Charles McDiarmid of the Wickaninnish Inn on Storm Watching, Sustainability, and What It Really Means to Be a Relais & Chateaux Member
Charles McDiarmid runs the Wickaninnish Inn on a rocky point in Tofino, British Columbia, land his father bought in the 1950s after falling for a remote fishing village at the edge of the Pacific. Three decades later, Charles has turned winter storms into the inn's signature draw and become one of seven sustainability commissioners at Relais & Chateaux, guiding the association's UNESCO-backed commitments across 580 properties worldwide.
In this episode of Brand Insiders, Charles sits down with Adam Mogelonsky to trace the Wickaninnish Inn from a business plan written longhand after his kids…
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