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How Starbucks Built a Brand on the Third Place
Starbucks didn't just sell coffee—it sold a physical and emotional experience called the 'third place.' In this episode, Lucas and Luna trace how Howard Schultz's vision transformed a Seattle roastery into a global brand synonymous with community, consistency, and a $30 billion market cap. They break down the specific decisions that made the third place stick: the barista training, the store layout, the menu naming. And they explore why that concept is now under threat from mobile ordering, drive-thrus, and a post-pandemic world. A focused look at one brand idea that…
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