Built to Perform with James Hallworth – Ep.1: Ben Cross on Creative Solutions in Real Estate
In this episode of the Built to Perform podcast, host James Hallworth interviews Ben Cross, a creative problem solver and development manager. Ben discusses his career transition from a failed architect to a client-side developer, focusing on reinvigorating existing assets for both overseas funds and UK landlords. The conversation covers the importance of balancing technical expertise with financial acumen, the challenges of making the switch from consultancy to decision-making, and the concept of 'expert generalism.' Ben emphasizes the need for creative solutions in real estate development…
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