Lisa Wise - Putting People & Place Above Profit

Peter Lohmann's Podcast · Jul 13, 2022 · 1h 6m

Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss:

(0:00) - Intro

(01:52) - Lisa’s background & career

(03:34) - Launching Birdwatch as property management for homeowners

(08:44) - What’s your pricing model for a homeowner?

(11:47) - Why did you move into a new market with a new product before your traditional management services?

(15:47) - What’s working for you in marketing?

(20:42) - Second Nature Ad

(22:36) - Lisa’s approach to branding

(28:45) - How would you advise smaller-budget PM companies to brand the way you…