#15 "I built THEIR brand with my BLOOD & SWEAT - But they tried to sue" - With Selina Chew
The conversation with Dr. Selina Chew revolves around the journey of transitioning from a franchise to an independent brand. It explores the challenges, realizations, and strategic decisions involved in building and owning a brand. The key takeaways highlight the risks of building a brand on someone else's equity and the importance of careful planning and execution when transitioning to an independent brand.
Takeaways
Building a brand on someone else's equity can lead to loss of control and potential risks.
Transitioning from a franchise to an independent brand requires careful planning and…
The skinny
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