Latest / The Thought Leader Revolution Podcast / EP784: Jeff Kruszyna - A Bold Stand For Freedom

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EP784: Jeff Kruszyna - A Bold Stand For Freedom · The Thought Leader Revolution Podcast

• 0:03
  Jeff Kruszyna: It net $50,000 above and beyond that initial $25,000 investment.
• 0:09
  Jeff Kruszyna: So needless to say,
• 0:11
  Jeff Kruszyna: for my 20 plus year career,
• 0:12
  Jeff Kruszyna: direct mail has been quote unquote dying.
• 0:15
  Jeff Kruszyna: I'll say it's not.
• 0:20
  Welcome to the Thought Leader Revolution with Nicky Billou.
• 0:24
  Join the revolution.
• 0:25
  There's never been a better time in history to speak your truth, find your freedom,
• 0:30
  and make your fortune.
• 0:31
  Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven-figure practice.
• 0:38
  This
• 0:38
  episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.
• 0:48
  Nicky Billou: Welcome
• 0:48
  Nicky Billou: to another exciting episode of the podcast,
• 0:50
  Nicky Billou: The Thought Leader Revolution.
• 0:51
  Nicky Billou: I'm
• 0:51
  Nicky Billou: your host, Nicky Ballou. I'm bored, and we have an exciting guest lined up for you today.
• 0:55
  Nicky Billou: Today's guest is a true thought leader when it comes to direct mail,
• 1:00
  Nicky Billou: good old-fashioned fundraising.
• 1:03
  Nicky Billou: He helps fund major,
• 1:05
  Nicky Billou: worthwhile,
• 1:07
  Nicky Billou: political,
• 1:09
  Nicky Billou: and charitable causes.
• 1:11
  Nicky Billou: He is a brother from another mother.
• 1:13
  Nicky Billou: I am speaking,
• 1:13
  Nicky Billou: of course, of none other than the one,
• 1:15
  Nicky Billou: the only,
• 1:16
  Nicky Billou: the legendary,
• 1:16
  Nicky Billou: Jeff Coginia.
• 1:18
  Nicky Billou: Welcome to the show, Jeff.
• 1:19
  Jeff Kruszyna: Thank you for having me, Nicky.
• 1:21
  Jeff Kruszyna: Wonderful to be on the Thought Leader Revolution.
• 1:23
  Jeff Kruszyna: Been a long-time listener,
• 1:25
  Jeff Kruszyna: first-time guest.
• 1:27
  Jeff Kruszyna: So looking forward to a great conversation.
• 1:29
  Nicky Billou: So,
• 1:30
  Nicky Billou: brother,
• 1:31
  Nicky Billou: tell us your backstory.
• 1:32
  Nicky Billou: How'd you get to be the great Jeff Croschina?
• 1:36
  Jeff Kruszyna: Sure,
• 1:37
  Jeff Kruszyna: the old origin story.
• 1:39
  Jeff Kruszyna: Yeah,
• 1:41
  Jeff Kruszyna: really,
• 1:41
  Jeff Kruszyna: it all started while I was a college student at SUNY Stony Brook,
• 1:45
  Jeff Kruszyna: walking from class to class one day,
• 1:47
  Jeff Kruszyna: and all of a sudden my fellow students kind of talking anxiously
• 1:53
  Jeff Kruszyna: know what was going on.
• 1:54
  Jeff Kruszyna: I turned to someone asked,
• 1:57
  Jeff Kruszyna: you know,
• 1:58
  Jeff Kruszyna: what,
• 1:58
  Jeff Kruszyna: what's going on? Because everyone
• 2:00
  Jeff Kruszyna: seems worried.
• 2:01
  Jeff Kruszyna: And that's,
• 2:02
  Jeff Kruszyna: that's the first time I heard the news that a plane hit one of the Twin
• 2:06
  Jeff Kruszyna: Towers.
• 2:07
  Jeff Kruszyna: So ran to,
• 2:08
  Jeff Kruszyna: ran to the nearest,
• 2:09
  Jeff Kruszyna: you know,
• 2:10
  Jeff Kruszyna: TV and the Student Activity Center and, and
• 2:13
  Jeff Kruszyna: proceeded to watch the events unfold,
• 2:17
  Jeff Kruszyna: watching the second plane at the second tower,
• 2:19
  Jeff Kruszyna: the Pentagon
• 2:20
  Jeff Kruszyna: on getting hit.
• 2:21
  Jeff Kruszyna: And that's really what galvanized me. At that point, I was studying computer science
• 2:28
  Jeff Kruszyna: and it was right then in that moment that I knew I couldn't, that just wasn't going to be
• 2:35
  Jeff Kruszyna: fulfilling. I needed to do something about it.
• 2:37
  Jeff Kruszyna: So pretty quickly changed my major to political
• 2:41
  Jeff Kruszyna: science.
• 2:42
  Jeff Kruszyna: And,
• 2:43
  Jeff Kruszyna: you know, that took me down this road to honing my skills in the world of political
• 2:50
  Jeff Kruszyna: which I've now proud to say that I've raised over $100 million for America First campaigns,
• 2:58
  Jeff Kruszyna: candidates,
• 2:59
  Jeff Kruszyna: organizations,
• 3:00
  Jeff Kruszyna: Christian charities,
• 3:01
  Jeff Kruszyna: veteran groups,
• 3:02
  Jeff Kruszyna: you name it,
• 3:03
  Jeff Kruszyna: through good old
• 3:04
  Jeff Kruszyna: fashioned postal mail in your physical mailbox.
• 3:08
  Jeff Kruszyna: Not email,
• 3:09
  Jeff Kruszyna: not text,
• 3:10
  Jeff Kruszyna: although those are great
• 3:11
  Jeff Kruszyna: and have friends that do it.
• 3:13
  Jeff Kruszyna: The gold standard is still through good old fashioned postal mail.
• 3:17
  Jeff Kruszyna: But yeah,
• 3:18
  Jeff Kruszyna: that was kind of how it all started for me was 9-11 as a college student to fast forward 25 years and here we are sitting and chatting.
• 3:29
  Nicky Billou: That's wild.
• 3:30
  Nicky Billou: That's crazy.
• 3:31
  Nicky Billou: I remember where I was when the planes hit.
• 3:35
  Nicky Billou: I was in the gym and there was a,
• 3:39
  Nicky Billou: I belonged to like the hoity-toity section of the gym at the time,
• 3:44
  Nicky Billou: which I'm not in one of those anymore.
• 3:45
  Nicky Billou: but they had TVs and they had stationary bikes.
• 3:50
  Nicky Billou: So I was riding a stationary bike and the TV was on.
• 3:52
  Nicky Billou: I just saw the plane crash in the building. I'm like,
• 3:54
  Nicky Billou: Holy crap.
• 3:55
  Nicky Billou: Did that just happen? And then moments later,
• 3:58
  Nicky Billou: another plane crashed in the other building. I'm going, that was on purpose.
• 4:00
  Nicky Billou: First one you thought that could have been maybe an accident,
• 4:03
  Nicky Billou: but the second one was that was on purpose.
• 4:05
  Nicky Billou: And then,
• 4:06
  Nicky Billou: you know,
• 4:06
  Nicky Billou: heard about the plane that crashed in the Pentagon and the other one that,
• 4:11
  Nicky Billou: that crashed in that field in Pennsylvania.
• 4:14
  Nicky Billou: And then Todd Beamer and Let's Roll,
• 4:17
  Nicky Billou: all of that.
• 4:18
  Nicky Billou: And, you know,
• 4:19
  Nicky Billou: it galvanized an awakening in myself.
• 4:22
  Nicky Billou: Like,
• 4:22
  Nicky Billou: hey,
• 4:23
  Nicky Billou: we got to stop these fuckers.
• 4:24
  Nicky Billou: They're the enemies of all that's good and right in the world.
• 4:28
  Nicky Billou: So good on you for doing that.
• 4:31
  Nicky Billou: How did that take you to direct mail?
• 4:36
  Nicky Billou: Sure.
• 4:36
  Nicky Billou: Postal service fundraising.
• 4:38
  Jeff Kruszyna: Yeah.
• 4:39
  Jeff Kruszyna: So I had gotten involved locally with Republican campaigns and got connected to Young America's
• 4:49
  Jeff Kruszyna: Foundation,
• 4:49
  Jeff Kruszyna: which actually still happens to be a client to this day.
• 4:52
  Jeff Kruszyna: And they were,
• 4:55
  Jeff Kruszyna: you know, what turning point is to folks these days,
• 5:00
  Jeff Kruszyna: they were to me back
• 5:02
  Jeff Kruszyna: then, they had rescued Ronald Reagan's ranch out in California.
• 5:06
  Jeff Kruszyna: And they hosted college speakers on college campuses.
• 5:11
  Jeff Kruszyna: And that really got me ingrained into the kind of conservative movement here.
• 5:15
  Jeff Kruszyna: I know you're up in our 51st state of Canada.
• 5:20
  Jeff Kruszyna: But here in the States,
• 5:21
  Jeff Kruszyna: love Ronald Reagan and obviously our fearless president,
• 5:25
  Jeff Kruszyna: Donald Trump now.
• 5:27
  Jeff Kruszyna: But it was through that exposure and that connection to Young America's Foundation that led me to my first job in the Washington, D.C.
• 5:36
  Jeff Kruszyna: area,
• 5:37
  Jeff Kruszyna: doing what it is that I've spent the last 20 years perfecting.
• 5:44
  Jeff Kruszyna: And that's direct mail fundraising.
• 5:46
  Nicky Billou: So,
• 5:47
  Nicky Billou: OK,
• 5:48
  Nicky Billou: tell me about your first client.
• 5:50
  Jeff Kruszyna: Sure.
• 5:51
  Jeff Kruszyna: My first client was a conservative advocacy organization that was at that time was helping two Border Patrol agents.
• 6:02
  Jeff Kruszyna: Weird how history has a way of repeating itself.
• 6:06
  Jeff Kruszyna: But this was during the first or George W.
• 6:11
  Jeff Kruszyna: Bush's administration.
• 6:13
  Jeff Kruszyna: And strangely enough,
• 6:15
  Jeff Kruszyna: it was two Hispanic Border Patrol agents that were apprehending a known drug smuggler.
• 6:21
  Jeff Kruszyna: And our government actually at that point,
• 6:24
  Jeff Kruszyna: even with the Republican administration,
• 6:25
  Jeff Kruszyna: decided to prosecute the Border Patrol agents.
• 6:30
  Jeff Kruszyna: So it turned it turned into a fundraising campaign to help with their legal defense and support them as our weaponized federal government was going after them for doing their jobs,
• 6:42
  Jeff Kruszyna: for apprehending a career criminal drug smuggler.
• 6:48
  Jeff Kruszyna: And,
• 6:49
  Jeff Kruszyna: you know, to this day,
• 6:50
  Jeff Kruszyna: obviously,
• 6:50
  Jeff Kruszyna: we're,
• 6:51
  Jeff Kruszyna: you know, working with organizations that are active,
• 6:55
  Jeff Kruszyna: you know, supporting our ICE agents and supporting,
• 6:58
  Jeff Kruszyna: you know, President Trump's America first border security agenda.
• 7:02
  Jeff Kruszyna: And yeah,
• 7:03
  Jeff Kruszyna: early on.
• 7:03
  Nicky Billou: What happened to those two Border Patrol agents?
• 7:06
  Jeff Kruszyna: So at the end of George W. Bush's presidency,
• 7:10
  Jeff Kruszyna: he ended up commuting their sentence to time served.
• 7:13
  Jeff Kruszyna: So they weren't fully pardoned, but they were at least released from prison.
• 7:18
  Jeff Kruszyna: um they were i mean just it was it was an awful situation for both of them they were put in
• 7:24
  Jeff Kruszyna: solitary confinement for their own safety because uh gangs of illegals that were in the same prisons
• 7:31
  Jeff Kruszyna: uh were targeting them as as uh you know hispanic border patrol agents uh so you know both both
• 7:40
  Jeff Kruszyna: individual both both agents were in solitary for almost two years apiece and away from their
• 7:46
  Jeff Kruszyna: families.
• 7:47
  Jeff Kruszyna: They had young families.
• 7:48
  Jeff Kruszyna: So we were doing all sorts of,
• 7:49
  Jeff Kruszyna: you know, Father's Day cards,
• 7:51
  Jeff Kruszyna: helping with,
• 7:52
  Jeff Kruszyna: you know, the needs of their young families and everything like that.
• 7:56
  Jeff Kruszyna: So
• 7:57
  Jeff Kruszyna: that really hit home for me,
• 7:58
  Jeff Kruszyna: especially when one of the agents actually sent a letter back to my
• 8:05
  Jeff Kruszyna: client that I'm going to paraphrase,
• 8:08
  Jeff Kruszyna: but basically said,
• 8:09
  Jeff Kruszyna: you know, thanks to the grace of God and
• 8:12
  Jeff Kruszyna: organizations such as yours, we're going to persevere and get through this season.
• 8:16
  Jeff Kruszyna: And I remember having a photocopy of that letter, like I put it on my fridge in my first apartment
• 8:21
  Jeff Kruszyna: in the DC area here.
• 8:23
  Jeff Kruszyna: And that hit home that it's not just words on a piece of paper that I'm
• 8:28
  Jeff Kruszyna: crafting.
• 8:29
  Jeff Kruszyna: It's having a tangible impact on the people we're talking about.
• 8:34
  Jeff Kruszyna: It's telling their
• 8:35
  Jeff Kruszyna: story, but also,
• 8:36
  Jeff Kruszyna: you know,
• 8:37
  Jeff Kruszyna: helping them and giving them that,
• 8:39
  Jeff Kruszyna: you know,
• 8:40
  Jeff Kruszyna: encouraging words
• 8:42
  Jeff Kruszyna: from thousands upon thousands of patriotic Americans that support them.
• 8:47
  Jeff Kruszyna: And,
• 8:47
  Jeff Kruszyna: you know, we're able to finally,
• 8:50
  Jeff Kruszyna: you know, put the pressure on the Bush White House
• 8:53
  Jeff Kruszyna: to do the right thing and get them out of prison on his last day in office.
• 9:00
  Nicky Billou: Wow.
• 9:01
  Nicky Billou: That's a hell of a story.
• 9:06
  Nicky Billou: so jeff tell me a story about one of your clients who was a political candidate
• 9:14
  Nicky Billou: and maybe tell me the story from the point of view of maybe some people around them said no no no
• 9:20
  Nicky Billou: you know you don't need to deal with this direct mail crap you know everything's gone digital and
• 9:24
  Nicky Billou: you were able to persuade him otherwise and it turned out to be pretty decisive tell me that story
• 9:28
  Jeff Kruszyna: Sure. I've got several of those because that's a common objection that we hear all the time is that direct mail is expensive,
• 9:39
  Jeff Kruszyna: but the quality of donor far surpasses what you're going to get through any other channel.
• 9:45
  Jeff Kruszyna: So in fact,
• 9:45
  Jeff Kruszyna: we had a campaign client actually running a cycle that was skeptical at first.
• 9:53
  Jeff Kruszyna: We sat down,
• 9:54
  Jeff Kruszyna: went through kind of the basics of what our message would be, how we're going to target it.
• 10:00
  Jeff Kruszyna: And he gave me one chance,
• 10:04
  Jeff Kruszyna: like,
• 10:05
  Jeff Kruszyna: okay,
• 10:05
  Jeff Kruszyna: you can do one mailing.
• 10:06
  Jeff Kruszyna: If it does well, we're going to roll this out because you'll prove me wrong that direct mail is not worth it.
• 10:13
  Jeff Kruszyna: And so I'm like, all right, well,
• 10:15
  Jeff Kruszyna: best foot forward. We're going to we're going to craft,
• 10:17
  Jeff Kruszyna: you know,
• 10:17
  Jeff Kruszyna: the most powerful pitch.
• 10:19
  Jeff Kruszyna: The gold standard of pitches.
• 10:21
  Nicky Billou: Yeah.
• 10:22
  Jeff Kruszyna: Yeah.
• 10:23
  Jeff Kruszyna: Knowing exactly his background,
• 10:25
  Jeff Kruszyna: exactly the dynamic of the race.
• 10:27
  Jeff Kruszyna: It was an open seat Republican primary.
• 10:30
  Jeff Kruszyna: You know, the race was to replace a Republican that was stepping aside.
• 10:37
  Jeff Kruszyna: So the primary is the is the is the show is basically the show.
• 10:42
  Nicky Billou: Sure.
• 10:42
  Jeff Kruszyna: And yeah, so we got to work.
• 10:45
  Jeff Kruszyna: I personally crafted the appeal,
• 10:48
  Jeff Kruszyna: worked with my great team of audience builders
• 10:51
  Jeff Kruszyna: and top tier production folks to get the best prices
• 10:55
  Jeff Kruszyna: and target the right audience.
• 10:58
  Jeff Kruszyna: With an initial investment around $25,000 all in
• 11:01
  Jeff Kruszyna: that includes everything from the stamp to the envelope,
• 11:05
  Jeff Kruszyna: paper,
• 11:06
  Jeff Kruszyna: our creative management fee structure,
• 11:09
  Jeff Kruszyna: mailed it out.
• 11:11
  Jeff Kruszyna: And about a month later,
• 11:13
  Jeff Kruszyna: it's already brought in and it's still actually coming in.
• 11:15
  Jeff Kruszyna: We've grossed over seventy five thousand dollars.
• 11:18
  Jeff Kruszyna: So it net fifty thousand dollars above and beyond that initial twenty five thousand dollar investment.
• 11:25
  Jeff Kruszyna: So needless to say, hey, you know, we're off to the races,
• 11:28
  Jeff Kruszyna: you know,
• 11:28
  Jeff Kruszyna: proved another skeptic wrong.
• 11:31
  Jeff Kruszyna: That's,
• 11:32
  Jeff Kruszyna: you know, direct mail,
• 11:33
  Jeff Kruszyna: as I like to say,
• 11:34
  Jeff Kruszyna: you know, everyone for my 20 plus year career,
• 11:37
  Jeff Kruszyna: you know, direct mail has been,
• 11:38
  Jeff Kruszyna: quote unquote,
• 11:39
  Jeff Kruszyna: dying.
• 11:40
  Jeff Kruszyna: all say it's not.
• 11:42
  Jeff Kruszyna: And that story of a recent campaign working on still to this day is doing
• 11:47
  Jeff Kruszyna: gangbusters because the folks that we talk to and our compelling copy breaks through the noise.
• 11:54
  Jeff Kruszyna: There's no big tech censorship on good old fashioned physical management.
• 11:59
  Nicky Billou: No big tech censorship.
• 12:00
  Nicky Billou: That's a powerful point. Say more about that.
• 12:03
  Jeff Kruszyna: Yeah.
• 12:04
  Jeff Kruszyna: So,
• 12:05
  Jeff Kruszyna: so much of it came to light during,
• 12:07
  Jeff Kruszyna: during the COVID time, whether,
• 12:09
  Jeff Kruszyna: you know, up, up your way with the, the, the truckers and what the Trudeau government was able to do there or,
• 12:19
  Jeff Kruszyna: you know, here in the States,
• 12:20
  Jeff Kruszyna: whether it was,
• 12:21
  Jeff Kruszyna: you know, the laptop from hell or any of the shadow banning of conservatives across the media.
• 12:28
  Jeff Kruszyna: And I've seen it,
• 12:29
  Jeff Kruszyna: you know, up up front and personal with with clients,
• 12:33
  Jeff Kruszyna: you know, getting their,
• 12:35
  Jeff Kruszyna: you know,
• 12:35
  Jeff Kruszyna: YouTube pages taken down their Facebook shadow banning,
• 12:39
  Jeff Kruszyna: all that kind of stuff.
• 12:41
  Jeff Kruszyna: And,
• 12:42
  Jeff Kruszyna: you know,
• 12:42
  Jeff Kruszyna: yes, it seems like Mark Zuckerberg right now is is maybe,
• 12:47
  Jeff Kruszyna: you know, warming up to the MAGA MAGA crowd.
• 12:50
  Jeff Kruszyna: But you can never obviously trust any any gatekeeper,
• 12:55
  Jeff Kruszyna: no matter,
• 12:56
  Jeff Kruszyna: you know,
• 12:57
  Jeff Kruszyna: what what they're trying to do.
• 12:59
  Jeff Kruszyna: So and that's really how direct mail got its start was to bypass the bias of the liberal media when there were just three three TV stations.
• 13:10
  Jeff Kruszyna: And it's true to this day, whether it's, you know,
• 13:13
  Jeff Kruszyna: social media,
• 13:14
  Jeff Kruszyna: email,
• 13:15
  Jeff Kruszyna: texting,
• 13:16
  Jeff Kruszyna: you know,
• 13:18
  Jeff Kruszyna: there's more and more tech oligarch gatekeepers and good old fashioned,
• 13:26
  Jeff Kruszyna: you know, direct mail is the gold standard for every organization you can possibly think of.
• 13:33
  Jeff Kruszyna: We obviously specialize in the patriot economy, which I know you know a thing or two about,
• 13:38
  Jeff Kruszyna: as well as obviously the Republican political and conservative movement nonprofit side.
• 13:45
  Jeff Kruszyna: You know,
• 13:46
  Nicky Billou: this bypassing the tech censorship is a powerful,
• 13:52
  Nicky Billou: powerful selling point.
• 13:53
  Nicky Billou: I really like it.
• 13:54
  Nicky Billou: I think it's really good.
• 13:55
  Nicky Billou: Tell me another story,
• 13:56
  Nicky Billou: if you wouldn't mind,
• 13:57
  Nicky Billou: Jeff, about maybe a client or a political
• 14:02
  Nicky Billou: candidate that maybe was skeptical,
• 14:04
  Nicky Billou: but you actually pulled their irons out of the fire.
• 14:07
  Nicky Billou: Like you made them so much money with this that the other methods they were using were
• 14:12
  Nicky Billou: not doing quite as well.
• 14:14
  Nicky Billou: And that this actually was decisive in the in the in the election campaign.
• 14:19
  Nicky Billou: Tell me one of those stories.
• 14:20
  Jeff Kruszyna: Sure.
• 14:21
  Jeff Kruszyna: I mean, there were there was a really well-known organization that I had worked with that one of these,
• 14:28
  Jeff Kruszyna: you know,
• 14:28
  Jeff Kruszyna: far left left wing.
• 14:31
  Jeff Kruszyna: Yeah, I'd call them a hate group.
• 14:34
  Jeff Kruszyna: But the Southern Poverty Law Center,
• 14:35
  Jeff Kruszyna: which is victorious for the SPLC is a hate group,
• 14:39
  Nicky Billou: period.
• 14:40
  Jeff Kruszyna: Yes. So they labeled my client a hate group. So they did a pressure campaign and got Visa and MasterCard to stop processing credit card contributions to them.
• 14:53
  Jeff Kruszyna: And had they not had a existing direct mail program going at the time where we were able to rush into action and give those donors an avenue to mail physical checks in and give that way,
• 15:12
  Jeff Kruszyna: it would have been game over for them in the short term.
• 15:16
  Jeff Kruszyna: Because just like that,
• 15:17
  Jeff Kruszyna: the ability to give online was shut off.
• 15:23
  Jeff Kruszyna: And so direct mail kind of saved the day was an insurance policy against the,
• 15:29
  Jeff Kruszyna: you know, the cancellation culture that,
• 15:31
  Jeff Kruszyna: you know,
• 15:32
  Jeff Kruszyna: still exists to this day.
• 15:33
  Jeff Kruszyna: I mean, the Southern Poverty Law Center is still out there targeting conservatives,
• 15:38
  Jeff Kruszyna: whether they're running for office or,
• 15:40
  Jeff Kruszyna: you know,
• 15:41
  Jeff Kruszyna: advocating for policies on Capitol Hill.
• 15:44
  Nicky Billou: Yeah, the SPLC is a hate group, and I think it's important that we push back against their hate very strongly.
• 15:52
  Nicky Billou: There was a time where they weren't a hate group. There was a time where they actually did good work. But unfortunately,
• 15:58
  Nicky Billou: the left's march through so many institutions has ruined those and corrupted those institutions. And the SPLC is one of them.
• 16:05
  Nicky Billou: And it's become one of the vilest, most vicious hate groups out there.
• 16:08
  Nicky Billou: And anyone knows about the SPLC listening to this,
• 16:12
  Nicky Billou: you guys need to put pressure on your representatives to do something about the SPLC and their hateful ways.
• 16:22
  Nicky Billou: They ought to be canceled as far as I'm concerned and not exist and not have a way to raise money and all that good stuff.
• 16:28
  Nicky Billou: So you kept the lights on for people that needed to have the lights on.
• 16:34
  Nicky Billou: So why is it that you believe postal mail works well for fundraising and is not going
• 16:41
  Nicky Billou: away anytime soon?
• 16:42
  Jeff Kruszyna: Sure.
• 16:44
  Jeff Kruszyna: I'd say the biggest reason is you cannot match the appointment viewing that is getting a
• 16:50
  Jeff Kruszyna: physical piece of mail where,
• 16:52
  Jeff Kruszyna: you know, you can,
• 16:53
  Jeff Kruszyna: you have a spam folder for your email.
• 16:55
  Jeff Kruszyna: I mean,
• 16:56
  Jeff Kruszyna: you probably have,
• 16:57
  Jeff Kruszyna: you know, in the half hour we've been chatting just now, you
• 17:00
  Jeff Kruszyna: probably have 200 emails in your inbox.
• 17:03
  Jeff Kruszyna: So whereas your mailbox,
• 17:07
  Jeff Kruszyna: you know, as costs have risen,
• 17:09
  Jeff Kruszyna: there's,
• 17:10
  Jeff Kruszyna: you know, less competition there.
• 17:12
  Jeff Kruszyna: But also you have to physically do something with that piece of mail.
• 17:17
  Jeff Kruszyna: Like,
• 17:18
  Jeff Kruszyna: again,
• 17:18
  Jeff Kruszyna: the challenge that me and my team face and we've continually testing and fine tuning to get to trigger that,
• 17:29
  Jeff Kruszyna: hey,
• 17:29
  Jeff Kruszyna: I'm going to I'm going to sit down and open this and not, you know,
• 17:32
  Jeff Kruszyna: toss it in.
• 17:33
  Jeff Kruszyna: the garbage pail.
• 17:36
  Jeff Kruszyna: But the physical call to action there of, I've got to do something with this
• 17:43
  Jeff Kruszyna: tangible male.
• 17:44
  Jeff Kruszyna: And there's a lot more real estate to tell a story and compelling story that grips
• 17:49
  Jeff Kruszyna: people to action.
• 17:52
  Nicky Billou: 100% agree,
• 17:53
  Nicky Billou: bro.
• 17:54
  Nicky Billou: 100% agree.
• 17:56
  Nicky Billou: It's crazy.
• 17:57
  Nicky Billou: It's absolutely crazy as far as I'm
• 18:00
  Nicky Billou: concerned.
• 18:01
  Nicky Billou: So if people want to are listening to this and they maybe have a cause or something that
• 18:08
  Nicky Billou: they want to do something with to raise money, or maybe they know a candidate or whatever,
• 18:13
  Nicky Billou: what's the best way for them to get ahold of you?
• 18:15
  Jeff Kruszyna: Sure.
• 18:16
  Jeff Kruszyna: Uh,
• 18:17
  Jeff Kruszyna: to the two easiest places are jmkvictory.com
• 18:20
  Jeff Kruszyna: or my beautiful Polish last name of Krujina.
• 18:25
  Jeff Kruszyna: I went and got the URL getjeffk.com.
• 18:31
  Jeff Kruszyna: So you can go ahead and just go on there
• 18:33
  Jeff Kruszyna: and book a call with me.
• 18:36
  Jeff Kruszyna: Happy to,
• 18:38
  Jeff Kruszyna: any listener of yours can go there now
• 18:42
  Jeff Kruszyna: and grab a 30 minute free strategy session with me
• 18:46
  Jeff Kruszyna: because I know you
• 18:47
  Jeff Kruszyna: and you're a freedom loving patriot up North.
• 18:51
  Jeff Kruszyna: doing the right thing.
• 18:52
  Jeff Kruszyna: And the folks that listen to you
• 18:55
  Jeff Kruszyna: and follow your thought leader revolution
• 18:58
  Jeff Kruszyna: are my kind of people.
• 19:00
  Jeff Kruszyna: So definitely hit up.
• 19:02
  Jeff Kruszyna: My company is JMK Victory.
• 19:05
  Jeff Kruszyna: And the easy URL to book a free strategy call with me
• 19:09
  Jeff Kruszyna: is getjeffk.com.
• 19:12
  Nicky Billou: I love it.
• 19:12
  Nicky Billou: I love it.
• 19:13
  Nicky Billou: We end off every show by asking you as our guest expert,
• 19:16
  Nicky Billou: what are your top three expert action steps?
• 19:19
  Nicky Billou: These are your three best pieces of advice for my listener to take on in their life and go to the next level.
• 19:27
  Nicky Billou: What say you?
• 19:28
  Jeff Kruszyna: So I'll go in this order.
• 19:32
  Jeff Kruszyna: I'd say always be learning.
• 19:34
  Jeff Kruszyna: So always be curious.
• 19:36
  Jeff Kruszyna: I have expertise in mail,
• 19:38
  Jeff Kruszyna: but it's always looking to improve.
• 19:43
  Jeff Kruszyna: So they always be curious, always be learning.
• 19:45
  Jeff Kruszyna: I'm going to steal from my friends or borrow from my friends at C12, which is a Christian business owner roundtable.
• 19:52
  Jeff Kruszyna: Their mantra is be the buffalo.
• 19:54
  Jeff Kruszyna: So the idea of a buffalo heads into the storm and doesn't cower.
• 20:02
  Jeff Kruszyna: So be bold and courageous.
• 20:05
  Jeff Kruszyna: And third and most importantly,
• 20:08
  Jeff Kruszyna: seek God.
• 20:10
  Jeff Kruszyna: Having,
• 20:11
  Jeff Kruszyna: you know,
• 20:12
  Jeff Kruszyna: my faith is what grounds me and what drives me to do what I do.
• 20:17
  Jeff Kruszyna: So I'd say,
• 20:18
  Jeff Kruszyna: you know, find a church,
• 20:19
  Jeff Kruszyna: find some godly men or women to surround yourself with.
• 20:23
  Jeff Kruszyna: And,
• 20:24
  Jeff Kruszyna: you know, he is the way.
• 20:26
  Nicky Billou: Amen.
• 20:26
  Nicky Billou: Beautifully put.
• 20:28
  Nicky Billou: Listener,
• 20:28
  Nicky Billou: Jeff Krasinian is the man.
• 20:30
  Nicky Billou: He's a true thought leader when it comes to direct mail,
• 20:33
  Nicky Billou: postal mail,
• 20:34
  Nicky Billou: fundraising for worthy causes and political candidates.
• 20:38
  Nicky Billou: If this is an area that's relevant to you in any way or of interest to you,
• 20:42
  Nicky Billou: check out his work.
• 20:44
  Nicky Billou: Get on a phone call with him.
• 20:46
  Nicky Billou: It's a good thing to learn about.
• 20:48
  Nicky Billou: Knowing how to raise money is good.
• 20:50
  Nicky Billou: Jeff, thanks for coming on the show, man.
• 20:52
  Nicky Billou: Real honor to have you here, man.
• 20:54
  Jeff Kruszyna: Thank you, Nicky.
• 20:54
  Jeff Kruszyna: As always,
• 20:55
  Jeff Kruszyna: if I could ever be a help to you or anyone,
• 20:57
  Jeff Kruszyna: any one of your listeners,
• 20:58
  Jeff Kruszyna: I'm here.
• 21:00
  Nicky Billou: You are the man, brother.
• 21:01
  Nicky Billou: And that wraps up another exciting episode of the podcast,
• 21:03
  Nicky Billou: The Thought Leader Revolution.
• 21:04
  Nicky Billou: To find out more about today's guest, the one and only Jeff Cusini,
• 21:07
  Nicky Billou: You go to the show notes at thethoughtleaderrevolution.com or wherever you happen to listen to this episode, be it iTunes,
• 21:13
  Nicky Billou: Spotify,
• 21:14
  Nicky Billou: Google Play,
• 21:15
  Nicky Billou: Rumble,
• 21:16
  Nicky Billou: Audible,
• 21:17
  Nicky Billou: or what have you.
• 21:19
  Nicky Billou: Until next time,
• 21:21
  Nicky Billou: bye-bye.
• 21:24
  This episode has been brought to you by ecircleacademy.com, the proven system to add six to seven figures a year to your thought leader practice.