Is the ‘woke’ backlash killing body positivity? - From Sydney Sweeney ad to Zara models ban
Is fashion the latest thing to be swallowed into politics, culture war and the backlash on woke?
Stick-thin models with protruding bones were the marketing choice of Zara for a new campaign - the ad has just been banned by the Advertising Standards Authority as irresponsible.
And the fallout from Sydney Sweeney's ad campaign for American Eagle jeans keeps growing - a few years ago accusations of white supremacy and promoting the right wing might have caused a share price to plummet.
But after Donald Trump described the ad as the hottest ad out there American Eagle stock rocketed. Are we back…
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