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How LVMH Built a Brand on Luxury Craft and Scale
In this episode, Lucas and Luna explore how LVMH, the world's largest luxury conglomerate, balances artisan heritage with corporate scale. They focus on the acquisition of Tiffany & Co. in 2021 for $15.8 billion, examining how LVMH integrates iconic houses like Louis Vuitton and Dior while preserving brand equity. The conversation traces Bernard Arnault's strategy of decentralizing creative control while centralizing distribution and real estate. Specific numbers include LVMH's 75 houses and €86 billion in 2024 revenue. The hosts discuss how LVMH uses vertical integration…
The skinny
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