The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj
At the IMC Conference, Preetesh Sewraj, CEO of The Loeries, joined Mongezi Mtati to discuss whether the creative industry has too many awards, echoing the same sentiment shared by Chris Borain, CEO of IAB South Africa and The Bookmarks Awards.
Conversation highlights
Too many awards, not enough purpose
The Loeries as a research benchmark
Fewer awards, higher creative standards
Trust and bravery in creativity
Collaboration drives better brand outcomes
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