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Homes.com Rebrands Sales Strategy | Real Estate News
CoStar Group is transforming Homes.com with bold moves: slashing its inside sales team by 40% and sending reps out into the field to drive higher-value listings. The strategy is paying off—revenue jumped 66% to $28.5M, subscriber count more than doubled to 36K, and churn is down. Upcoming “Platinum” listings will offer premium features like drone footage and top placement, aiming to become a major revenue engine. Meanwhile, CoStar’s shifting ad focus from celebrity TV to targeted digital and search ads for better ROI. Listen in comfort:Get a discount on a Soli Pillow…
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