95. The People Behind the Products: The History of Donor Data, Retention, and How Technology Can Empower a Transformation with Jay B. Love
Note the disparity: while commercial businesses have a near 90% returning customers, the nonprofit sector has a staggering 40-45%. Surprising? Then you’ll want to spend some time with Jay Love, Co-Founder of Bloomerang, and my guest on this episode of What the Fundraising. After 11 years as the CEO and Co-Founder of eTapestry, Jay started Bloomerang specifically to address the donor retention issues we have in the nonprofit sector. In addition to our talk about donor retention, you’ll get insight into Jay’s 4-decade journey in this sector and his up-close look at the evolution of technology…
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