#64 Simon Owens: Business Of Content, $100 Billion Middlemen, & Future of Media

Going Direct Conversations · May 19, 2026 · 58m

I sit down with Simon Owens, an independent media industry journalist and specialist on the business of content.

Simon breaks down the “Ozempic Effect” in AI-Generated content, why the “creator economy” is just the economy, middlemen in online advertising, and the future of monetizing content. If you want to understand how to build a media business today, you will enjoy this episode.

Enjoy.

Recording date: May 6th 2026

Chapters

00:00 Introduction

03:43 The Business Of Content

08:38 Misunderstanding The Creator Economy

10:54 Depth Over Scale

13:54 Changing Economics Of Media

16:51 The Ozempic…