to
• 4:37
  speak,
• 4:38
  instead
• 4:38
  of
• 4:38
  selling
• 4:38
  without
• 4:39
  their
• 4:39
  permission.
• 4:39
  And
• 4:40
  so
• 4:40
  that's
• 4:40
  what
• 4:40
  they're
• 4:40
  trying
• 4:40
  to
• 4:40
  do
• 4:41
  here
• 4:41
  because
• 4:41
  they're
• 4:41
  like,
• 4:41
  yeah,
• 4:41
  it's
• 4:42
  probably
• 4:42
  hard
• 4:42
  to
• 4:42
  sell
• 4:42
  on
• 4:42
  Amazon.
• 4:43
  You
• 4:43
  can
• 4:43
  still
• 4:44
  get
• 4:44
  the
• 4:44
  benefit
• 4:44
  of
• 4:44
  us.
• 4:45
  For
• 4:45
  those
• 4:45
  that
• 4:45
  want
• 4:45
  to
• 4:46
  still
• 4:46
  shop
• 4:46
  your
• 4:46
  website,
• 4:47
  yeah,
• 4:47
  they
• 4:47
  can
• 4:47
  still
• 4:47
  come
• 4:47
  to
• 4:48
  your
• 4:48
  website,
• 4:48
  they
• 4:48
  can
• 4:48
  still
• 4:48
  browse,
• 4:49
  they
• 4:49
  can
• 4:49
  see
• 4:49
  all
• 4:49
  your
• 4:49
  new
• 4:50
  cool
• 4:50
  DTC
• 4:51
  product.
• 4:51
  But
• 4:52
  philosophically,
• 4:52
  it's
• 4:53
  really
• 4:53
  no
• 4:53
  different
• 4:54
  at
• 4:54
  the
• 4:54
  end
• 4:54
  of
• 4:54
  the
• 4:54
  day
• 4:54
  in
• 4:55
  terms
• 4:55
  of
• 4:55
  how
• 4:55
  this
• 4:55
  is
• 4:55
  ultimately
• 4:56
  going
• 4:56
  to
• 4:56
  work.
• 4:56
  And
• 4:57
  the
• 4:57
  big
• 4:57
  question
• 4:57
  though
• 4:58
  is,
• 4:58
  and
• 4:59
  we
• 4:59
  don't
• 4:59
  know
• 4:59
  this
• 4:59
  from
• 4:59
  the
• 5:00
  headlines
• 5:00
  or
• 5:00
  what's
• 5:00
  been
• 5:00
  shared
• 5:01
  is
• 5:01
  like,
• 5:01
  you
• 5:01
  know,
• 5:01
  what
• 5:02
  kind
• 5:02
  of
• 5:02
  data
• 5:02
  sharing
• 5:02
  is
• 5:02
  going
• 5:03
  on
• 5:03
  from
• 5:03
  the
• 5:03
  first
• 5:03
  party
• 5:04
  data
• 5:04
  for
• 5:04
  the
• 5:04
  brands
• 5:05
  that
• 5:05
  get
• 5:05
  entered
• 5:06
  to,
• 5:07
  you
• 5:07
  know,
• 5:07
  that
• 5:07
  come
• 5:08
  to
• 5:08
  their
• 5:08
  website
• 5:08
  from,
• 5:09
  you
• 5:09
  know,
• 5:09
  the
• 5:09
  Amazon
• 5:10
  or
• 5:10
  that
• 5:10
  gets
• 5:11
  purchase
• 5:11
  directly
• 5:12
  through
• 5:12
  the
• 5:12
  buy
• 5:12
  for
• 5:12
  me
• 5:12
  function
• 5:13
  of
• 5:13
  Amazon.
• 5:13
  Like,
• 5:13
  do
• 5:14
  the
• 5:14
  brands
• 5:14
  actually
• 5:15
  get
• 5:15
  that
• 5:15
  data
• 5:15
  at
• 5:16
  all?
• 5:16
  I
• 5:16
  have
• 5:16
  no
• 5:16
  idea.
• 5:17
  But
• 5:17
  you
• 5:17
  know
• 5:17
  that
• 5:18
  those
• 5:18
  are
• 5:18
  the
• 5:18
  big
• 5:18
  questions
• 5:19
  here.
• 5:19
  But
• 5:19
  I
• 5:19
  think
• 5:19
  the
• 5:19
  marketing
• 5:20
  positioning
• 5:20
  of
• 5:20
  this,
• 5:21
  of
• 5:21
  going
• 5:21
  to
• 5:21
  shop
• 5:22
  direct
• 5:22
  is
• 5:22
  really
• 5:23
  fascinating.
• 5:24
  Yeah,
• 5:24
  it's
• 5:24
  wild.
• 5:25
  And
• 5:25
  I
• 5:25
  wouldn't
• 5:25
  be
• 5:26
  surprised
• 5:26
  if
• 5:26
  stories
• 5:27
  to
• 5:27
  come
• 5:27
  are
• 5:28
  about
• 5:28
  how
• 5:29
  now
• 5:29
  they're
• 5:29
  leveraging
• 5:30
  that
• 5:30
  traffic
• 5:30
  data
• 5:31
  to
• 5:31
  now
• 5:31
  sell
• 5:31
  ads
• 5:32
  directly
• 5:32
  to
• 5:33
  these
• 5:33
  brands.
• 5:33
  Right?
• 5:34
  Because
• 5:34
  you're,
• 5:35
  they're
• 5:35
  basically
• 5:35
  saying,
• 5:35
  like,
• 5:36
  why
• 5:36
  spend
• 5:36
  money
• 5:36
  on
• 5:37
  Meta?
• 5:37
  Why
• 5:37
  spend
• 5:37
  money
• 5:37
  on
• 5:37
  Google?
• 5:38
  Just
• 5:38
  spend
• 5:38
  it
• 5:38
  with
• 5:39
  us
• 5:39
  here
• 5:39
  at
• 5:39
  Amazon
• 5:40
  because
• 5:40
  we're
• 5:40
  already
• 5:40
  driving
• 5:41
  X
• 5:41
  amount
• 5:41
  of
• 5:41
  traffic.
• 5:42
  What
• 5:42
  if
• 5:42
  we
• 5:42
  put
• 5:42
  a
• 5:42
  zero
• 5:43
  behind
• 5:43
  that?
• 5:43
  How
• 5:43
  much
• 5:43
  would
• 5:44
  you
• 5:44
  pay
• 5:44
  for
• 5:44
  that?
• 5:44
  And
• 5:45
  now
• 5:45
  all
• 5:45
  of
• 5:45
  a
• 5:45
  sudden
• 5:45
  this
• 5:45
  is
• 5:45
  a
• 5:45
  huge
• 5:46
  ad
• 5:46
  play
• 5:46
  just
• 5:47
  to
• 5:47
  continue
• 5:47
  the
• 5:47
  ad
• 5:48
  dominance
• 5:48
  in
• 5:48
  the
• 5:48
  retail
• 5:48
  media
• 5:49
  landscape
• 5:49
  that
• 5:49
  Amazon
• 5:50
  already
• 5:50
  has.
• 5:51
  Right?
• 5:52
  That's
• 5:52
  even
• 5:52
  the
• 5:52
  and
• 5:53
  one
• 5:53
  ad
• 5:53
  play.
• 5:53
  Because
• 5:53
  they're
• 5:53
  going
• 5:54
  to
• 5:54
  get
• 5:54
  more
• 5:54
  ads
• 5:54
  even
• 5:54
  just
• 5:55
  from
• 5:55
  being
• 5:55
  able
• 5:55
  to
• 5:55
  surface
• 5:56
  this
• 5:56
  up
• 5:56
  on
• 5:56
  their
• 5:56
  site
• 5:56
  because
• 5:57
  they
• 5:57
  can
• 5:57
  show
• 5:57
  competing
• 5:58
  ads
• 5:58
  to
• 5:58
  these
• 5:58
  too.
• 5:59
  So
• 5:59
  yeah,
• 5:59
  it's
• 6:00
  amazing.