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How a Local Photo Studio Used a Rent-the-Props Model to Beat the Chains
In this episode, Lucas and Luna explore how a local portrait photography studio in Portland, Oregon turned a shrinking market into a thriving business by renting out its props and backdrops to customers. The owner, Maria Santos, realized that most families couldn't afford a full session but wanted professional-looking holiday photos. She launched a 'Rent-the-Props' model: customers pay $35 for 30 minutes of studio time using her curated sets and lighting, then receive a gallery of digital files. The episode breaks down the economics: a $12,000 investment in props and lighting…
The skinny
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