From Magic to Metrics | Jeff Greenfield, Co-Founder and CEO, Provalytics

The Brand Called You · Oct 3, 2025 · 28m

Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.

00:32- About Jeff Greenfield

Jeff is the co-founder and CEO of Provalytics.