729. The 4-Step Formula to Get Your Mission Seen by Media, Partners, and Donors - Jenn DeBarge Goonan

We Are For Good Podcast - The Podcast for Nonprofits · Aug 3, 2026 · 25m

Jenn DeBarge Goonan has sent thousands of pitch emails to editors, producers, and partners. She's distilled what works into four steps — and they work whether you're chasing press coverage, a corporate partner, or a major donor meeting.

Jenn launched Lululemon into the U.S. market, built campaigns for Ben & Jerry's, and now runs JAG Communications, where she's spent 20 years making mission-driven work visible. 🩵

In this episode, you'll hear:

Step 1: Why every note has to be a one-of-one, and the 10 minutes of research that makes it land

Step 2: Lead with connection, not credentials —…