Kroger’s Dynamic Pricing Under Fire | Salt Lake City News

Salt Lake City News Today | 2 Min News | The Daily News Now! · Jul 22, 2026 · 1m

A consumer watchdog is launching a fiery ad campaign against Kroger, accusing the giant grocery chain of exploiting dynamic pricing — where prices shift in real time based on demand, weather, or time of day — to secretly overcharge shoppers. The Center for Responsible Food Business, backed by major social welfare foundations, claims Kroger prioritizes profits over families, citing hidden price hikes via electronic tags. While Kroger hasn’t responded, experts like retail analyst Joseph Welsh argue companies must use tech to manage costs amid rising expenses — and note grocery margins aren’t…