Cannes 2026: Re-Engineering B2B Campaign Strategy | Spencer Burke, Braze, SVP of Growth
📬 Get the 3 best takeaways from every episode in a 2-minute email. Subscribe free: https://adpodcast.beehiiv.com
Enterprise marketing and lifecycle engineering teams often run into campaign execution bottlenecks and privacy constraints when attempting to scale multi-channel customer journeys.
Spencer Burke, Senior Vice President of Growth at Braze, breaks down how to embed agentic AI and customizable Large Language Models into automated lifecycle platforms.
Key tactical themes covered:
Transitioning from static recommendation blocks to real-time, LLM-generated product synthesis.
Using…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.