Latest / B2B Marketing: The Provocative Truth
Creatively Leveling Up Your ABM Strategy with Mark Larwood, Head of Marketing Communications - Enterprise & Public Sector at Virgin Media O2 Business
In today's episode of B2B marketing. Solved. Mark Larwood talks to Richard and Benedict about how B2B marketers can inject creativity into the ABM process and express their unique characteristics as a brand within the parameters of ABM.
Much of the time, marketers focus on generating more and more leads. But there is an issue with that. The funnel gets narrower towards the bottom, and more than 90% of those leads never become customers.
ABM promises to fix this problem by adopting a new approach and merging marketing and sales teams. Even though ABM delivers positive results, not all…
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