Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Milton Hunt, Sharif Small and Lorraine Marchand

Transcript

Hit It and Quit It with Milton Hunt, Sharif Small and Lorraine Marchand · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  We're going to do our panel, call it hit it and quit it.
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  I'm gonna ask each of you the same question, and you are going to give me a quick thirty
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  second answer so that we can get this done really quick.
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  So, Milton, I'm gonna come to you first.
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  Okay.
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  Sharif, come to you second.
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  And Lorraine, I'm gonna come to you third on the first question.
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  So the first question is, what is your favorite business podcast?
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  I don't really have a go
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  ahead, Milton.
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  You're first.
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  I don't really have a favorite business podcast.
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  I listen to a lot of different, things throughout the course of the day.
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  My newest love is Audible.
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  That's why I've fallen in love with and listening to books on on tape.
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  Okay.
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  Fair enough.
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  Sherif, what about you?
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  What is your favorite business podcast?
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  And this is a small business lady, right?
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  I listen to a couple podcasts.
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  One in particular is, of course, I listen to Ernie and Leisure.
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  They have a lot of good information that's on there.
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  When it comes to business, I really don't have favorite one.
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  There's a couple of them that I listen to.
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  Pick one.
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  Pick one.
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  I just need you to pick one.
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  Shoot.
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  Shoot.
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  It's called life accounting.
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  That's pretty good, that I listen to all the time.
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  I'll put that.
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  Alright.
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  Perfect.
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  Perfect.
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  Thank you.
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  Lorraine, what is your favorite business podcast?
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  Well, of course, it's Small Business Lady, followed up by Women's Work and Women's
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  Leadership.
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  So I tend to listen to podcasts about women in business.
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  Me too.
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  All right.
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  Good stuff.
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  Good stuff.
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  All right.
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  Second question, Sharif, I'm coming to you first, then you, Lorraine, then you, Martin.
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  The second question is, what is your favorite business app?
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  What
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  is your
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  favorite ChatGPT. Business
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  Business
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  Alright.
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  ChatGPT it is.
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  Lorraine, what about you?
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  Well, I'm gonna say LinkedIn.
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  I'll call it an app.
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  I'm on LinkedIn a lot, and I LinkedIn.
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  I'll take that.
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  Martin, what about Milton, what about you?
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  Sharif, I'm shocked you didn't use a accounting app.
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  Gonna go
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  with I'm
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  gonna go with iExpensive that keeps track of all my expenses and tracks everything I spend
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  and where all my money goes.
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  Say the name of it again, Milton.
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  I, the letter I, expense it.
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  I expense it.
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  Okay.
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  I didn't get all of that.
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  That's why I had to make you redo Hey.
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  Quick question.
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  I haven't heard of that one, so I gotta check it out.
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  Alright.
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  Third question.
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  Now, Lorraine, I'm coming to you first, then you Milton, then you Shareef.
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  Lorraine, what is your favorite old school marketing tip?
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  Well, the four P's.
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  You know, the four P's, place, promotion, product, what's the Placement. Fourth
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  Fourth Placement, yeah.
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  It stands at the test of time, right?
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  I mean, no matter what you do, you have to think about those basics.
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  Even if it's your service or your book or whatever it is you're doing, the four P's would
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  stand the test of time in my opinion.
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  Mhmm.
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  Well, act actually, technically, we use the eight c's now, but that's
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  Oh, okay.
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  Talking about that offline.
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  I
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  into her class.
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  Milklin, what is your favorite old school marketing tip?
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  Well, I'm going to date myself with this one.
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  But it goes back to something we used to use in the '70s and '80s called TOMA, T O M A, top of
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  mind awareness.
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  When people understand who you are and remember who you are and you're there and you're
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  present, they will buy from you.
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  All right.
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  Good stuff.
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  Sharif, what is your favorite old school marketing tip?
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  I love doing workshops.
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  I like educating people.
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  So I actually got a workshop coming up this month on how to buy a business.
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  So I like doing workshops in person.
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  Yes, there's Zoom webinar, which is great, but I love doing some in person because you make
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  that instant connection as well as newsletters as well too.
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  I like it.
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  I like it.
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  In person workshops, I love to do those as well.
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  All right.
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  Now last question.
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  Milton, I'm coming back to you first, then I'm gonna go to you, Lorraine, and I'm gonna give
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  Charice the last word on this.
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  What is the best business book you have ever read?
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  Well, I'm not gonna call it a business book.
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  I'm gonna call it a personal development book, and the book you should read every six months
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  whether you'd like to or not, and it's called how to win friends and influence people so
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  it'll keep you in a proper perspective and mindset in dealing with others.
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  By Dale Carnegie.
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  Great book.
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  Great book.
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  Lorraine, what's your favorite business book?
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  Well, in addition to my two, The Innovation Mindset, No Fear, No I love the book Traction.
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  The author's last name is Wickham.
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  Yeah, really helps business owners think about the things that are blocking them.
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  And it's a path for operational growth.
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  So, I check that one out on a regular basis, reminding myself.
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  All right.
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  And Sherif, what about you?
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  Well, know, I'm gonna be biased.
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  You know, the the book, why should I just mentioned, why should white guys have all the
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  fun?
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  Rejev Lewis from, Baltimore.
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  Okay.
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  Well, and my favorite book is 10 X is Easier Than Two X by Dan Sullivan.
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  I love that book.
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  That book changed my life.
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  And I'm a super fan.
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  And if you listen to the audio of it, he actually tells additional stories like in the
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  audio version that are not in the book.
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  Love that book.
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  Listen, thank you so much Milton Hunt, Sherif Small, Lorraine Marshawn.
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  Thank you guys so much for being guests on the Small Bitch Chat podcast today.
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  You guys have been a wealth of information.
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  And if you want more information, check out the show notes.
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  We're gonna have links to all of their stuff.
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  And certainly, we wanna remind you to check out Lorraine's book, No Fear, No Failure.
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  Thank you all so much.
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  And I will leave you all with this.
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  If you are looking for support for your business, specifically in sales, I invite you
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  to check out Small Biz Lady University.
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  We have tons of information, but we have courses specifically on sales and our sales
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  accelerator boot camp.
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  Check it out.
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  If your sales are struggling, I can help you fix it.
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  Now I will leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thank you so much for being here.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.