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Businessing 2/4/26 | 1 in 3 Americans Want to Start a Business. Here's What They Need to Know
One in three Americans want to start a business this year. Half of them will fail.
Today I'm sharing four things I wish someone told me before I started—lessons I learned the hard way so you don't have to.
Rule 1: You're not in the product business. You're in the sales business. Your success is directly proportional to how often you ask for money.
Rule 2: Start lean. The study says you need $12K. People think they need $28K. I say start with a farmer's market table before you open the coffee shop.
Rule 3: Don't start with a partner. Every decision becomes a negotiation. You lose all your…
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