How to Capture the Most Value When Pricing #1876

Marketing School - Digital Marketing and Online Marketing Tips · Oct 3, 2021 · 7m

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Capture the Most Value When Pricing

[00:26] Pricing is a big lever in your business.

[00:43] A resource you can use to help you find the right price for your service.

[01:27] Some questions from the book, Pricing Creativity.

[02:30] An example of how you can capture more value.

[03:00] Neil’s…