Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#816: Shipt's Courtney Owumi on achieving and demonstrating CX ROI
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model?
Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It’s about being willing to dismantle something that works in order to build something that works better.
Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a…
The skinny
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