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Episode 160: When Clients Are Spending Less, Offering More Isn’t Always the Answer
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The market is crowded, budgets feel tighter, and AI has everyone rushing to create the next “perfect” offer. When sales get slower, it is easy to fall into the trap of adding more: more sessions, more deliverables, more customization, more access. But “more work” is not the same thing as “more value” and in this episode we explore how productization in consulting can be the better option.
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The skinny
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