Latest / Towing News Now / How Mobile License Plate Readers Boost Towing Revenue

Transcript

How Mobile License Plate Readers Boost Towing Revenue · Towing News Now

• 0:05
  SPEAKER_06: Welcome back.
• 0:09
  SPEAKER_06: Apart yet, that's going to take for industry.
• 0:12
  SPEAKER_06: New stories that affect the sewing industry.
• 0:15
  SPEAKER_06: And a weekly spotlight on sewing supplies and equipment.
• 0:20
  SPEAKER_06: We have two hosts.
• 0:21
  SPEAKER_06: One of them has been in the business 40 years.
• 0:26
  SPEAKER_06: The other has charming life for many years, who also is the general manager of product supply.
• 0:33
  SPEAKER_06: No other than Wes and April Wilburn.
• 0:37
  SPEAKER_06: Wes and April, I turn it over to you.
• 0:40
  SPEAKER_08: Well, DJ, as always, I appreciate the kind words and I appreciate all your effort in getting this podcast going and keeping it going.
• 0:49
  SPEAKER_08: How are you doing today?
• 0:51
  SPEAKER_06: I'm doing excellent, Wes.
• 0:53
  SPEAKER_06: I'm doing excellent.
• 0:55
  SPEAKER_06: Just like anything else, as you get older, you know, getting older is not precisions.
• 1:02
  SPEAKER_06: We have over 20,000 listeners in the towing and recovery industry.
• 1:08
  SPEAKER_06: And I know that a lot of them have sore legs, sore knees, sore shoulders, sore arms.
• 1:17
  SPEAKER_06: And so when I tell them a little bit about getting older, for some of them that's nothing.
• 1:23
  SPEAKER_09: But getting older is not for sissies.
• 1:26
  SPEAKER_08: Yeah, I definitely think you're there.
• 1:29
  SPEAKER_08: Well, I'm here with my beautiful wife in April, and we have a nice uh warm summer day here in the Carolinas.
• 1:38
  SPEAKER_08: Got a thunderstorm threatening to come in, which boy we need the rain and it breaks the cool it cools off a little bit, but boy, don't pull things off much at all.
• 1:49
  SPEAKER_08: It's been hot and sticky and muggy around here.
• 1:52
  SPEAKER_08: We've been real busy.
• 2:03
  SPEAKER_08: I'm gonna talk a little bit about that in a minute.
• 2:05
  SPEAKER_08: But um Yeah, we've been busy in these air penny kits, man.
• 2:10
  SPEAKER_08: They're keep going crazy.
• 2:13
  SPEAKER_08: I'm just building 50 more of them right now.
• 2:15
  SPEAKER_08: So it it's been busy around here.
• 2:17
  SPEAKER_06: That's great news.
• 2:19
  SPEAKER_08: So tell the world how you're feeling today.
• 2:23
  SPEAKER_08: I know how you're feeling already touched here.
• 2:26
  SPEAKER_03: Yeah, I would file sector harassment charges, but my boss is my husband and so forth and so on, so I don't guess I could do that.
• 2:33
  SPEAKER_03: And I'm also human resources, so we're not gonna complain to you.
• 2:40
  SPEAKER_03: I am doing pretty good here.
• 2:42
  SPEAKER_03: Uh part of the getting older part is hopefully we don't stop learning.
• 2:46
  SPEAKER_03: And um I have not stopped learning, so I'm learning to get into the twenty-first century as far as some of this stuff goes.
• 2:54
  SPEAKER_03: Do trying to learn the AI thing, which is a big learning curve.
• 2:58
  SPEAKER_08: Oh my god, she's doing incredible with what she's doing with AI.
• 3:07
  SPEAKER_03: It has been a huge I'm gonna tell you, if you're afraid of getting into AI because there's tech technology and and all the other stuff, just go in a little bit and get your get your um feet wet, so to speak.
• 3:19
  SPEAKER_03: It's a huge help.
• 3:21
  SPEAKER_03: It can be a very huge help to your business.
• 3:23
  SPEAKER_03: And I've been it's been substantial for me as far as getting into some of these packages that Wes talked about together and um making you look professional.
• 3:31
  SPEAKER_03: So I encourage everybody, if if you're getting older or you're not getting older, if you're reverse if you're aging in reverse as I am, still keep learning.
• 3:40
  SPEAKER_08: You know, you can use it for like uh taking a picture or some we had some uh hydraulic brow, so it's not to make a mistake and um we ended up with them and I was trying to figure out what they were so you know to get some get rid of.
• 3:57
  SPEAKER_08: We took a picture and it told us what it was, told us what size the brow it was, and we measured it and it was correct.
• 4:04
  SPEAKER_08: It's incredible and you know, like you said, um fire making them look making them look professional and be clear about the information, you know, to make it so when you look at it it's worth looking at and and clear, you know, it's clearly states what it is and what it isn't.
• 4:24
  SPEAKER_08: So the future is now is what your value is to say.
• 4:29
  SPEAKER_03: Yeah, and as always, trust me verify, even if you use AI, make sure the information is correct, and you know, I do that, but it's been substantially helpful for me.
• 4:38
  SPEAKER_08: It's amazing some of the little things that were correct when you gave me the first batch of information and it changes all this stuff that you asked me to change, but then all of a sudden a couple little goofy things were that were right or not wrong.
• 4:54
  SPEAKER_08: So you do gotta eyeball each copy each time, but again, the future is now flight going on in uh the world, the um still going things going on overseas, so we're praying for a soldiers serving our country here at home and abroad.
• 5:19
  SPEAKER_08: I think things are gonna work out just fine here shortly.
• 5:23
  SPEAKER_08: They're headed in the right direction anyway's way.
• 5:28
  SPEAKER_03: It is true, patience is not the American way most of the time, but um, I think we do have to be a little bit patient.
• 5:35
  SPEAKER_08: And um definitely we had some uh socialist uh election results, I guess.
• 5:43
  SPEAKER_03: Yeah, we some some of them got in.
• 5:46
  SPEAKER_08: So times are definitely changing all over.
• 5:49
  SPEAKER_08: Of course we're not political in this broadcast, but we do recommend everybody vote and midterm coming up is definitely gonna be uh very, very important.
• 6:01
  SPEAKER_03: Yeah, so speaking of learning, also educate yourself about your candidates that you're gonna vote for.
• 6:06
  SPEAKER_03: So that's all all I'm gonna say about that politically is just do your own research.
• 6:13
  SPEAKER_08: You heard it here, telling equipment direct.com studio.
• 6:17
  SPEAKER_08: That is really good advice on any subject, really.
• 6:21
  SPEAKER_08: Although with equipment we do the research for you.
• 6:25
  SPEAKER_08: We've got a lot of different things we're doing with that.
• 6:29
  SPEAKER_08: Pro series packages.
• 6:31
  SPEAKER_08: Um ways to output a recovery unit or sewing unit with uh whole package deal.
• 6:40
  SPEAKER_08: We've got a great what I consider to be a great recovery trap kit.
• 6:45
  SPEAKER_08: Using eight inch wide well, you can use eight inch wide or twelve inch wide.
• 6:50
  SPEAKER_08: And um three package.
• 6:53
  SPEAKER_08: It comes with uh two pie recovery traps.
• 6:58
  SPEAKER_08: I can tell you, shackles, some of the shackles even have chain attached to them.
• 7:08
  SPEAKER_08: One of the custom uh recovery tools that we make.
• 7:12
  SPEAKER_08: The uh eight inch wide one here, yeah.
• 7:15
  SPEAKER_03: I can tell you.
• 7:16
  SPEAKER_03: Um so each kit each kit there's an eight inch wide version and there's a twelve inch wide version.
• 7:23
  SPEAKER_03: And each of these kids has a uh 12 foot and a 20 foot and a 20 and two 26 foot.
• 7:31
  SPEAKER_03: So two and two and two.
• 7:32
  SPEAKER_08: So do you that you make it two 12 footers?
• 7:35
  SPEAKER_03: Yep, two twelve footers, two sixteen footers, and two twenty footers.
• 7:40
  SPEAKER_03: So I think I said the wrong in the beginning.
• 7:43
  SPEAKER_08: Part of the thought there was a uh using a modern day rotator.
• 7:48
  SPEAKER_08: The short ones are when I'm working with tankers and whatnot, maybe a medium duty box strap.
• 7:54
  SPEAKER_08: And the longer ones are if I'm working with a 53 foot uh 13 fix, you know.
• 8:02
  SPEAKER_03: It comes with a uh accompanying wear pads for each one to fit each of the straps and you get six of the wear pads.
• 8:08
  SPEAKER_08: The extra long ones I I uh to demonstrate.
• 8:11
  SPEAKER_03: And slide on, which is what your preference, isn't it?
• 8:14
  SPEAKER_08: Yeah, we prefer the slide-on instead of the velcro.
• 8:24
  SPEAKER_03: And what I like is that you offer these shackles, you orders you offer three of them.
• 8:29
  SPEAKER_03: And for the eight-inch package, these are five for the eight-inch wide package, these are five-inch shackles.
• 8:35
  SPEAKER_03: So you offer three five-inch shackles, and you also offer three five inch with the chain and the um draw hook.
• 8:44
  SPEAKER_08: Right.
• 8:45
  SPEAKER_08: Yeah, one of the beauties of that is the five inch fits that four inch wide eye, the eight-inch wrap becomes they narrow down and two to ones that becomes a four-inch wide eye.
• 8:57
  SPEAKER_08: That five inch fits there without a slide without a lot of slide around.
• 9:03
  SPEAKER_08: And then the strap is rated at nineteen thousand two hundred pounds, and the strap is rated at nineteen thousand pounds even within two hundred pounds of each other.
• 9:14
  SPEAKER_08: I mean, it's literally like they're made for each other, you know, working locally wise, is what I'm talking about.
• 9:20
  SPEAKER_08: So it's it's a great matchup and it gives you workable lengths to do, you know, rotator jobs off to the side and whatnot.
• 9:32
  SPEAKER_03: I mean, three of them you're customized with the chain and the grab hook.
• 9:35
  SPEAKER_08: Yeah, that's to make it easy to hook it to the vehicle or whatnot.
• 9:41
  SPEAKER_08: So just do the same within as the management where minutes are saying by having everything right there, you connect the chain somewhere to the vehicle and take the short chain and hook to it with the trap.
• 9:54
  SPEAKER_03: Seems like when you're in that spot too, it makes your life a lot easier.
• 9:58
  SPEAKER_08: Yes, it does.
• 10:00
  SPEAKER_03: And then there's two um uh reach tools.
• 10:04
  SPEAKER_03: Yeah, key reach tools that goes with that too.
• 10:06
  SPEAKER_08: They're better, there's aluminum retools similar to what we've been using for years.
• 10:12
  SPEAKER_08: They're a little bit better quality than what I've seen out there.
• 10:15
  SPEAKER_08: They're not bulletproof.
• 10:17
  SPEAKER_08: I see some of these operators sometimes.
• 10:19
  SPEAKER_08: God bless them, I was the same way 30 years ago.
• 10:23
  SPEAKER_08: Um with a little bit of care, the longer and a little bit tougher reach school can last you, but they definitely all of the lower reach schools have their limitations.
• 10:37
  SPEAKER_08: But again, this is the best one we've ever found.
• 10:39
  SPEAKER_08: It's starts out a quarter two feet uh longer.
• 10:43
  SPEAKER_08: You're not extending it out as much, it's a little bit bigger tool.
• 10:48
  SPEAKER_03: Um so it reaches out to it extends out to fourteen feet.
• 10:52
  SPEAKER_08: Right.
• 10:53
  SPEAKER_03: Which has got to be uh substantially helpful.
• 10:58
  SPEAKER_08: So that's that's our focus this week.
• 11:01
  SPEAKER_08: Tell them you heard it on the podcast.
• 11:03
  SPEAKER_08: Well, let's give them the prices.
• 11:05
  SPEAKER_03: Okay, for the eight-inch wide recovery kit, the regular price was thirty-nine three thousand nine hundred fifty-three dollars and fifty-seven cents, and the special was three thousand four hundred and eighty-eight dollars and seventy-one cents.
• 11:18
  SPEAKER_08: And you tell them you heard it on the podcast, you can take one hundred dollars off either one of those prices.
• 11:24
  SPEAKER_03: Okay, that was not authorized by me, but I'm gonna go ahead and approve it.
• 11:27
  SPEAKER_08: There you go.
• 11:29
  SPEAKER_03: On the 12-inch wide uh recovery kit, the original price was$4,814.95 and the special is$4,317.95.
• 11:40
  SPEAKER_03: But Wes is Wes is in a spot jacket, he just liked$100 off of it.
• 11:45
  SPEAKER_03: So order now.
• 11:48
  SPEAKER_09: Now give him the phone number, or you want me to give it to him.
• 11:52
  SPEAKER_03: Hey, I'll give him the phone number.
• 11:54
  SPEAKER_03: Go ahead.com.
• 12:01
  SPEAKER_03: That's right.
• 12:04
  SPEAKER_08: And of course, if you have my my personal number, don't hesitate to call me personally.
• 12:09
  SPEAKER_08: Anyone out there?
• 12:12
  SPEAKER_08: So answer regularly and constantly.
• 12:16
  SPEAKER_08: We got a great interview, it's timely.
• 12:19
  SPEAKER_08: Um talks about something that's timely in the world in general, and also coming up and telling you.
• 13:30
  SPEAKER_00: Together, we all make a difference.
• 13:33
  SPEAKER_00: I and a towing network, simplified solutions, superior service.
• 13:39
  SPEAKER_06: Welcome back, listeners.
• 13:41
  SPEAKER_06: Of course, you know you're listening to the number one podcast in the towing and recovery industry, towing news now podcast.
• 13:52
  SPEAKER_06: It's coming to you from the towing equipment direct.com studios.
• 13:57
  SPEAKER_06: I'm DJ Harrington, and I'm proud to be part of this program with Wes and April Woolburn.
• 14:03
  SPEAKER_06: Wes over 40 years in the industry.
• 14:05
  SPEAKER_06: I'm proud of it, and I'm proud that we we're up to now over 22,000 listeners and going stronger.
• 14:13
  SPEAKER_06: Each and every week we bring you information, and we're available on Spotify, iTunes, Pandora, Stitcher, iHeart.
• 14:24
  SPEAKER_06: Wherever you get your podcast, we are there.
• 14:29
  SPEAKER_06: So I'm gonna tell all of you, without further ado, we got a great guest.
• 14:34
  SPEAKER_06: I'll pass it on over to Wes's wonderful wife, April.
• 14:39
  SPEAKER_06: And April, you take it from here.
• 14:42
  SPEAKER_03: Thank you, DJ.
• 14:44
  SPEAKER_03: Marcus, I've been looking forward to this interview since last week when you when you booked it with us.
• 14:49
  SPEAKER_03: Uh Marcus is from parkfa.com, which is an LPR uh license plate reader.
• 14:57
  SPEAKER_03: Marcus, tell us a little bit about yourself and how you got to where you're at right now.
• 15:02
  SPEAKER_11: Yeah, so first of all, thanks for having me, April.
• 15:04
  SPEAKER_11: Uh, it's an honor to be on such an incredible show.
• 15:07
  SPEAKER_11: You guys have done a great job uh just building this thing up and educating uh the audience.
• 15:14
  SPEAKER_11: So once again, thank you.
• 15:16
  SPEAKER_11: Uh my name's Marcus Oliver.
• 15:18
  SPEAKER_11: I am the VP of security over at PARTFO.
• 15:22
  SPEAKER_11: Um I've been in the security slash enforcement industry a little over 22 years.
• 15:29
  SPEAKER_11: Uh started out United States military, the Army, go Army, did a few deployments, uh ventured over into the private sector, um, and just jumped in the trenches, um, focusing on primarily uh HOEs or residential communities from the jump and then uh expanding into commercial space.
• 15:52
  SPEAKER_11: Um I eventually moved over to uh another community, uh another company that was uh building out some technology to um ease the pain points in permitting and the enforcement of vehicles, um, and then that uh matured into me coming over to Parkva and um kind of taking them to the next level.
• 16:15
  SPEAKER_11: So what we've been able to do is uh come into the market with a very meaningful uh hardware solution, um backed that up with a software permitting solution, and now we are venturing into property intelligence space.
• 16:33
  SPEAKER_08: Well, real quick, uh first of all, thank you for serving our country.
• 16:37
  SPEAKER_08: Uh me and April live in uh North Carolina, so we're very sensitive to the armed services.
• 16:45
  SPEAKER_08: And while we're thanking people, we want to give a shout out to Jason Harris for bringing us together.
• 16:51
  SPEAKER_09: Um thanks, Jason.
• 16:54
  SPEAKER_08: Yes, so and boy, that's that's a whole mouthful that you said I I'm excited to hear hear about this as well.
• 17:01
  SPEAKER_03: Yeah, I am curious.
• 17:02
  SPEAKER_03: His voice doesn't sound like he's been serving for that long.
• 17:06
  SPEAKER_03: And from what I understand, you you got into the army in 2000, so you were raised there at the 9-11 when all that happened.
• 17:13
  SPEAKER_11: Yep, I I signed up right after 9-11.
• 17:16
  SPEAKER_11: That's okay.
• 17:18
  SPEAKER_11: That was my catalyst.
• 17:20
  SPEAKER_03: We're we're coming up on that 25th uh anniversary now for so you know that more than I do.
• 17:26
  SPEAKER_08: Yep.
• 17:27
  SPEAKER_08: So what these license plate readers, which is part of of your services, I understand it, they they've been in the news big time recently.
• 17:38
  SPEAKER_08: Can you give me a summary of about what what uh oh yeah?
• 17:43
  SPEAKER_11: Well, you know, the the the technology, man, um just the speed at which things are coming online is just absolutely incredible.
• 17:52
  SPEAKER_11: Um these cameras were a dream 10, 15 years ago.
• 17:57
  SPEAKER_11: Uh as they were coming online, we saw them being introduced into the uh kind of municipal markets where they were being put on to uh police vehicles and patrolling vehicles.
• 18:10
  SPEAKER_11: Um and at that point it was really very cost prohibitive.
• 18:15
  SPEAKER_11: We're looking at systems that were you know fifteen to twenty thousand dollars at that point, and we were all salivating to get our hands on it at some point, and you know, you just be patient for a little bit, and those prices come down, just uh just like with everything in technology.
• 18:31
  SPEAKER_11: Uh so purpose, we saw we saw an issue in the market where uh enforcement operators are you know serving multiple properties, and each of these properties have some sort of their own version or popular version of a permitting system.
• 18:52
  SPEAKER_11: Um so a driver could have six or seven different logins over the course of the night.
• 18:59
  SPEAKER_11: Uh so we came in and we built the system using um our hardware solutions, some LPR cameras uh that we've put together, a nice operating system that drives it, and a very clean tablet for the in-cabin experience that was agnostic.
• 19:18
  SPEAKER_11: And what that means is no matter what platform each of those communities uh had on their property, our cameras would work on them.
• 19:30
  SPEAKER_11: And so that driver experience went from something that was very segmented, from leaving property A, logging out, going to property B, logging in, going to property C, logging out, and in to driving on that property, driving through that property, scanning a plate a second, and moving on to his next property without having to change logins or a new platform.
• 19:55
  SPEAKER_11: Um, our system will read those plates uh almost instantly and tell those officers right then and there the status of vehicles, if they're authorized to be there or not.
• 20:08
  SPEAKER_11: Um the efficiency that we were able to deliver those drivers out of this world.
• 20:16
  SPEAKER_11: Um we're doubling, we're doubling what they were able to do, and in some cases, tripling.
• 20:24
  SPEAKER_11: Um, and then that ties into the revenue generation, right?
• 20:28
  SPEAKER_11: So if you're able to scan more cars, you're able to find more bad violators.
• 20:32
  SPEAKER_11: If you try to find more bad violators, you're able to hook them up or you know, escalate the enforcement, whatever that property has instilled.
• 20:41
  SPEAKER_11: Um a lot of bad press has been attached to these LPR cameras because of bad actors and how they're being uh kind of deployed out in the wild.
• 20:57
  SPEAKER_11: Um, so there's going to be two camps.
• 20:59
  SPEAKER_11: There's going to be a static LPR camera, and LPR stands for a license plate reader for the audience out there who may not know.
• 21:07
  SPEAKER_11: Um there's a mobile solution and a static solution.
• 21:10
  SPEAKER_11: The static goes onto like a pole and it doesn't move.
• 21:14
  SPEAKER_11: Whatever plate goes in front of that uh camera, it's gonna read it and do something with it.
• 21:21
  SPEAKER_11: Um our number one, uh enemy number one, depending on what side of the fence you on, is a company that uh their letter, their name starts with uh F.
• 21:32
  SPEAKER_11: And um the problem that that they introduced was they're reading plates on public streets and giving access to those reads to local municipal uh agencies who are then uh going in and and searching plates illegally.
• 21:54
  SPEAKER_11: There should be a process, um, there should be checks and balances, and there should be accountability.
• 22:00
  SPEAKER_11: When technology gets to the public too soon, sometimes we run into those those things where, hey, we should have put some safety metrics in there.
• 22:10
  SPEAKER_11: And I think that company is dealing with that now.
• 22:14
  SPEAKER_11: But the public has a lot of backlash about it.
• 22:17
  SPEAKER_11: And I think it's rightful, rightfully so.
• 22:20
  SPEAKER_11: With Parkfa, our cameras are mobile cameras.
• 22:24
  SPEAKER_11: They get mounted onto a vehicle.
• 22:27
  SPEAKER_11: We hold those reads for a maximum of 30 days, regardless of the state, and that protects the interests of the drivers and the private privacy laws that are are out there.
• 22:42
  SPEAKER_11: So Parker wants to, I think California has the strictest laws, and that's that's kind of what we've built our system around.
• 22:50
  SPEAKER_11: If we can uh meet the requirements of that state, uh we can cover the rest of the country, and we've done so uh pretty successfully.
• 23:01
  SPEAKER_08: Well, and is isn't the other side of that, I understand some people have issues with that, but isn't the other side of that when the uh gentleman tried to assassinate the president at his golf coast reporter, they caught him going up by ninety-five by one.
• 23:17
  SPEAKER_11: Well, yeah, there there's there's the other there's the other side of that, right?
• 23:21
  SPEAKER_11: And I'm glad that's a very good point for you to bring up.
• 23:23
  SPEAKER_11: And a lot of people don't hawk on the positives, and yeah, they are catching criminals at lightning speed uh from those cameras.
• 23:33
  SPEAKER_11: Um it's almost like uh a SIGNET, you know, they have them deployed strategically uh throughout the city, usually in major thoroughfares.
• 23:46
  SPEAKER_11: Um once a crime has been committed or a missing persons or an Amber Alert, anything we can attach to a plate, um we can tap into those cameras.
• 23:59
  SPEAKER_11: By we, I mean those agencies or that property owner, can tap into that camera's reads and essentially uh create a hot list.
• 24:09
  SPEAKER_11: We want to find any plate that is showing a license plate ABC123, right?
• 24:16
  SPEAKER_11: So the moment I look for that, it's gonna say, hey, we saw this car over on 1st and 2nd Street two minutes ago.
• 24:24
  SPEAKER_11: Um we can look at our dashboard and see where our resources are uh are deployed and dispatch the nearest officer or dispatch the nearest tow truck, depending on what the incident is.
• 24:40
  SPEAKER_11: Um so there is that side of the coin where hey it's harder to be a criminal these days.
• 24:47
  SPEAKER_11: Um and this this goes into the security world, we like to say the taller the wall, the taller the ladder, right?
• 24:57
  SPEAKER_11: And and it's a a never-ending cat and mouse game.
• 25:02
  SPEAKER_11: And so, you know, everyone wants to harness um what these cameras are doing, um, but not everyone's educated enough to do it in a mindful uh way.
• 25:17
  SPEAKER_11: And what I mean what I mean by that is um I've had clients who have installed these cameras at their entrance gates.
• 25:26
  SPEAKER_11: Thought it was a great idea.
• 25:28
  SPEAKER_11: Vehicle shows up, it's on the list, it shows its plate, the gates open.
• 25:32
  SPEAKER_11: Voila! Well, then all I need is a license plate to open your gate and gain access to your community.
• 25:39
  SPEAKER_11: Um I can go on my computer and print out your license plate of computer paper, tape it to the front of my car and gain access.
• 25:48
  SPEAKER_11: So we have to be cautious of of things like that and how it's deployed and the systems behind it that are driving driving it all, and of course, privacy, which is a very, very big thing these days as as we get more and more deeper into uh sharing information digitally.
• 26:11
  SPEAKER_03: You probably talked about this, but I'm gonna um ask it again.
• 26:15
  SPEAKER_03: So I'm you're you're setting my mind at ease of all this stuff because I have the conspiracy thing going on in my head with all this stuff, and we've been hearing, as West has said, a lot about LPRs block specifically.
• 26:29
  SPEAKER_03: Um how long do you you said 30 days at the most is how long you retain this information, correct?
• 26:37
  SPEAKER_11: That is correct.
• 26:38
  SPEAKER_03: If somebody disputes, they say you wrongfully towed my car.
• 26:43
  SPEAKER_03: Is there a way for them to look at that or review that to defend it?
• 26:48
  SPEAKER_11: Yes, so we we do have a look back.
• 26:51
  SPEAKER_11: Uh those LPR images is what we are legally bound to.
• 26:56
  SPEAKER_11: Um all the other data points around that uh event, um, finding that vehicle, the issuance of whatever documents we need to uh uh join us in the enforcement of that vehicle remain true.
• 27:11
  SPEAKER_11: And so we can still take pictures of that vehicle with our camera uh on our mobile device through our Parkva app.
• 27:21
  SPEAKER_11: Um, we just can't hold on to the LPR image.
• 27:24
  SPEAKER_11: And to be honest with you, the LPR image is typically going to be a black and white image, and only thing visible on there is going to be that license plate and doesn't really tell you everything you need, you really need to know.
• 27:38
  SPEAKER_11: You can't get enough situational uh awareness from a LPR image.
• 27:44
  SPEAKER_11: So that is discarded.
• 27:45
  SPEAKER_11: Um, if we do escalate enforcement on a vehicle and it is hooked up or removed or a boot's put on it or whatever happens to it, um we have a process for you to document that event um in our system that we archive for the life of that account.
• 28:04
  SPEAKER_03: That was a very good, very good answer.
• 28:07
  SPEAKER_03: Um so the other question I have to ask is once a a company decides to use L an LPR creator company like Tarkov, which I've I'll look at you guys' website, you guys are outstanding.
• 28:20
  SPEAKER_03: How hard is it to integrate this system into their existing system?
• 28:28
  SPEAKER_09: Um can you can you explain a little bit more about their system?
• 28:34
  SPEAKER_03: For example, if you have to book or if you have anything like that, would would would that integrate into it?
• 28:40
  SPEAKER_03: Could you or does it totally stuff?
• 28:44
  SPEAKER_11: Our system sits alongside of those.
• 28:46
  SPEAKER_11: So it's it it doesn't necessarily integrate, but what we do is we bring forward all the metrics and the parking metrics of of your operation, so how much money you're generating, how much money is owed, how many tickets you have out there, how many unpaid tickets are out there, and we're bringing that information front and center for you to make educated decisions on to drive your business.
• 29:11
  SPEAKER_03: So it's just more than an LPR license plate meter that you're bringing to the um to the to table.
• 29:17
  SPEAKER_11: Oh yes, yes.
• 29:19
  SPEAKER_11: So we we have three three to four main pillars uh as as of today.
• 29:25
  SPEAKER_11: Um the that hardware solution, so we have state-of-the-art nitrogen-filled uh LPR cameras that are I mean, they're they're the best out there.
• 29:37
  SPEAKER_11: Um and we have a a uh a computer processor that adjoins that, and then the the tablet that kind of powers that.
• 29:47
  SPEAKER_11: Um the second the second product that we have is our permitting uh solutions.
• 29:54
  SPEAKER_11: So if you have a community that needs zone setup, paid parking, you want to implement uh paid violations before you hook up a vehicle or boot a vehicle.
• 30:05
  SPEAKER_11: Um we have a uh a process for you to print tickets uh right there out of your truck and you know issue a hundred dollar ticket before you hook it up and generate revenue that way.
• 30:19
  SPEAKER_11: Um and then we're we have a uh a property intelligence um product that we are rolling out as we speak.
• 30:27
  SPEAKER_11: Um it is geared towards the enforcement security business, the patrollers out in the world signing those vehicles for the towers.
• 30:36
  SPEAKER_11: Um that product is for those organizations to understand what's happening at their pro at their property, the health of their property, the health of their parking, their parking on the property.
• 30:51
  SPEAKER_11: And so a property manager using that system uh can log in, they'll see a uh a satellite image of their map, and then excuse me, of their community, and then they will see kind of every issue we have found on their park on their property, so everything from a a broken street light to a leaky sprinkler head to a noise complaint to people parking where they shouldn't, where they shouldn't be.
• 31:23
  SPEAKER_11: Um so we're we're bringing all those products together for one seamless experience between our tow operators, our patrollers who contact them in many cases, and the property manager who is receiving all of that.
• 31:40
  SPEAKER_03: Sounds like a lot of vertical integration going on.
• 31:44
  SPEAKER_11: Oh yeah, oh yeah, it's it's definitely a boiler room, but it is a lot of fun.
• 31:49
  SPEAKER_11: Um our current clients are extremely happy, and really like the thing that gets me excited is to see the revenue these guys are starting to generate.
• 31:59
  SPEAKER_11: Um it's kind of wild.
• 32:01
  SPEAKER_11: It's it's really wild.
• 32:03
  SPEAKER_11: They go from zero to thousands of dollars uh just just off of the use of your system.
• 32:11
  SPEAKER_11: Um we take a lot of pride and very happy about.
• 32:15
  SPEAKER_03: Yeah, because it sounds like you're finding money for for these companies that they didn't even know that they had access to.
• 32:22
  SPEAKER_11: That's it.
• 32:23
  SPEAKER_11: You know, and our hardware solutions, you know, as a first stop helps them do that.
• 32:29
  SPEAKER_11: Um you're scanning, you're checking a plate as fast almost as fast as you can drive through drive through a parking lot.
• 32:37
  SPEAKER_11: Right?
• 32:38
  SPEAKER_11: So imagine a stadium parking lot and you being able to audit that entire stadium parking lot in uh 20, 30 minutes.
• 32:46
  SPEAKER_11: You've searched thousands of cars.
• 32:49
  SPEAKER_11: Um that's powerful.
• 32:51
  SPEAKER_11: Um and it it's it's almost a little too powerful where you know it used to be our clients would, hey, we want to go in and check two or three cars, and that's about as much time we want to spend there.
• 33:04
  SPEAKER_11: To now we're gonna check all of the cars, and sometimes we don't even get through our entire list because we're finding so many.
• 33:13
  SPEAKER_11: So we're hearing that uh a lot of our users are having to adjust their operations to to accept you know those additional vehicles that they're finding and uh deploy more vehicles out there as well.
• 33:27
  SPEAKER_03: A long, long, long time ago I worked at Dulles Airport and my job um on the on the night shift was to go into a certain section of the pay parking lots and record tags, which would mean that you had to enter late uh manually enter each tag in.
• 33:42
  SPEAKER_03: It took a whole check to do one section of the um parking line.
• 33:46
  SPEAKER_11: Yeah.
• 33:47
  SPEAKER_11: So now think about this.
• 33:48
  SPEAKER_11: If that took you five minutes, which it would using Park the system, how do you spend the rest of your your rest of your that hour?
• 33:56
  SPEAKER_11: Right?
• 33:57
  SPEAKER_11: And and that's some of the challenges that our users are having to uh come up with is hey, what took is eight hours, takes us four.
• 34:06
  SPEAKER_11: Uh so what do we do with that time?
• 34:08
  SPEAKER_11: Right?
• 34:08
  SPEAKER_11: We that gives us more properties to put on the route, that gives us more times to do a double back.
• 34:15
  SPEAKER_11: So if we can hit a property twelve to one once a night, now we can get there three to four as well and catch those people that typically are parking outside of our arrival window.
• 34:28
  SPEAKER_03: Yeah, that's one of the questions that um I was gonna do a whole rant about how AI is taking over the world, but I used AI to do research on that, so that's kind of an ugly moron.
• 34:38
  SPEAKER_03: But that's one of the the the questions that comes up, will it replace foot patrol and so forth and so on?
• 34:44
  SPEAKER_03: And yeah, it it will.
• 34:45
  SPEAKER_03: But if you're uh impound driver, it kind of seems like it's keeping your whole night busy.
• 34:53
  SPEAKER_11: Yeah.
• 34:54
  SPEAKER_11: I don't think it'll replace foot patrol.
• 34:57
  SPEAKER_11: I think it will augment, right?
• 35:00
  SPEAKER_11: And I think there's a lot of fear on, you know, technology coming in and and taking people's jobs and it will take some jobs, but it's taking the jobs that we shouldn't be doing, right?
• 35:12
  SPEAKER_11: If like you're spending that entire hour or however long it took you in that dullest airport, that's a job you really that's not a job that's you should be doing, right?
• 35:25
  SPEAKER_11: If we can knock it out in five quarters.
• 35:36
  SPEAKER_11: 1,000 percent.
• 35:37
  SPEAKER_11: 1000%.
• 35:39
  SPEAKER_11: Um, we're really excited about AI.
• 35:42
  SPEAKER_11: We're baking AI uh into our software solutions uh everywhere that we can, everywhere that makes sense, everywhere that is safe.
• 35:54
  SPEAKER_11: Um and it's a great tool, but it it's a tool.
• 35:57
  SPEAKER_11: It's not uh you have to you have to use it with with something.
• 36:05
  SPEAKER_11: Um AI can kind of start getting into uh predictive enforcement, so and that's something that we are currently experimenting with.
• 36:16
  SPEAKER_11: Um imagine you're patrolling that dullest lot, and every day you're finding most of your problems on that northeast pocket in that in that lot, um, except for Fridays or Saturdays, and for whatever reason, you're not seeing that granular pattern.
• 36:35
  SPEAKER_11: Um we are training our NEI to bring that front and center and say, hey uh April, don't waste your time on the west side today.
• 36:45
  SPEAKER_11: Your problems are gonna be over here, right?
• 36:48
  SPEAKER_11: So not only are you spending 55 minutes less on property, the most the minutes you are spending on property are for effect, right?
• 36:59
  SPEAKER_11: That five minutes are going to be in that hot spot.
• 37:01
  SPEAKER_11: And that's just one of the ways AI is uh kind of driving things.
• 37:06
  SPEAKER_11: Um, another thing that we are uh exploring and experimenting with and hopefully rolling out here in the next couple weeks is a routing tool to accept all the different locations that a organization visits and get them there in the most efficient uh manner to include like left removing any left-hand terms that are unnecessary, like getting to that type of level.
• 37:35
  SPEAKER_11: Um, where we are really just honing in on uh hyper efficiency and just doing the things that drive revenue.
• 37:46
  SPEAKER_03: All right, we're gonna we're gonna take a quick break and come back, and uh we have a lot more to talk about, it sounds like afterwards.
• 40:04
  SPEAKER_00: 9107479000.
• 40:07
  SPEAKER_00: That's 9107479000.
• 40:10
  SPEAKER_00: We look forward to starting you.
• 40:15
  SPEAKER_06: Once more, welcome back, listeners.
• 40:17
  SPEAKER_06: This is it.
• 40:18
  SPEAKER_06: When you win when you listen to West and April Wilburn, you're listening to the number one podcast in the towing and recovery industry.
• 40:27
  SPEAKER_06: This segment being brought to you by INA Towing Network, Simplified Solutions with Superior Service.
• 40:37
  SPEAKER_06: They are the people that have helped the industry, and we thank them each and every episode.
• 40:43
  SPEAKER_06: Now, I want to remind all of you: if you have someone that you'd like to hear on this podcast, let me give you a phone number.
• 40:51
  SPEAKER_06: And our wonderful April Wilburn will probably be the one of the ladies that answers this phone.
• 40:59
  SPEAKER_06: 910-747-4000.
• 41:03
  SPEAKER_06: Please share with all your friends.
• 41:06
  SPEAKER_06: That's how we got the numbers we have now.
• 41:09
  SPEAKER_06: Remember to like and review and share with everyone.
• 41:13
  SPEAKER_06: And we all thank each and every one of you for tuning in and spreading the word about Towing News Now Network.
• 41:23
  SPEAKER_06: And I I can't thank you guys enough.
• 41:25
  SPEAKER_06: This has grown, and um, it's really the right way.
• 41:30
  SPEAKER_06: It comes from the number one studio, sewing equipment direct.com studios.
• 41:38
  SPEAKER_06: And let me, without further ado, April, if you're ready, I'll pass it on to you.
• 41:44
  SPEAKER_03: I'm ready.
• 41:45
  SPEAKER_03: I'm ready.
• 41:45
  SPEAKER_03: I've got one more technical question to ask, and then DJ, I know that you have something to a ask after that.
• 41:50
  SPEAKER_03: But here's my question.
• 41:51
  SPEAKER_09: Okay.
• 41:53
  SPEAKER_03: Marcus, is how how is your accuracy tested?
• 41:59
  SPEAKER_03: And do you have independent um independent accuracy testers for that too?
• 42:05
  SPEAKER_09: April.
• 42:06
  SPEAKER_11: That is a great question.
• 42:08
  SPEAKER_11: Um our accuracy currently sits around 98%.
• 42:13
  SPEAKER_11: Um we test that uh manually here at Parkva.
• 42:18
  SPEAKER_11: And how we do that is we look at all the reads that we are ingesting, um, and then we look at the bad reads that we're getting, ones that have stumped our system.
• 42:29
  SPEAKER_11: Uh, and we replicate those and we'll go through those one by one, and we kind of train the system.
• 42:35
  SPEAKER_11: So we'll manually look at it and say, that's actually an A, that's actually a B, or whatever it is.
• 42:43
  SPEAKER_11: And the system learns from that, and it gets better.
• 42:45
  SPEAKER_11: The more reads we get, the better it gets.
• 42:48
  SPEAKER_11: And this is 98% over millions of reads have you.
• 42:53
  SPEAKER_11: Um, so there's a process that our engineering and development team uh that are that they do to uh keep the accuracy up and further drive driving it.
• 43:03
  SPEAKER_11: I know right now the thing that we are really celebrating is a 99% accuracy on the uh parallel parking plates, which are notoriously hard.
• 43:16
  SPEAKER_11: So we've spent some time just tilting license plates in the image view at very, very extreme angles and lighting conditions and weather conditions, and training our systems to be able to accept those because we have we have our cameras in Miami, we have our cameras in Chicago, we have our cameras in Seattle, Washington, and everywhere else in between.
• 43:40
  SPEAKER_11: And so we need to be performing in all of those environments for our users.
• 43:47
  SPEAKER_03: I always say you can learn as much from what mistaken quotes or errors as you can in your successes too.
• 43:54
  SPEAKER_03: When you overcome when you um when you overcome what is wrong with something There's a lesson learned from that.
• 44:02
  SPEAKER_11: Absolutely.
• 44:03
  SPEAKER_11: Absolutely.
• 44:04
  SPEAKER_11: And you know, sometimes when things go wrong, it's an opportunity versus you know something to derail you.
• 44:11
  SPEAKER_11: And that's kind of our approach.
• 44:14
  SPEAKER_11: Look, we're a business, we're driven by people just like anywhere, anywhere else, right?
• 44:19
  SPEAKER_11: And and there's going to be times where we don't quite hit our mark.
• 44:23
  SPEAKER_11: And the thing that we do is we take that, we take it back to our office, we ask ourselves, what can we do better?
• 44:29
  SPEAKER_11: How can we how can we fix that?
• 44:31
  SPEAKER_11: We work with who uh our users that are reporting whatever challenge they're having, and we improve and move on for it.
• 44:39
  SPEAKER_11: And uh that's how we've operated for years, and that's why we're growing to be uh the number one in this space.
• 44:47
  SPEAKER_03: All right, DJ, I think you've got a good question.
• 44:50
  SPEAKER_06: Yeah, I well, I got a question for our friend Marcus.
• 44:53
  SPEAKER_06: Marcus, we we have a lot of listeners that are private property towing, but we have a lot of listeners that during the football season, these people are contracted to go around and do all the high school stadiums, all the college stadiums.
• 45:17
  SPEAKER_06: Is it a space where somebody could actually go and use the equipment?
• 45:24
  SPEAKER_06: How is it that they could add on?
• 45:26
  SPEAKER_06: See, because I look at it as an add-on to their business.
• 45:31
  SPEAKER_06: You know, this is like another division.
• 45:35
  SPEAKER_11: Oh yeah.
• 45:36
  SPEAKER_11: Oh yeah.
• 45:37
  SPEAKER_11: Um we have plenty of uh educational campuses and you know the stadiums that tag onto those.
• 45:44
  SPEAKER_11: Um and our our users who are are controlling those grounds.
• 45:48
  SPEAKER_11: Um to to become a park emboss user is really simple.
• 45:55
  SPEAKER_11: Uh one of our requirements when we built this thing out was easy onboarding.
• 46:01
  SPEAKER_11: And what that means is not just how much training your driver has to go through or what equipment you got to install in your vehicle, but doing that in like a process where you can essentially hire someone this morning, put the equipment on the car in about an hour, and send them on patrol tonight and have them do it confidently at a high accuracy rating, and be able to deploy them onto a uh a stadium grounds in the middle of a football game and do it confidently across thousands of plates.
• 46:35
  SPEAKER_11: Um, to become a Parkva user, it's really simple.
• 46:38
  SPEAKER_11: Just go to our website, it's www.parkva.com, book yourself a demo, let us show us, let us show you the best path forward for your specific use case, and uh we can get a system to you in about four or five days.
• 46:54
  SPEAKER_11: It takes about an hour to install, and you'll be using it the night you get it.
• 47:00
  SPEAKER_09: Fantastic.
• 47:01
  SPEAKER_09: Go ahead, Wes.
• 47:02
  SPEAKER_08: I'm a little unclear here.
• 47:06
  SPEAKER_08: Um you're reading the license plate looking for an expired license plate, repo.
• 47:14
  SPEAKER_11: It really depends on the property and and what that property's needs are.
• 47:18
  SPEAKER_11: So some some properties have paid apart, right?
• 47:22
  SPEAKER_11: So you will put your own parking signs up.
• 47:25
  SPEAKER_11: You can design your signs in the parking in your Parkva uh login.
• 47:31
  SPEAKER_11: Um there's a space for you to customize signage.
• 47:35
  SPEAKER_11: You can create zones on a property, you can create multiple pricing in those zones, you can create permits for zones, permits for pricing, whatever the needs are.
• 47:47
  SPEAKER_08: That would be what the property owner would do, correct?
• 47:52
  SPEAKER_11: That would be the property owner's request, and that is what the operator of Parkville, which would be a tow operator or an enforcement, would set up for that property.
• 48:03
  SPEAKER_08: So I have a apartment house.
• 48:06
  SPEAKER_08: Got 500 units um that we patrol on foot now looking for their parking sticker.
• 48:14
  SPEAKER_11: I'm sorry.
• 48:16
  SPEAKER_08: I I don't I I I actually have not done it since the 1990s, but uh I'm sorry.
• 48:26
  SPEAKER_08: That's a good answer.
• 48:30
  SPEAKER_08: People out there listening probably still in that position.
• 48:33
  SPEAKER_08: So just bear with me for a second.
• 48:35
  SPEAKER_08: Um I got countless on the feet, I I buy two pairs of shoes every year.
• 48:39
  SPEAKER_08: But I'm walking out, that's what I say, if I'm in a unit in the park or not.
• 48:44
  SPEAKER_07: Yeah.
• 48:45
  SPEAKER_08: Would the apartment house contract with you, have tag numbers registered through them?
• 48:55
  SPEAKER_08: And the reader would how how does that work?
• 48:59
  SPEAKER_11: Yeah, that's let's talk, let's talk about it.
• 49:00
  SPEAKER_11: Yeah.
• 49:01
  SPEAKER_11: Um, so uh to answer your question in short, yes, we will contract directly with the property.
• 49:08
  SPEAKER_11: Primarily, we contract with the tow and patrol operators who are servicing those communities.
• 49:15
  SPEAKER_11: Those communities say, Hey, Mr.
• 49:17
  SPEAKER_11: Operator, I got calluses on my feet, we've got 500 units, and I gotta walk this thing every day, and I don't want to do it anymore.
• 49:25
  SPEAKER_11: Uh take this, take this problem away from me, sir, ma'am, whoever you are.
• 49:30
  SPEAKER_11: Um, they say, Great, uh, we've got this amazing system called Parkfa.
• 49:34
  SPEAKER_11: Uh, what are your parking rules?
• 49:36
  SPEAKER_11: That community tells them the parking rules, and we put it into their that property's account on Parkfa.
• 49:42
  SPEAKER_11: And they say, Uh, when do you want us to tow a car?
• 49:46
  SPEAKER_11: And the property tells them, and we put it into the settings of that count, and that's it.
• 49:53
  SPEAKER_11: Uh, that driver, that operator goes out at night, he looks at his tablet as he's driving past cars, and it's going to tell him right then and there, hey, this guy doesn't belong here because wrong permit, because he didn't pay, because he's in the wrong zone.
• 50:12
  SPEAKER_11: However, that community is set up, um, we communicate, we communicate to that driver seamlessly why a vehicle should or should not be there and what they need to do about it.
• 50:29
  SPEAKER_08: So when a telling operator teams up with you, it's it's bringing a whole team with them to service this customer.
• 50:37
  SPEAKER_11: Is that uh typically, yeah.
• 50:39
  SPEAKER_11: So uh an operator will contact us and say, hey, we've got uh uh a book of business, uh, you know, 10 properties, or maybe we just want to try it out on one property, whatever it may be.
• 50:53
  SPEAKER_11: Generally, uh once they go through the demo, they're all in and uh we'll roll over their operations into our system and we go through an onboarding process, right?
• 51:04
  SPEAKER_11: So if there's permits in place, um, we can accept any sort of document to ingest into our system that would register those vehicles seamlessly.
• 51:15
  SPEAKER_11: If your community requires residents to register their vehicles, uh we have it set up where those residents uh can just scan a QR code or follow a link, and the burden is on them to register for vehicles.
• 51:30
  SPEAKER_11: So there really is no slice of the pie uh per se as far as parking challenges, strategy, uh restrictions that we don't have a solution for.
• 51:44
  SPEAKER_10: Um anything you'd like to add uh to this very informative interview you you've just given us?
• 51:58
  SPEAKER_11: Uh no, if you're not using Parkville, you're losing money.
• 52:01
  SPEAKER_11: Period.
• 52:02
  SPEAKER_11: Uh go to our website, set up a demo, and um w we will we will put our money where our mouth is, get yourself a 30-day free trial and see for yourself.
• 52:14
  SPEAKER_08: They should know you'd have heard about it on the podcast, shouldn't they?
• 52:17
  SPEAKER_11: Mm-hmm.
• 52:22
  SPEAKER_08: I love their self-promotion.
• 52:25
  SPEAKER_08: And and what is the website they can go to for your product?
• 52:28
  SPEAKER_11: It's parkva.com, P-A-R-VA.
• 52:33
  SPEAKER_11: And for the listeners out there, that was born from parking video analytics.
• 52:41
  SPEAKER_09: Oh, that's how it comes.
• 52:45
  SPEAKER_08: Awesome.
• 52:46
  SPEAKER_08: Well, Marcus, we can't thank you enough.
• 52:49
  SPEAKER_11: And um it was a pleasure and and an honor.
• 52:53
  SPEAKER_11: Uh again, you guys have done a great job.
• 52:55
  SPEAKER_11: I really, I really um just appreciate the kind words that that you've shared about Parkva and myself, and um just what you guys have built and also meeting the tow doctor.
• 53:08
  SPEAKER_06: You got it.
• 53:09
  SPEAKER_06: And I too, thank you for your service, Marcus.
• 53:13
  SPEAKER_06: Thank you.
• 53:14
  SPEAKER_11: My pleasure.
• 53:14
  SPEAKER_11: My pleasure, my duty.
• 53:16
  SPEAKER_08: And and I do want to say we'll give a shout-out to Jason Harris again, Henry Henry Restler, Virginia.
• 53:22
  SPEAKER_08: The best stone cold salesperson I've ever seen in my life.
• 53:26
  SPEAKER_08: I've known him for a while.
• 53:27
  SPEAKER_11: He's good, isn't he?
• 53:29
  SPEAKER_11: He's really good.
• 53:30
  SPEAKER_11: He sales parts, but better than we do sometimes.
• 53:33
  SPEAKER_08: He is uh absolutely when he believes in something, he is the best stone cold salesman, and I don't mean that in a bad way.
• 53:41
  SPEAKER_08: I mean that in a good way.
• 53:43
  SPEAKER_11: He is a great guy.
• 53:44
  SPEAKER_11: He is a great guy.
• 53:45
  SPEAKER_11: His he wears his heart on his shirt and he just wants the death outcome for his properties, and I have nothing but love for that.