Latest / Earn Your Leisure / EYL #240 Billion-Dollar Floral Industry, & Combining Black Love with Business

Transcript

EYL #240 Billion-Dollar Floral Industry, & Combining Black Love with Business · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: one thousand dollars a day, imprisoned, and deported.
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  Speaker 3: Sponsored by the United States Department of Homeland Security.
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  Speaker 4: The time is come, lady and gentlemen.
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  Speaker 5: Invest fest That's right, That's right.
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  Speaker 5: a completely life changing experience. Vendor, marketplace, food truck village.
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  Speaker 4: Don't wait, don't hesitate that over now.
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  Speaker 2: We opened our brick and mortar in twenty eighteen and
• 1:41
  Speaker 2: that's when we partnered with Matt Barnes. The story goes
• 1:44
  Speaker 2: that the basketball players were on a group chat talking
• 1:47
  Speaker 2: about sending flowers. I'll just leave it at that. So
• 1:51
  Speaker 2: they had a group chat. They were talking about flowers
• 1:54
  Speaker 2: and how much they spend on flowers. And one of
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  Speaker 2: the guys in the group chat is one of my
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  Speaker 2: closest friends, and he was like, Yo, my girl just
• 2:02
  Speaker 2: opened the flower. You know, y'all got her tap in.
• 2:04
  Speaker 2: So when he told, you know, the group chat to
• 2:07
  Speaker 2: tap into our company at picked something and Matt, who
• 2:10
  Speaker 2: was interested in investing at the time. He's like, I'm
• 2:14
  Speaker 2: gonna invest.
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  Speaker 6: My graduates from my school being forced back drop drop, Mike,
• 2:23
  Speaker 6: drop back drop.
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  Speaker 5: All right, guys, welcome back.
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  Speaker 3: E y l.
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  Speaker 5: This is actually going to be an episode in a
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  Speaker 5: conversation that we've never had before, which is very very exciting.
• 2:47
  Speaker 5: We got introduced through a good friend of our Joy
• 2:50
  Speaker 5: Tailer alumni. Shout out to Joey Tael s oout out
• 2:53
  Speaker 5: to Joy. She's alumni and she just got a new show,
• 2:55
  Speaker 5: So shout out to her. Congratulations. Congratulatings.
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  Speaker 3: I think that's the name of the show.
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  Speaker 5: Speak Dope, Dope so Atika old Wine Grimble and her
• 3:05
  Speaker 5: husband Brian Grimble. So we got introduced to a Tika first,
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  Speaker 5: and Joy was telling me. She was like, I got
• 3:12
  Speaker 5: somebody that you you got to meet. D she has
• 3:14
  Speaker 5: to be on your show. I'm like, all right, whatever
• 3:16
  Speaker 5: you say, Let's eat this dinner first. So she she
• 3:19
  Speaker 5: introduced us and he's like, yeah, I got a black
• 3:22
  Speaker 5: owned floral company. Then we sell flowers. All right, well
• 3:29
  Speaker 5: let's let's set it up.
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  Speaker 7: It was pretty easy, right, It was very easy, but
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  Speaker 7: not because you know, it's one of these things where
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  Speaker 7: I never even thought about that before.
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  Speaker 5: Of course, everybody has, you know, purchased roses at one
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  Speaker 5: point in time, whether it's for Valentine's Day, whether it's
• 3:52
  Speaker 5: an anniversary, whether you did something very toxic get back on.
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  Speaker 3: You.
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  Speaker 5: Everybody has done the flower thing. Not only roses, there's tulips,
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  Speaker 5: there's daisies, no assortment.
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  Speaker 2: I am impressed you must buy flowers.
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  Speaker 8: To get your business, your love, but I never I
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  Speaker 8: never really thought about it being a business until I
• 4:23
  Speaker 8: was introduced to you, and I'm like, oh, yeah, obviously
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  Speaker 8: it is a business, so people are making money from it,
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  Speaker 8: but there's a lot of different things that go into it,
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  Speaker 8: from picking the flowers, from the gardening aspect of it,
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  Speaker 8: to managing it delivery.
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  Speaker 5: So this is an interesting conversation and it's always good
• 4:38
  Speaker 5: to have conversations with a couple.
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  Speaker 4: Thank you, husband and wife. Dynamic out to that dynamic,
• 4:44
  Speaker 4: very important. Welcome to the club for a while, members only.
• 4:50
  Speaker 5: It's very important that we highlight black love, but especially
• 4:55
  Speaker 5: when it's in a business format, because it's important and
• 4:59
  Speaker 5: it's not easy, I'm sure, but that's a whole different
• 5:02
  Speaker 5: dynamic within itself. So first and foremost welcome.
• 5:05
  Speaker 2: Thank you for having us.
• 5:06
  Speaker 3: Thank thank you so much for This is gonna be legendary.
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  Speaker 4: Not only is it the first time we've ever spoke
• 5:10
  Speaker 4: about the floral business, but I know there's a fragrance
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  Speaker 4: business too.
• 5:13
  Speaker 2: There is a fragrance So.
• 5:14
  Speaker 4: There's two businesses inside of this that we have never
• 5:17
  Speaker 4: spoken about. So there's going to be a lot of information.
• 5:20
  Speaker 4: I got a lot of questions because I'm like, damn,
• 5:22
  Speaker 4: it's fragrance. Okay, Okay, So we don't get into it.
• 5:26
  Speaker 4: We're gonna open the mind to the people today.
• 5:28
  Speaker 5: So before we get into that, I want to get
• 5:29
  Speaker 5: into the back door a little bit. You used to
• 5:31
  Speaker 5: work for Oprah.
• 5:32
  Speaker 2: I used to work for Oprah Winfree.
• 5:34
  Speaker 5: Very legendary, the Oprah person Oprah Winfree. I'm sure you
• 5:38
  Speaker 5: picked up a lot of game. How did that come about?
• 5:40
  Speaker 5: And what were your responsibilities in her organization?
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  Speaker 2: So it's it came about, honestly, just the power of
• 5:48
  Speaker 2: the word. Right. So when I was in college, I
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  Speaker 2: told my girlfriends I'm going to work for Oprah and
• 5:53
  Speaker 2: they're like, okay, And I moved to Chicago. I went
• 5:58
  Speaker 2: to University of Chicago for Grats school. So it's after
• 6:01
  Speaker 2: UCLA and this was back in the day I'm forty
• 6:05
  Speaker 2: two years old, so just put that out there. So
• 6:10
  Speaker 2: I was in Chicago. I wanted to work for OPRAH,
• 6:14
  Speaker 2: and I was like, oh, well, I'll get an internship.
• 6:16
  Speaker 2: I'm a college student, I'll get an internship. And I
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  Speaker 2: literally like printed out the application, wrote you know who
• 6:25
  Speaker 2: I was, mailed it in and waited at home because
• 6:29
  Speaker 2: I didn't have a cell phone, and they called me
• 6:32
  Speaker 2: and invited me to come in and interview. And then
• 6:35
  Speaker 2: by the time I got home, they had left a
• 6:36
  Speaker 2: voicemail and they hired me as an intern. And at
• 6:39
  Speaker 2: that time, I always say there was Oprah before the
• 6:43
  Speaker 2: Car Show, before I'm sorry Tom Cruise jumped on the couch,
• 6:46
  Speaker 2: and after Tom jumped on the couch.
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  Speaker 7: Legendary it changed every nothing nothing, no, it's it is
• 6:53
  Speaker 7: a true story.
• 6:54
  Speaker 2: And the Car Show was also one of those moments.
• 6:56
  Speaker 2: And I believe get a car, you get a car.
• 6:58
  Speaker 2: Both of those shows happen like within a couple months span.
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  Speaker 2: So I was an intern pre Tom Jumping on the
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  Speaker 2: couch and the Car Show. And so it was a
• 7:09
  Speaker 2: production company kind of like this right, a little bigger.
• 7:12
  Speaker 2: She had a studio that it's like a warehouse size
• 7:16
  Speaker 2: and there were like two or three interns and I
• 7:18
  Speaker 2: was one of them, and we never worked at the
• 7:20
  Speaker 2: same time, so I got to see everything that happened
• 7:23
  Speaker 2: at this like amazing television show. And then they hired
• 7:28
  Speaker 2: me to come on and produce the audience, which was
• 7:31
  Speaker 2: really cool because the audience is like makes the show right.
• 7:35
  Speaker 2: When you have a studio audience like the Oprah Show had,
• 7:37
  Speaker 2: they're so excited, they're crying, They're like, we love you.
• 7:40
  Speaker 2: I mean, that was part of her shtick, if you will,
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  Speaker 2: And so that allowed me to kind of understand more operations.
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  Speaker 2: But what I do love about work or having that
• 7:50
  Speaker 2: experience of working with Oprah Show is that it was
• 7:52
  Speaker 2: all women. There were probably like five men that worked
• 7:56
  Speaker 2: there that were not on the technical side, so were
• 8:00
  Speaker 2: cameramen and things like that. They're carrying the heavy camera
• 8:02
  Speaker 2: so they're you know, but as far as producers, executives, marketers,
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  Speaker 2: pr it was all women and it felt really really
• 8:13
  Speaker 2: good to work in a space with women that are
• 8:16
  Speaker 2: just excelling.
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  Speaker 4: So did you actually meet her, Like y'all actually had
• 8:20
  Speaker 4: conversations with my name? We had a want of people
• 8:29
  Speaker 4: to open their name Steve Harvey, Hello me, Yes, yes.
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  Speaker 5: All right. So so at some point you transitioned back
• 8:42
  Speaker 5: to LA. Yes, where you're from.
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  Speaker 2: Originally, I'm from the Bay Area.
• 8:45
  Speaker 5: I'm from Oakland.
• 8:46
  Speaker 2: I'm not from Oakland. It's so funny. I just heard
• 8:48
  Speaker 2: a joke about people from the Bay who say they're
• 8:50
  Speaker 2: from the Bay because they don't want to tell the
• 8:52
  Speaker 2: cities that they're actually from.
• 8:53
  Speaker 3: It's true.
• 8:54
  Speaker 2: I'm like, I just did it. I'm from the East Bay.
• 8:56
  Speaker 2: I'm from a city called Richmond. Master p Yeah, Coach Carter,
• 9:04
  Speaker 2: Yeah real, it was real. It's real in Richmond. So
• 9:09
  Speaker 2: it's gotten a little, you know, gentrification kind of has happened,
• 9:12
  Speaker 2: so things have changed a bit. But when I was there,
• 9:14
  Speaker 2: it was very Coach cart.
• 9:15
  Speaker 5: I think, shout out to Coach that very movie. So
• 9:18
  Speaker 5: then you moved back to LA.
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  Speaker 2: I moved back to LA. So when I left when
• 9:21
  Speaker 2: the Oprah Show ended in twenty eleven, I left Chicago
• 9:24
  Speaker 2: twenty twelve, I moved to LA. When I moved to LA,
• 9:28
  Speaker 2: I was coming from a marketing position at the Oprah Show,
• 9:32
  Speaker 2: so I kind of transitioned went into different departments, which
• 9:34
  Speaker 2: I really liked having that experience because I didn't have
• 9:37
  Speaker 2: to leave the company. I could go into different departments
• 9:39
  Speaker 2: and learn. And so when I got to LA, I
• 9:42
  Speaker 2: wanted to be a marketer, and so I joined the
• 9:45
  Speaker 2: marketing team at aeg so ag is Anschuance Entertainment group.
• 9:48
  Speaker 2: They own LA Live, Clippers, Lakers, Sparks, play There, BT Awards, MTV,
• 9:54
  Speaker 2: and so I did all the marketing for all the events,
• 9:57
  Speaker 2: but specifically at the theater at of Red Carpets. So
• 10:01
  Speaker 2: it gave me like this bird's eye view into like
• 10:06
  Speaker 2: digital marketings. We did a lot of digital marketing and
• 10:08
  Speaker 2: I hadn't had that experience yet. And marketing, I feel like,
• 10:11
  Speaker 2: was just kind of starting. Like now everybody is like marketing.
• 10:14
  Speaker 2: You can get marketing university or major in marketing or
• 10:18
  Speaker 2: something like that, right, And that's that wasn't really happening
• 10:22
  Speaker 2: when I was coming up. So it was a really
• 10:23
  Speaker 2: good opportunity to learn marketing.
• 10:26
  Speaker 5: When did you guys meet?
• 10:28
  Speaker 3: That's what it is. We met. We actually have mutual
• 10:32
  Speaker 3: friends from Chicago. So I have a best friend and
• 10:35
  Speaker 3: a best girlfriend who have been together since college. We
• 10:38
  Speaker 3: all went to college together and they went to Chicago,
• 10:41
  Speaker 3: and they left Xavier University in New Orleans and in Chicago,
• 10:45
  Speaker 3: I tick was part of their friend group when I
• 10:47
  Speaker 3: worked for and so when I visited Chicago, we all
• 10:49
  Speaker 3: hung out.
• 10:49
  Speaker 2: Yeah, but we met and we weren't in a space
• 10:52
  Speaker 2: to date. No, So we met. Then life happened and
• 10:56
  Speaker 2: then we reconnected like maybe eight years later. About that
• 11:03
  Speaker 2: eight or nine years, Yeah.
• 11:05
  Speaker 3: I was too turned up he was.
• 11:06
  Speaker 2: He was turned up. He was you know, we were in.
• 11:08
  Speaker 5: Relationships, just have not paid.
• 11:15
  Speaker 2: He was definitely two turns up. I was like, you
• 11:18
  Speaker 2: got to bring a down brue. Then we reconnected in
• 11:22
  Speaker 2: twenty sixteen, but he had been like popping in and
• 11:27
  Speaker 2: out of my dms. So once we started talking, I
• 11:31
  Speaker 2: was looking through like my Facebook messages and I had
• 11:34
  Speaker 2: like a Hello from him a few times, you know,
• 11:36
  Speaker 2: like I Hello, like.
• 11:41
  Speaker 7: These things INTI existence, Hey, but hey exactly and not
• 11:46
  Speaker 7: ignored that.
• 11:47
  Speaker 2: Guys, Well it.
• 11:48
  Speaker 4: Worked out, so you get to la right. Obviously, the
• 11:53
  Speaker 4: Open Show ends. Harper series is still existing, But the
• 11:55
  Speaker 4: Open Show ends. What gets you inspired to get into
• 11:59
  Speaker 4: the floor space because I know, like twenty seventeen, this
• 12:02
  Speaker 4: baby comes to life. I know you guys are probably
• 12:05
  Speaker 4: like at this point now dating, but you're about to
• 12:08
  Speaker 4: become an entrepreneur in a difference, and so like, what's
• 12:10
  Speaker 4: sparked that?
• 12:11
  Speaker 2: So when I before I started working in flowers, in
• 12:16
  Speaker 2: between my floral career and working at AG, I became
• 12:21
  Speaker 2: a marketer and I had my own marketing company, right,
• 12:24
  Speaker 2: so I had little clients, and one of my clients
• 12:28
  Speaker 2: was the in house florist at the Four Seasons on Donheeny,
• 12:33
  Speaker 2: and so I'm like, okay, yeah, I can market you
• 12:38
  Speaker 2: your floral company. Sure in my head, I could market anything, right,
• 12:43
  Speaker 2: so I can market this floor a company. But in
• 12:45
  Speaker 2: real life, I didn't know the first thing about floral design,
• 12:49
  Speaker 2: floral companies, the business anything. So I walk into this
• 12:53
  Speaker 2: space in the basement of the Four Seasons and I
• 12:57
  Speaker 2: see this wonderful workshop. I mean, these floral designers were creating,
• 13:03
  Speaker 2: you know when you go into the lobby and you
• 13:04
  Speaker 2: see all the big like Casablanca lily arrangements, hydranga arrangements
• 13:08
  Speaker 2: they were designing, and they were getting along and laughing,
• 13:12
  Speaker 2: and it was just such a great feeling. And I
• 13:15
  Speaker 2: was like, oh, this is interesting, Like I've never thought
• 13:19
  Speaker 2: about how the flowers actually landed in the vases in
• 13:21
  Speaker 2: this beautiful way. And I fell in love with the industry.
• 13:26
  Speaker 2: While I was working as to market it.
• 13:30
  Speaker 5: So let's get into this conversation. All right, So what's
• 13:33
  Speaker 5: the first steps to start the floral business? And did
• 13:35
  Speaker 5: you have a brick and mortar right away or when
• 13:38
  Speaker 5: you say, okay, I want to start I want to
• 13:40
  Speaker 5: start a business. What's the first steps that you took.
• 13:43
  Speaker 2: Well, one of the first steps I took was that
• 13:46
  Speaker 2: I left. The company was called Eric Butterbo. I left
• 13:49
  Speaker 2: Eric Butterbos, and I started looking for a job, a job,
• 13:52
  Speaker 2: and my husband said, wait real quick, let's talk about this.
• 13:57
  Speaker 2: He's like, how much revenue did did this company make?
• 14:02
  Speaker 3: Outside? And I spent a lot of time there, he
• 14:04
  Speaker 3: spent when we were dating. And it wasn't like a
• 14:06
  Speaker 3: little flower shop. They were doing like you name it.
• 14:11
  Speaker 2: Flower all like all the things even before.
• 14:13
  Speaker 3: The biggest other, big A list, celebrities, And I just
• 14:16
  Speaker 3: knew it was lucrative because flowers also keep in mind,
• 14:19
  Speaker 3: you can buy them for a fifth of what you
• 14:22
  Speaker 3: can sell them for. And when she left the company
• 14:25
  Speaker 3: and she was looking doing resumes, I really don't believe
• 14:28
  Speaker 3: in working for anybody, Like I've been a trader since
• 14:31
  Speaker 3: since I was twenty one years old. And she said
• 14:34
  Speaker 3: that guy was doing like five million a year in revenue,
• 14:37
  Speaker 3: and that's when we I was like, you know, we
• 14:38
  Speaker 3: should open a flower shop. And I felt like all
• 14:42
  Speaker 3: of the clients knew Itica because he was kind of
• 14:44
  Speaker 3: the owner and he wasn't that visual anymore. And she
• 14:48
  Speaker 3: didn't want to go after his clients and go that route,
• 14:51
  Speaker 3: but she did agree to try it.
• 14:53
  Speaker 2: Yeah, So what I did know was everything that it
• 14:57
  Speaker 2: took to run a flower shop. So I knew where
• 14:59
  Speaker 2: to buy the flowers from, who the wholesalers were, where
• 15:01
  Speaker 2: to get the bases from. I knew the talented designers.
• 15:04
  Speaker 2: I knew the drivers, so I knew all of the
• 15:07
  Speaker 2: moving parts. And then all I had to do, literally
• 15:10
  Speaker 2: was send a few texts, call a few people, and
• 15:15
  Speaker 2: literally we started our flower business in the kitchen of
• 15:18
  Speaker 2: our apartment. And it was like scrappy, like there would
• 15:22
  Speaker 2: be buckets and scissors and pedals. And I got a website.
• 15:27
  Speaker 2: We built a website for you know, the a nominal price,
• 15:31
  Speaker 2: you know whatever, and I just started using my you know,
• 15:34
  Speaker 2: marketing skills, sending out email blasts, creating a social media page.
• 15:39
  Speaker 2: And I had to hire designers because I didn't know
• 15:41
  Speaker 2: how to design at the time. I'm self taught, my
• 15:44
  Speaker 2: husband's self taught. He learned how to design, and you
• 15:46
  Speaker 2: just once you realize the access is, it's there. Right.
• 15:53
  Speaker 2: So we lived two blocks from the flower mart, so
• 15:55
  Speaker 2: I could walk to the flower mart and buy a
• 15:57
  Speaker 2: bunch of roses. I could then buy a put water
• 16:01
  Speaker 2: in the vase, make the roses pretty inside of the vase,
• 16:04
  Speaker 2: and deliver it and make what do you pay for
• 16:07
  Speaker 2: a bunch of roses? A dozen nice roses? There you
• 16:13
  Speaker 2: go and then do that like ten times a day.
• 16:17
  Speaker 5: So you said something, all right, so let's get back
• 16:20
  Speaker 5: to this. You said something, Brian. You said that you
• 16:22
  Speaker 5: buy roses or flowers for like a fifth of the
• 16:26
  Speaker 5: price that you sell them for. I don't know why.
• 16:30
  Speaker 5: I just thought about bottles in the club, because whenever
• 16:32
  Speaker 5: I go to a club, I always think about, like
• 16:33
  Speaker 5: they're selling these bottles for four hundred dollars and then
• 16:38
  Speaker 5: getting them for like twenty five dollars. So when you're
• 16:41
  Speaker 5: buying flowers, you buy them wholesale. Yes, where do you
• 16:45
  Speaker 5: buy wholesale flowers?
• 16:46
  Speaker 3: Home?
• 16:47
  Speaker 2: So we literally lived two blocks away from the largest
• 16:51
  Speaker 2: flower mart in the country.
• 16:52
  Speaker 5: It's flower marked flower marts that's like just.
• 16:54
  Speaker 2: A southern it's a huge warehouse of nothing but flowers.
• 16:58
  Speaker 4: Blocks each way called flowers is like a home deepot,
• 17:02
  Speaker 4: but not but flowers.
• 17:03
  Speaker 2: Nothing but flowers, and imagine ten home depots. Because it's
• 17:07
  Speaker 2: an entire.
• 17:08
  Speaker 5: District set four blocks.
• 17:09
  Speaker 2: It's the flower district.
• 17:11
  Speaker 3: And they're coming from around the world every single day
• 17:14
  Speaker 3: into La Japan, like every.
• 17:16
  Speaker 2: Single morning, morning Zealand times, coming.
• 17:20
  Speaker 3: From everywhere every day. So it's just it's literally like
• 17:23
  Speaker 3: a few home depots full of flowers.
• 17:25
  Speaker 4: So, okay, that's a lot. And so you're going there,
• 17:28
  Speaker 4: how often are you going to the flower mart? And
• 17:30
  Speaker 4: then how expensive it? I mean, you're buying it at wholesales,
• 17:32
  Speaker 4: so obviously the price is going to be cheaper. How
• 17:34
  Speaker 4: do you even know which ones to buy?
• 17:36
  Speaker 3: Right?
• 17:36
  Speaker 4: Obviously roses are popular, but are you doing like analytics
• 17:39
  Speaker 4: to see what people are buying?
• 17:40
  Speaker 2: So what I realized while I was working at the
• 17:43
  Speaker 2: original flower shop was that there's a lot of spoilage.
• 17:47
  Speaker 2: Right you can, oh, you can buy too much, and
• 17:48
  Speaker 2: then once flowers aren't fresh, you can't send them out.
• 17:51
  Speaker 2: You'll get a bad reputation. People will want their money back,
• 17:53
  Speaker 2: so you have to throw them away. So he was
• 17:55
  Speaker 2: doing a lot of that. He was throwing away a
• 17:57
  Speaker 2: lot of flowers like coudn't afford to do that. So
• 18:01
  Speaker 2: I still to this day and we've been in business
• 18:03
  Speaker 2: since twenty seventeen, I take in my orders the night
• 18:07
  Speaker 2: before or before nine am the same day, and then
• 18:10
  Speaker 2: we do the buy. So then we go and buy.
• 18:12
  Speaker 2: So if we've sold five tulip arrangements, then we have
• 18:15
  Speaker 2: to go buy tulips. If we sold arrangements then include
• 18:17
  Speaker 2: peonies and roses, we have to go buy those. So
• 18:19
  Speaker 2: for the most part, we buy everything that we need
• 18:22
  Speaker 2: the same day. And that's kind of built into our
• 18:24
  Speaker 2: operation because you will just you'll lose money.
• 18:28
  Speaker 5: So that makes sense, so you don't you don't buy
• 18:31
  Speaker 5: until you have an order, don't buy until and all
• 18:35
  Speaker 5: of these are you shipping flowers or are they picking
• 18:38
  Speaker 5: them up in the store?
• 18:39
  Speaker 2: Hand deliver?
• 18:40
  Speaker 5: Hand deliver?
• 18:40
  Speaker 2: Very rarely do we pick up. Unfortunately, downtown LA is
• 18:44
  Speaker 2: not the best pedestrian area. It's a little sketchy.
• 18:52
  Speaker 5: And so we're you know, you know, he almost got
• 18:55
  Speaker 5: killed in downtown.
• 18:56
  Speaker 3: He always sells this.
• 18:58
  Speaker 4: It's not the story, is this. We were trying to
• 19:02
  Speaker 4: get into our airbnb. We kept driving through these vacant lots.
• 19:06
  Speaker 4: We went down an alleyway. It wasn't even we weren't
• 19:08
  Speaker 4: even supposed to drive there. There might have been some
• 19:10
  Speaker 4: people that were in there who might have thought we
• 19:12
  Speaker 4: would come in to look for them. So when we
• 19:14
  Speaker 4: got out the car to try to open the lock,
• 19:17
  Speaker 4: his back is turned. I'm watching two people approach me.
• 19:20
  Speaker 4: I'm like, yo, Shoty. He's like, yo, keep a eye
• 19:22
  Speaker 4: on him. I'm like, what else can I do? Walking
• 19:24
  Speaker 4: right toward me, he turns his back. A young man
• 19:27
  Speaker 4: walks up. He asked me where I'm from, you know,
• 19:30
  Speaker 4: like that's and might say you ask question number one.
• 19:32
  Speaker 3: That's rules.
• 19:33
  Speaker 4: And then he shows me a gun and I'm like, bro,
• 19:36
  Speaker 4: like like we're here to just get an airbnb and
• 19:39
  Speaker 4: he was like oh right, and he kind of moved.
• 19:42
  Speaker 4: And then two minutes later, Shotty comes back and like, Yo,
• 19:46
  Speaker 4: what do you want?
• 19:46
  Speaker 7: I'm like, Yo, what did he want?
• 19:51
  Speaker 4: Yeah, So that's that's the true story that happened in downtown.
• 19:53
  Speaker 5: I was in Korea Town. Yeah, last time we were
• 19:56
  Speaker 5: in we haven't born to That's the last time we
• 19:58
  Speaker 5: stayed down there Hollywood since then, for.
• 20:01
  Speaker 3: LA is very active right now, Yeah, active is a
• 20:04
  Speaker 3: good word.
• 20:05
  Speaker 5: Safety first, all right, So we should have like a
• 20:09
  Speaker 5: segment for them conversation. So all right, so all right,
• 20:13
  Speaker 5: so that makes sense. So you're getting the flowers and
• 20:16
  Speaker 5: you're hand delivering them, right.
• 20:17
  Speaker 2: Hand deliver and that's delivery. We charge delivery fee. It's
• 20:21
  Speaker 2: the same that you know, the just service charges us.
• 20:24
  Speaker 2: So that's what it costs to get something hand delivered.
• 20:26
  Speaker 2: And we deliver everywhere. We deliver from Calabasas to you know, Awthorn,
• 20:32
  Speaker 2: Newport Beach.
• 20:35
  Speaker 5: So so what's the delivery service look like? Are you
• 20:37
  Speaker 5: outsourcing that or is that something that you have, like
• 20:39
  Speaker 5: you have a van, you have these people. Is it
• 20:42
  Speaker 5: like you're outsourcing it to just freelance delivery people?
• 20:45
  Speaker 2: So we outsource it. The reason why is flowers are
• 20:50
  Speaker 2: so precious, so you really need someone that cares about
• 20:54
  Speaker 2: the delivery. They care about making sure that the flowers
• 20:57
  Speaker 2: are going to get to the person, they're going to
• 20:58
  Speaker 2: look exactly like they looked when they left the shop.
• 21:01
  Speaker 2: And there are about three services that are very good
• 21:07
  Speaker 2: at that, and so we use those services.
• 21:09
  Speaker 4: So you're designing for a bunch of people, are you
• 21:12
  Speaker 4: still doing it out of the house or is it
• 21:14
  Speaker 4: now like a studio because these these.
• 21:16
  Speaker 3: Ask forords, I'm assuming right, some of.
• 21:18
  Speaker 4: These orders are huge. Right, If we're putting inside a hotel,
• 21:21
  Speaker 4: that's gonna be tough.
• 21:21
  Speaker 3: For me to do on my list.
• 21:22
  Speaker 2: Yes, so we have, we have expanded, so we have
• 21:26
  Speaker 2: built a business that we now have. Our clients are
• 21:29
  Speaker 2: Carolina Herrera, Valentino, Israe, Vanessa Andersons, Ray's publics orders from
• 21:34
  Speaker 2: us all the time, beyond st jay Z, Amazon, Netflix, Facebook,
• 21:40
  Speaker 2: and all of these people on any given day need flowers.
• 21:43
  Speaker 2: Sometimes it's for a wedding, other times it's for a
• 21:46
  Speaker 2: store opening. And so we opened our brick and mortar
• 21:49
  Speaker 2: in twenty eighteen. And that's when we partnered with Matt
• 21:53
  Speaker 2: Barnes and he was looking shout out to Matt Barnes.
• 21:56
  Speaker 2: He was looking to invest in small businesses, specifically black businesses.
• 22:02
  Speaker 2: And the story goes that the basketball players were on
• 22:06
  Speaker 2: a group chat talking about sending flowers.
• 22:11
  Speaker 5: I'll leave it at that, and only makes sense.
• 22:17
  Speaker 3: And also Los Angeles is it's you know, it's like
• 22:20
  Speaker 3: New York. It's uniquely festive. You know, we have the
• 22:24
  Speaker 3: award seasons, the glow Emmys, the Oscars, the Golden Globes,
• 22:28
  Speaker 3: we got the you know, in the summertime, you got
• 22:30
  Speaker 3: the bets. We have hotels and weddings. So it's a
• 22:34
  Speaker 3: very you know, flowers are very important in LA, like
• 22:36
  Speaker 3: on an every day basis almost because it's such a
• 22:40
  Speaker 3: you know, they celebrate and there's so many you know.
• 22:42
  Speaker 2: Things, a lot of gifting, a lot of client gifts,
• 22:44
  Speaker 2: a lot of you know, Instagram content needed, so we
• 22:48
  Speaker 2: are you know, happy to do it.
• 22:51
  Speaker 5: So they had a group chat and they and somebody
• 22:53
  Speaker 5: suggested you as the flowers.
• 22:54
  Speaker 2: Yeah, so they had a group chat. They were talking
• 22:56
  Speaker 2: about flowers and how much they spend on flowers. And
• 23:01
  Speaker 2: one of the guys in the group chat is one
• 23:02
  Speaker 2: of my closest friends. He's from Oakland and played for
• 23:05
  Speaker 2: u C.
• 23:06
  Speaker 3: L A.
• 23:06
  Speaker 2: His name is Ray, and he was like, Yo, my
• 23:09
  Speaker 2: girl just opened a flower up. You know, y'all got
• 23:11
  Speaker 2: to tap in and.
• 23:17
  Speaker 4: Yeah, Ray, Yeah, high school player.
• 23:20
  Speaker 2: Yeah, we were. I was at I was in Carter
• 23:26
  Speaker 2: when he was high school player of the year. We
• 23:29
  Speaker 2: actually played his team and it was very memorable because
• 23:32
  Speaker 2: there definitely was a brawl with parents involved, and we
• 23:36
  Speaker 2: live up to our name in the bear flowers. Yes,
• 23:40
  Speaker 2: So when he told, you know, the group chat to
• 23:42
  Speaker 2: tap into our company at pick something and Matt who
• 23:46
  Speaker 2: was interested in investing at the time, and you know,
• 23:51
  Speaker 2: I knew Matt very loosely via Ray, but he wanted
• 23:54
  Speaker 2: to find out more about the industry, more about the business.
• 23:57
  Speaker 2: Meet my husband. We weren't we weren't dating at the time.
• 23:59
  Speaker 2: We were married and we met and he was like,
• 24:02
  Speaker 2: what do you need to grow your business? And I
• 24:05
  Speaker 2: was like, I need a spot, I need a brick
• 24:07
  Speaker 2: and mortar. I can't keep making these flowers out of
• 24:10
  Speaker 2: the kitchen. It's driving my husband crazy and we just
• 24:12
  Speaker 2: don't have the capacity. We need a cooler, we need
• 24:15
  Speaker 2: places to with vases, we need garbage, you know, it's
• 24:19
  Speaker 2: just everything. And so he said, okay, He's like I'm
• 24:22
  Speaker 2: going to invest and it's been a great, great partnership.
• 24:25
  Speaker 4: When did you did you study design? Like how did
• 24:29
  Speaker 4: you get the design skills? Because some of these, like
• 24:32
  Speaker 4: floral plans are just immaculate and I'm wondering, where's the
• 24:35
  Speaker 4: brain child behind that?
• 24:35
  Speaker 3: So did you study design?
• 24:37
  Speaker 2: I did not, And honestly, I never thought I was
• 24:40
  Speaker 2: that like artistic. I always just kind of like, I'm
• 24:43
  Speaker 2: not one of those people who like can see a
• 24:45
  Speaker 2: painting and know what it's saying. It's not speaking to me,
• 24:48
  Speaker 2: not that girl. I'm just not I'm just like I
• 24:50
  Speaker 2: don't okay, it's you know, you have to tell me.
• 24:53
  Speaker 2: So it just started out of necessity. So when you're
• 24:57
  Speaker 2: a small business and you need to hire florists, right,
• 25:01
  Speaker 2: floral designers are so talented, but it is such a
• 25:04
  Speaker 2: specific skill and there are not a lot of people
• 25:06
  Speaker 2: that have that skill, to be quite honest, and so
• 25:10
  Speaker 2: I would try to hire flories. I couldn't afford florists sometimes,
• 25:15
  Speaker 2: or if florests weren't available, and so it became just
• 25:17
  Speaker 2: out of necessity. We have an order. Nobody can come
• 25:20
  Speaker 2: and do it. We have one order today.
• 25:21
  Speaker 3: You know.
• 25:22
  Speaker 2: It was very early, I guess I can do it,
• 25:24
  Speaker 2: and so it was just a matter of like remembering
• 25:27
  Speaker 2: watching other designers going on YouTube. And then my husband
• 25:31
  Speaker 2: actually picked up on it as well, because very early
• 25:34
  Speaker 2: on there was this very beautiful thing that we do
• 25:37
  Speaker 2: with roses where we reflex roses, we opened the pedal.
• 25:40
  Speaker 2: It's really pretty. I did not know how to do it,
• 25:42
  Speaker 2: but my husband did and so he started designing all
• 25:46
  Speaker 2: the reflex rose arrangements and it just he got really
• 25:51
  Speaker 2: good at it.
• 25:51
  Speaker 3: I know how to do it now artistes with flowers.
• 25:54
  Speaker 2: Yes, So it just became it just it just kind
• 25:57
  Speaker 2: of came second nature. And then I would I can
• 26:00
  Speaker 2: I still learn. I'm still learning. I'm still watching. I
• 26:03
  Speaker 2: work with the best floral designers, and I pay attention
• 26:06
  Speaker 2: to what they do.
• 26:07
  Speaker 4: And right, Brah, you're watching this, right, And so I
• 26:11
  Speaker 4: know what it's like as a husband to watch somebody
• 26:13
  Speaker 4: go through a journey. I remember going, you know, starting
• 26:15
  Speaker 4: earn your legion and watching my work, my wife work
• 26:18
  Speaker 4: from a desk. I'm like, yeah, you should stop like
• 26:20
  Speaker 4: seven o'clock, like now I got work to do. And
• 26:22
  Speaker 4: then my mind, I'm like, I got to get her
• 26:24
  Speaker 4: out of this, Like I got to make sure we
• 26:26
  Speaker 4: work hard enough to so she doesn't have to do that. So,
• 26:28
  Speaker 4: as you're watching your fiance, your wife going through this
• 26:31
  Speaker 4: entrepreneurial journey, what is that like for you? Because I
• 26:34
  Speaker 4: know you said you're trading.
• 26:35
  Speaker 3: It's I was going to say, because I do well
• 26:38
  Speaker 3: from my desk, and you know, it's a lot of
• 26:41
  Speaker 3: hard work, you know, carrying water and buckets and flowers.
• 26:44
  Speaker 3: So we were fortunate enough to get strong enough and
• 26:47
  Speaker 3: a good enough, a strong consistence clientele that we hired.
• 26:53
  Speaker 3: So now she may go to the store on a Monday,
• 26:55
  Speaker 3: and she might take our daughter. But for the most
• 26:58
  Speaker 3: part the rest is Ye. Luckily we got staff now,
• 27:02
  Speaker 3: so she sometimes has to get you know, sometimes I
• 27:05
  Speaker 3: have to go in there when it's just too much.
• 27:07
  Speaker 3: But more or less she gets to raise the baby.
• 27:09
  Speaker 3: We both get to raise our daughters not home, and
• 27:12
  Speaker 3: we've been able to get staff.
• 27:14
  Speaker 5: So all right, so somebody makes the order. Then you
• 27:18
  Speaker 5: have somebody go pick up the flowers. Then they bring
• 27:21
  Speaker 5: the flowers to the shop. Yes, then you arrange the flowers,
• 27:26
  Speaker 5: cut the stems, all of that stuff, right, packet it up,
• 27:29
  Speaker 5: making nice, and then you have a delivery service that
• 27:33
  Speaker 5: delivers the flowers. That's the chain of command, right. So
• 27:35
  Speaker 5: that's like a three part process. So one person picks
• 27:38
  Speaker 5: up the flowers, another person arranges the flowers, another person
• 27:41
  Speaker 5: delivers the flowers.
• 27:43
  Speaker 2: No, so the same person that picks up the flowers
• 27:46
  Speaker 2: also makes the flowers. So I worked at a shop,
• 27:49
  Speaker 2: that first shop where they did have somebody that did
• 27:51
  Speaker 2: we call it the bye that did the buy. They
• 27:52
  Speaker 2: went and bought the flowers. At this stage in our business,
• 27:56
  Speaker 2: it doesn't make sense, you know, cost wise, to hire
• 28:00
  Speaker 2: somebody just go and buy the flowers. I did it
• 28:02
  Speaker 2: for a little while, and it just was like, if
• 28:05
  Speaker 2: you're working at Olvine today, you're buying the flower. So
• 28:08
  Speaker 2: I'm my wonderful designer, Ella's before I came in texting me,
• 28:12
  Speaker 2: are these the right two lips to?
• 28:13
  Speaker 3: You know?
• 28:14
  Speaker 2: So she's doing the buy, She's going to head to
• 28:16
  Speaker 2: the shop. She's there now hopefully designing, and then the
• 28:20
  Speaker 2: driver will come and pick up and then we do
• 28:22
  Speaker 2: like a stagger pick up, like an eleven o'clock pick
• 28:24
  Speaker 2: up eleven thirty noon as things are ready, and then
• 28:27
  Speaker 2: they go out that way.
• 28:28
  Speaker 5: So you said you mentioned jay Z, Beyonce Valentino and
• 28:31
  Speaker 5: all that different people. So two questions, how are you
• 28:36
  Speaker 5: able to scale up to that? How do the people
• 28:38
  Speaker 5: how do you get on that radar? And what's the
• 28:41
  Speaker 5: bulk of your business? Is it regular people ordering or
• 28:44
  Speaker 5: is it like those type of parties and you know,
• 28:48
  Speaker 5: special arrangements.
• 28:50
  Speaker 2: So before the pandemic, we did our numbers and we
• 28:54
  Speaker 2: were eighty four percent events, So eighty eighty four percent events.
• 28:57
  Speaker 2: So I don't know if they do a lot of
• 29:00
  Speaker 2: Hennessee events out here in New York, but.
• 29:02
  Speaker 3: In LA we know some people that are just doing themselves.
• 29:06
  Speaker 2: Well that too, But Hennessy is a client and they
• 29:10
  Speaker 2: have a budget for flowers, right, so when they do
• 29:13
  Speaker 2: their dinners, they always have beautiful arrangements to put arrangements
• 29:17
  Speaker 2: on the bar and cocktail area on the table. So
• 29:20
  Speaker 2: we would have like sometimes three Hennessy dinners a week, right,
• 29:23
  Speaker 2: And then on top of that, if Nike is doing
• 29:25
  Speaker 2: an event, and you know, if Netflix is having a
• 29:28
  Speaker 2: premiere and when you know, right before the pandemic, I
• 29:32
  Speaker 2: mean we were rolling right. Everything was just kind of
• 29:34
  Speaker 2: like fun and popping. That's how it felt, and eighty
• 29:39
  Speaker 2: four percent events. And then when the pandemic hit, everything
• 29:44
  Speaker 2: gets shut down and we had to pivot. And so
• 29:47
  Speaker 2: our pivot was, look, we make beautiful arrangements that you
• 29:50
  Speaker 2: can send to your mom because you can't see her
• 29:52
  Speaker 2: because you're isolated, or you're you know, not able to
• 29:56
  Speaker 2: take your wife on vacation this year, but you're going
• 29:59
  Speaker 2: to send her two thousand doll worth of flowers because
• 30:00
  Speaker 2: that's how much it would cost to take her to Cabo.
• 30:02
  Speaker 2: So we've been able to convince people do that. Right.
• 30:05
  Speaker 2: The other thing is and to use us, and then
• 30:08
  Speaker 2: it's really word of mouth. And it's also I believe
• 30:11
  Speaker 2: a very very big part of our success is supporting
• 30:15
  Speaker 2: black business. People want to support black business. If they
• 30:19
  Speaker 2: find out that I'm black owned, they almost certainly are
• 30:22
  Speaker 2: going to buy for me. If they're looking to buy
• 30:24
  Speaker 2: from a black owned company or if they were going
• 30:26
  Speaker 2: to buy somewhere else, but they find out on black owned,
• 30:28
  Speaker 2: They're like, oh, no, I want to spend my money,
• 30:30
  Speaker 2: you know, with a black owned business, a woman owned business.
• 30:32
  Speaker 2: And they are not necessarily black people doing this exclusively, right.
• 30:36
  Speaker 2: It's also corporations that want to say, hey, we're supporting
• 30:39
  Speaker 2: this black owned business. So that's allowed us to get
• 30:42
  Speaker 2: some of these corporate dollars in because of their like
• 30:47
  Speaker 2: very pointed need or want to support black owned, woman
• 30:52
  Speaker 2: owned small businesses.
• 30:53
  Speaker 4: Is there a number like as far as corporate budget
• 30:56
  Speaker 4: like for floor arrangements, Is there like an average that
• 30:59
  Speaker 4: corporations paid to have a type of arrangement like that?
• 31:03
  Speaker 2: You know what it really differens.
• 31:05
  Speaker 3: A lot of the thing about it is I feel
• 31:06
  Speaker 3: like a lot of people call with their number like
• 31:08
  Speaker 3: it's not like I feel like a lot of our
• 31:11
  Speaker 3: clients are like I want to I want to spend
• 31:13
  Speaker 3: six hundred dollars and that's it. I want to spend
• 31:15
  Speaker 3: a thousand dollars. I want to spend two thousands more
• 31:18
  Speaker 3: or less. It works that way. Then people searching online
• 31:21
  Speaker 3: to spend one hundred. In the way our business runs,
• 31:24
  Speaker 3: so people typically call us with a budget and we
• 31:27
  Speaker 3: work from that budget.
• 31:29
  Speaker 4: So I'm calling them like, I got three thousand dollars
• 31:31
  Speaker 4: to spend and then you tell me what you do.
• 31:33
  Speaker 2: The three thousand and three thousand is usually you know,
• 31:35
  Speaker 2: for a small event arrangements. I would say, we're in
• 31:39
  Speaker 2: the luxury floral business, right, so we're not wanting a
• 31:42
  Speaker 2: hundred flowers. We're not conroys. You're not getting, you know,
• 31:46
  Speaker 2: something from Whole Foods or Trade Joe's, although I love
• 31:48
  Speaker 2: Whole Foods and Trader Joe's flowers. I tell people all
• 31:50
  Speaker 2: the time, like, if you just need something really quickly,
• 31:52
  Speaker 2: go to Whole Foods or Trader Jokes. So in the
• 31:54
  Speaker 2: luxury business, you're not only paying for this roses, you're
• 31:59
  Speaker 2: paying for these beautifully designed specialty roses that we're going
• 32:03
  Speaker 2: to assure you were going to last and be like wow.
• 32:05
  Speaker 2: So most people know that they're going to spend upwards
• 32:09
  Speaker 2: of one fifty I would say that, and then you
• 32:12
  Speaker 2: kind of like go from there.
• 32:14
  Speaker 5: One hundred and fifty dollars. Yeah, and oh that's not bad.
• 32:17
  Speaker 2: No, it's not bad.
• 32:18
  Speaker 5: So like if I wanted to throw a dope party
• 32:20
  Speaker 5: all wedding, and you know, I'm Beyonce no object, you
• 32:27
  Speaker 5: don't have to say how much Beyonce, using her as
• 32:29
  Speaker 5: an example, how much is that? How much is an
• 32:32
  Speaker 5: extravagant vibe?
• 32:34
  Speaker 2: Well, I'll say this. I did a baby shower recently, beautiful.
• 32:39
  Speaker 2: I believe the groom was an NBA player and they
• 32:44
  Speaker 2: probably spent fifteen k fifteen thousand, Yeah, and it was gorgeous.
• 32:49
  Speaker 5: It was really nice, like white roses all over the place.
• 32:52
  Speaker 2: It was a baby shower, so they wanted pinks and
• 32:54
  Speaker 2: blues and baby's breadth and long gardlands. I mean it
• 32:57
  Speaker 2: was wow, it was wow.
• 32:58
  Speaker 3: But Beyonce, because of their you know where they are,
• 33:00
  Speaker 3: they may spend forty thousand.
• 33:03
  Speaker 2: Forty sixty I mean the hanging chandeliers that used to
• 33:05
  Speaker 2: get their rock Nation party.
• 33:07
  Speaker 3: I mean that's forty.
• 33:08
  Speaker 2: Yeah, that's like another the rock Nation party. We did
• 33:10
  Speaker 2: not do rock Nation, honestly, that is another I'm speaking
• 33:12
  Speaker 2: in like I got here, just like I got to Oprah.
• 33:15
  Speaker 2: We have been trying to get rock Nation. There was
• 33:17
  Speaker 2: a pandemic, so I understand it.
• 33:18
  Speaker 5: Only makes sense. The thing about LA is that I
• 33:22
  Speaker 5: just was saying this a couple of months ago. I
• 33:24
  Speaker 5: was in LA and it was a Wednesday, and we
• 33:26
  Speaker 5: were at some party I forget, and I was telling
• 33:29
  Speaker 5: my friend, I'm like, LA is a place where every
• 33:32
  Speaker 5: single day there's a party, and there's parties for did
• 33:37
  Speaker 5: they just make up a reason?
• 33:39
  Speaker 3: It's like everything, Yeah, that's a week and something. We
• 33:43
  Speaker 3: get all these invites and I'm like this, I'm like,
• 33:45
  Speaker 3: it's Monday.
• 33:46
  Speaker 5: To every day. Every day it's a it's a premiere,
• 33:50
  Speaker 5: it's an exclusive event, it's a and it's a vibe,
• 33:53
  Speaker 5: and it's in Beverly Hills and a mansion party and
• 33:56
  Speaker 5: then there's.
• 33:56
  Speaker 2: Thirty of them going on, like all my friends will
• 33:59
  Speaker 2: be at different places in the city celebrating, having just
• 34:04
  Speaker 2: as much fun as the other. And we don't run
• 34:07
  Speaker 2: into each other, but we'll see you tomorrow. It's it's
• 34:09
  Speaker 2: one of those cities. It's it's you know, it's back.
• 34:12
  Speaker 5: Thank god, It's definitely back.
• 34:15
  Speaker 4: I mean we love going there. So one of the
• 34:18
  Speaker 4: things is that you you have the brick and mortar,
• 34:21
  Speaker 4: but you have the delivery. And so I'm assuming that
• 34:24
  Speaker 4: most deliveries happen in like I guess it would be
• 34:26
  Speaker 4: the tri State, but like in.
• 34:28
  Speaker 3: The La location.
• 34:30
  Speaker 2: Yeah, so La La is right hub. But then we
• 34:36
  Speaker 2: will deliver to what you will call the South Bay,
• 34:39
  Speaker 2: so like Palas Ferdes, Manhattan Beach, where Dondo Beach, like
• 34:41
  Speaker 2: the beach cities, We'll deliver there. We'll deliver to the
• 34:44
  Speaker 2: Valley Van Nuys, Burbank, Porter Ranch, Calabassas, will deliver you know,
• 34:50
  Speaker 2: to the Ie right Pomona if you need us to,
• 34:52
  Speaker 2: you know, it's all well, we'll make it happen.
• 34:55
  Speaker 4: You brought up one other thing, you said, if you
• 34:57
  Speaker 4: want to get flowers, you said, you can go to
• 34:59
  Speaker 4: some other places on a daily, right, like it's like
• 35:02
  Speaker 4: weekly as part of supermarket shopping. Flowers come with that, Okay,
• 35:06
  Speaker 4: And so I'm wondering if there is a subscription. There
• 35:09
  Speaker 4: is there is subscription, so you can they can actually
• 35:12
  Speaker 4: have it every week.
• 35:12
  Speaker 3: Then.
• 35:12
  Speaker 5: Yeah.
• 35:13
  Speaker 2: So one of our very favorite clients is Angela Rye,
• 35:17
  Speaker 2: so she gets a weekly livery and she's been extremely
• 35:20
  Speaker 2: supportive of my business. We met because we were hired
• 35:26
  Speaker 2: to do flowers, I think for two events that she
• 35:29
  Speaker 2: had and then she kind of circled back because she
• 35:33
  Speaker 2: wanted plants. So we also do plants, so we can.
• 35:35
  Speaker 2: You know, it's something that we got into during the
• 35:38
  Speaker 2: pandemic because so many people were spending time in the
• 35:40
  Speaker 2: house and they want air purifying plants or they just
• 35:43
  Speaker 2: wanted like a plant pet just for you know, something
• 35:46
  Speaker 2: to do like water this thing once today. It did
• 35:49
  Speaker 2: something today, and so we really got into like the
• 35:53
  Speaker 2: plant business. And so we put a bunch of Bird
• 35:55
  Speaker 2: of Paradise in Angela's backyard and we've done plants throughout
• 35:58
  Speaker 2: her home and we do weekly, weekly subscriptions with her.
• 36:02
  Speaker 5: So, all right, what is the best flower like? Because
• 36:10
  Speaker 5: flowers die, So when somebody's looking to buy flowers, where
• 36:16
  Speaker 5: should they be buying.
• 36:19
  Speaker 3: A good question.
• 36:19
  Speaker 2: It's really it's interesting, it's it's really I think you're
• 36:23
  Speaker 2: aesthetic and just know that it's not gonna last. Right,
• 36:27
  Speaker 2: the flower is dead when you bought it. Once it's clipped,
• 36:29
  Speaker 2: it's dead. It's just how long can it stay in
• 36:33
  Speaker 2: that beautiful space that it's in right now? So I
• 36:37
  Speaker 2: would say, you know, shockingly enough, people love some flowers,
• 36:40
  Speaker 2: but some flowers last like two to three days and
• 36:42
  Speaker 2: they're gone. Same with hydrange and tulipslasts a really long time.
• 36:45
  Speaker 2: You mentioned tulips. Tulipslaster a really long time. I love
• 36:48
  Speaker 2: tulips because they also continue to grow. It's so weird.
• 36:50
  Speaker 2: If you cut a tulip and you put it in
• 36:52
  Speaker 2: water and put it like maybe under a ledge, in
• 36:55
  Speaker 2: like two days, it would have hit the top of
• 36:57
  Speaker 2: the ledge because or like the shelf, because they them
• 37:00
  Speaker 2: continues to grow in the water. Just you know, fun fact.
• 37:03
  Speaker 2: But I'm like being a flower nerd right now. But yeah,
• 37:07
  Speaker 2: it just you just should know that the flower is
• 37:09
  Speaker 2: going to be there for like five days and then
• 37:11
  Speaker 2: you have to bind fans.
• 37:13
  Speaker 3: If you somebody like me, like I like our I'll
• 37:15
  Speaker 3: run on ac Like the house is always kind of chilly.
• 37:18
  Speaker 3: That's not good for most flowers. If you got a
• 37:21
  Speaker 3: dark you know, some people have homes and high roses
• 37:24
  Speaker 3: that don't get sunlight, that's not good so it's your
• 37:26
  Speaker 3: esthetic too, like if you don't have a lot of light,
• 37:28
  Speaker 3: and we might recommend succulents or something like that, but
• 37:31
  Speaker 3: it's yes, it's how your house is set up too.
• 37:34
  Speaker 5: And this is so you're only in LA.
• 37:36
  Speaker 2: We're only in LA. So we created this fragrance which
• 37:39
  Speaker 2: we haven't talked about yet.
• 37:40
  Speaker 3: We're getting there.
• 37:42
  Speaker 2: Because we are only in LA. We've tried to branch out.
• 37:44
  Speaker 2: We actually went and did some We checked out some
• 37:50
  Speaker 2: spaces in Oakland because Oakland is like do you guys
• 37:54
  Speaker 2: spend a lot of time in Oakland a few times?
• 37:57
  Speaker 2: It is really changing. I mean I grew up like
• 38:01
  Speaker 2: not being able to get off the bar train on
• 38:03
  Speaker 2: like certain stations, like certain bar stations like you got
• 38:05
  Speaker 2: to pass through Oakland, and now Oakland is just kind
• 38:09
  Speaker 2: of this there's just a new feeling. It's yeah. And
• 38:14
  Speaker 2: so we were looking to expand into the Bay. We
• 38:17
  Speaker 2: looked at some locations in Oakland and it just didn't
• 38:20
  Speaker 2: make sense because at the end of the day, I
• 38:22
  Speaker 2: hate to say it, part of the effect of the success.
• 38:25
  Speaker 2: And I don't hate to say it because I kind
• 38:26
  Speaker 2: of do. But it's true, it's us right, And so
• 38:29
  Speaker 2: it's like, we can't be in Oakland and in LA
• 38:34
  Speaker 2: and in New York even though we would like to.
• 38:36
  Speaker 2: So it's like, how do we recreate what old vine
• 38:39
  Speaker 2: is in LA without actually being there? I think that's what.
• 38:45
  Speaker 3: So that's the inspiration for ol Vine.
• 38:47
  Speaker 2: That was the inspiration for Olvine Fragrance. We wanted a
• 38:51
  Speaker 2: way to kind of ship our flowers to people that
• 38:54
  Speaker 2: weren't in LA weren't in the LA area. And we
• 38:57
  Speaker 2: also got approached by someone from Furminiche, which is the
• 39:02
  Speaker 2: world's like premiere scent maker, So they make all the
• 39:08
  Speaker 2: beautiful scents that you smell from the Gucci's, the Tom
• 39:10
  Speaker 2: four is the Chanel's all that they have. The noses
• 39:13
  Speaker 2: and the noses are these basically chemists.
• 39:16
  Speaker 3: Are mad scientific like actual people's noses.
• 39:19
  Speaker 2: People's noses, but they're like third generation.
• 39:21
  Speaker 3: Noses, third generation noses.
• 39:23
  Speaker 2: So they study the art of its old factory.
• 39:28
  Speaker 3: They can like contract they can take an extract and
• 39:30
  Speaker 3: out of caviar, freeze it at like whatever degree celsia is,
• 39:37
  Speaker 3: steam it and like extract something from that. Like they
• 39:39
  Speaker 3: go to that level just for one and they mix
• 39:42
  Speaker 3: all these things. They've been doing it for like two
• 39:44
  Speaker 3: hundred years so they I mean, the things they do
• 39:47
  Speaker 3: is like you, your mind can't even comprehend how they
• 39:49
  Speaker 3: create sense. It's so scientific.
• 39:52
  Speaker 5: We went to Egypt and got educated on it. They
• 39:56
  Speaker 5: was actually telling us that the Correesians stole everything from Egypt,
• 40:04
  Speaker 5: and it was like the Egyptian sense is more natural
• 40:12
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  Speaker 1: An illegal alien from Guatemala charge with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 43:13
  Speaker 1: some of the heinous migrant criminals caught because of President
• 43:17
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman. The United States
• 43:20
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 43:25
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 43:29
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 43:32
  Speaker 1: are here illegally, your next you will be fined nearly
• 43:36
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 43:40
  Speaker 1: never return. But if you register using our CBP home
• 43:44
  Speaker 1: app and leave now, you could be allowed to return legally.
• 43:48
  Speaker 1: Do what's right.
• 43:49
  Speaker 2: Leave now.
• 43:50
  Speaker 1: Under President Trump, America's laws, border and families.
• 43:54
  Speaker 3: Will be protected. Sponsored by the United States Department of
• 43:57
  Speaker 3: Homeland Security.
• 43:57
  Speaker 5: Going chemicals involved, But they was like a whole story
• 44:00
  Speaker 5: that they gave us when they were saying when the
• 44:02
  Speaker 5: Europeans came to Egypt, they pretty much took everything and
• 44:06
  Speaker 5: they brought it back. So he was like, even a
• 44:08
  Speaker 5: lot of the sense that are famous from Paris actually
• 44:15
  Speaker 5: come from Egypt. Wow, it's a whole, it's a whole.
• 44:17
  Speaker 2: No, it's it's a very I'm just learning what I
• 44:22
  Speaker 2: know so far about scent making and the noses. And
• 44:27
  Speaker 2: obviously you know France is known for this, this industry,
• 44:31
  Speaker 2: this is where you know you go. But hey, that
• 44:36
  Speaker 2: makes perfect sense.
• 44:37
  Speaker 4: Can you tell about the process, because I know you
• 44:40
  Speaker 4: said you want people to have the sense even if
• 44:42
  Speaker 4: they come in the store. Can you tell about the
• 44:44
  Speaker 4: process of incorporating like your story into the scent, because
• 44:47
  Speaker 4: I know that's a process too.
• 44:49
  Speaker 2: It is a process. So we worked with this amazing
• 44:51
  Speaker 2: company called Crossover to help develop the story, the brand
• 44:57
  Speaker 2: story for Olvine Fragrance. And I I wanted to kind
• 45:01
  Speaker 2: of go back to my roots from the Bay, and
• 45:05
  Speaker 2: I wanted to feel like I was back home. I
• 45:08
  Speaker 2: wanted to be reminded of like the low fog, the water,
• 45:13
  Speaker 2: the Golden Hills. I wanted to be reminded of my
• 45:16
  Speaker 2: grandmother and her like putting on her perfume for church
• 45:20
  Speaker 2: and kind of that whole thing. And so I feel
• 45:23
  Speaker 2: like we got that. So our scent is called Meadow Bloom,
• 45:27
  Speaker 2: and it has my grandmother's favorite flowers, orchid. So it
• 45:31
  Speaker 2: has vanilla orchid. I love vanella. It's sweet and water lily,
• 45:36
  Speaker 2: lily of the Valley. And we have two candles, find
• 45:40
  Speaker 2: yours in and Bridal Bouquet, and find yours In is
• 45:44
  Speaker 2: more woodsy oaky. It has basil and bridal bouquet. That's
• 45:49
  Speaker 2: the one with the Lily of the Valley because Lily
• 45:50
  Speaker 2: of the Valley is a very popular flower that classically
• 45:56
  Speaker 2: is supposed to be in every bride's bouquet. And these
• 46:00
  Speaker 2: noses like they got it, Like the scents are incredible.
• 46:04
  Speaker 5: So you sat down with them, you tell them what
• 46:07
  Speaker 5: you want. They put together a concoction of different stuff. Yeah. Yeah,
• 46:14
  Speaker 5: and you have a fragrance. Yep, you trademarked that.
• 46:18
  Speaker 2: Yeah yeah, you were in charge of the trademarks.
• 46:23
  Speaker 3: For sure. And we were initially supposed to go to
• 46:25
  Speaker 3: France and do it all in person. With the pandemic,
• 46:27
  Speaker 3: so we ended up having to work with the noses
• 46:29
  Speaker 3: and a lot of shipping and that was a nightmare
• 46:31
  Speaker 3: because of the distribution.
• 46:33
  Speaker 2: Chain was all messed up though, and everything was coming
• 46:36
  Speaker 2: from everywhere. We created the package bottles, same glass makers, Baccarat.
• 46:40
  Speaker 2: Do you pick the paper? We you know, they had
• 46:44
  Speaker 2: to send us the paper so we could fill it
• 46:45
  Speaker 2: and look at the colors. I mean, we did everything
• 46:48
  Speaker 2: when it came to packaging that would reflect this luxury fragrance.
• 46:54
  Speaker 3: So how long was the process to do all that?
• 46:57
  Speaker 2: Over a year?
• 46:58
  Speaker 3: It was about a year.
• 46:59
  Speaker 5: So like because the reason want to ask about the
• 47:02
  Speaker 5: trademark because you know they have like tom for but
• 47:04
  Speaker 5: they always have knock off of the same fragrance. So
• 47:09
  Speaker 5: when you trademark it, you you have like a pattern
• 47:12
  Speaker 5: on the smell, on the on the no, you have
• 47:16
  Speaker 5: a pattern like the.
• 47:17
  Speaker 2: On the on the bottle line bottle, but the style,
• 47:20
  Speaker 2: which is why So basically, which is why they can
• 47:24
  Speaker 2: kind of recreate the scent because it's very hard to
• 47:27
  Speaker 2: patent a scent. They could do something a little different,
• 47:31
  Speaker 2: but it will still smell the same. It's that's that's
• 47:35
  Speaker 2: the complication. I'm sure there is something out of respect.
• 47:39
  Speaker 2: Maybe these larger brands, they're not going to make a
• 47:42
  Speaker 2: scent that smells similar. But if you there's like a
• 47:47
  Speaker 2: you know, like Sheen or fashion Nova. Right, there's like
• 47:50
  Speaker 2: Sheen and fashion Nova's of the fragrance world and there's
• 47:53
  Speaker 2: really nothing you can do about it.
• 47:55
  Speaker 4: So from a marketing standpoint, obviously you have the break
• 47:57
  Speaker 4: and mortar, But for the fragrance, how we market it at?
• 48:00
  Speaker 3: Is it in stores?
• 48:01
  Speaker 4: It like online only or do you see it like, hey,
• 48:03
  Speaker 4: we're going to have it in so far one day.
• 48:05
  Speaker 2: So, Frank, this this world, this fragrance world that we've
• 48:08
  Speaker 2: gotten ourselves into it's very interesting. So as you can imagine,
• 48:11
  Speaker 2: it's very gate kept right, like the cost for entry
• 48:15
  Speaker 2: and all the things. It ain't easy. So basically what
• 48:19
  Speaker 2: we started doing was calling smaller boutiques, smaller brick and
• 48:24
  Speaker 2: mortars that we felt like we were aligned with, and
• 48:27
  Speaker 2: trying to get just a few wholesale right ten twelve
• 48:32
  Speaker 2: and just see how it does. And we actually came
• 48:35
  Speaker 2: on with a store called Beauty Bees and it's a
• 48:37
  Speaker 2: black owned like Beauty Supply, but elevated in the valley.
• 48:44
  Speaker 2: And her name is well, she's Chris Middleton's sister. We're
• 48:48
  Speaker 2: all like the basketball players, right.
• 48:54
  Speaker 3: Name.
• 48:54
  Speaker 2: So yeah, so her name was Brian. So she got
• 48:56
  Speaker 2: us into her story. So that was awesome. But we've
• 48:59
  Speaker 2: been we've tried to call, you know, just on the
• 49:02
  Speaker 2: phones like we're a new company, we're black owned, we're
• 49:04
  Speaker 2: small business. It's well work with Fremniche and it's not
• 49:08
  Speaker 2: you know what I mean. It's just you're trying to
• 49:10
  Speaker 2: knock right on all these doors. Going to a larger
• 49:15
  Speaker 2: store like Sophora and Alta. It sounds good, right, it
• 49:19
  Speaker 2: sounds good, But are they once we get on the shelf,
• 49:22
  Speaker 2: is it going to sell. Are they going to push
• 49:24
  Speaker 2: us our people, especially at our price point, going to say, oh,
• 49:27
  Speaker 2: I want to get this not compared and then compare
• 49:30
  Speaker 2: it to something over here that might be a little cheaper.
• 49:32
  Speaker 2: Maybe they've heard of Oh no, in said I'll go
• 49:34
  Speaker 2: with that. So that gets a little tricky, especially if
• 49:37
  Speaker 2: they don't do if they don't like pay up front,
• 49:41
  Speaker 2: what does that.
• 49:45
  Speaker 3: We're trying to keep it ours not so much exclusive,
• 49:49
  Speaker 3: but a high quality. And when you go to those companies,
• 49:52
  Speaker 3: because they buy in so much bulk, all of the
• 49:54
  Speaker 3: margins come down. So you're really trying to sell a
• 49:57
  Speaker 3: ton of fragrance just to make you know, a fraction
• 50:00
  Speaker 3: of which you could even possibly make. But you know,
• 50:03
  Speaker 3: some people, that's their mentality because they can basically kick
• 50:06
  Speaker 3: back and let everything just load on the shelves and
• 50:09
  Speaker 3: things like that. And then some people, if you believe
• 50:11
  Speaker 3: in your product and want to keep it kind of
• 50:14
  Speaker 3: like a little bit more exclusive, which I believe that's
• 50:16
  Speaker 3: the route we're trying to go.
• 50:18
  Speaker 4: So when you were sitting down and trying to create
• 50:20
  Speaker 4: the profit margins, because fragrances they range right like you
• 50:24
  Speaker 4: could buy a creed and that's almost one thousand dollars
• 50:26
  Speaker 4: and you can buy Ralph Lauren, right, and that can
• 50:29
  Speaker 4: be like one hundred bucks. So like when you're creating it,
• 50:32
  Speaker 4: obviously it's still a liquid right, Obviously you're paying for
• 50:35
  Speaker 4: packaging and all those everything, everything it gets rolled into
• 50:38
  Speaker 4: the price. So how did you create the profit margins
• 50:41
  Speaker 4: and say all right, this is the price plant we
• 50:42
  Speaker 4: need to be.
• 50:45
  Speaker 2: So it was two parts. We worked with someone that
• 50:49
  Speaker 2: is in the business and they know kind of this
• 50:52
  Speaker 2: is the price that people will pay, and then this
• 50:55
  Speaker 2: is the price where people get uncomfortable but they'll pay.
• 50:57
  Speaker 2: And then this is the price where no. So so
• 51:02
  Speaker 2: we we decided to price yeah nada and to neil.
• 51:06
  Speaker 2: So we decided to put it where we felt comfortable
• 51:10
  Speaker 2: that people would pay for a luxury item, but we
• 51:14
  Speaker 2: don't want to make them, you know, say I can't
• 51:18
  Speaker 2: do it.
• 51:18
  Speaker 5: It's just how much.
• 51:20
  Speaker 2: So we're at two thirty and you get a four ounce.
• 51:23
  Speaker 5: A little les it's perfume, not cologne.
• 51:26
  Speaker 2: It's an EDP o de parfume and it's for men
• 51:29
  Speaker 2: and women and we may have some.
• 51:31
  Speaker 3: For you guys.
• 51:31
  Speaker 5: What's what's what's e DP?
• 51:37
  Speaker 2: So EDP is the concentration, so it's strong.
• 51:43
  Speaker 5: So oh, so it's not perfume or cologne.
• 51:47
  Speaker 2: No, it's it's it's ou de parfume. So it's I
• 51:51
  Speaker 2: don't know what's the difference between because it's ed t
• 51:56
  Speaker 2: is a toilette. So that's what we're talking about. So
• 51:58
  Speaker 2: you could call it colonne if you want. I could
• 52:00
  Speaker 2: call it perfume, but it's technically an EDP or an EDT.
• 52:05
  Speaker 3: Okay, yeah, yeah, and it is unsex yx.
• 52:11
  Speaker 2: Okay, I know it's a lie. It's so much. I'm listening.
• 52:14
  Speaker 2: I'm we're both learning all of this. We're like, what
• 52:16
  Speaker 2: do we get ourselves into?
• 52:17
  Speaker 5: Well, the thing the thing that I like about you know,
• 52:19
  Speaker 5: we interviewed a restaurant on from Baltimore early on our journey.
• 52:23
  Speaker 5: Shout out to Derek and he was talking about you know,
• 52:25
  Speaker 5: they always say the average millionaire has seven streams of income,
• 52:27
  Speaker 5: and a lot of time people get discouraged because they
• 52:29
  Speaker 5: think that's like seven jobs or seven different businesses, but
• 52:33
  Speaker 5: really you just have to focus on one thing and
• 52:35
  Speaker 5: then have multiple streams from there. So it's like, all right,
• 52:38
  Speaker 5: the flower seems like that's the main thing, but now
• 52:41
  Speaker 5: you have plants that's another division of that. Right now
• 52:44
  Speaker 5: you have the perfume, that's another division of that. So
• 52:49
  Speaker 5: you can do consulting, you can, you know.
• 52:51
  Speaker 3: It's the other thing is our candles. The candles that
• 52:53
  Speaker 3: are thin enough candle Like, I don't care if we
• 52:56
  Speaker 3: get a thousand candles, they're gone. So the candles are
• 52:59
  Speaker 3: outpacing every thing. Like our candles. We cannot keep enough
• 53:02
  Speaker 3: candles getting I want to talk about the candles super yeah.
• 53:05
  Speaker 5: No, So it's like, yeah, so now it's all in
• 53:08
  Speaker 5: line of one and you can actually use one to
• 53:11
  Speaker 5: sell another. Yes, So you know, loyal customers that might
• 53:14
  Speaker 5: be buying flowers, you can somehow weave in the fragrance
• 53:19
  Speaker 5: as part of that, and now they might start buying
• 53:21
  Speaker 5: the fragrance because they've already familiar with your brand.
• 53:24
  Speaker 2: And we have apparel. My husband created some hoodies and
• 53:28
  Speaker 2: hats andcakes too. Yeah, and people like to Instagram. Like
• 53:32
  Speaker 2: his boys were like, you know posts, they're not going
• 53:35
  Speaker 2: to post flowers necessarily post they want there.
• 53:40
  Speaker 3: Yeah, And even we were just in Miami at the
• 53:42
  Speaker 3: World Fragrance Conference and that was one of the things
• 53:44
  Speaker 3: that they were They were saying, this is like the
• 53:45
  Speaker 3: biggest fragrance conference in the world. But they were like
• 53:48
  Speaker 3: most like even like a tom Ford, they were like,
• 53:52
  Speaker 3: really a lot of these people make the most of
• 53:54
  Speaker 3: their money off one of their fragrance is not the
• 53:56
  Speaker 3: nine that are out, like one of them is the
• 53:58
  Speaker 3: one that just goes. But thanks everybody. They want to
• 54:01
  Speaker 3: keep it new and keep to keep new things out
• 54:03
  Speaker 3: and things coming out. But use this like one or
• 54:06
  Speaker 3: two of the of all of those things that are
• 54:08
  Speaker 3: really making, you know, making the sales.
• 54:10
  Speaker 4: So you said you went to the conference in Miami,
• 54:12
  Speaker 4: and obviously you know the floral business. When you get
• 54:16
  Speaker 4: to these places, how many people do you see that
• 54:18
  Speaker 4: look like us? And what keeps you encouraged to keep
• 54:20
  Speaker 4: going even when you don't because I'm assuming there's not
• 54:22
  Speaker 4: too many people that look like us.
• 54:23
  Speaker 3: And he's like one Chris Collins.
• 54:25
  Speaker 2: So Chris Collins, he's based out of New York actually
• 54:29
  Speaker 2: was a really famous, uh supermodel for a long time
• 54:34
  Speaker 2: with Ralph Lauren. He has a fragrance called the World
• 54:38
  Speaker 2: of Chris Collins. He's in Sophora, worked really hard. He
• 54:42
  Speaker 2: has like over ten cents I think. So we were
• 54:47
  Speaker 2: on a panel together and we were like the fresh
• 54:50
  Speaker 2: faces as a way to show the industry, you know,
• 54:54
  Speaker 2: we need to diversify, you need to you know, be
• 54:57
  Speaker 2: open minded. These are the fresh faces, these are the
• 55:00
  Speaker 2: new fragrance makers. This is what they look like. But
• 55:03
  Speaker 2: outside of us, yeah, it was it was really France.
• 55:07
  Speaker 3: It was it was the majority was people from friends. Yeah,
• 55:12
  Speaker 3: but they showed a lot of love. I felt we
• 55:14
  Speaker 3: were very well respected. I felt like they highlighted us.
• 55:17
  Speaker 3: You know, we were in a lot of different things,
• 55:19
  Speaker 3: and I felt like they were doing their best to
• 55:21
  Speaker 3: showcase us. I really do feel like that.
• 55:23
  Speaker 4: How cost intensive is the fragrant business? Obviously, when you're
• 55:27
  Speaker 4: dealing with plants, you're buying wholesale, this one you can't
• 55:30
  Speaker 4: so like if somebody's trying to say, like, you know what,
• 55:33
  Speaker 4: this sounds really inspired, I want to try something. How
• 55:35
  Speaker 4: cost intensive a cash intensive is?
• 55:37
  Speaker 3: This is expensive? I mean you need about it at
• 55:41
  Speaker 3: least a half million dollars to do it right where
• 55:43
  Speaker 3: you're not stressing out, and at least a proper consultant.
• 55:48
  Speaker 2: So we had a consultant that walked us, like held
• 55:51
  Speaker 2: our hand through this whole process.
• 55:53
  Speaker 5: We would not have been able to, like what's some
• 55:54
  Speaker 5: of the steps that you need.
• 55:56
  Speaker 3: Well, this woman is she's she's done this for so
• 56:00
  Speaker 3: many people, and a lot of people are really successful,
• 56:03
  Speaker 3: like they're on at Sax and Demens right now. So
• 56:05
  Speaker 3: one of the blessings that we had is we didn't
• 56:07
  Speaker 3: have to We had somebody that wanted to partner us,
• 56:09
  Speaker 3: that knew all the ins and outs, like these are
• 56:12
  Speaker 3: the bottle makers in France that you want, or in
• 56:14
  Speaker 3: Italy that you want, Chinese three yeah, or you can
• 56:17
  Speaker 3: get the expensive things, or you can get the same
• 56:20
  Speaker 3: type of thing in China, And these are the people
• 56:21
  Speaker 3: that I recommend. This is a kind of paper you
• 56:24
  Speaker 3: want with this kind of product, you know, you don't
• 56:26
  Speaker 3: want to gut you know, it's like every single thing
• 56:29
  Speaker 3: your logo should be metallic because it's going to come
• 56:32
  Speaker 3: off of the pearl. She knew everything, so we were
• 56:35
  Speaker 3: able to get like the best crash course that I
• 56:38
  Speaker 3: don't even know how we got it. So for us,
• 56:40
  Speaker 3: it was like, yeah, these were all of her contacts
• 56:43
  Speaker 3: because she wanted This is someone that was around back
• 56:46
  Speaker 3: when it was at the flower Shop before Old Vine,
• 56:49
  Speaker 3: and she kind of peeped Itica's whole journey through Van
• 56:52
  Speaker 3: and she contacted us so We were just fortunate enough
• 56:55
  Speaker 3: to have someone that's in this industry, like literally walk
• 56:58
  Speaker 3: us to the well, so we didn't have to bump
• 57:00
  Speaker 3: our head. We didn't have the second guess because have
• 57:03
  Speaker 3: we not had her, we wouldn't It would have been
• 57:04
  Speaker 3: almost impossible to do.
• 57:05
  Speaker 2: Yeah, we would not have known where to start.
• 57:07
  Speaker 3: And we certainly wouldn't have wouldn't have had a relationship
• 57:10
  Speaker 3: with Herminese.
• 57:11
  Speaker 5: Yeah, so how did the candles? What's the candle situation?
• 57:13
  Speaker 3: Looking like?
• 57:14
  Speaker 2: The candles are doing well, so we're I mean, people
• 57:17
  Speaker 2: love candles, right, People love candles. You walk into any
• 57:21
  Speaker 2: man's house, in any woman's house, it you know, smells good.
• 57:24
  Speaker 2: You have them in the bathroom. I was just at
• 57:25
  Speaker 2: my girlfriend's house this morning. I lit her candles. I
• 57:28
  Speaker 2: was like, she had a candle called Harlem.
• 57:29
  Speaker 3: I like, and there, I mean candles. We sold thousands
• 57:34
  Speaker 3: and thousands of candles, and the candles.
• 57:36
  Speaker 2: They do really well.
• 57:37
  Speaker 3: People. People really love the gifts.
• 57:38
  Speaker 2: Candles are great gifts. Candles and our candles have a smell,
• 57:44
  Speaker 2: Like when you smell our candle, it doesn't have to
• 57:46
  Speaker 2: be lit. It could we could literally open the box
• 57:49
  Speaker 2: and you the whole room you'll what is that? So
• 57:52
  Speaker 2: it's a it's a great candle.
• 57:54
  Speaker 5: So you're buying candles a wholesale too, we are we
• 57:58
  Speaker 5: selling them wholesale? Oh, you're buying them home? So like,
• 58:00
  Speaker 5: how do you buy candles?
• 58:01
  Speaker 3: Make our candles?
• 58:02
  Speaker 2: We make the candles. So we selected the scent, just
• 58:04
  Speaker 2: like we did with the EDP. We have to select
• 58:08
  Speaker 2: the wax. Well, you know, natural soy, all that stuff.
• 58:12
  Speaker 2: We colored our wax so one wax, the bridable, kse,
• 58:14
  Speaker 2: waxes rose, the finders in waxes, sage. We selected the bottle.
• 58:19
  Speaker 2: Do we want white, matt clear, black glass? You know,
• 58:26
  Speaker 2: it's every single unit. So then we have to buy
• 58:31
  Speaker 2: units five hundred, one thousand, five thousand. I mean, it's
• 58:33
  Speaker 2: just so much to it.
• 58:35
  Speaker 3: I mean you're talking about drums and the wax show
• 58:37
  Speaker 3: up from France drums so we can pour you know,
• 58:41
  Speaker 3: six thousand candles.
• 58:43
  Speaker 5: So they do you just they just give you a
• 58:45
  Speaker 5: bucket full of wax.
• 58:45
  Speaker 3: A big drum.
• 58:46
  Speaker 5: You're who's making it.
• 58:47
  Speaker 3: You We have a manufacturer in California.
• 58:49
  Speaker 2: And they pour it.
• 58:50
  Speaker 3: They have they have all of our bottles with our logos.
• 58:53
  Speaker 3: They're all just stacked up there. So if we want
• 58:55
  Speaker 3: a place in order for two thousand candles, they'll be done.
• 58:58
  Speaker 5: In like a week and a half and it goes
• 58:59
  Speaker 5: to the manifact extra yes, and they pulled it and
• 59:01
  Speaker 5: then they package it up and then they send it.
• 59:04
  Speaker 5: How much you tell your candles for our.
• 59:05
  Speaker 2: Candles are seventy two. So we're up there with like
• 59:09
  Speaker 2: the Lai Lavos and the Birados and those guys. And
• 59:13
  Speaker 2: like I said, we did a little analysis. We're like,
• 59:15
  Speaker 2: this is what you know. You can get reading sarch
• 59:17
  Speaker 2: Yankee exactly. You can get a Yankee doodle candle for
• 59:19
  Speaker 2: fourteen from CBS or Dwayne Reed, or you can get
• 59:22
  Speaker 2: you know, lea Lavo for seventy five. I'm not sure
• 59:26
  Speaker 2: if that's it might be more than that. So we
• 59:28
  Speaker 2: just we decided that based on the product, we're definitely
• 59:32
  Speaker 2: at in the you know, seventy ish range, so we
• 59:35
  Speaker 2: went with seventy two because it felt like safe.
• 59:39
  Speaker 3: Yeah.
• 59:39
  Speaker 4: So just I mean, that's that's three businesses right there.
• 59:42
  Speaker 4: I know you trained all day. We don't really have
• 59:44
  Speaker 4: couples on it too often. How was that managing all that?
• 59:48
  Speaker 4: Obviously y'all parents.
• 59:49
  Speaker 3: So how was that for you?
• 59:51
  Speaker 4: Like?
• 59:52
  Speaker 3: How often are you seen. You're like, this is sounds
• 59:54
  Speaker 3: pretty times consuming. Nah, it's pretty rewarding. Like I said,
• 59:59
  Speaker 3: our heck orders are at home, so a lot of
• 1:00:01
  Speaker 3: Itica's work us on our computer, you know, our nanny's
• 1:00:05
  Speaker 3: there with the baby. I'm on my computer, and because
• 1:00:07
  Speaker 3: we're all in downtown, you know, we kind of can
• 1:00:10
  Speaker 3: jump out and get these things done. So I mean, man,
• 1:00:14
  Speaker 3: maybe because I'm older, I enjoyed my family. I ain't
• 1:00:17
  Speaker 3: in the streets no more. But it's actually rewarding. I'm
• 1:00:21
  Speaker 3: very thankful that I can see I have an eleven
• 1:00:23
  Speaker 3: year old son too, but I can see my kids,
• 1:00:26
  Speaker 3: you know, spend time with my wife and work and
• 1:00:28
  Speaker 3: create these businesses at the same time. So it's actually
• 1:00:32
  Speaker 3: it's great.
• 1:00:33
  Speaker 2: So we get along. I think sometimes sometimes people can't
• 1:00:37
  Speaker 2: work together, right, it's just what it is. And Brian
• 1:00:40
  Speaker 2: and I can work. We work well together, and I
• 1:00:43
  Speaker 2: think it's because we understand and respect each other's job,
• 1:00:47
  Speaker 2: like what the other person brings the table, what the
• 1:00:49
  Speaker 2: other person is good at, and what their strength is,
• 1:00:51
  Speaker 2: and then we don't try to get involved. I'm definitely
• 1:00:55
  Speaker 2: not like a helicopter anything, like I'm not hovering and
• 1:00:59
  Speaker 2: he doesn't do that either. You know, he might be like, hey,
• 1:01:01
  Speaker 2: did you send that email, But that's as far as
• 1:01:04
  Speaker 2: it goes, not like copy me on every email or
• 1:01:06
  Speaker 2: you know kind of thing. So it's just a I
• 1:01:09
  Speaker 2: think we have a lot of respect for each other.
• 1:01:11
  Speaker 2: And it's a blessing to be able to work together
• 1:01:15
  Speaker 2: and build a business for our family and our kids.
• 1:01:19
  Speaker 2: And I feel so grateful that I can work from
• 1:01:22
  Speaker 2: home and bring my daughter. My daughter's seven, our daughters
• 1:01:25
  Speaker 2: seventeen months old. She comes to the flower shop and
• 1:01:27
  Speaker 2: she has like her own little station. I'm going to
• 1:01:30
  Speaker 2: tell the story. Dad like threw away her station. So
• 1:01:33
  Speaker 2: when she got to the flower shop yesterday, she walked
• 1:01:36
  Speaker 2: over and she had this look of like what happened?
• 1:01:39
  Speaker 2: And I've called him.
• 1:01:40
  Speaker 3: I'm like, baby, we got a table level from an event.
• 1:01:42
  Speaker 3: It Tika told me like almost she was like, make
• 1:01:45
  Speaker 3: sure you throw this table away. It's like a but
• 1:01:47
  Speaker 3: I hadn't been to the shop a couple of weeks.
• 1:01:48
  Speaker 3: So I went to the shop. I was like, let
• 1:01:50
  Speaker 3: me take all the trash out and let me take
• 1:01:52
  Speaker 3: this table out. But by that time, my daughter fell
• 1:01:53
  Speaker 3: in love with the table. She never really said that.
• 1:01:56
  Speaker 2: I mean I was like, it's on Instagram. I posted
• 1:01:58
  Speaker 2: her playing on the table.
• 1:02:03
  Speaker 5: You know, I feel very important. So you strike me
• 1:02:08
  Speaker 5: more as maybe into numbers.
• 1:02:11
  Speaker 3: Yeah, yeah, is that correct. I'm big time into numbers
• 1:02:13
  Speaker 3: and you have more on the creative side.
• 1:02:15
  Speaker 2: Yes, I am not. I mean I can calculate some things,
• 1:02:20
  Speaker 2: but Brian can it deals with futures and all this
• 1:02:24
  Speaker 2: other stuff.
• 1:02:24
  Speaker 5: That's not How many people is on your team? So
• 1:02:27
  Speaker 5: it is you guys. You have Matt Bond. He a
• 1:02:30
  Speaker 5: silent partner or he involved in it.
• 1:02:32
  Speaker 2: It's involved. He lets us pretty much do you know? Okay,
• 1:02:36
  Speaker 2: so most of the work, but if if we need
• 1:02:38
  Speaker 2: him to help promote, he'll be a part of events.
• 1:02:42
  Speaker 2: He's a big you know, he always has ideas or
• 1:02:45
  Speaker 2: thoughts you guys should do that, this or that. He's
• 1:02:47
  Speaker 2: very you know, creative in his own right, so he
• 1:02:49
  Speaker 2: always comes up with like cool concepts. So he's involved.
• 1:02:53
  Speaker 5: And what else? Who else is on your team?
• 1:02:56
  Speaker 2: We have our designers are we have like four to
• 1:03:00
  Speaker 2: five designers that we work with regularly, like weekly flowers
• 1:03:04
  Speaker 2: for the flowers, very very talented. And then I have
• 1:03:08
  Speaker 2: an intern that comes in who's also a designer in
• 1:03:12
  Speaker 2: her own right. She has her own shop, her own
• 1:03:14
  Speaker 2: you know, small operation, but not a shop brick and mortar.
• 1:03:19
  Speaker 2: But she comes in and she interns. She wants to
• 1:03:21
  Speaker 2: learn and kind of get experience. And then we have
• 1:03:25
  Speaker 2: our drivers and yeah, the count listen and then but
• 1:03:31
  Speaker 2: Brian does.
• 1:03:31
  Speaker 3: So we're hands on. We do a lot of stuff ourselves.
• 1:03:34
  Speaker 2: Still, I mean, I deliver. If it's a Sunday and
• 1:03:38
  Speaker 2: nobody will deliver, I deliver. I'm like, okay, I tell Brian,
• 1:03:41
  Speaker 2: I'm like, watch the baby, I'll be back.
• 1:03:42
  Speaker 3: We still do like the emails, we do a lot
• 1:03:44
  Speaker 3: I send.
• 1:03:44
  Speaker 2: Out that I send out the weekly emails myself. We
• 1:03:47
  Speaker 2: have a social media manager. Shout out to our social
• 1:03:49
  Speaker 2: media manager. She's so excellent. Like one thing about social media,
• 1:03:53
  Speaker 2: it's like it's so necessary, but when it comes to
• 1:03:56
  Speaker 2: creating content, that's like I can like post a cute
• 1:03:59
  Speaker 2: picture of my baby or me and my husband on
• 1:04:01
  Speaker 2: date night, but not like content. So she we have
• 1:04:04
  Speaker 2: a social media manager that is very vital.
• 1:04:06
  Speaker 3: To the team.
• 1:04:09
  Speaker 4: You mentioned rock Nation, and so I'm one of the
• 1:04:12
  Speaker 4: are the other clients that you have on the wish
• 1:04:15
  Speaker 4: list that you're like, you know what I would love
• 1:04:16
  Speaker 4: to do an event.
• 1:04:17
  Speaker 3: For what other We always outside of the wan, So
• 1:04:23
  Speaker 3: we're putting it out there. We want the brunch we do,
• 1:04:26
  Speaker 3: we do get Jay Tina knows. We get those orders
• 1:04:31
  Speaker 3: pretty much every year. The brunches is I've been putting
• 1:04:34
  Speaker 3: on the universe for years.
• 1:04:35
  Speaker 2: Yeah, and just you know, I really like you know
• 1:04:39
  Speaker 2: b ET they use us for their awards, so we've done.
• 1:04:43
  Speaker 2: We did their like celebrity gifting suite this year and
• 1:04:49
  Speaker 2: that was cool. Would love to do the awards. I
• 1:04:52
  Speaker 2: would love to do you know, the Grammys, the Oscars,
• 1:04:55
  Speaker 2: the Emmys. You know you see the red carpet and
• 1:04:57
  Speaker 2: all the flowers, like that's the that's that's next.
• 1:05:02
  Speaker 5: So you have the flower business, you have the fragrance business, plants,
• 1:05:09
  Speaker 5: the candle a carrel, and the merch the merch what's
• 1:05:16
  Speaker 5: the like if you had a pied chart of one hundred, like,
• 1:05:20
  Speaker 5: what's the percentage breakdown as far as like revenue and
• 1:05:24
  Speaker 5: attention like into the whole framework?
• 1:05:29
  Speaker 2: Well, are we also including your finance?
• 1:05:31
  Speaker 3: No? Just ov On?
• 1:05:33
  Speaker 2: Just Ovine, okay Ovon, how do I say that?
• 1:05:40
  Speaker 3: I would say Ovon and a pied chart out of
• 1:05:43
  Speaker 3: everything that goes out laurels. I would say thirty percent
• 1:05:51
  Speaker 3: of it is retained. I'd say everything else goes back.
• 1:05:54
  Speaker 2: But how how much attention we pay to everything?
• 1:05:57
  Speaker 5: Right?
• 1:05:57
  Speaker 2: So like seventy of our energy is I would say that,
• 1:06:01
  Speaker 2: I'm sorry, it's seventy five percent because it's getting us.
• 1:06:04
  Speaker 2: It is do it is like andanding the most attention,
• 1:06:08
  Speaker 2: Like my phone is when I check my phone, it's
• 1:06:09
  Speaker 2: going to be flowers and I'm going to have to respond,
• 1:06:12
  Speaker 2: and that's the lead horse. Sure, So I would say
• 1:06:16
  Speaker 2: seventy five percent is florals. I would aim to give
• 1:06:20
  Speaker 2: more attention to fragrance, but and I'm and I'm going
• 1:06:24
  Speaker 2: to start. We we worked with a great PR team
• 1:06:27
  Speaker 2: the past couple of months, and so I've kind of
• 1:06:29
  Speaker 2: like been a little less hands on because I've kind
• 1:06:32
  Speaker 2: of let them take the lead. But We're I'm going
• 1:06:35
  Speaker 2: to have to get back on there. So I definitely
• 1:06:38
  Speaker 2: would like to spend more time with Fragrance. But right now,
• 1:06:41
  Speaker 2: I would say seventy five percent is florals, and then
• 1:06:44
  Speaker 2: the merch kind of sells itself, but the candles and
• 1:06:48
  Speaker 2: the fragrance need more time.
• 1:06:51
  Speaker 3: Are they?
• 1:06:52
  Speaker 4: I mean, those are five pretty strong verticals, are there
• 1:06:54
  Speaker 4: any more verticals that you see down the road that
• 1:06:57
  Speaker 4: you uh, you know, you know what we should try
• 1:06:59
  Speaker 4: to explore that.
• 1:07:01
  Speaker 3: Yeah, I mean we've had opportunities for television.
• 1:07:06
  Speaker 5: Reality shows.
• 1:07:07
  Speaker 3: Yeah yeah, but just oh Laria the of the reality show.
• 1:07:11
  Speaker 3: But we have had those opportunities. Now, anything else, I
• 1:07:16
  Speaker 3: guess positive would be open to. But we're still just
• 1:07:19
  Speaker 3: trying to figure out talking.
• 1:07:22
  Speaker 2: To a girlfriend. I don't think I mentioned this to
• 1:07:23
  Speaker 2: you about because I'm like freak news a children's book.
• 1:07:29
  Speaker 2: So we have I have a very creative girlfriend and
• 1:07:33
  Speaker 2: we like talk shop about, you know, work, and she's
• 1:07:36
  Speaker 2: in marketing and she's just like, gosh, you should do
• 1:07:39
  Speaker 2: a children's book with for Noah with like and teaching
• 1:07:42
  Speaker 2: people about flowers because you know, does that exist? I
• 1:07:46
  Speaker 2: don't know, but I just thought that would be super cool.
• 1:07:48
  Speaker 2: We have so many books. We have so many books,
• 1:07:51
  Speaker 2: and she loves her books, like she goes and grabs
• 1:07:53
  Speaker 2: books all the time in hands the mode.
• 1:07:55
  Speaker 3: I cannot believe how many black children's books.
• 1:07:57
  Speaker 2: There's a lot.
• 1:07:58
  Speaker 5: Your daughter's name is Noah.
• 1:08:00
  Speaker 3: Noah.
• 1:08:00
  Speaker 5: Yeah, that's one of these names that became a unisex name.
• 1:08:04
  Speaker 5: No h a okay, no Noah Noah yeah, okay, not
• 1:08:08
  Speaker 5: like Noah yeah, just nowhere Okay, because somebody else's name
• 1:08:12
  Speaker 5: no isn't it a singer?
• 1:08:13
  Speaker 3: I think that's Nora, Nora Jones.
• 1:08:15
  Speaker 5: Norah Jones's what I was thinking.
• 1:08:17
  Speaker 3: I think he was thinking that bro.
• 1:08:20
  Speaker 2: Noah has become popular though it's a fe like it's
• 1:08:23
  Speaker 2: popular with the h though.
• 1:08:24
  Speaker 5: Yeah, well what the age is?
• 1:08:26
  Speaker 3: That's a beautiful name.
• 1:08:28
  Speaker 2: But yeah, children's books. That was That's definitely a most
• 1:08:30
  Speaker 2: we haven't talked about it yet, but so so.
• 1:08:33
  Speaker 5: All right, so seventy five percent of the businesses and flowers,
• 1:08:36
  Speaker 5: so that's obviously the most important thing. But you haven't
• 1:08:39
  Speaker 5: expanded that, so.
• 1:08:42
  Speaker 3: Do you have?
• 1:08:43
  Speaker 5: So how can you expand that though? Because I feel
• 1:08:45
  Speaker 5: like my personal opinion, I feel like that's something that
• 1:08:48
  Speaker 5: can be expanded and could be bigger if it's already successful. Yeah,
• 1:08:56
  Speaker 5: have you thought about that?
• 1:08:57
  Speaker 2: I think about it every day. I thought about it
• 1:09:01
  Speaker 2: coming up the stairs.
• 1:09:03
  Speaker 3: In the elevators in Los Angeles, and it's such a
• 1:09:07
  Speaker 3: serious thing. There's like, like, we're the number one black
• 1:09:11
  Speaker 3: florists in my opinion, with number one, but there's there's
• 1:09:14
  Speaker 3: also like three other floorists that are like, you know,
• 1:09:17
  Speaker 3: the guy that does the Kardashians, and they got a
• 1:09:20
  Speaker 3: lot of loyalty, and it's and and the Los Angeles
• 1:09:23
  Speaker 3: a lot of people under them. It's like that. It's
• 1:09:25
  Speaker 3: like everybody's fighting for you know, the big the biggest
• 1:09:29
  Speaker 3: business in l A. And I feel like a lot
• 1:09:30
  Speaker 3: of people are very loyal to these top two or
• 1:09:34
  Speaker 3: three guys.
• 1:09:35
  Speaker 2: It's a lot, it's.
• 1:09:37
  Speaker 3: Way, but I feel like there's just a loyalty to
• 1:09:39
  Speaker 3: a couple of these huge florists.
• 1:09:42
  Speaker 2: And a lot of So for me, how do we
• 1:09:44
  Speaker 2: expand our business? I would love to get more huge,
• 1:09:48
  Speaker 2: beautiful weddings, right these weddings that you see on Instagram
• 1:09:51
  Speaker 2: that are just like I mean, these people are no price,
• 1:09:56
  Speaker 2: you know, and we can't necessarily, I haven't been able
• 1:10:00
  Speaker 2: to really penetrate the wedding market the way that we should.
• 1:10:04
  Speaker 2: We should have. I tell you this, every summer month,
• 1:10:06
  Speaker 2: we should have a wedding every weekend. And it's just
• 1:10:09
  Speaker 2: one of those industries where a you have to be
• 1:10:12
  Speaker 2: able to spend a certain amount of money on flowers
• 1:10:14
  Speaker 2: for your wedding. And most people when when they get
• 1:10:16
  Speaker 2: that quote, they're like, oh no, no, we were thinking more.
• 1:10:22
  Speaker 2: We were thinking more like and then you're like, okay,
• 1:10:25
  Speaker 2: you know so I definitely want to figure out how
• 1:10:28
  Speaker 2: we can penetrate the wedding industry in Los Angeles. That's
• 1:10:32
  Speaker 2: a very big deals for me. And then also, like
• 1:10:35
  Speaker 2: I said, penetrating the awards, I would love to do
• 1:10:38
  Speaker 2: more awards. And when awards season, I mean comes, just go.
• 1:10:43
  Speaker 2: But I think, what when that happens, And as it happens,
• 1:10:46
  Speaker 2: then we're going to grow naturally. We're going to have
• 1:10:49
  Speaker 2: to hire more full time employees. We're even going to
• 1:10:52
  Speaker 2: need a bigger space, and I can't wait.
• 1:10:54
  Speaker 5: Well, when I was when I was actually thinking an expansion,
• 1:10:56
  Speaker 5: I was actually thinking geographic, Yeah, I was, That's what
• 1:11:00
  Speaker 5: I was thinking, something where it could become scalable where
• 1:11:05
  Speaker 5: all over all over America, all over all over the world.
• 1:11:08
  Speaker 4: I'm thinking on the same lines because I'm thinking right now,
• 1:11:10
  Speaker 4: like what you just said makes sense, right, like people
• 1:11:11
  Speaker 4: are going to be loyal to their floorists, and right, well,
• 1:11:13
  Speaker 4: what if you go to a different market and now
• 1:11:15
  Speaker 4: you're the only person No, I agree.
• 1:11:17
  Speaker 3: I think well, I think that's part of the intent
• 1:11:20
  Speaker 3: with the with the flowers and the I mean with
• 1:11:22
  Speaker 3: the frames, in the candle. They're still really new, so
• 1:11:24
  Speaker 3: we still have a lot that's coming to really push
• 1:11:27
  Speaker 3: and hit all these markets. Whereas they're easier on us
• 1:11:31
  Speaker 3: to get to everybody. Uh, you get the Ovine experience,
• 1:11:34
  Speaker 3: you get these you know, these scents, and I think
• 1:11:36
  Speaker 3: it's a lot easier and the other Expanding the stores
• 1:11:40
  Speaker 3: has still always been a dream of bars to be
• 1:11:42
  Speaker 3: New York and Chicago and the cities that we're very
• 1:11:44
  Speaker 3: familiar with. But at the same time, we've we're probably
• 1:11:49
  Speaker 3: three years of really figuring everything out and we're only
• 1:11:52
  Speaker 3: doing better, you know, by the day, So getting better
• 1:11:55
  Speaker 3: and better.
• 1:11:56
  Speaker 5: Do you work with event planners and wedding planners?
• 1:11:59
  Speaker 2: We do. So we have some really great and loyal
• 1:12:02
  Speaker 2: event planners that if they're having an event, if they're
• 1:12:05
  Speaker 2: doing a wedding, they're like us, old mine. So that's
• 1:12:08
  Speaker 2: a big part of all the events that we get
• 1:12:11
  Speaker 2: like they're definitely from these event planners that we've worked
• 1:12:15
  Speaker 2: with for quite a long time. We get each other,
• 1:12:18
  Speaker 2: we understand the process, we do well together.
• 1:12:22
  Speaker 4: Of course they had dinners again, of course, Oh yeah,
• 1:12:28
  Speaker 4: I don't know you had. I'm gonna if this gonna
• 1:12:30
  Speaker 4: sound spooky, before somebody comes, like I'll check everything. I'm like, oh,
• 1:12:35
  Speaker 4: Miss Diddy April eleventh, you had dinner?
• 1:12:37
  Speaker 2: N yes, No, And I know I know Miss Diddy
• 1:12:40
  Speaker 2: from years ago. Like I show Brian a picture of
• 1:12:44
  Speaker 2: she and I with Kendra in Chicago and like, what
• 1:12:47
  Speaker 2: was that two thousand and fourteen? Different you tried it.
• 1:12:56
  Speaker 3: It was.
• 1:12:58
  Speaker 2: A long time ago. But Matt's really good friends with
• 1:13:00
  Speaker 2: Diddy and also Baron Davis, who I'm very.
• 1:13:03
  Speaker 3: Good friend alumni.
• 1:13:05
  Speaker 2: Yes, yes, those are Yeah.
• 1:13:09
  Speaker 3: We we did all this events in Chicago when they
• 1:13:14
  Speaker 3: had All Star in Chicago. We did.
• 1:13:18
  Speaker 2: So we're very very close with a gentleman named Sharif
• 1:13:21
  Speaker 2: who works with Al Harrington.
• 1:13:23
  Speaker 3: So we.
• 1:13:25
  Speaker 2: I mean it's all you know, it's all networking. It's
• 1:13:29
  Speaker 2: all using you know, using your network and everybody helping
• 1:13:33
  Speaker 2: each other out.
• 1:13:35
  Speaker 5: No, I mean it's encouraging. I said, it sounds like
• 1:13:38
  Speaker 5: you guys got a lot more of them to go.
• 1:13:39
  Speaker 5: That's always a good thing, you know, especially with the
• 1:13:42
  Speaker 5: fragrance and the candles. That's something that you know can
• 1:13:45
  Speaker 5: definitely that's something that's probably going to be easier to
• 1:13:48
  Speaker 5: scale because it's not you know, not even have to
• 1:13:51
  Speaker 5: physically be there.
• 1:13:52
  Speaker 2: Yeah, but thing about flowers, and it's it's so interesting because,
• 1:13:56
  Speaker 2: like I said, we we went to Oakland and we
• 1:13:58
  Speaker 2: were looking at spaces and I was trying to do
• 1:14:01
  Speaker 2: some kind of like analysis of the area. Right, So
• 1:14:04
  Speaker 2: I'm like, Okay, we're in Oakland. Who are the main
• 1:14:07
  Speaker 2: event planners? Who does events in Oakland? I actually have
• 1:14:10
  Speaker 2: a relative who does really well in Oakland and the
• 1:14:13
  Speaker 2: Bay Area. She does events. She started with balloons and
• 1:14:16
  Speaker 2: then she went like it just when balloon started becoming
• 1:14:19
  Speaker 2: a thing. She got there early. And so I'm looking.
• 1:14:22
  Speaker 2: But I think that the piece that LA has that
• 1:14:27
  Speaker 2: these other areas don't have is the event piece. And
• 1:14:29
  Speaker 2: like I said, before the pandemic, we were eighty four
• 1:14:31
  Speaker 2: percent events and we're doing really, really well, and it's
• 1:14:34
  Speaker 2: just there's no place like LA for event That's where
• 1:14:37
  Speaker 2: I try to say, how are we gonna New York?
• 1:14:39
  Speaker 5: New York would be good, right, and Miami would be
• 1:14:42
  Speaker 5: good also, Yes, smaller Miami would be smaller market. New
• 1:14:47
  Speaker 5: York is probably not as many events, but it's so big. Yeah,
• 1:14:50
  Speaker 5: that is enough, especially if you get in the corporate space. Yeah, yeah,
• 1:14:54
  Speaker 5: La LA is the best. That's only three places that
• 1:14:56
  Speaker 5: I really can think of that would like really really
• 1:14:58
  Speaker 5: make sense for the Flowers, like from what they do
• 1:15:01
  Speaker 5: as far as the events on a consistent basis, Like
• 1:15:03
  Speaker 5: I know, l A Miami, I know for sure that'll
• 1:15:07
  Speaker 5: go crazy, and New York you can. You can do
• 1:15:10
  Speaker 5: well in New York too.
• 1:15:11
  Speaker 3: I'm just doubling our list.
• 1:15:12
  Speaker 2: But we'll also go places and we'll travel for event.
• 1:15:16
  Speaker 2: So we went Chicago. We did the All Star Weekend
• 1:15:19
  Speaker 2: in Chicago. So we did the NBA Wives Association. They
• 1:15:22
  Speaker 2: had a huge event at the w downtown Chicago, and
• 1:15:25
  Speaker 2: so we did that event. We flew in. It was
• 1:15:28
  Speaker 2: three degrees crazy that that was two.
• 1:15:32
  Speaker 5: Years ago, right, it was right before the pandemic was.
• 1:15:36
  Speaker 3: That. It was so school.
• 1:15:41
  Speaker 2: Yeah, we had a great Chicago is.
• 1:15:42
  Speaker 5: A good city. It's just too cold.
• 1:15:44
  Speaker 2: It's ridiculously but yeah, so we flew in, we did
• 1:15:47
  Speaker 2: that event. So it's we're not tethered, so we can't
• 1:15:51
  Speaker 2: not you know, it's just a matter of I understand
• 1:15:53
  Speaker 2: what the other thing is all all cities have a
• 1:15:55
  Speaker 2: flower mark. Yeah, every city has a flower you know
• 1:15:57
  Speaker 2: the business.
• 1:15:58
  Speaker 3: We could fly here, you know, with a two or
• 1:16:00
  Speaker 3: three people and knock any event out. So you already
• 1:16:02
  Speaker 3: know what the flower mart is here already.
• 1:16:04
  Speaker 2: Yeah, we know there's a flower there's a flower district
• 1:16:07
  Speaker 2: in New York. We visited, obviously, the flower martin Oakland.
• 1:16:11
  Speaker 2: Chicago has a flower flower mart. So yeah, and Miami
• 1:16:15
  Speaker 2: has a huge flower mark because most of the flowers
• 1:16:18
  Speaker 2: that come internationally come to Miami first and then they
• 1:16:20
  Speaker 2: go all around.
• 1:16:21
  Speaker 5: So these flowers they getting shipped like the same day.
• 1:16:25
  Speaker 5: That where the flowers grownhere everywhere.
• 1:16:29
  Speaker 2: So Holland has a lot of tulips, So there's huge
• 1:16:33
  Speaker 2: tulip fields in Holland. But there's also a lot of
• 1:16:36
  Speaker 2: tulips in California. There's a lot of orchids in California.
• 1:16:38
  Speaker 2: But then orc it's also you know, come from like
• 1:16:41
  Speaker 2: Asian countries. And then there's a lot of flowers that
• 1:16:45
  Speaker 2: come from Africa, a lot of Protella Banksia. There's tropical flowers.
• 1:16:51
  Speaker 2: They come from Africa, think Mexico, Ecuador, That's where a
• 1:16:56
  Speaker 2: lot of roses are from there.
• 1:16:59
  Speaker 5: I mean Atlanta might be a.
• 1:17:01
  Speaker 3: Good market also, I mean you're getting the flowers so somewhere.
• 1:17:04
  Speaker 4: So I'm thinking, like, I know, a lot of our
• 1:17:07
  Speaker 4: earners are probably listening, like maybe I should be a grower, Mary,
• 1:17:09
  Speaker 4: because if you have to buy them from someone, you
• 1:17:12
  Speaker 4: need somebody to grow them, and it's the cost of
• 1:17:14
  Speaker 4: entry into that is very low, right, you just need
• 1:17:16
  Speaker 4: soil and some seeds.
• 1:17:17
  Speaker 5: But it seemed like it's a monopoly on that though, right,
• 1:17:19
  Speaker 5: because they're probably like huge farms.
• 1:17:22
  Speaker 3: Huge farm I mean, I just think you would have
• 1:17:24
  Speaker 3: to learn how to preserve, to scale on the I
• 1:17:30
  Speaker 3: think somebody go wipe out your crop, like with one purchase.
• 1:17:33
  Speaker 2: Well that happened during the pandemic.
• 1:17:34
  Speaker 3: If these people have been done doing this forever, like
• 1:17:37
  Speaker 3: when they you know, it's.
• 1:17:38
  Speaker 5: Like a farmer, Like it's kind of hard to just
• 1:17:40
  Speaker 5: start a mom and pop farm right when you got
• 1:17:42
  Speaker 5: you know, industrial farms with thousands of acres.
• 1:17:45
  Speaker 2: The interesting thing is my mom is always talking to
• 1:17:48
  Speaker 2: me about doing wholesale. She's like, why aren't you wholesaling
• 1:17:52
  Speaker 2: your own flowers? Like I can't even wrap my mind,
• 1:17:58
  Speaker 2: but she's very very adamant about the fact that I
• 1:18:01
  Speaker 2: should be a wholesaler and a flower designer and the
• 1:18:05
  Speaker 2: whole sealers that I know, I mean, in this industry,
• 1:18:08
  Speaker 2: it's bananas, Like they're like the flowers are coming from
• 1:18:10
  Speaker 2: here and they're going to the airport and they're getting
• 1:18:13
  Speaker 2: it in.
• 1:18:13
  Speaker 5: The whole in Arizona.
• 1:18:15
  Speaker 3: Stressed out, theyres out like it's it's like Willing and Dylan.
• 1:18:19
  Speaker 5: And because they they get they get it from the sauce,
• 1:18:22
  Speaker 5: they get it from the source.
• 1:18:23
  Speaker 3: But that stop when it gets to them is stressful. Yeah,
• 1:18:26
  Speaker 3: because they got to sell all this stuff before it
• 1:18:28
  Speaker 3: goes bad. It's like people coming in their negotia and
• 1:18:31
  Speaker 3: yeah and everybody else got them down the street for it.
• 1:18:33
  Speaker 3: It's it's it's it's really stressful for those good old
• 1:18:37
  Speaker 3: dollar flower.
• 1:18:38
  Speaker 2: They are all stressed out. Like I think they're great.
• 1:18:40
  Speaker 2: I love I love my whole sealers, but they're all
• 1:18:43
  Speaker 2: stressed out.
• 1:18:44
  Speaker 5: But then there's so there's new flowers that don't die,
• 1:18:47
  Speaker 5: like the last.
• 1:18:48
  Speaker 2: Year preserved roses.
• 1:18:49
  Speaker 3: Yeah, I was I was just thinking that.
• 1:18:52
  Speaker 5: Yeah they Yeah, what's the deal with that? What are
• 1:18:56
  Speaker 5: they putting chemicals?
• 1:18:57
  Speaker 2: And note obviously yes, so there is a prop says
• 1:19:00
  Speaker 2: the preservation process. I don't know how they do it,
• 1:19:02
  Speaker 2: but they preserve these roses. They became popular I think
• 1:19:06
  Speaker 2: because the Kardashians started posting them and then it just
• 1:19:09
  Speaker 2: became a thing. There are companies. We do them. I
• 1:19:13
  Speaker 2: don't love to do them because I like working with
• 1:19:15
  Speaker 2: with live natural florals. But people like them because it's
• 1:19:20
  Speaker 2: kind of like I don't have to put water in them.
• 1:19:23
  Speaker 2: They're not gonna die. I'm not going to throw them away.
• 1:19:26
  Speaker 2: They'll be here for another year or two. Decative, Yeah,
• 1:19:30
  Speaker 2: they're decorative.
• 1:19:33
  Speaker 4: I ordered a I won't say the company, but I
• 1:19:35
  Speaker 4: order them and they sit right in the front. You
• 1:19:36
  Speaker 4: never have to Yeah, So I mean is that if
• 1:19:39
  Speaker 4: you did? I mean you said it's red as you do,
• 1:19:41
  Speaker 4: but if you did it, would that be a situation
• 1:19:42
  Speaker 4: where that could travel across the country because now it's
• 1:19:46
  Speaker 4: preserved and it could get to New York or it's like,
• 1:19:49
  Speaker 4: you know what, that's too stressful.
• 1:19:50
  Speaker 3: I'm not trying to by and as a guy that
• 1:19:52
  Speaker 3: I want, it would have.
• 1:19:53
  Speaker 2: To be the proper package. It would have to be
• 1:19:56
  Speaker 2: the right package, right, Yeah, And what think I.
• 1:20:00
  Speaker 3: Mean, we've we've visited a few times. We just never
• 1:20:03
  Speaker 3: really locked that down, lockdown or that.
• 1:20:05
  Speaker 2: Yeah, I mean, I just I think it's also a passion, right,
• 1:20:09
  Speaker 2: and so it's like you can do something, but it's
• 1:20:11
  Speaker 2: like do you love doing it? Do I love putting
• 1:20:13
  Speaker 2: these little preserved roses in this box. Not necessarily so
• 1:20:18
  Speaker 2: I'll do it if you want me to.
• 1:20:19
  Speaker 3: But I'm not going to ask you too. Had a
• 1:20:23
  Speaker 3: friend of mine.
• 1:20:25
  Speaker 5: Is flowers. Flowers always coming handy.
• 1:20:30
  Speaker 3: They're always there.
• 1:20:31
  Speaker 4: They're a remedy, yes, from any type of mistake or
• 1:20:34
  Speaker 4: a celebration.
• 1:20:36
  Speaker 3: And it's apparently and decorative, decorative, true, Yeah for sure.
• 1:20:41
  Speaker 5: Well, thank you guys. What would you like to tell
• 1:20:45
  Speaker 5: people before before you leave any any new products or
• 1:20:49
  Speaker 5: what's your website? What's your Instagram handles? All that stuff?
• 1:20:53
  Speaker 2: So, our website is Old Vineflorals dot com. We have
• 1:20:58
  Speaker 2: hundreds of design on our sites. You can see what
• 1:21:01
  Speaker 2: we do. Obviously, if you want to order, you can
• 1:21:04
  Speaker 2: order from the website, only delivering to the Greater Los
• 1:21:09
  Speaker 2: Angeles area. We're also on social media. All our handles
• 1:21:13
  Speaker 2: are at Oldvine Florals. If you're ever in DTLA, we're
• 1:21:17
  Speaker 2: at one thirty two West seventh Street. We're in the
• 1:21:20
  Speaker 2: fashion district in downtown LA and we're just two blocks
• 1:21:23
  Speaker 2: from the Flower Mark and we are working on some
• 1:21:26
  Speaker 2: new scents, some new candles. We're really loving the response
• 1:21:30
  Speaker 2: that we're getting with our candles and our edp Oldvine Fragrance. Yeah,
• 1:21:35
  Speaker 2: Olvine Fragrance dot com is the website and on all
• 1:21:38
  Speaker 2: socials it's at Old Wine Fragrance.
• 1:21:42
  Speaker 5: Hey, you have it, ladies and gentlemen.
• 1:21:44
  Speaker 3: Thank you, guys now, thank you.
• 1:21:46
  Speaker 5: When you're in La, we will be there.
• 1:21:48
  Speaker 3: We're coming by the store.
• 1:21:49
  Speaker 5: Please get an assortment.
• 1:21:52
  Speaker 2: We'll get all our bruin friends together. Be a little reunion.
• 1:21:56
  Speaker 5: Yeah for sure. Definitely definitely Troy housegive.
• 1:21:59
  Speaker 4: It itels Yah. Shout to everybody on patreon dot com.
• 1:22:01
  Speaker 4: Shout out to all our earners on eyl University. Shout
• 1:22:04
  Speaker 4: out to everyone out there as a point merch. You know,
• 1:22:06
  Speaker 4: the growth has been trebendous. A shout out to all y'all. Uh,
• 1:22:09
  Speaker 4: thank you for rocking with us.
• 1:22:11
  Speaker 5: Yeah, spell see you next week.
• 1:22:12
  Speaker 6: Peace peace, My graduates from my school being force backdrop
• 1:22:19
  Speaker 6: bag drop Mike, drop backdrop drop.
• 1:22:34
  Speaker 3: Earners, what's going on?
• 1:22:35
  Speaker 4: Listen, eylu is relaunching, revamping, retooling. That's why we're creating
• 1:22:39
  Speaker 4: a new educational experience that's more expensive.
• 1:22:42
  Speaker 5: Shout telling what we y'all, Yes, twenty twenty three, we
• 1:22:46
  Speaker 5: got a lot is still a lot playing for you guys,
• 1:22:48
  Speaker 5: so you know that EYLU already includes monthly financial planning
• 1:22:52
  Speaker 5: calls with ME, book club calls with Troy, real estate
• 1:22:55
  Speaker 5: calls with MG. The mortgage got access to the Home
• 1:22:58
  Speaker 5: Buying Blueprint Volume one, Volume two part of the revamp
• 1:23:02
  Speaker 5: will include twenty seven local chapters from across the United States,
• 1:23:07
  Speaker 5: live interactive teaching hands on not just pre recorded videos,
• 1:23:11
  Speaker 5: plus fifteen brand new curriculums.
• 1:23:14
  Speaker 3: The biggest just got bigger head over the eyl university
• 1:23:19
  Speaker 3: dot com. That's EYL. You n I v R si
• 1:23:25
  Speaker 3: ty dot com. See it in.
• 1:23:28
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:23:32
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 1:23:36
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 1:23:40
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:23:44
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:23:48
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 1:23:51
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:23:56
  Speaker 1: crossings are at the lowest levels ever recorded, where one
• 1:24:00
  Speaker 1: hundred thousand illegal aliens have been arrested. If you are
• 1:24:03
  Speaker 1: here illegally, your next you will be fine nearly one
• 1:24:07
  Speaker 1: thousand dollars a day, imprisoned.
• 1:24:09
  Speaker 2: And deported.
• 1:24:11
  Speaker 1: You will never return. But if you register using our
• 1:24:14
  Speaker 1: CBP home app and leave now, you could be allowed
• 1:24:17
  Speaker 1: to return legally. Do what's right.
• 1:24:20
  Speaker 2: Leave now.
• 1:24:21
  Speaker 1: Under President Trump America's laws, border and families will be protected.
• 1:24:26
  Speaker 3: Sponsored by the United States Department of Homeland Security,