A New Era of Holistic Health with Irena Kojouharova
In this engaging conversation, Mike interviews Irena Kojouharova, Brand Marketing Director at Brand Impact, exploring her unique journey from finance to the beauty industry, her insights on marketing strategies, the evolving landscape of influencer marketing, and the challenges and opportunities within the cannabis and wellness sectors. Irena shares her thoughts on sustainability, the importance of authenticity in branding, and the role of women in leadership, providing valuable advice for aspiring marketers.
Chapters
05:00 Transitioning from Finance to Beauty
07:42 Managing Teams and Brand…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.