ROI vs. Business Case
There’s a big effectiveness difference between Return on Investment (ROI) and a Business Case.
In this podcast interview we chat with David Yockelson, a distinguished VP and honored Fellow for research firm Gartner, where he covers the art and science of product marketing and Value. We dive deep into the shortfalls of a typical ROI approach to Value and why thinking about Value in terms of a business case is so important to your success.
The skinny
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