E24: "It was a now or never moment" with Whitney Bromberg-Hawkings, Founder of FLOWERBX

Bump to Business Owner · Feb 1, 2024 · 48m

After nearly 20 years as Tom Ford's right hand woman, Whitney Bromberg-Hawkings went on maternity leave with her third child, and knew she was never going back.

Mat leave was a now or never moment, Whitney knew that the nascent FLOWERBX, set up 7 months before, was a good idea, but she needed to commit. And she never looked back.

There is some real honesty from Whitney in this conversation, what it was like being a young mother working in the fashion industry, 'hide the baby, lose the weight', and how difficult it has been creating a business since 2016 amongst Brexit, Covid, inflation and…