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EP 289. How to create the WOW factor to help you smash sales records
In this episode, I sit down with John Dwyer, a globally recognized marketing strategist and founder of The Institute of WOW, to break down the creative marketing strategies that help businesses stand out in crowded markets.
John has spent decades helping companies generate attention, leads, and sales through what he calls "WOW marketing"—campaigns designed to capture curiosity and give customers a compelling reason to choose you over everyone else.
Throughout our conversation, John shares the simple but powerful concept behind the "Happy Meal Toy" marketing strategy—adding an irresistible…
The skinny
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