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Chris Hauth: Flavored Water Through Scent Alone Using Science | Ep 1226
In this episode of The Digital Executive, host Brian Thomas speaks with Chris Hauth, CEO of air up, shares how a university concept evolved into a nine-figure global brand redefining how we drink water. He explains the science behind Scentaste, flavoring water through scent alone, and how it tackles hidden sugar consumption, a major driver of health issues.
Chris also reveals key lessons from scaling during hypergrowth, navigating COVID, and expanding across diverse international markets. Looking ahead, he explores the shift toward science-driven, functional consumer products and how air up…
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