OLIPOP's Biggest Fan
Welcome to the first episode of our interview series, Brand’s Biggest Fan—featuring Ben Goodwin, CEO, Co-founder, and formulator of one of our favorite brands of all time: OLIPOP!The premise: We sit down with a self-proclaimed “biggest fan” of some of our favorite buzzy CPG brands—not influencers or famous ambassadors, just regular people who happen to be a little obsessed with a brand.Then, we go back to the founders of these brands to learn how this fandom aligns with—or departs from—the story they’ve told themselves about their own brand's success.There are countless fantastic learnings…
The skinny
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