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Latest / Everyday Business with Aidan Donnelly

18: 18. Michael Dwyer, Enterpreneur & Founder of Pigsback.com

The idea of an entrepreneur giving up ‘a good job’ in order to pursue their own venture is hardly an isolated one, but few entrepreneurs would believe their journey could take 20 years, seeing off a dot-com crash, two terrorist attacks on either side of the Atlantic, and a global financial crisis – any one of which probably brought down many SME’s. But that is exactly what today’s guest did.

In 1999, Michael Dwyer sketched out the basis for his new venture on the front of an Irish Independent newspaper on a flight back from London, that would see him quit a marketing director role with…

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